“Change Is NOT Soft” — Why Most Transformations Fail Before They Start with Kimberly Shaw

In this episode of Breakthrough Innovation, we sit down with Kimberly Shaw, founder of Changeify, to bust the myth that change is just “soft stuff.” With decades of experience across industries, Kimberly has built a framework that brings structure and sustainability to complex transformations.

📉 Why 75% of transformations fail — and why that stat is probably wrong

🧱 The 3 overlooked phases of change: pre-work, design, and embedment

📣 Why comms alone doesn’t drive change — and what does

👥 The secret power of change communities and “shepherds”

🧠 Why change fatigue isn’t a side effect — it’s a signal of deeper design flaws

🎯 What it takes to build capability, not just compliance

This is a must-listen for executives, HR leaders, and consultants driving large-scale transformation.

Thanks for tuning in to Breakthrough Innovation! Want to subscribe to the podcast? Have feedback to share? Connect with us on Spotify or iTunes and leave us a review—we’d love to hear from you!