In this episode of CEOs & ABCs, Kevin sits down with Karen Robinovitz, co-founder of Sloomoo Institute, to explore a journey that moves from pioneering the creator economy to rebuilding a life through something as simple and powerful as play. Karen was early to everything, journalism, digital media, and influencer marketing, helping shape how brands and creators work together today. But behind that success was a period of profound personal loss that left her unable to function for over a year. She shares how an unexpected moment—sitting on the floor playing with slime, became a turning point. What started as a small escape turned into a path back to joy, presence, and ultimately, purpose. That moment became the foundation for Sloomoo Institute, an immersive experience designed to reconnect people to play, creativity, and emotional wellbeing. Kevin and Karen explore the deeper meaning behind play, why so many adults lose access to it, and what it actually costs us personally and professionally. They also connect it to leadership, parenting, and performance, showing how joy, creativity, and presence aren’t distractions, they’re advantages. This is a conversation about grief, reinvention, and the courage to build something meaningful from the most unexpected place. In this episode • How Karen went from journalist to building one of the first influencer agencies • Spotting the future of digital, creators, and commerce before it existed • The hidden personal struggles behind outward success • Navigating profound loss, grief, and a complete life reset • How a moment of play sparked healing and a new business idea • The origin and rapid growth of Sloomoo Institute • Why play isn’t just for kids and what adults lose without it • The science behind sensory experiences, joy, and nervous system regulation • Building a brand rooted in purpose, inclusion, and emotional wellbeing • Expanding Sloomoo into a full-scale universe (products, storytelling, and more) Key takeaways • Success doesn’t follow a straight line, but patterns make sense in hindsight • Innovation often looks like “crazy” before it becomes obvious • You can be thriving professionally while struggling deeply personally • Joy and play are not indulgences, they’re essential for wellbeing and performance • Sensory experiences can be powerful tools for healing and emotional regulation • The best businesses don’t just sell products, they create transformation • Reconnecting with your inner child can unlock creativity, presence, and clarity • Sometimes the smallest, simplest moments (like play) can change everything About the guest Karen Robinovitz is the co-founder of Sloomoo Institute, an immersive, sensory experience designed to deliver joy through hands-on play. Before Sloomoo, Karen was a journalist and co-founded Digital Brand Architects (DBA), one of the first influencer marketing agencies, helping shape the creator economy as we know it today. Her work sits at the intersection of storytelling, brand building, and cultural insight, but her most meaningful work came from turning personal healing into a mission-driven business focused on joy, inclusion, and mental wellbeing. Chapters (00:00:00) - Introduction(00:00:48) - CEO and ABCs: Karen Robinowitz(00:01:55) - Sloomoo Institute: In the Slime Museum(00:03:45) - Inventing the Influencer Agency(00:10:46) - What Influencer Marketing Is Really About(00:16:24) - How to Build a Successful Career While Being Present at Home(00:23:50) - How Slime Helped My Friend's Daughter(00:36:34) - "Your Inner Voice"(00:37:20) - The Hardest Part of Starting a Business(00:40:19) - Sloomoo: From Book to Graphic Novel(00:44:35) - Reactivating Your Inner Child With Slime