Dialed In Gummies President Max Vansluys joins Cannabis & Tech Today to discuss Summer Set, the brand’s three-month campaign celebrating Colorado’s independent music scene through limited-edition gummies, artist collaborations, performances, merchandise, and concert giveaways. Vansluys explains how the campaign grew from his team’s genuine connection to Colorado music and developed into collaborations with hip-hop artist Ray Reed and electronic artists parkbreezy and Artifakts. Working alongside AEG, Dialed In connected each artist’s sound, visual identity, and personal preferences with custom flavors, packaging, podcasts, playlists, and live mini mixes. The conversation explores why meaningful cultural partnerships require more than a conventional sponsorship. Vansluys discusses the emotional connection between cannabis and music, the importance of supporting local artists, and how Summer Set turns dispensary shelves into platforms for discovering Colorado talent. He also explains the campaign’s Golden Ticket giveaways and the collectible appeal of Dialed In’s limited-edition drops. Vansluys also shares why Colorado serves as the company’s testing ground for new products and experiences, how Dialed In plans to expand its community-driven model into additional markets, and why future campaigns could involve athletes, chefs, comedians, and other creative voices. The episode concludes with a closer look at Dialed In’s versatile rosin drops, including their use in mocktails, food, and alcohol-free social experiences. This episode is powered by Shopline. 🔥 Topics Covered • The inspiration behind Dialed In’s Summer Set campaign • Celebrating Colorado’s independent music community • Collaborations with Ray Reed, parkbreezy, and Artifakts • How AEG helped connect Dialed In with artists • Creating artist-inspired flavors and packaging • Podcasts, playlists, merchandise, and live mini mixes • The emotional connection between cannabis and music • Building authentic cultural partnerships • Supporting local artists through dispensary exposure • Summer Set’s Golden Ticket concert giveaways • Limited drops, scarcity, and collectible products • Why Colorado serves as Dialed In’s test market • Collaboration over competition • Expanding the campaign into additional markets • Future partnerships with athletes, chefs, and comedians • Using rosin drops in mocktails, drinks, and food • Cannabis as an alternative to alcohol • Dialed In’s long-term commitment to community 👤 Guest Max Vansluys, president of Dialed In Gummies 🌐 Learn More Dialed In Gummies: https://dialedingummies.com Summer Set 2026: https://dialedingummies.com/colorado/summerset/ Instagram: https://www.instagram.com/dialedin_official/ ⏱️ CHAPTERS 00:39 Inside the Summer Set campaign 01:14 How the campaign began 01:51 Selecting Colorado artists and genres 03:01 Podcasts, performances, and mini mixes 03:34 Working with AEG 03:53 How artists responded to the collaborations 04:40 Turning dispensary shelves into artist exposure 05:27 The inspiration behind Summer Set 06:00 Creating emotional connections through music 06:50 Why the campaign began in Colorado 08:21 The relationship between cannabis and music 09:09 Building organic artist partnerships 10:05 Authenticity beyond traditional marketing 11:44 Creating artist-inspired flavors and packaging 12:40 The Golden Ticket concert giveaways 13:18 Limited drops and collectible culture 14:14 Why live experiences matter 16:02 Colorado as an innovation test market 17:27 Collaboration over competition 18:11 Future campaigns involving sports and culture 19:29 Exploring the versatility of rosin drops 20:29 Rosin drops and alcohol-free mocktails 21:40 Culinary uses and terpene-forward flavors 24:06 The legacy Dialed In hopes to build 24:57 Giving artists, chefs, athletes, and comedians a platform 25:13 Where to find Summer Set products 💬 What do you think? Should more cannabis brands invest in local artists and real-world experiences? Which part of Colorado culture should Dialed In explore next? Let us know your thoughts in the comments! #DialedInGummies #MaxVansluys #SummerSet #ColoradoCannabis #DenverMusic #CannabisCulture #RosinGummies #LiveMusic #CannabisBusiness #CannabisTechTalks WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday