ChatB2B

Intercept
  • 5.0 (2)
  • BUSINESS

ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

Episodes

  1. 5D AGO

    What It Really Takes to Scale AI Pilots with Jessica Hreha

    Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at Veeam, Jessica has previously built AI councils and transformation offices at VMware and Jasper, and shares lessons on what skills leaders need to guide their teams through AI adoption. Links to content mentioned:  www.Heartframework.com   Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech

    47 min

  2. 12/16/2025

    How AI Can Support Partner Growth with Shelley Green

    Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their marketing maturity. We dig into where partners struggle the most and which AI use cases could realistically make a difference, from content creation and campaign execution to sales training. Shelley shares her perspective, highlighting what’s working, where the opportunities lie, and how vendors and distributors can make AI more accessible and impactful for partners.  Links to content mentioned:  Forbes: 95% of AI Pilot fail (M.I.T.)    Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    40 min

  3. 11/20/2025

    Future-Proof Your Marketing Career in the Age of AI with Josh Chiavaroli

    If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage point that helps leaders understand the real AI skills shift and what they can do today to prepare their teams for the future.    Links to content mentioned:  Microsoft Report: Working with AI: Measuring the Applicability of Generative AI to Occupations    Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    48 min

  4. 11/20/2025

    The AI Opportunity for Channel Partner Marketing with Jonna Bell

    For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, improve enablement, and drive stronger campaign results.    Want to learn more about Intercept? Check out our website:   Intercept | B2B Marketing Agency for Global Tech

    45 min

  5. 11/20/2025

    Rethinking Sales Enablement in the AI Era with Mike Thibodeau

    What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next.    Links to content mentioned:  JOLT effect by Matt Dixon: JOLT Effect Home Page MIT Paper: 95% of corporate AI pilots failing: MIT: Why 95% of Enterprise AI Investments Fail to Deliver | AI Magazine   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    51 min

  6. 11/13/2025

    Introducing ChatB2B

    ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization.  Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    1 min
  • 6 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

Information

  • Creator
    Intercept
  • Years Active
    2025 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2025 Intercept
  • Show Website
    ChatB2B