21 episodes

Hosted by beauty and style blogger, Diane Taha, of @stylecontext, Channel Your Influence interviews influencers who have leveraged their social following to create and grow their businesses. Follow along for inspiration, in addition to self-care, wellness, and beauty tips!

Channel Your Influence Diane Taha

    • Business
    • 5.0 • 5 Ratings

Hosted by beauty and style blogger, Diane Taha, of @stylecontext, Channel Your Influence interviews influencers who have leveraged their social following to create and grow their businesses. Follow along for inspiration, in addition to self-care, wellness, and beauty tips!

    The influencer's guide to elevating brand partnerships with marketing expert Justin Moore

    The influencer's guide to elevating brand partnerships with marketing expert Justin Moore

    #21. One major mistake microinfluencers make is not charging brands for whitelisting and usage rights. In this episode, influencer marketing expert Justin Moore, founder of Creator Wizard and Trending Family,  demystifies these terms and explains why you should charge an additional fee for whitelisting and licensing  - as well as how to price your sponsored content. We discuss other influencer FAQs including how to negotiate unpaid brand pitches into paid partnerships; whether or not to share your rates on a media kit; and how to improve organic reach on Instagram.

    Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

    To connect with host Diane Taha go to instagram.com/stylecontext.
    To connect with guest Justin Moore go to instagram.com/creatorwizard.
    You can also find Justin at the following:
    https://www.youtube.com/c/creatorwizard
    https://twitter.com/justinmooretfam

    Join Justin's Facebook group for influencers: https://branddealintel.com/

    Music:
    Say Good Night by Joakim Karud @joakimkarud
    Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

    • 38 min
    Fast fashion and the social media culture of consumption with the Baller on a Budget Aileen Luib

    Fast fashion and the social media culture of consumption with the Baller on a Budget Aileen Luib

    #20. Is fast fashion really a necessary evil? The Baller on a Budget blogger and podcaster, Aileen Luib, joins to chat about all things fast fashion, capitalism, and the never ending cycle of consumption fueled by Instagram and TikTok. We talk about the ways the pandemic has reframed our relationship to consumption and budgeting, and how to shift your mindset towards a healthier financial future.  Plus, learn why it's important to invest in stocks and simple ways to get started. 

    Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

    To connect with host Diane Taha go to instagram.com/stylecontext.

    To connect with Aileen Luib go to instagram.com/theballeronabudget.

    Music:
    Say Good Night by Joakim Karud @joakimkarud
    Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

    • 1 hr 8 min
    TikTok, Clubhouse, and Gen Z trends with beauty digital marketing expert Liz Lutz

    TikTok, Clubhouse, and Gen Z trends with beauty digital marketing expert Liz Lutz

    #19.  Beauty digital marketing expert, Liz Lutz, chats about how she built her career and launched two brands - MarketingMuse and G4Generation, a GenZ community.  On this episode, we talk about all things Gen Z - the main differences between Gen Z and millennials; Gen Z beauty trends; and how to market beauty and skincare to Gen Z.  Liz also shares her tried and true growth strategies for building your brand on TikTok; pitching beauty brands; and why you need to be on Clubhouse. 

    Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

    To connect with host Diane Taha go to instagram.com/stylecontext.

    To connect with Liz Lutz go to instagram.com/marketingmuse_.


    Music:
    Say Good Night by Joakim Karud @joakimkarud
    Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

    • 49 min
    The journey to finding your career path and cultivating a healthy mindset with Brett Chinn

    The journey to finding your career path and cultivating a healthy mindset with Brett Chinn

    #18. With several years of recruiting experience under her belt, career and mindset coach Brett Chinn shares her do's and don'ts for job applicants, including how to network your way to a new job. We also discuss strategies for mitigating impostor syndrome, cultivating a confident mindset, and how to find your true career passion.

    Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.

    To connect with host Diane Taha go to instagram.com/stylecontext.

    To connect with Brett Chinn go to instagram.com/brettchinncoaching.


    Music:
    Say Good Night by Joakim Karud @joakimkarud
    Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

    • 48 min
    How to set goals, build long-term brand partnerships, and more with fashion and lifestyle blogger Jaimie Tucker

    How to set goals, build long-term brand partnerships, and more with fashion and lifestyle blogger Jaimie Tucker

    #17.  Achieve your goals in 2021! Fashion and lifestyle blogger Jaimie Tucker is back on the podcast to talk about how you can set effective goals - both personal and career - that can help you achieve your ideal outcome. Jaimie also shares her tips for pitching brand collaborations, including how she's developed long-term "retainer" brand partnerships that have her a full-time Influencer. We also discuss time management hacks to get things done while also carving out time for self-care. 

    Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.

    To connect with host Diane Taha go to instagram.com/stylecontext.

    To connect with Jaimie Tucker go to instagram.com/jaimie_tucker.


    Music:
    Say Good Night by Joakim Karud @joakimkarud
    Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

    • 43 min
    Tina Lee on becoming a full-time influencer, the art of creating Reels, and going viral on Instagram

    Tina Lee on becoming a full-time influencer, the art of creating Reels, and going viral on Instagram

    #16. Best known for her artistic travel photos and videos, content creator Tina Lee from the blog Of Leather and Lace, chats about how she scaled her business to become a full time influencer.  We discuss Reels -  and why you should be creating them - including best practices to keep your audience engaged. Tina also shares how she grew to over 200k followers by creating viral, shareable, inspirational content Instagram. Other topics include the importance of developing your own aesthetic; how to stay disciplined if you feel burnt out; and ways to inspire yourself if you're in a creative rut.

    To connect with Diane Taha go to instagram.com/stylecontext.

    To connect with Tina Lee go to instagram.com/ofleatherandlace.

    Check out Tina's course for microinfluencers: instagram.com/fulltimeinfluencer.co/

    • 39 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Aileen @theballeronabudget ,

A refreshing take on influencer marketing & its surrounding culture!

Influencers have been on the rise in the past decade, and thus, they have received a bad rap. Being an influencer is made out to be synonymous with privilege, wealth, status, and ultimately, having ad easy life. I appreciate Diane Taha's Channel Your Influence podcast because it provides a behind-the-scenes look at what it means to be an influencer. Diane has insightful conversations with experts in the influencer industry and corresponding industries such as the fashion and beauty industries, which both rely heavily on influencer marketing. If you spend a lot of time on social media and have been curious about how your favorite influencers approach their online presence as a business, Channel Your Influence is the notable up-and-coming podcast worth subscribing to!

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