Changing Shapes

Tom Horak

Technologies shape culture. Our innovations shape the frameworks for how we understand the world and relate to each other. How are we doing? Brought to you by allshapes.io

  1. 12/22/2025

    EP 15: Jules Olcer - We're Connected But Not Close: Inside Village, the Relational Intelligence App

    Most of us have that guilt—forgetting to check in, meaning to reach out but postponing. Jules (Gulin) Olcer, founder of Village, believes we've passed a cultural tipping point where connection tools need to evolve. Tom and Jules explore why 93% of our Instagram time isn't spent with people we actually know, how AI can facilitate (not replace) human connection, and why Village is building what Jules calls a "relationship operating system." From her sabbatical reading about systemic crises to a scrappy ChatGPT experiment that sparked the product, Jules shares the journey of creating a social app designed to reduce guilt, not maximise screen time. Learn why vulnerability needs frequency, how Village measures success without addiction metrics, and what it means to build a product where time-in-app isn't the goal. Links Village: https://www.villagesocial.app/Village is building what they call a “relationship operating system”—a private space where you can track, nurture, and show up for your 5-150 meaningful relationships. Unlike traditional social networks optimised for time-in-app, Village measures success by how well it helps you maintain connections without guilt or overwhelm. Jules Olcer on LinkedIn: https://www.linkedin.com/in/gulinolcer/ Jules is the founder of Village, a social app designed to help people show up for the relationships that matter most. With a background in psychology and experience in creative industries and climate-related projects, Jules brings a systems-thinking approach to solving the loneliness epidemic. Village uses AI to send contextual nudges that facilitate deeper human connection without replacing it. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes blends craft, culture and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences.Subscribe for more conversations at the intersection of culture, values, and technology.

    45 min
  2. 12/08/2025

    EP 14: The Speed of Safety: Why Healthcare Can't 'Move Fast and Break Things'

    Most software for clinicians gets built twice - once for compliance and then again when teams realize clinicians and patients won’t actually use them. Tom and Hiba break down what separates the winners from the expensive rebuilds. We examine real examples—C the Signs in primary care, Viz.ai in imaging, Tempus in oncology—and extract six actionable design principles that healthtech builders can implement immediately. Learn why privacy must be the default (not the disclaimer), how to make consent contextual instead of legalistic, and why explainability builds more trust than sophistication. These tools are turning health records into early warning systems, but only when both patients and clinicians actually trust them. Perfect for CPOs, product leaders, and founders building in the patient data space. Links Hiba on LinkedIn: ⁠https://www.linkedin.com/in/hibaganta/⁠ The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It’s for indie founders and small teams who want clarity without the AI hype. Expect pragmatic strategy, mental models, and cultural research that lift your team’s thinking. Hiba reads features, stories, and signals in one go — from product to org culture — so you can ship with craft, protect user trust, and keep real judgment in the loop. Tom on LinkedIn: ⁠https://www.linkedin.com/in/thomas-horak/⁠ Tom is the founder of ⁠All Shapes⁠, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes blends craft, culture and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences.Subscribe for more conversations at the intersection of culture, values, and technology. Subscribe for more conversations at the intersection of culture, values, and technology.

    42 min
  3. 11/24/2025

    EP 13: Where Documentation Ends and Care Begins – Wish I Thought of That

    How AI, logistics, and thoughtful design are reshaping the humanity of care This week’s Wish I Thought of That digs into a part of healthcare most people never see: the admin. Clinicians today spend 30–50% of their time documenting, coding, chasing insurance forms or navigating clunky digital systems — a staggering shift that’s reshaping both patient care and contributing to clinician burnout. In this episode, we explore why this burden has grown, what it means for the human experience of medicine, and how a new generation of tools is quietly changing the story. We break down three emerging layers of “clerk-class” health tech: AI scribes like Voize that turn speech into structured documentation, practice OS platforms like Nelly that streamline onboarding and paperwork, and Uber-like logistics tools that coordinate in-home care more efficiently. Together, these products aren’t replacing clinicians — they’re giving them time back. And they raise a bigger question: what happens to clinical judgment, empathy and connection when the system finally reduces its drag? Along the way, Tom and Hiba examine the design principles behind tools that actually make healthcare more human, not less. From “don’t make me think” UX to contextual workflows, they explore why empathy has to be engineered into the invisible moments of care, not sprinkled on top. They also look at how structured admin data fuels early-detection tools like C the Signs, which has already helped detect over 65,000 cancer cases by spotting patterns in the data. This episode asks a simple but consequential question:If we redesign the admin layer of healthcare, do we unlock better medicine — or risk turning care into an industrial process? If you work in health, design, or tech, or you’ve ever felt processed instead of cared for in a clinic, this one will resonate. Key themes The 30–50% admin burden and how it reshapes care The rise of AI scribes, practice OS tools and care-logistics platforms Designing tools that reduce cognitive load, not empathy “AI as the clerk-class”: freeing humans for human work Why context matters more than features in clinical UX Structured admin → early detection → life-saving outcomes Making healthcare more human through better systems, not shinier apps Links Hiba on LinkedIn: https://www.linkedin.com/in/hibaganta/The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It’s for indie founders and small teams who want clarity without the AI hype. Expect pragmatic strategy, mental models, and cultural research that lift your team’s thinking. Hiba reads features, stories, and signals in one go — from product to org culture — so you can ship with craft, protect user trust, and keep real judgment in the loop. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes blends craft, culture and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences.Subscribe for more conversations at the intersection of culture, values, and technology. Subscribe for more conversations at the intersection of culture, values, and technology.

    31 min
  4. 11/17/2025

    EP 12: The Hidden Work Behind Tools That Help You Change Your Life - Wish I Thought of That

    How trust, empathy and lived experience shape better digital tools This week’s Wish I Thought of That opens a mini-series on health and wellbeing by asking a blunt question: why do so many health apps feel clever, but not caring? We dig into the messy, human side of health-tech design — from journaling tools to nutrition platforms to long-term coaching systems — and what it takes to build products people trust with their bodies and inner lives. We explore why trust must be earned before someone even downloads an app, and why that trust is lost instantly through clumsy UX, overblown promises or gimmicky “delight.” Tom breaks down the principles behind products like Five Minute Journal, RNT Fitness and The Doctor’s Kitchen: clarity over cleverness, empowerment over dependency, and features that feel like an attentive friend rather than a dopamine trap. Along the way, they tackle the myth that AI can replace mid-level product thinking. Lived experience, emotional nuance and narrative discipline are the invisible backbone of any tool meant to support real change. And we argue that the real magic happens when everyone on the team, from backend engineers to designers, can feel the user’s stakes. This episode asks what happens when we treat digital health not as engagement optimisation, but as long-term companionship. Can a product support someone through difficult change without pretending to replace a human? And how do you design tools that fit the complexity of real lives, not just tidy user journeys? If you want a nudge to rethink how your team builds trust, care and context into products, this one is worth your time. Key themes Building trust before the first tap and how quickly it can be lost. Clarity over cleverness: why “delight” is never enough in health tech. Designing empowerment instead of dependency loops. Human nuance as the irreplaceable layer AI can’t simulate. Health tech as long-term support, not engagement farming. Why lived experience matters more than generic AI-generated specs. Links Hiba on LinkedIn: https://www.linkedin.com/in/hibaganta/The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It’s for indie founders and small teams who want clarity without the AI hype. Expect pragmatic strategy, mental models, and cultural research that lift your team’s thinking. Hiba reads features, stories, and signals in one go — from product to org culture — so you can ship with craft, protect user trust, and keep real judgment in the loop. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes blends craft, culture and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences.Subscribe for more conversations at the intersection of culture, values, and technology. Subscribe for more conversations at the intersection of culture, values, and technology.

    30 min
  5. 11/10/2025

    EP 11: "Wish I Thought of That” – Can AI Help Us Be Friends Without Doing It For Us?

    How emotional intelligence in design might help rebuild human connection In this week’s Wish I Thought of That, we explore Village, a quietly ambitious app using AI to help small circles of people stay connected. After years of isolation and algorithmic noise, we’ve lost some skills on how to stay connected IRL. Village asks whether technology can help us remember. We look at what happens when AI moves from productivity to empathy, not just helping us work faster, but nudging us to care. Can a machine remind us to call a friend without replacing the human impulse to notice? When does a tool become a teacher, and when does it cross into emotional outsourcing? From training wheels vs balance bikes to measuring connection in real-world touchpoints, Tom and Hiba unpack the fine line between AI-assisted empathy and AI as empathy proxy. Along the way, they break down three layers of emotionally intelligent design — reactive, proactive, and contextual — from therapy bots to mindset-aware tools like Duolingo and Five Minute Journal, to context-sensitive apps like Headspace, N26, and Apple Photos. This episode asks a simple question with cultural weight: can technology help us feel more human — or just simulate the feeling of it? Key themes Relearning connection in a post-pandemic, AI-mediated world. Human connection as infrastructure — can it exist without AI? Training wheels vs balance bike: when should AI “leave the room”? Measuring success through offline outcomes, not engagement time. Emotional intelligence in apps: reactive, proactive, contextual. The cultural vacuum and why emotional resonance is the next UX frontier. Links Hiba on LinkedIn: https://www.linkedin.com/in/hibaganta/The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It’s for indie founders and small teams who want clarity without the AI hype. Expect pragmatic strategy, mental models, and cultural research that lift your team’s thinking. Hiba reads features, stories, and signals in one go — from product to org culture — so you can ship with craft, protect user trust, and keep real judgment in the loop. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes blends craft, culture and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences.Subscribe for more conversations at the intersection of culture, values, and technology. Subscribe for more conversations at the intersection of culture, values, and technology.

    31 min
  6. 11/03/2025

    EP 10: “Wish I Thought of That” – GPS for the Mind: AI Browsers and the Cost of Convenience

    How AI-first browsers are reshaping information literacy, trust, and product design. In this week’s WITOT, we ask what happens when the browser starts “driving.” With OpenAI’s Atlas and Perplexity’s Comet, AI agents can remember your sessions, act across tabs, and deliver confident answers… fast. But speed isn’t the same as sense. If we outsource the route-finding, we risk losing the mental map that helps us judge sources, bias, and authority. We draw a line between two kinds of truth: settled facts (where a single answer is useful) and perspective questions (where you need a platter of viewpoints). Today’s agentic browsing often collapses both into one “final” output. Great for convenience, risky for judgment. We also dig into permission creep and incentives: when an agent has to see everything to be useful and will be able to do the driving, who is the customer and who becomes the product? It’s not all doom. We sketch a more human pattern: provenance on by default, an off-switch for automation, and design that surfaces primary sources before conclusions. Plus a hopeful twist: “geocaching for AI.” How can using agents widen discovery and spotlight the long tail rather than narrow it. This is a conversation about values in product craft: keeping the speed and keeping our information sense. Key themes Speed vs sense: convenience taxes information literacy. Fact Mode vs Perspective Mode: different questions need different UX. Agent “babysitting,” provenance by default, and the off-switch. Permissions & power: customer or product: who benefits from your data? Brand as primary source: why credibility will matter more in an AI-mediated web. “Geocaching for AI”: designing for serendipity and the long tail. Links Hiba on LinkedIn: https://www.linkedin.com/in/hibaganta/The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It’s for indie founders and small teams who want clarity without the AI hype. Expect pragmatic strategy, mental models, and cultural research that lift your team’s thinking. Hiba reads features, stories, and signals in one go — from product to org culture — so you can ship with craft, protect user trust, and keep real judgment in the loop. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes blends craft, culture and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences. Subscribe for more conversations at the intersection of culture, values, and technology.

    33 min
  7. 10/29/2025

    EP 9: “Wish I Thought of That” – Play Without the Pull: Designing for Independence, Not Dependence

    How children’s toys are teaching us better product design. In this week’s episode of Wish I Thought of That (WITOT), Hiba Ganta and I look at what innovation really means in the space of children’s play — and what it reveals about how we design technology for adults. The conversation starts with a simple idea: healthy play in the age of addictive screens. From Bluey to Yoto and Lovevery, we explore products that respect attention rather than exploit it, and how those same design principles could reshape digital products everywhere. We talk about how tools for kids often get the basics right, clear beginnings and endings, calm pacing, tactile control, while adult tools chase engagement at any cost. The question running through the episode: what would happen if software was designed like a good toy? It’s a conversation about values in design: autonomy, clarity, and care. And about the responsibility of builders to create tools that nurture independence, not dependence. Design for independence, not dependence: the line between empowering and exploiting users. Parent OS: how great children’s products quietly serve both the parent (operator) and child (beneficiary). Offline innovation: why the best tech sometimes steps out of the screen. From play to product: how Montessori thinking and real-world tactility inspire better UX. Cultural shift: the growing movement toward phone-light childhoods and intentional tech use. Links Hiba on LinkedIn: https://www.linkedin.com/in/hibaganta/ The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It is for indie founders and small teams who want clarity without the AI hype. Expect pragmatic, experience-grounded strategy, mental models, and cultural research that lift your team’s thinking. Hiba has led product, designs hands-on, and works on engagement and internal culture, so she reads features, stories, and signals in one go. Subscribe if you care about shipping with craft, protecting user trust, and keeping real judgment in the loop. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/ Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes focuses on products that blend craft, culture, and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences. 🧠 Subscribe for more conversations at the intersection of culture, values, and technology.

    32 min
  8. 10/23/2025

    EP 8: "Wish I Thought of That" - Chat as Interface (?)

    When a UX experiment became the world’s default way to talk to AI In this first episode of our new weekly segment Wish I Thought of That (WITOT), Hiba Ganta and I explore how chat became the interface for everything, and whether it should stay that way. We talk about why ChatGPT’s text box was never meant to be the final form of AI interaction, and how a design experiment scaled into a global pattern that’s shaping everything from education tools to enterprise workflows. From there, the conversation moves into how voice, visuals, and chat each change the way we think, and what that means for people building products today. This episode is a reflection on product sense, human expectations, and the danger of forgetting what makes good design intuitive. It’s also about trust: the trust we place in interfaces, in data, and in ourselves when we work through new tools that can both empower and mislead. The interface we choose doesn’t just change what we do, it changes how we think. KEY THEMES Chat as accident that scaled: how an early UX choice defined a generation of AI tools. Voice vs. visuals: how each mode of interaction triggers a different kind of thinking. Fact-checking the machine: designing for trust, not just output. Product sense for everyone: why taste and intent matter more than ever. Building with intent: avoiding homogenisation by grounding in human habits and values. LINKS Hiba on Linkedin: https://www.linkedin.com/in/hibaganta/ The Needful is Hiba’s newsletter on cultural intelligence for sharper, human-led product decisions. It is for indie founders and small teams who want clarity without the AI hype. Expect pragmatic, experience-grounded strategy, mental models, and cultural research that lift your team’s thinking. Hiba has led product, designs hands-on, and works on engagement and internal culture, so she reads features, stories, and signals in one go. Subscribe if you care about shipping with craft, protecting user trust, and keeping real judgment in the loop. Tom on LinkedIn: https://www.linkedin.com/in/thomas-horak/ Tom is the founder of All Shapes, a design and product studio working with founders, scale-ups and innovative enterprises to build meaningful digital tools that last. All Shapes focuses on products that blend craft, culture, and human clarity — helping teams move from early concepts to high-performing, values-aligned experiences. Tom also hosts Changing Shapes, a podcast about how technology changes the way we design, create, and connect and how to build tools that stay human as they scale. 🧠 Subscribe for more conversations at the intersection of culture, values, and technology. 🔗 Past episodes and articles available at tomhorak.substack.com.

    43 min

About

Technologies shape culture. Our innovations shape the frameworks for how we understand the world and relate to each other. How are we doing? Brought to you by allshapes.io