Caught Offside CLV Group

In this lively second episode with Glenn White from Bungie, we dive into the vital role of data in driving incremental growth for clubs, brands, and teams today. From gaming to sports, we explore the unique tactics brands need to implement in order to drive fan acquisition, increased engagement and revenue growth.
It's time for clubs to shift their focus from seeking the obvious "Duh" moments to uncovering the "Aha" moments that pave the way for growth. To deliver true incrementality, clubs need to venture beyond their existing fan base and target audiences that are by definition different to uncover untapped potential. 
Discover how in this latest episode as we conclude this compelling two-part episode.

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Glenn White joins Neil Joyce for an insightful episode delving into the art of creating the ultimate fan formula.
Drawing from over 35 years of experience, they explore how sports, gaming, and entertainment brands—commonly referred to as "passion products"—have the power to generate signal, providing invaluable insights into their fan base and users. But amidst this potential, what hurdles do clubs face today, and who is leading the pack in this arena? Can clubs fully embrace direct-to-consumer strategies, or must they always grapple with a degree of disintermediation?
Tune in to this discussion as we uncover the pivotal role of data in unlocking and refining the winning fan formula.

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We've all heard the mantra that 'content is king,' but get ready to challenge that belief in this episode.
Content? It's part of an overall toolkit to reach and engage with wider fan bases and global followers. Though this has to be driven by a deeper understanding and new ways of identifying fans and followers first and foremost.
Neil Joyce teams up with Tom Hines, Founder of J40 Media. With experience from Arsenal, Goodwood, and BTSport, Tom shares his unique perspective on the sports ecosystem and why clubs need to start thinking like DTC and media businesses.

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On today’s episode we dive into the world of Padel, one of the fastest-growing sports, fueled by celebrity-backed investments from icons like Rafa Nadal and Eva Longoria. In this episode, we unravel the exciting trajectory of Padel with insights from Tim Godfrey, Strategic Advisor at The Hexagon Cup.
Tim shares a unique perspective on the future of Padel, delving into the inherent challenges that disruptive sports encounter in contrast to traditional ones, along with the huge opportunity for them to both leapfrog and compliment those sports. Discover how The Hexagon Cup strategically aims to expand its audience base, specifically targeting Gen Z, while innovating to transform Padel into an engaging, commercialised and widely embraced sport.
Drawing from his rich experience across Formula E, SailGP, and the Professional Triathletes Organisation (PTO), Tim deciphers the intricacies of media rights and sponsorship within disruptor sports, breaking down the key returns that sponsors seek and the pivotal role data plays in shaping the success of these ventures, along with a strong focus on a DTC model as it matures.

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Dive into the world of blockchain, fan tokens, NFTs, crypto and digital memberships on this episode of Caught Offside.
Special guest James Newman from Chiliz brings unparalleled insights to demystify these buzzwords that have left many wondering..."WTF does this all mean?". 
Discover the critical role blockchain plays in creating revolutionary B2B ecosystems across various industries from sport to entertainment. Bringing real-life success stories to the conversation from industry giants such as Sony, Fortnite and Nike, Neil and James discuss the social and industry challenges we face, while identifying the catalysts needed to enable change. 

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Your host Neil Joyce, CEO of the CLV Group and creator of Fan Moneyball, is joined by Sport Business Gurus, Dr. Rob Wilson and Dr. Dan Plumley for a brand new episode of Caught Offside.
As we reach the culmination of the summer transfer window, this week sparks an intense discussion around strategy and how different clubs approach new signings. We weigh in on the missed opportunities for revenue and exposure within the Premier League and shine a spotlight on the MLS and the unfolding of their long-term strategies, epitomised by Lionel Messi's recent move to Inter Miami. What impact will this have on the MLS and what is the optimal strategy for the budding Saudi Pro League, should it seek to emulate the MLS's success?
Follow and subscribe to Caught Offside, as we flip the script on everything you thought you knew about sport and entertainment. 


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