CASE STUDIES

Casey Baugh
CASE STUDIES

Welcome to Case Studies with Casey Baugh. Join me as we explore the lives of inspirational individuals, and uncover the secrets to their success. For two decades, I've been on a mission to find the clues that lead to success in both business and life. In this podcast, we'll delve into the physical, mental, emotional, and spiritual dimensions of success. Through in-depth conversations and personal stories, we aim to dig up the valuable clues that success has left behind, providing you with the insights and wisdom you need to thrive in every aspect of your life. Our goal is not just to celebrate success but to dissect it, to understand the principles and practices that have led to exceptional achievements. By listening to the stories of those who've paved the way, you'll gain practical knowledge that you can apply to your own journey. Join me on this exciting journey of discovery and personal growth as we decode the mysteries of success together. Thanks for being part of it! Hosted on Acast. See acast.com/privacy for more information.

  1. 2D AGO

    Why Emily McCormick Walked Away From a Thriving Business to Start Over

    In this heartfelt and inspiring episode, Casey Baugh speaks with Emily McCormick, founder of the Policy Project, about how personal adversity and unwavering purpose shaped her journey. Emily opens up about growing up caring for her sick mother, losing her at 19, building and exiting a successful company, and finding her calling in policy and community work. Together they discuss identity, faith, motherhood, leadership, and what it takes to transform hardship into lasting impact. This conversation is a powerful reminder to live authentically, embrace discomfort, and pursue what you’re truly called to do. Chapters: 00:00 | Introduction and Friendship 00:50 | The Power of Supportive Communities 01:49 | Raw and Real Conversations 04:02 | What Emily is Doing Today: The Policy Project 04:56 | How Childhood Shaped Her Mission 06:33 | Living with a Chronically Ill Mother 08:45 | Her Father’s Example of Love and Loyalty 13:07 | Hardship as a Gift and a Teacher 14:33 | The Role of Community in Her Life 16:10 | Her Siblings and How They Coped 19:16 | The Foundation That Saved Her Family 20:10 | College Years and Finding Independence 22:43 | Choosing Journalism and Study Abroad 25:32 | The Last Moments with Her Mother in France 27:17 | Processing Loss and Feeling Alone 32:09 | Redefining Herself After Her Mother’s Death 34:05 | Identity and Core Beliefs 36:34 | Discovering Her Strengths and Values 39:08 | Embracing the Role of a Matriarch 42:15 | Leadership, Learning, and Following Good 44:02 | Authenticity and Vulnerability in Leadership 45:26 | Meeting Adam and Building a Life Together 46:54 | Graduate School and Expanding Her Perspective 49:51 | Entrepreneurship and Shabby Apple 52:36 | A Health Crisis That Changed Everything 54:46 | Financial Comfort, Identity Shifts, and New Challenges 59:43 | From Survival Mode to Answering Her Calling 01:00:02 | Restlessness and the Search for Purpose 01:03:02 | The Birth of the Policy Project 01:05:56 | Why Policy is the Most Scalable Tool for Change 01:07:03 | What Emily is Most Grateful For Hosted on Acast. See acast.com/privacy for more information.

    1h 19m
  2. JUL 2

    Culture Over Everything | Jeff Kearl's Secrets to Building Iconic Companies

    In this live Case Studies event, Casey Baugh sits down with Jeff Kearl—entrepreneur, investor, and brand builder behind Skullcandy and Stance—to unpack the foundational principles of long-term business success. From early mentorship to building culture-first companies, Jeff shares the pivotal moments and hard-won lessons that shaped his journey. Jeff dives into the power of believing in young talent, the pain of early failure during the dot-com crash, and why he swore never to build a business dependent on outside capital again. He shares frameworks for hiring based on cultural alignment, building leadership without ego, and how customer conviction drives real investment decisions. With personal stories, investment insights, and startup war stories, this episode is a masterclass in resilience, intentionality, and brand-building. Chapters: 00:00 | Opening & Setting the Stage 00:45 | Early Days at Covey Leadership Center 02:30 | Lessons from Early Mentors 05:15 | Founding Freeport & The Dot-Com Crash 08:00 | Building Culture as a Differentiator 10:30 | Brand Strength Starts Inside 13:00 | From Operator to Venture Capitalist 15:00 | Building LogoWorks & Getting Acquired by HP 17:45 | The Skullcandy Bet & Power of Counter Positioning 20:30 | Pelion Capital & Investing in Digital Scarecrows 23:00 | Frameworks for Long-Term Leadership 26:00 | Building Stance and Redefining Culture 31:00 | Operating Without Ego and Hiring Right 37:00 | Fundraising and Bootstrapping Philosophy 42:00 | Building Boards and Governance the Right Way 48:00 | Investing with Conviction, Not Consensus 54:00 | Identifying the Next Big Consumer Trends 01:00:00 | Lessons from Failures and Personal Growth 01:07:00 | What Makes a Founder Exceptional 01:14:00 | Personal Operating System and Decision Frameworks 01:21:00 | Jeff’s Advice for Young Builders and Investors 01:30:00 | Final Reflections and Jeff’s Legacy Hosted on Acast. See acast.com/privacy for more information.

    1h 50m
  3. JUN 25

    The Power of Subtraction: How 10X Thinking Redefines Success

    Unlocking 10X Growth: Why Less Is More In this solo episode, Casey Baugh dives deep into the groundbreaking principles from 10X Is Easier Than 2X by Dan Sullivan and Ben Hardy. Through personal stories and leadership insights, Casey redefines what it means to scale—by subtracting, not adding. Discover how eliminating distractions, elevating your identity, and aligning with visionary mentors can be the true multipliers for exponential success. Whether you’re a founder, operator, or lifelong learner, this episode challenges you to think bigger, act bolder, and aim for impact. Chapters: 00:00 – 01:26 | Why 10X Isn’t About More Work Subtraction, not addition, fuels exponential growthGreat leaders focus on opportunities, not problems 01:26 – 03:32 | Leading with Your Future Self Your past identity can limit your future potentialVisionary leadership begins with self-transformation 03:32 – 07:33 | Visionary Thinking: Lessons from Musk & Jobs Elon Musk’s $25T dream: RoboTaxis & automationWhy visionary beliefs reshape companies 07:33 – 10:13 | Surround Yourself with the Right People Mentorship from Todd Pedersen, Brian Murphy, and othersThe right relationships can 10X your belief and output 10:13 – 13:35 | Constraints Create Clarity & Action The founding of Sandlot & Breeze Airways under pressureDeadlines and clear limits sharpen performance 13:35 – 14:05 | Final Challenge: Dream Bigger in 2025 Resourcefulness beats resourcesSet goals that force elevation, not comfort Hosted on Acast. See acast.com/privacy for more information.

    15 min
  4. JUN 11

    Inside the Sauna Movement with Justin Juntunen of Cedar and Stone

    In this episode of Case Studies, Casey sits down with Justin Juntunen - founder of Cedar and Stone Sauna - to explore why the ancient practice of sauna bathing is finding new life in the heart of modern wellness. What starts as a conversation about custom craftsmanship and cardiovascular benefits quickly unfolds into something deeper: a dialogue on slowing down, creating meaning, and pursuing a business with soul. Justin shares his journey from building saunas with his grandfather in Minnesota to leading a company that crafts world-class sauna experiences, from private homes to luxury resorts. More than just heat and steam, his mission is about reconnecting people to their bodies, their breath, and each other. Together, they unpack the science, cultural traditions, and spiritual rituals behind the sauna movement, and why it's resonating with high performers and families alike. From dopamine to discipline, cold plunges to community, this is a powerful conversation on how health practices can become life practices—and why excellence is always handcrafted. Connect with Us: 📸 Instagram: case.studies.podcast 🎥 YouTube: Case Studies with Casey Baugh 🌐 Website: www.casestudiespod.com Follow Justin Juntunen & Cedar and Stone: 🌲 Website: www.cedarandstonesauna.com 📸 Instagram: @cedarandstone_sauna 00:00 – 00:45 | Welcome & Guest Introduction 00:45 – 02:30 | Origins of a Sauna Movement 02:30 – 05:15 | Daily Rituals & Transformative Benefits 05:15 – 08:50 | Science Behind Heat & Cold Exposure 08:50 – 12:26 | Resilience, Recovery & Healthspan 12:26 – 15:29 | Generational Wisdom & Longevity 15:29 – 18:56 | A Multi-Sensory Human Experience 18:56 – 22:55 | Kids, Connection & Unexpected Joy 22:55 – 28:40 | The Soul of a Business 28:40 – 33:34 | From Dream to Reality 33:34 – 36:23 | Building with Purpose & Passion 36:23 – 41:25 | Asking Bigger Questions 41:25 – 45:19 | Craftsmanship & Culture Collide 45:19 – 49:57 | Rituals, Rest & Resetting in 2025 49:57 – 54:08 | Practicing What You Preach 54:08 – 59:03 | Long-Term Vision for Life & Business 59:03 – 01:04:23 | Longevity, Happiness & Health for All Ages 01:04:23 – 01:06:05 | Closing Thoughts & Future Vision Hosted on Acast. See acast.com/privacy for more information.

    1h 7m
  5. JUN 4

    The Hidden Power That Makes or Breaks Every Leader with Stephen M.R. Covey

    In this episode of Case Studies, Casey is joined by Stephen M.R. Covey; bestselling author of The Speed of Trust and one of today’s most respected thinkers on leadership and credibility. Together, they explore the one leadership trait that multiplies everything it touches; and the silent killer when it’s missing: trust. Stephen reveals why trust isn’t just a soft skill, but the core of every high-performing team and thriving organization. He breaks down his legendary Four Cores of Credibility; integrity, intent, capabilities, and results; and shows how this framework can diagnose and transform relationships, leadership effectiveness, and organizational culture. From elite sports to billion-dollar businesses to moments of parenting and personal growth, Stephen and Casey unpack how trust scales performance, attracts talent, and builds enduring influence. They also dive deep into stories from Stephen’s upbringing as the son of Stephen R. Covey; giving a behind-the-scenes look at the principles that shaped a global legacy. If you lead, influence, or build; this conversation will challenge and elevate how you think about the most underestimated force in leadership. 00:00 – 00:45 | Introduction & Legacy Connection 00:45 – 02:30 | The Relevance of Principles in the AI Era 02:30 – 05:15 | The One Leadership Trait That Changes Everything 05:15 – 09:00 | The Four Cores of Credibility 09:00 – 13:08 | Character vs Competence in Trust 13:08 – 18:33 | Real-World Examples: Trust on the Field & in Business 18:33 – 23:40 | Strengths-Based Leadership & Avoiding Sinking Boats 23:40 – 29:48 | Systems That Break Trust 29:48 – 36:41 | The Cost of Mistrust in Organizations 36:41 – 41:56 | Teaching Principles Through Story & Experience 41:56 – 46:52 | Modeling Integrity with Small Decisions 46:52 – 52:11 | Parenting with Purpose & Prioritizing Values 52:11 – 58:30 | Saying No with Elegance & Clarity 58:30 – 01:07:36 | Lessons in Time, Presence & Emotional Bank Accounts 01:07:36 – 01:11:57 | Green & Clean: A Trust Lesson from Age 7 Hosted on Acast. See acast.com/privacy for more information.

    1h 44m
4.9
out of 5
176 Ratings

About

Welcome to Case Studies with Casey Baugh. Join me as we explore the lives of inspirational individuals, and uncover the secrets to their success. For two decades, I've been on a mission to find the clues that lead to success in both business and life. In this podcast, we'll delve into the physical, mental, emotional, and spiritual dimensions of success. Through in-depth conversations and personal stories, we aim to dig up the valuable clues that success has left behind, providing you with the insights and wisdom you need to thrive in every aspect of your life. Our goal is not just to celebrate success but to dissect it, to understand the principles and practices that have led to exceptional achievements. By listening to the stories of those who've paved the way, you'll gain practical knowledge that you can apply to your own journey. Join me on this exciting journey of discovery and personal growth as we decode the mysteries of success together. Thanks for being part of it! Hosted on Acast. See acast.com/privacy for more information.

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