CDG BizCast

Creativity Design Group
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CDG BizCast

Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters.   Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.

  1. Episode 78: Direct Marketing Online Using Social Media & Your Website with John Dwyer

    FEB 28

    Episode 78: Direct Marketing Online Using Social Media & Your Website with John Dwyer

    In this episode of CDG BizCast, we welcome back John "JD" Dwyer from The Institute of Wow to dive deeper into the power of direct marketing—building on the insights he shared with us in Episode 76. JD explains how to incorporate direct marketing tactics into your website and social media campaigns to drive results. Direct marketing, at its core, is all about offering customers a compelling incentive to take action—think of how kids are drawn to McDonald's Happy Meals for the toy, not the food. This episode revisits this strategy and provides practical tips for small businesses to leverage direct marketing in their online efforts.

    28 min
  2. Episode 77: Swimming Pools & Entrepreneurship: The Ambitions Behind America Pool Service

    FEB 17

    Episode 77: Swimming Pools & Entrepreneurship: The Ambitions Behind America Pool Service

    It's time to shine our Small Business Spotlight on another awesome small, local business in the Greater Houston area! Today we speak to Karina Melendez of Americana Pool Service of New Caney, TX. Karina joins us to discuss her adventure in starting a swimming pool contracting company with her husband Jorge, who are all about providing 5-star customer service. Americana Pool Service is all about providing swimming pools, hot tubs and other backyard amenities with quality materials while educating every customer with industry-standard tips to ensure their swimming pools last for years to come! When you get a pool from Americana, you will know everything you will ever need to know about swimming pools from construction to maintenance. In this episode, you will learn about Karina's passion for great customer service as well as some tips to help you get started on a new swimming pool in addition to some pro tips to keep your pool sparkling! Americana Pool Service serves Humble, Kingwood, Atascocita and several other northern areas of Greater Houston.LEARN MORE ABOUT AMERICANA POOL SERVICE AT:https://americanapoolservice.netGET A FREE QUOTE:(832) 689-0232FOLLOW AMERICANA POOL SERVICE ON SOCIAL MEDIA:Facebook: https://www.facebook.com/americanapoolservice/Instagram: https://www.instagram.com/americana.pool.service/TikTok: https://www.tiktok.com/@americanapoolservice

    40 min
  3. Episode 76: Boost Sales with Powerful Incentives! Master Direct Response Marketing with John Dwyer, The Marketing Expert Behind Jerry Seinfeld's Campaigns!

    JAN 31

    Episode 76: Boost Sales with Powerful Incentives! Master Direct Response Marketing with John Dwyer, The Marketing Expert Behind Jerry Seinfeld's Campaigns!

    There's a difference between simply offering a product/service and offering SOMETHING with your product or service to help boost sales! Think about the toy that comes with a McDonald's Happy Meal... THAT TOY is the #1 reason why kids want the meal. It's not because of the burger that comes with it! So think about what you can offer as a metaphorical Happy Meal toy with whatever you are selling! John Dwyer "JD" of The Institute of Wow joins us to discuss how direct marketing has helped boost sales for many of his clients, including actor and comedian Jerry Seinfeld! You won't want to miss this episode! CHECK OUT JD'S DIFFERENT BUSINESSES & LEARN MORE ABOUT HIM: THE INSTITUTE OF WOW (for those serious about making irresistible offers for their clients): https://www.theinstituteofwow.com FACEBOOK CONTENT IDEA: https://www.fbcontestformula.com VACATIONS INCENTIVE (mentioned at the end of the episode): https://www.vacationsincentive.com AI GENIE PHONE RECEPTIONIST: https://www.aigeniephone.com 20 MIN **FREE** ZOOM CALL WITH JD: https://getmorejd.com JD'S YOUTUBE CHANNEL: https://www.youtube.com/c/JDTV-IOW

    33 min
  4. Episode 75: Mastering Cash Flow: Essential Strategies for New Entrepreneurs

    JAN 20

    Episode 75: Mastering Cash Flow: Essential Strategies for New Entrepreneurs

    Every year, many people make the New Year’s resolution to leave their full-time jobs and turn their skills into a business. While pursuing your passion is exciting, starting a business involves much more than just doing what you love. One critical area you must understand before launching your venture is cash flow. Today, Leo Kanell, founder of 7 Figures Funding, joins us to explain why mastering cash flow is essential for new business owners. He’ll break down what cash flow really means, what you need to know before starting your business, and the steps you should take to effectively manage it as you grow. LEARN MORE ABOUT 7 FIGURES FUNDING: https://www.7figuresfunding.com GET A FREE COPY OF LEO'S EBOOK: "THE 3 CASH FLOW SECRETS THAT CREATE 7 FIGURES OF CASH FLOW IN ANY BUSINESS Remember that 82% of businesses fail due to cash flow issues. In Leo's book, you will discover... • ​Why you must intentionally create cash flow products & services from Day 1​ • The secret tool to automatically track your cash flow weekly • Why the Key to Making the Right Decision Comes down to how to Forecast your Future Cash Flow​ • Plus a bonus video that brings it all together so you can move forward with 100% confidence

    30 min
  5. Episode 74: Discovering Your Next Hire with Discovered ATS

    12/28/2024

    Episode 74: Discovering Your Next Hire with Discovered ATS

    Hiring the right people is one of the biggest challenges business owners and hiring managers face. The endless search for top talent and the time-consuming screening process can feel overwhelming—but what if there was a better way? Enter Discovered ATS, a game-changing SaaS solution designed for businesses of all sizes. Powered by AI, this innovative tool takes the hassle out of recruiting with features like candidate pool nurturing, automated interview scheduling, recruiting video production, and so much more. On this episode of CDG BizCast, we’re joined by Fletcher Wimbush, the visionary founder of Discovered ATS, to explore how this cutting-edge platform is revolutionizing the hiring process. Say goodbye to the struggles of traditional recruiting and hello to a smarter, faster, and easier way to build your dream team. Don’t miss this conversation! Check out Discovered ATS for yourself at https://www.discovered.ai

    32 min
  6. Episode 73: Introduction to Lead Magnets: Crafting One That Is Irresistible

    12/16/2024

    Episode 73: Introduction to Lead Magnets: Crafting One That Is Irresistible

    Not all lead magnets are created equal—some are good, but great lead magnets can transform your small business. The right lead magnet on your website and within your content strategy can attract more customers and grow your audience like never before. If you’re unsure what a lead magnet is or how to craft one that’s irresistible to your potential customers, this episode is a must-listen! Join marketing expert Sarah Noel Block, founder of Tiny Marketing, as she breaks down the secrets to creating lead magnets so compelling, they’re impossible to ignore. LEARN MORE ABOUT SARAH & TINY MARKETING: https://www.sarahnoelblock.com TAKE THE TINY MARKETING GATEWAY CHALLENGE: https://cfaa2127.streaklinks.com/COqDv2aJCQ5TRDrw2AHiMe4A/https%3A%2F%2Ftinymarketing.myflodesk.com%2Fchallenge CHECK OUT THE TINY MARKETING PODCAST (50% OFF WITH PROMO CODE: BIZCAST): https://tinymarketing.myflodesk.com/challenge FOLLOW SARAH & TINY MARKETING ON SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Instagram: https://www.instagram.com/sarahnoelblock/ X: https://twitter.com/sarahnoelblock YouTube: https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6Scg

    29 min
  7. Episode 72: Small Business Spotlight on Legendary Houston Photographer Aisha Khan

    11/30/2024

    Episode 72: Small Business Spotlight on Legendary Houston Photographer Aisha Khan

    Local photographer Aisha Khan has had an interest in the art since she was a child. But never once did she think that her interest would turn into an entrepreneurial journey making major breakthroughs in the industry, and ultimately becoming one of Houston's leading wedding photographers and videographers. Her firm, Ama by Aisha began in 2012 and has been featured in several magazines and won several awards for her outstanding work. In addition to starting a photography/cinema firm she is also the founder of Houston Warehouse Studios located at 1506 Lorraine Street (a building that is 100 years old!). "Houston Warehouse Studio focuses on providing a creative space for small businesses, innovators, and creators at competitive rates for all budgets." In this episode we discuss Aisha's entrepreneurial journey and how her passion for the art of photography has led her to becoming one of Houston's best photographers! Learn more about Ama by Aisha at: https://www.amabyaisha.com Learn more about Houston Warehouse Studios at: https://www.houstonwarehousestudios.com

    36 min
  8. Episode 71: The Astrodome Revitalization Plan: A Small Business' Dream Come True?

    11/23/2024

    Episode 71: The Astrodome Revitalization Plan: A Small Business' Dream Come True?

    We all know The Eighth Wonder of the World, or Houston's Astrodome! Once home to many events such as concerts, rodeos and sporting events, it has been closed and shuttered for many years and unfortunately falling into urban decay. In this episode, we are discussing the proposed Astrodome Revitalization Plan that was announced in early November by the Astrodome Conservancy, a non-profit organization dedicated to preserving the beloved structure from destruction. We will focus on how this plan could open many doors for entrepreneurs and small business owners and make stellar contributions to the economy of the Greater Houston area. Our United Kingdom panelist Sara Russell joins us to discuss, as a potential tourist to the Houston area how she feels about this plan and also discusses the UK's O2 Arena (formerly known as the Millenium Dome), a similar (but much newer) venue that once faced its own issues but was revitalized and reborn before it was too late.

    43 min
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About

Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters.   Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.

Information

  • Creator
    Creativity Design Group
  • Years Active
    2019 - 2025
  • Episodes
    78
  • Rating
    Explicit
  • Copyright
    © Creativity Design Group
  • Show Website
    CDG BizCast

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