Capitalism for Good - Between the Interviews

Andrea Masterson
  • 5.0 (1)
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This is the behind the scenes podcast while making the Capitalism for Good podcast. All the ways to find, follow, & support the Capitalism for Good Podcast:  Apple Podcasts | Bluesky | Capitalism for Good’s Between the Interviews Podcast | Patreon | Company Mentions | Email | Facebook | Instagram | Spotify | Substack | The Store, by CFG | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

  1. 22h ago

    Logistics Scmigistics

    This week is another true “behind the scenes” and “what goes on while I attempt to make, publish, and improve this project.” I’ve learned SO much recently. Have I mentioned that I am not naturally gifted in the graphic design, artistic, visual field? This is newwwwwww territory to me and I’m well aware that it shows. I’ve got some big dreams about handing some of these things over to a subject matter expert at some point. For now, we’re all stuck with me though.  There’s also a lot that I still don’t know much about. Like YouTube thumbnails. Does it undermine my credibility to say out loud that I only very recently learned what that word means? …oh well. It’s the truth. So obviously I haven’t mastered the art and value of it. But I’m looking and learning and absorbing. More to come there.  I’m testing out some things, like a newsletter. I just sent out my first one for the entire CFG umbrella. That reminds me, do you know that the Capitalism for Good project is produced under the umbrella of my company, CFG? It’s a community-based consulting company helping provide some guidance, analysis, strategic planning, execution, and promotion for community based initiatives. Want to join the email list for the next one I send out? Join the email list here. I digress. I leaned on a skill that I do feel competent in and wrote up a newsletter with all the new things that are going on in the company (hint hint: Bittersweet Paradox).  Long story short: I’m working on continuing to evolve and learn more, hopefully for the better. You tell me. Seriously, you tell me. I’d really love to hear from you.   What I’m listening to: Baseball on the radio. I’m really leaning into my inner grandparent with my baseball vibes here. Picture this: I’m sitting on a lawn chair in the driveway listening to baseball on the radio. No real hurry. Just enjoying being outside and vaguely listening to a game with some really talented players that are accomplishing things that I could only ever dream of. That seems like the good life. Most of the time, I’m actually just listening to baseball on the radio playing through my iPhone while I furiously type a zillion emails and google my heart out. But now you know where I’d rather be.  Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    29 min

  2. 1d ago

    Curating Community

    This is my reflection after Kate. There are so many things that stuck out to me. Namely:  This idea of taking control over your life and doing things your own way to aid in happiness. It was an interesting perspective when talking to her that she had this take on curating your community. She said that she was happy with where the company and her personal life was now, so she didn’t have these big lofty goals to scale. Her perspective on being content and satisfied with what you’ve built and created in your own life and your own space.  I relate to her so much when she talks about being lucky to be surrounded by some really great women and people. That can have a profound impact on the way in which you live your life. In the same way, we’re also kind of curating our own lives by choosing those that we’re keep close to us. I always think about how amazing it is that I’ve been surrounded by so many wonderful people that I’ve collected throughout all these stages of my life.  What I’m listening to: Armchair Expert with a friend. It’s a great natural way to talk through the things in our lives through the vehicle of this shared interest of a podcast. Shout out Ashley for being Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    21 min

  3. Jun 23

    Set the Foundation

    Episode 3 - Video version first aired on 01/27/25 The interview series can be found on all major podcast platforms by searching "Capitalism for Good" or through the links below. Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    23 min

  4. Jun 22

    Bittersweet Paradox Launch

    In a lot of ways, Bittersweet Paradox was the first creative project idea that came to mind. It was a time when it really dawned on me in real time that I was in the middle of a tough situation much like we’ve all experienced in our own way. It wasn’t just a momentary time of pain like when you accidentally kick the leg of your bed in the middle of the night and the corner splits your baby and second toe so hard that you feel it in your stomach. It was more like one of those times when you open your eyes in the morning and your first thought is “how am I going to get through this? I don’t want any of this to be happening.” I was lucky that in those months (years?) of that time, I had a community of folks that I’d collected throughout my life that had also experienced (or were actively experiencing) their own version of the toughest days. The commiseration in that community was relatable and comforting in a way that I still can’t articulate well.  In this recognition of what we all had in front of and behind us was that life still goes on. There’s the chaotic storm that demands our attention, but there’s life outside of it. There are still birds chirping (and getting stuck on my parents screened in porch refusing to find their way out of the many open doors. There are still hospital staff that are little rays of sunshine ushering us through the healthcare nightmare. There are still children living their best lives climbing the rocks at the park as many times as their parents will allow. There are still jokes to be made. There are still embarrassing mistakes (and clumsy moments, if you’re me) to laugh at. There are still moments of levity despite the darkness threatening to overtake the rest of our focus.  Both of these things can be true at once. A bittersweet paradox of life, if you will.  Thus, the idea for Bittersweet Paradox was born. Fueled by supportive friends (shout out Ashley & Sara) that are willing to participate and listen to me talk endlessly about my idea, my life, my sadness, my whatever and also willing to share their own experiences. I was searching for something that fit this crossover between the highs and lows of our lives and I couldn’t find it. So, with the help of those in it with me, we created it.  But, I was also stuck when it came to figuring out the logistics and framework of it.  So I diverted my attention to CFG and the Capitalism for Good project.  About a week ago, I decided it was time to use what I learned with the Capitalism for Good project and launch Bittersweet Paradox into the world (hopefully to not explode upon takeoff like an unnamed man’s current track record…). I also decided that If I was going to ask people to share about a time when the dark storm was looming large over their lives (but also the bright moments that occur... Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    29 min

  5. Jun 16

    FAQs (the behind the scenes version)

    I know, I know, I know. This is a deep dive all about FAQs. Outrageous, right? Well, so am I. So here we are going deep on why I prioritized making a FAQ page, why I posted about it on social media, and how it fits into the greater story.  Long story short: I chose to put some of the Capitalism for Good episodes behind a paywall and I stand by that decision.  Long story long: I wanted to structure this project in a way that gave the spotlight completely to the leader on the other side of the conversation. I didn’t want it to be interrupted. I especially didn’t want it to be interrupted by a third party company pushing you to spend your money with them. I didn’t want the advertiser to be in charge of the experience. In fact, I want the person listening, watching, reading, or following along in whatever way works best for them to be in charge of the experience. Putting some of the episodes (and other bonus content) behind a paywall through a choose-your-own-adventure subscription model allows for that.  Have another idea of how we can make this project work in a way that upholds the integrity of the project. I’m all ears! Message me your idea and let’s talk about it! More FAQ’s here. What I’m reading/watching/consuming: Russian Doll Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    20 min

  6. Jun 15

    Would You Do Severance?

    In the last couple weeks, I’ve really been extra reflective with this project as I’ve gone through the first 10 interview transcripts to find topics for the 10% check in and then do some internal evaluation with where the project stands. You know, what I like, what I want to change, re-evaluating goals…all that good stuff. I do think I underestimated how much of a mental workout that part is.  I have made a couple changes and have identified a few things that I’m not sure that I love but haven't figured out a good replacement or way to move forward. The good news is that I feel good with the internal framework and logistical organization of how I make this project happen behind the scenes (things like: how I film, what I’m offering in the Patreon tiers, when and how I’m writing the 2 blog posts, show notes, and social media posts, how I’m working on the print version, etc.). I’m also continuing to find ways to improve and get better (easter egg: I’ll talk about social media and Canva in the future).  What have I am watching: Severance - I don’t often watch shows when they first come out (again, I’m alright being a slow burn) and often wait some years after a show ends to see if it still stands up to the test of time and is still highly recommended, but this is one that really caught my attention and hooked me in. I think about it a lot when considering if my “work persona” (innie) is different from my “home persona” (outie). I don’t know that I like the idea that I’m a different person in each. One of the things I’m learning recently is how to better merge the two together. Not in the way that I don’t have boundaries between the two, but more in that I’m finding ways to lean on the strengths of my personality in work and also in my personal life. For example, I love to ask people questions. I’m truly curious and have this need to better understand the world around me. When my dad was in the hospital, I remember my mom saying to me at one point “I just don’t know what questions I should be asking.” I realized that I’ve honestly never related to that. I’ve never had the thought, “what should I be asking now?” I just actually have questions. I think one of my strengths is that I can pinpoint what I don’t know and then ask an expert to fill it in for me. I honest to god asked someone a couple weeks ago to explain to me how the internet worked. And bless than patient man for actually walking me through it like I was a student in his class. Shout out Rob. Thank you for that. You’re too nice for putting up with my nonsense.  I’m digressing here though. My point is that I spent a lot of my younger years trying things out and pushing myself outside of my boundaries. Which is great. I don’t want to ever stop doing that. But I have started to attempt to shift to leaning into the parts of myself that I find the most valuable. And also finding the ways to mine value out of the ones that I’ve historically been embarrassed by (see the “We’re Getting Over Embarrassment Here” Between the Interviews episode…). It’s truly embarrassing how much I pepper people with questions. Remember when I said that I’ve been called aggressively friendly? I get it... Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good Patreon | Capitalism for Green Patreon | Company Mentions | Email| Facebook | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    23 min

  7. Jun 9

    10% Check in! (10 interviews down & 90 to go)

    10 down & 90 to go! First 10 interviews:  Shannon Masterson - OT, Nonprofit Founder, Accessibility & Inclusion ChampionAndrew Bolton - CEO of Tech Rescue Greg Moore - President of Charlie HustleVeronica Hernandez - GM of Modesto NutsEmma Grose - Co-Founder & CEO of MABLE & HAY! StrawsKeith Bradley - Co-Owner of Made in KCKyle Parsons - Founder of IndosoleMarissa Gencarelli - Co-Founder of Yoli TortilleriaLindsey McCoy - Founder & CEO of Plaine ProductsWhitney Wagner - Co-Founder of Refill Emporium Break Down of Field 1 Tech1 OT/Nonprofit Founder3 Sustainable Brands1 Sports Management1 Food Industry1 Zero Waste Store2 Local StoresRatio of men vs. womenMen = 4Women = 6“According to Catalyst’s latest report, women occupied merely 41 or 8.2% of the CEO positions at S&P 500 companies in 2023.” Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    59 min

  8. Jun 8

    Overflowing with Gratitude Today

    Today is a rare day where I don’t have a lot of words to say aside from saying “thank you” over and over again. Taking last week’s theme of turning embarrassment into excitement by capitalizing on the less polished side of life and of myself, here’s a true behind the scenes look at what I’m thinking and feeling at this moment in time: Overflowing with gratitude. Thankful for every single person in my community. Thankful for all the leaders that are gracious enough to take the time to speak with me and share all of their experience and knowledge with others. Thankful for anyone that is following along with the Capitalism for Good project. Thankful for anyone injecting the world with some much needed positivity. Just flat out thankful. So thankful.  Since I apparently can’t think of anything else aside from that today, I’ll spare you from the desire the keep repeating it again (as well as the tears that won't stop making their presence known) and I'll move it along. What am I learning, listening to, reading, and watching: the wonderful people around me that make up this beautiful community that I’m lucky to be a part of. There’s so much inspiration, positivity, and wisdom to gather from the good people in this world and I would encourage anyone else to learn from those that you see out there doing it the right way. Learn from them. Grow with them. Evolve together. That’s what it’s all about, right?  I’m not trying to tell you what to do, but here’s where I’m putting my dollar: my community (is anyone surprised by that answer today? Trust me, it’s worth it. We each have the power to contribute and make a positive impact. You don’t have to be the richest. You don’t have to be the smartest. You don’t have to be the most charismatic. You don’t have to be the prettiest. You can make a positive difference by just being your own person.  Ok. Alright. That’s enough. Let’s go leave this place better than we found it. Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGood All the ways to find, follow, & support the Capitalism for Good universe:  Apple Podcasts (Bittersweet Paradox) | Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bittersweet Paradox Writing Club | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok (Capitalism for Good) | YouTube (Capitalism for Good) Apple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

    23 min
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This is the behind the scenes podcast while making the Capitalism for Good podcast. All the ways to find, follow, & support the Capitalism for Good Podcast:  Apple Podcasts | Bluesky | Capitalism for Good’s Between the Interviews Podcast | Patreon | Company Mentions | Email | Facebook | Instagram | Spotify | Substack | The Store, by CFG | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.

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