CEO Series

The Greenbook Podcast Network

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

  1. JAN 29

    How Mintel and Black Swan Are Solving Innovation's 90% Failure Rate

    Mintel CEO Matt Nelson and Black Swan co-founder Hugo Amos discuss their game-changing partnership to tackle innovation's biggest problem: 90% of new products fail. They reveal how combining Mintel's consumer behavior data with Black Swan's predictive analytics creates "predictive intelligence" that forecasts future trends before they happen. The conversation explores AI's role in market research, the challenge of "AI slop" contaminating data, and why human expertise still matters alongside automation. Both leaders share candid insights on navigating constant change—from startup agility to leading transformation at scale—and explain why vulnerability and adaptability are essential leadership traits in today's disruptive landscape.

    47 min

  2. JAN 15

    From Data Silos to AI-Powered Marketing: How Data Axle is Revolutionizing Customer Connection

    Lenny Murphy sits down with Andy Frawley, CEO of Data Axle, to explore how a 50-year-old data company is reinventing itself for the AI era. Frawley shares insights from his 40+ years in data analytics, revealing how brands can create truly personalized customer connections in both digital and physical worlds.

    34 min

  3. JAN 1

    Why Prayag Narula Built Hey Marvin to Fix the Research Chaos

    In this episode, Lenny Murphy sits down with Prayag Narula, Founder and CEO of Hey Marvin, to explore how an AI-native research repository is transforming how organizations centralize and use insights. Prayag shares the inspiration behind the company’s sci-fi–inspired name, its mission to turn scattered customer feedback into a strategic resource, and why democratizing data contribution is key to unlocking research value. Together, they discuss the evolving role of research teams, the rise of AI agents in accelerating insight work, and lessons learned as a founder navigating a rapidly changing industry.

    40 min

  4. 12/18/2025

    Fighting Fraud at Scale: How Rep Data Is Tackling Research's Biggest Quality Challenge

    In this episode of the CEO Series, host Lenny Murphy sits down with Patrick Stokes, Founder and CEO of Rep Data, to discuss one of the market research industry's most pressing challenges: data quality and fraud prevention. This wide-ranging conversation tackles the uncomfortable truth that fraud in online research has evolved from a manageable nuisance to a sophisticated, AI-enabled threat that demands industry-wide collaboration.

    26 min

  5. 12/04/2025

    From Micro-Surveys to Real-World Data: A CEO’s Journey in Healthcare

    Lenny Murphy sits down with Tal Rosenberg, CEO of Kenovo, to explore the company’s evolution from its roots as Incroud, a pioneer in micro-surveys for healthcare. Tal shares insights from their 13-month tenure as CEO and their extensive career in healthcare and life sciences, including key roles at Iuvia and Data Avant. The conversation also navigates unexpected technical hiccups, adding a human touch to this in-depth CEO interview.

    36 min

  6. 11/20/2025

    From Zero to 60,000: How Craftful Turned AI into Product Development Gold

    In this compelling CEO Series interview, Lenny Murphy sits down with Yana Welinder, Head of AI at Amplitude and former CEO/co-founder of Craftful, to discuss one of the most impressive growth stories in the AI space. Yana shares how Craftful scaled from zero to 60,000 product teams in just two years by solving a problem every product manager faces: making sense of overwhelming customer feedback.

    43 min

  7. 11/07/2025

    Breaking the Mold: How Morning Consult Built the Bloomberg Terminal of Public Opinion

    Michael Ramlet, CEO of Morning Consult, emerges from stealth mode to share how his company disrupted the market research industry by obsessing over data quality and real-time insights. In this candid conversation, Ramlet reveals the infrastructure investments that enabled Morning Consult to scale from a $30K startup to a major industry player, and discusses why AI represents both an existential threat and unprecedented opportunity for traditional research companies. Key Moments: → From Stealth to Scale - Their growth story and data collection scale → AI Democratization - How their AI platform changes access to insights → Industry Transformation - The existential challenge facing the research industry

    53 min

  8. 10/23/2025

    Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths

    Lenny Murphy speaks with Sam Peskin, CEO and co-founder of Early Studies, about their innovative "Future Perfect" methodology that helps brands uncover what consumers truly think by focusing on social circle perspectives rather than direct questioning. Sam shares how their unique approach to consumer psychology combines social circle surveying with a "triple tense technique" to identify shifting trends and hidden signals in consumer behavior. Through fascinating case studies and insights from Sam's entrepreneurial journey, this episode explores how Early Studies is challenging traditional research methods to help organizations better understand the "lying economy" and predict future consumer trends with remarkable accuracy. Thanks again to Sam Peskin for being our guest. You can connect with him on LinkedIn

    43 min
See All (24)

About

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

Information

  • Creator
    The Greenbook Podcast Network
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Copyright 2026 The Greenbook Podcast Network
  • Show Website
    CEO Series