In this in-depth and highly strategic episode, Saurabh Jain sits down with Patrick William, co-founder and Managing Director of Rixon Capital, to explore the realities of building, scaling, and sustaining a specialist private credit fund in today’s capital markets. Patrick shares his journey from investment banking and M&A into private credit fund management, explaining why recurring revenue models, disciplined risk management, and asset-backed lending form the foundation of Rixon Capital’s strategy. He breaks down how the firm grew from inception to managing over $170 million in funds under management, while navigating the structural challenges faced by emerging fund managers. Together, they unpack the core business problem facing Rixon Capital today: raising capital at the speed required to meet borrower demand without compromising fund quality, investor trust, or long-term strategy. The conversation dives deep into distribution challenges, wealth manager dynamics, investor psychology, sales cycles, brand credibility, and why time and reputation remain critical currencies in funds management. This episode is an essential listen for fund managers, financial services founders, CEOs, investors, and operators seeking a candid look at capital raising, private credit, and the trade-offs between growth, quality, and control. What You’ll Learn in This Episode Patrick’s transition from investment banking to private credit fund management Why private credit became a compelling opportunity following bank retrenchment from SME lending How Rixon Capital structures asset-backed, high-yield lending strategies The difference between raising capital from wealth managers, high-net-worth individuals, and family offices Why sales cycles in funds management are long, uncertain, and relationship-driven The role of trust, brand, and track record in capital allocation decisions Why distribution is often the true constraint to growth for emerging funds The challenges of scaling without compromising investment discipline The psychological impact of entrepreneurship, risk, and financial uncertainty How founder background and personal history influence capital allocation decisions Why quality products do not always sell themselves in financial markets The trade-offs between accelerating growth and maintaining long-term control About Rixon Capital Rixon Capital is a specialist boutique private credit fund manager focused on asset-backed lending to underbanked small and medium-sized enterprises. The firm manages multiple funds, including income and credit opportunity strategies, designed to deliver strong risk-adjusted returns through disciplined underwriting, capital preservation, and diversification. Rixon Capital’s approach prioritizes quality borrowers, conservative structures, and long-term investor alignment over rapid, unconstrained growth. Website: https://rixon.capital/ Links & Resources Connect with Patrick William LinkedIn: https://www.linkedin.com/in/patrickpwilliam/ Connect with Saurabh Jain LinkedIn: https://www.linkedin.com/in/saurabhjain10Website: https://ceowhisperer.au/Email: saurabh@ceowhisperer.auSupport the Podcast If you enjoyed this episode, please consider rating and subscribing: Apple Podcasts: https://podcasts.apple.com/au/podcast/ceo-whisperer-by-saurabh/id1862989706 Spotify: https://open.spotify.com/show/6rbvHV1FEDxq91bERv1h8v YouTube: https://www.youtube.com/@CEOWhisperer.au Your support helps more founders, CEOs, and investors discover the show.
