Chasing The Insights

Vince Warnock

Welcome to Chasing the Insights, the podcast designed for you, the marketer, entrepreneur and small business owner. Each week your host, Vince Warnock, has a fireside chat (minus an actual fireside) with some of the biggest and brightest minds in entrepreneurship, web3, mindset, marketing and sales (basically anything that helps you on your entrepreneurial journey). This is your chance to glean insights from the best in the business to help you to grow your business and to gain an unfair advantage.

  1. EP932 - Rachel Smith on what Community Cards are and why they work so well for local businesses

    APR 28

    EP932 - Rachel Smith on what Community Cards are and why they work so well for local businesses

    In this episode of Chasing the Insights, I talk to Rachel Smith.  Rachel talks to us about what Community Cards are and why they work so well for local businesses. Rachel Smith is a Community Card business owner and entrepreneur who is passionate about helping local businesses grow while bringing communities together in meaningful ways. Alongside her husband, Rachel made the decision to step away from the traditional career path in search of greater freedom, purpose, and control over their future. That decision marked the beginning of a journey that would completely transform their lives. What started as a desire to build something of their own soon evolved into their Community Card venture. Rachel recognised the opportunity to create a model that not only supports local businesses, but also strengthens the connections within communities. Since then, she has been committed to showing others what is possible with a simple idea, strong relationships, and consistent action. For Rachel, the Community Card business is more than just a business model. It represents creativity, connection, and the ability to design a life on her own terms. Through the ups and downs of building a business, Rachel has learned that success is not about having everything figured out from the start. It is about taking action, staying consistent, and learning as you go. Her journey has been filled with growth, challenges, and rewarding wins, which she is passionate about sharing with others who are seeking a different path. Today, Rachel is proud to be building a business with her husband, serving local communities, and inspiring others to create something bigger for themselves and their families. You can connect with Rachel here: Website: https://communitycardplaybook.com/ YouTube: https://youtube.com/@bigskyautomation

    36 min
  2. Wes Towers on Humanising AI with Search Everywhere Optimisation

    APR 25

    Wes Towers on Humanising AI with Search Everywhere Optimisation

    In this episode of Chasing the Insights, I talk to Wes Towers.  Wes talks to us about Humanising AI with Search Everywhere Optimisation. Wes Towers is the founder of Uplift 360, a Geelong-based digital agency that helps businesses turn clarity and trust into measurable growth. A few years ago, during a challenging season, a valuer told Wes his business was not worth much because AI would replace what he did. Rather than walk away, he rebuilt by leaning into AI while doubling down on what cannot be automated: story, empathy, and genuine connection. That journey led to his framework, Search Everywhere Optimisation, a practical approach that combines human-centred messaging with AI amplification to build visibility and credibility online. Wes and his team primarily serve construction and trades, but his methods apply to any founder who wants to make a difference without falling into pushy marketing tactics. Wes shares candid lessons, many learned the hard way, practical ways to create "information gain" (content that is genuinely useful), and how values-driven brands can show up consistently without burning out. His style is approachable, transparent, and focused on quick wins that build lasting results. Today, Uplift 360 partners with purpose-driven leaders to refine their message, elevate their online presence, and build the kind of trust that converts without the hard sell. You can connect with Wes here: Book a strategy call: https://uplift360.com.au/

    35 min
  3. Jordan Truster and Jillian Reece on the value of hobbies for entrepreneurs

    APR 12

    Jordan Truster and Jillian Reece on the value of hobbies for entrepreneurs

    In this episode of Chasing the Insights, I talk to twin sisters Jordan Truster and Jillian Reece.  Jordan and Jillian talk to us about the value of hobbies for entrepreneurs. Jordan Truster and Jillian Reece are twin sisters who have been teaching calligraphy online since 2017 with more than 65,000 students across 150 countries. What began as simple tutorials has grown into a full creative platform with courses, workshops, and their new membership community: Calligraphy Together. Calligraphy isn't just for "artsy" people. Jordan comes from an engineering background and Jillian from data analytics, and they teach with a clear, step-by-step approach. Their methods help beginners build skills, confidence, and most importantly, a creative habit they can stick with. The warm community they've built keeps people supported, motivated, and encouraged along the way. For many members, calligraphy becomes the thing they didn't realize they needed. It's a reason to slow down, relax, and make something beautiful with their hands. What are your topic ideas?: We would love to discuss calligraphy and its adjacent topics (creating with your hands, the value of hobbies, mental health), and business (online education, building community). You can connect with Jordan and Jillian here: Website: https://loveleighloops.com Calligraphy Together: https://calligraphytogether.com Instagram: https://instagram.com/loveleighloops

    31 min
4.9
out of 5
76 Ratings

About

Welcome to Chasing the Insights, the podcast designed for you, the marketer, entrepreneur and small business owner. Each week your host, Vince Warnock, has a fireside chat (minus an actual fireside) with some of the biggest and brightest minds in entrepreneurship, web3, mindset, marketing and sales (basically anything that helps you on your entrepreneurial journey). This is your chance to glean insights from the best in the business to help you to grow your business and to gain an unfair advantage.