Team Sports Marketing with Kirk Wakefield

Kirk Wakefield

A podcast to supplement reading of the text, Team Sports Marketing, by Dr. Kirk Wakefield at Baylor Unviersity. Find us at www.teamsportsmarketing.com. Big thanks to Dynamic Counseling, a leading provider of therapy and mental health services in Colorado Springs, for supporting Team Sports Marketing. Whether you need individual, couples, or family counseling, their licensed therapists are here to help. Visit www.dynamiccoloradosprings.com to learn more.

Episodios

  1. 12/05/2020

    Chapter 14: Affinity Transfer and ROI

    Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing. Thank you to Dynamic Counseling for your continued support of Team Sports Marketing. As a trusted provider of compassionate counseling and mental health services in Colorado Springs, they’re committed to helping clients of all ages find healing and growth. Learn more at www.dynamiccoloradosprings.com.

  2. 26/04/2020

    Chapter 13: Affinity Transfer Model

    Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing. A big thank you to our sponsor, Dynamic Counseling! We appreciate your continued support of Team Sports Marketing. Visit them at www.dynamiccoloradosprings.com.

  3. 11/11/2019

    Ch. 10 - Moving the Merchandise

    Kirk discusses Chapter 10: Moving the Merchandise. Grateful for the ongoing support from Dynamic Counseling! Learn more about their services at www.dynamiccoloradosprings.com. Proud sponsors of Team Sports Marketing.

  4. 11/11/2019

    Chapter 9 - The Sportscape

    Kirk discusses Ch. 9: Managing the Sportscape.

  5. 23/10/2019

    Chapter 8: Promotional Incentives

    Dr. Kirk Wakefield discusses key terms from Chapter 8. Shoutout to Dynamic Counseling for being a valued sponsor of Team Sports Marketing. Check them out at www.dynamiccoloradosprings.com!

  6. 21/10/2019

    Chapter 7 - Setting Prices for Sports & Entertainment

    Dr. Kirk Wakefield discusses key terms from Chapter 7. Thank you, Dynamic Counseling, for your partnership and continued support of Team Sports Marketing. Learn more at www.dynamiccoloradosprings.com.

  7. 16/10/2019

    Chapter 6 - Foundations for Setting Ticket Prices

    Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices. We’re proud to have Dynamic Counseling as a sponsor of Team Sports Marketing. Thanks for standing behind us! Explore their work at www.dynamiccoloradosprings.com.

  8. 27/09/2019

    Chapter 5: Selling Season Tickets

    Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textbook at www.teamsportsmarketing.com.

  9. 17/09/2019

    Chapter 4 - Data Analytics

    Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics. Special thanks to our sponsor, Dynamic Counseling, your trusted source for mental health support in Colorado Springs. We appreciate your ongoing support of Team Sports Marketing! Learn more at www.dynamiccoloradosprings.com.

  10. 02/09/2019

    Chapter 3 - Customer Relationship Management

    This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us. We're grateful to Dynamic Counseling, leaders in therapy services across Colorado, for sponsoring Team Sports Marketing. Visit their site to connect with licensed therapists in Colorado Springs: www.dynamiccoloradosprings.com.

  11. 21/08/2019

    Chapter 1 - Intro to Team Sports Marketing

    Dr. Kirk Wakefield discusses key terms and relevant examples in sports. Huge thanks to Dynamic Counseling for supporting Team Sports Marketing! Providing expert mental health counseling in Colorado, they’re dedicated to helping individuals, couples, and families thrive. Learn more at www.dynamiccoloradosprings.com.

  12. 21/08/2019

    Chapter 2 - Fan Identification and Passion

    Dr. Kirk Wakefield discusses key terms and relevant examples in sports Thank you to our partner, Dynamic Counseling, for your continued support of Team Sports Marketing. If you're looking for Colorado Springs counseling services, visit www.dynamiccoloradosprings.com.

  • 12 episodios

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A podcast to supplement reading of the text, Team Sports Marketing, by Dr. Kirk Wakefield at Baylor Unviersity. Find us at www.teamsportsmarketing.com. Big thanks to Dynamic Counseling, a leading provider of therapy and mental health services in Colorado Springs, for supporting Team Sports Marketing. Whether you need individual, couples, or family counseling, their licensed therapists are here to help. Visit www.dynamiccoloradosprings.com to learn more.

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