CC:World

Gérard Métrailler
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C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.

  1. 17 ЯНВ.

    On AIO for Content Creation

    SEO isn't dead—but it's no longer enough. In this episode, Gérard explores how AI-driven search is changing the visibility game and why "AIO" (AI Optimization) is the next frontier for marketing leaders. From the history of SEO and social sharing to today's AI-first discovery, you'll learn how to stay ahead of the curve. For leaders, the key message is clear: early adopters of AIO will win in a world where AI assistants choose the answers people see. Read the full article here: https://ccworld.ca/aio-article About Me My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. 🎙️ Subscribe, share, and leave a message here: ⁠ccworld.ca/podcast⁠ Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.

    7 мин.

  2. 15.07.2025

    Generative AI: Your Strategic Partner or Sneaky Cognitive Trap?

    Generative AI can supercharge productivity, spark creativity, and even free up your calendar—but it can also lead you into some unexpected cognitive traps. In this episode, I dive into how business leaders can harness the power of AI while avoiding the pitfalls of blind trust, content overload, and strategic overreach. From the myth of the “Expert Beginner” to the ethical dilemmas of Agentic AI, this episode will help you strike the right balance between innovation and judgment, because leadership still needs a human touch. Thanks for listening! 🤖💡 Read the written companion to this episode: m8r.me/ai-business About Me My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. 🎙️ Subscribe, share, and leave a message here: ⁠ccworld.ca/podcast⁠ Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.

    9 мин.

  3. 26.02.2025

    A look at the systems thinking mindset

    Are You Leading or Just Reacting? The Systems Thinking Mindset Most leaders don’t realize they’re stuck in a cycle of reacting to problems instead of solving them at the source. In this episode, we explore Systems Thinking—the mindset that helps leaders break silos, anticipate ripple effects, and make smarter long-term decisions. From the great toilet paper shortage of 2020 🧻 to business strategies that backfire, we’ll dive into why understanding the bigger picture is the key to effective leadership. Thanks for listening! 🚀📖 Read the written companion to this episode: ccworld.ca/systems About Me My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. 🎙️ Subscribe, share, and leave a message here: ccworld.ca/podcast DisclaimerThe views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.

    8 мин.

  4. 09.03.2023

    Go beyond PLG and focus on the Customer Journey

    In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step. This episode is also available in written form, and includes a graphical representation of the Customer Journey "Game of Life" and the Product "Ferris Wheel". My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

    13 мин.

  5. 28.07.2022

    Leveraging Lean Startup in established organizations

    In this podcast episode, I look at how established organizations can leverage the lean startup methodology to drive velocity through simplicity. I also experiment with the format, providing you with a chance to participate and go through the framework described yourself. This episode has a related blog post that will provide you with the framework in written form. My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

    14 мин.

  6. 25.05.2022

    V1 innovation within a V+1 organization

    In this podcast episode, I look at how a mature organization can be successful at disruptive innovation when everything they do is focused on incremental product improvements. This episode is based on a corresponding blog post I wrote a few weeks ago. My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

    16 мин.

  7. 04.04.2022

    Where in the org is Product Marketing?

    In this podcast episode, I look at a question related to org-chart structure have gotten multiple times over the years: Where in the org is Product Marketing? This episode is based on a corresponding blog post I wrote a few weeks ago. My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

    9 мин.

  8. 14.01.2022

    Freedom and Responsibility

    This podcast episode (http://ccworld.ca/8) is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility. My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and North America, applying her skill-set to industries as varied as luxury goods and biotech, as well as to pharmaceutical advocacy organizations. Marielle combines proven methodologies with her strong natural aptitudes: listening, empowering, guiding, facilitating, and change management. With care and precision, she enables individuals and groups to achieve their best and to meet and surpass their personal and professional goals. This episode is based on the article Marielle published recently on Linkedin. My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/ to subscribe, share, and leave a message.

    9 мин.
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C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.

Информация

  • Автор
    Gérard Métrailler
  • Годы выхода
    2020 - 2026
  • Выпуски
    15
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Gérard Métrailler
  • Сайт подкаста
    CC:World