Called to Both - Balancing Motherhood and Business for Photographers

Joy Michelle, Coach for Photographers
  • 5.0 (112)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

  1. 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire

    11H AGO

    167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire

    If you've ever said, “I just need more visibility,” this episode is for you. What if your problem isn’t in your reach, but instead it’s what happens after someone reaches out? You don’t just need more eyeballs on your brand. You need a process that converts the eyeballs into bookings. In this episode, we're talking about the invisible sales leak that could be quietly costing you thousands in lost revenue and how to fix it today. Find It Quickly 2:53 - The five reasons a sales leak happens3:11 - Reason #1: Response time is too long4:00 - Reason #2: A meh response4:26 - Reason #3: There is no nurture sequence or follow up5:09 - Reason #4: No call to action5:58 - Reason #5: Lack of personalization7:29 - The prompts to seal your sales leak8:19 - The three step fix to keeping your leads warm and booking them10:44 - Here’s how you sharing your pricing11:42 - Always respond to questionsMentioned in this Episode: The KnotEpisode 163: 5 Questions I Would Ask You If I Were Your Business Coach@joyymichelleIf you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    16 min
  2. 166: 5 Minute Mindset Reset: For When You Feel Stuck Under Old Expectations of You

    12/29/2025

    166: 5 Minute Mindset Reset: For When You Feel Stuck Under Old Expectations of You

    Feeling stuck under the weight of old content expectations? Let’s reset that. If you’ve been creating content for a while, you’ve likely evolved—personally, professionally, and energetically. Your business may have shifted. Your offers may have changed. Maybe your voice has gotten bolder, wiser, or simply more you. And yet, your content? It still feels stuck in the past. This tension between who you are now and how you're still showing up online is something I see constantly with my coaching clients. They’ve grown, but their content hasn’t. When we dig a little deeper, it’s rarely about strategy. It’s about mindset. Let’s talk about why that happens, what it really means, and how to start showing up again in a way that feels fresh, aligned, and deeply authentic. In this episode:  Why your current audience might be the reason you’re hesitating to show up differently.A mindset shift to help you reset and experiment with your content confidently.Three truths to help you create consistent, creative content without needing permission.Find It Quickly: 0:00 - The five minute mindset reset episode is here! 0:42 - The mindset pieces showing up in your content 2:38 - Shift your mindset to show up in a new way 4:07 - Final reminders to rethink your content for 2026 5:21 - The last three questions More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    6 min
  3. 165: The Emotion Nobody Talks About: Creative Resentment — and How to Reset Before a New Year

    12/22/2025

    165: The Emotion Nobody Talks About: Creative Resentment — and How to Reset Before a New Year

    You’re not burnt out. If anything, you’re probably resentful. There’s an emotion many creative business owners carry into the new year without even realizing it: creative resentment. It comes from the quiet frustration that grows when you’re underpaid, overbooked, and undervalued—and no one is talking about it. In this episode, I break down what creative resentment actually is, how it creeps in, and how to release it so you can move into 2026 with clarity and confidence. Listen in as I share the three key reflection questions that every creative entrepreneur should ask themselves before setting goals or pricing for the new year. In this episode: How creative resentment shows up—and why it’s not your fault.The boundary leaks and unsaid expectations that fuel resentment.Three powerful reflection questions to reset your mindset and business for the new year.Find It Quickly: 01:26 - Defining Creative Resentment 02:25 - Identifying the Causes of Resentment 03:19 - Reflecting on the Past Year 04:15 - Three Questions to Release Resentment More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    8 min
  4. 164: 2025 Year in Review: Highs, Lows, Lessons, and What’s Coming Up Next

    12/15/2025

    164: 2025 Year in Review: Highs, Lows, Lessons, and What’s Coming Up Next

    This year taught me more than I ever expected. There were wins, challenges, business growth, motherhood, maternity leave, and more. In this episode, I’m walking you through my full Year in Review, highlighting what worked, what didn’t, the surprising lessons learned, and what I’m taking into 2026 with renewed clarity and intentional focus. Listen in as I share insights from a year that included launching a new offer, scaling systems, taking a 12‑week paid maternity leave, and showing up again with more resilience than ever. Whether you’re wrapping up your year or beginning your planning, this episode is your invitation to take meaningful stock of your own business. In this Episode: Big wins in business and strategy that moved the needle in 2025Honest lessons from things that fell flatWhy reviewing your year matters — not just for numbers, but for perspectiveToday's episode is brought to you by Forewarn: If you often meet clients in private homes or unfamiliar places, FOREWARN helps you verify identities and assess risk before meeting in person. Just enter a phone number for instant identity information — visit forewarn.com to learn how you can prepare and stay safe. Find It Quickly: 00:46 - Reflecting on Business Practices 01:41 - Podcast Introduction and Personal Journey 03:33 - CEO Review and Yearly Reflection 05:17 - Wins and Successes of 2025 12:14 - Challenges and Lessons Learned 18:06 - Highs and Lows of the Year 24:04 - Looking Forward to 2026 Mentioned in this Episode: Affiliate Boss More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    32 min
  5. 163: If I Were Coaching You Today, Here’s What I’d Ask…

    12/08/2025

    163: If I Were Coaching You Today, Here’s What I’d Ask…

    What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions. In this Episode: Why asking questions is one of the most powerful clarity tools in businessFive reflection prompts to realign with your goals and eliminate overwhelmHow to shift from emotional decision-making to data-driven confidenceToday's episode is brought to you by Forewarn: If you often meet clients in private homes or unfamiliar places, FOREWARN helps you verify identities and assess risk before meeting in person. Just enter a phone number for instant identity information — visit forewarn.com to learn how you can prepare and stay safe. Find It Quickly:  0:00 - The power in a good question. 4:40 - What feels the most heavy in your business right now? 5:14 - Kick the bottlenecks to the curb. 5:53 - Where are you making things harder than they need to be? 9:53 - What can future you thank you for? 11:18 - Trusting yourself completely can change your business Mentioned in this Episode: www.joymichelle.co/call joymichelle.co/streamlined-schedule-20-hour-work-week joymichelle.co/reboot-better-decisions-in-business More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    13 min
  6. 162: Is It Time to Work With a Business Coach? Here Are 7 Signs You Are Ready

    12/01/2025

    162: Is It Time to Work With a Business Coach? Here Are 7 Signs You Are Ready

    What if the thing holding your business back isn’t strategy, but the fact that you’re trying to build it alone? Whether you're bumping up against an income ceiling, drowning in ideas, or craving clarity in your next season, there are real signs that you’re ready for support in your business. In this episode, we’re diving into the seven signs you might be ready to work with a business coach. I’m breaking down what to look for, how to know if it’s the right time, and the shifts that become possible when you stop trying to piece everything together yourself. In this Episode: Why coaching is less about your revenue and more about your goals.The exact signs to look for if you're considering hiring a coach.How my clients are hitting five-figure months and sold-out sessions through strategic support.Find It Quickly:  0:38 - What it really means to be ready for a business coach 1:22 - Why this conversation matters for creatives and service providers 2:10 - How coaching changed the trajectory of my own business 3:05 - What you’ll learn in this episode 5:00 - Hitting an income or booking ceiling. 5:52 - Tired of piecing together strategies from free content. 8:07 - Accountability and making business decisions with someone else 8:45 - The overwhelm from all of your ideas 9:25 - You want to raise your prices 10:04 - Increase your take home pay 11:48 - Your business can fit your season of life 12:48 - Recap of the seven signs you need a business coach 13:40 - Investing in yourself with consistency 14:11 - Work with me in 2026  14:29 - Client wins Mentioned in this Episode: www.joymichelle.co/call More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    16 min
  7. 161: The Perfectionist’s Guide to Actually Hitting Publish and Gaining More Visibility Online

    11/24/2025

    161: The Perfectionist’s Guide to Actually Hitting Publish and Gaining More Visibility Online

    Feeling stuck in draft mode again? If you're constantly tweaking, editing, and saving your content for “later,” only to never hit publish, you’re not alone. Today we’re diving into the very real cost of perfectionism in your content strategy and what it’s stealing from your business. I’m sharing tangible strategies, mindset shifts, and personal insights on how to get out of your own way and actually publish. From setting "good enough" benchmarks to leveraging team support and time-blocking hacks, this episode will help you create more, publish more, and grow your visibility. Today's episode is brought to you by Affiliate Boss: You’re already recommending tools you love, so why not get paid for it? Affiliate Boss is my step-by-step course for creatives who want to add passive income through affiliate marketing that actually feels aligned. You don’t need a huge audience—just the right strategy. Let me show you how. Enroll Now >> Find It Quickly:  00:37 - The Cost of Perfectionism 03:36 - Identifying the Root Causes 06:24 - Strategies to Overcome Perfectionism 11:28 - Affiliate Marketing for Creatives 12:32 - Batch Creating Content 15:00 - Setting Deadlines and Time Constraints 17:02 - Podcast Recommendations and Wrap-Up Mentioned in this Episode: Affiliate Boss Everyday Magic by Mattie James More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    19 min
  8. 160: The 3 Revenue Streams Every Creative Should Have in 2026 (Beyond Your Core Offer)

    11/17/2025

    160: The 3 Revenue Streams Every Creative Should Have in 2026 (Beyond Your Core Offer)

    What if the only way you were making money in your business was about to shift and you didn’t have to say yes to one more client to do it? As a service provider I got comfortable: one offer, bookings flowing, dream clients, but I also knew there was a cap. If I didn’t add something, I was stuck trading time for money forever.  So I took action. And you can too. In today's episode, I'm sharing 3 revenue streams that every creative should have in their business! Plus, you'll hear a bonus revenue stream that I've included in my own business. In this Episode: How affiliate income can plug into your existing content and audience for a quick and real boost.Why digital products are still a win, how to start small, and how they scale without you being in every session.Mentorship/consulting: how you bring your expertise forward, test it gently, and build something new without abandoning your core service. Find It Quickly:  00:45 - Understanding the Need for Diversification 01:43 - Creating Predictable Income in Seasonal Work 03:17 - Personal Journey and Goals 05:14 - Revenue Stream 1: Affiliate Income 08:20 - Revenue Stream 2: Digital Products 14:48 - Revenue Stream 3: Mentorship and Consulting 17:04 - Bonus Revenue Stream: Paid Partnerships 21:19 - Podcast Recommendation Mentioned in this Episode: Episode 78: Stepping into the World of Selling Digital Products: Getting Started Episode 79: Navigating Sponsorships and Brand Deals: Are They Worth It? A Guide to More Successful Brand Collaborations Episode 133: Affiliate Marketing for Photographers: Where to Start and What to Promote Episode 134: The Biggest Mistakes Creatives Make with Affiliate Marketing (and Fixes!) Affiliate Boss - Get 20% Off with code PODCAST Jereshia Said More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

    23 min
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5
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About

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

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