A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by StructuredWeb.
Episode 18 - Asher Mathew
Today's CPO (Chief Partner Officer)
In this episode of ChannelWaves, Steven Kellam and Asher Mathew, the CEO of Partnership Leaders, explore the evolving landscape of partnerships within the channel. The discussion addresses the significance of the Chief Partner Officer (CPO) role and the necessity of unifying diverse partnership functions across companies. Asher emphasizes the need for cohesion in channel and alliance structures, pointing out the pivotal role of a CPO in navigating this complex landscape across customer journeys. Partnership Leaders aims to support partner teams by offering essential resources, events, and reports to equip them for the evolving demands within the channel landscape.
Episode 17 - Diane Krakora
Five Key Partner Program Challenges in 2023
In this insightful podcast episode, Diane and her guest delve into the challenges that modern partner programs face in an era of increasing demands and limited resources. They discuss three crucial areas of focus for partner programs in 2023: demand generation, partner contributions beyond transactions, and strategic cuts. The conversation explores the changing dynamics of partner ecosystems, the importance of data-driven decision-making, and the role of automation and technology in maximizing partner program efficiency. Listeners gain valuable insights into navigating the complexities of today's partner landscape and optimizing partner relationships to drive growth and success.
Episode 16 - Tricia Atchison
Embracing the Future with Tricia Atchison
🚀 The future of the channel is uncertain, and with digital transformation and AI on the rise, we find ourselves in uncharted territory. Tricia Atchison from Equinix joins us on this thought-provoking podcast episode to shed light on how to navigate these turbulent waters and make it all work together.
💼 As we move forward, we really don’t have a choice, it's essential to learn new technologies and stay motivated, both as leaders and team members. Tricia shares valuable insights on driving demand and revenue while adapting to the ever-changing landscape.
💡 In this open discussion, we explore the significance of sales and marketing alignment, creating exceptional customer experiences (CX) , and ensuring a positive impact on partner experiences (PX) for business growth.
🧠 Delve into the fascinating world of generative AI and discover how to harness its potential to drive innovation and productivity.
🎓 Tricia's wisdom emphasizes the value of being an "always evolving, active participant, a 'student of the game'" to thrive in the dynamic realm of digital transformation.
🎧 Don't miss this empowering conversation with Tricia Atchison. Tune in now to gain the knowledge and inspiration needed to embrace the future with confidence!
🔍 Subscribe to our podcast to stay updated on the latest trends and insights, and equip yourself to navigate the evolving landscape of work successfully. Let's embrace the challenges and opportunities together!
Episode 15 - Chris Lamborn
If you haven't heard of Generative AI or its consumer-facing offspring ChatGPT, then you may be living under a rock - especially if you're in the channel. It's one of the most transformative technologies to emerge in the last two decades and will impact every industry, from healthcare to entertainment (if it hasn't already). For Channel Chiefs and channel marketers, it's no different. GenAI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.
Check out our latest ChannelWaves episode as our guest Chris Lamborn and Steven Kellam discuss the direction, challenges and game changing potential of Generative AI in the channel marketing space. Lamborn, a former channel chief and current Principal at Channel XLR8, shares his insights on how Generative AI can help businesses maximize their channel, despite some initial fears and resistance. Chris believes that the technology can help companies do more with what they have, and that it is not a threat to security or jobs but rather a tool to enhance efficiency and productivity.
Episode 14 - Jessica Baker
How to do more with less.
While "do more with less" in the channel has become a mantra in the tech channel this year, often it is discussed at an ethereal level. So, what are some of the real-world strategies and tactics you can use today to simplify and get more done. Take a listen as Jessica Baker CPO (Chief Program Officer) at Achieve Unite joins ChannelWaves to talk about how you can make your programs more effective, even if you have less resources. And please take a listen to another recent podcast on the same subject with Jamie Mendez from Pega Systems – two very savvy Channel leaders with different perspective but similar thoughts and ideas for success.
Episode 13 - Jamie Mendez
Doing More with Less - A Partner's PerspectiveEveryone, well almost everyone, in the technology channel community has been hit with the less resources in 2023 challenge. So how do you make it all work? How to take care of partners, grow the business and keep everyone motivated? How to you leverage technology, human resources, and collective brainpower to grow you channel business in 2023. Please take a listen as Jamie Mendez, Vice President, Ecosystem Transformation & Programs at Pega Systems joins ChannelWaves us to talk about how manage through the 2023 resources challenge with real world short terms ideas and short-term strategies, with an eye on long term implications and results.