ChatB2B

Intercept
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ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

  1. -3 J

    The AI-Ready Marketer: New Rules for Content and Culture with Tammy Tufty

    This episode, we explore what it means to be an AI-ready marketer. Starting with the macro fears that have marketers anxious right now, and moving into what the best teams are doing about it. Drawing on Tammy’s experience at BMC and her work co-founding the Charlotte Marketing AI Exchange, we dig into how content strategy needs to be rebuilt for a world where AI is the first reader, why most organizations are still at the starting line on GEO, and what it takes to move from AI experimentation to transformation that sticks.    Timestamps:  00:00 Introduction to AI in B2B Marketing  01:58 The Ghost GDP Phenomenon and Market Implications  06:02 The Role of Content in AI-Driven Marketing  11:48 Building Trust Through Content Strategy  17:46 Navigating AI's Impact on Content Creation  27:45 The Importance of Critical Thinking in AI  27:53 Organizational Transformation and AI  32:05 Upskilling and Reskilling Strategies  36:16 Creating a Culture of Innovation  38:53 Human-Centric Transformation  41:50 Optimism in the Age of AI  45:48 Preparing the Next Generation for AI    Links to content mentioned:  BMC Software Control-M (workflow orchestration platform) Charlotte Marketing AI Exchange AMA Charlotte The 2028 Global Intelligence Crisis (the Ghost GDP essay) Intercept Watchtower (AI-powered research) Marketing AI Institute SmarterX MAICON (Marketing AI Conference)   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    51 min

  2. 7 AVR.

    When AI Meets ABM: Rethinking Content and Buyers with Murali Kandasamy

    This episode, we’ll explore how AI is reshaping account-based marketing with Murali Kandasamy, VP of Growth & Strategy at PathFactory. Drawing on original research from Intercept Watchtower, we'll unpack the real blockers holding ABM programs back, where AI chatbots and content intelligence are making a measurable difference, and what happens when the first reader of your content is an AI agent rather than a human.    Timestamps:      00:00 Introduction to AI in B2B Marketing  02:44 Understanding Path Factory's Role  05:52 The Evolution of Account-Based Marketing  08:52 AI's Impact on ABM Strategies  11:36 Bridging the Gap: Sales and Marketing Alignment  14:46 The Role of Data in ABM Success  18:04 The Future of AI in Marketing  26:28 The Evolution of Chat Agents  30:18 Empowering the Buying Committee  34:25 AI's Role in Content Creation  39:02 Connecting Content Engagement to Revenue  45:13 The Future of Account-Based Marketing (ABM)    Links to content mentioned:  PathFactory (content intelligence and customer journey platform) ChatFactory (AI buying agent) Intercept Watchtower (AI-powered research) Jira The All-In Podcast   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    53 min

  3. 31 MARS

    What AI PCs Really Change for Marketers with Jeanette Kennedy

    This episode explores what AI PCs really change for marketers and why the device should be part of your AI strategy. Jeannette Kennedy from Microsoft breaks down what AI PCs are in plain language and explains how local AI processing and small language models open up new ways of working that you cannot get from cloud tools alone. We talk through real examples, the on-device AI opportunity, and a few simple moves marketing leaders can make now so they are ready as AI PCs become the standard.    Timestamps:      00:00 Introduction to AI in B2B Marketing  01:54 Understanding Copilot Plus PC and AI Capabilities  05:51 The Importance of On-Device AI Experience  09:49 Unlocking AI Workflows with Copilot Cowork  13:43 Transforming Marketing Tasks with AI  19:45 Balancing Local and Cloud AI Solutions  26:45 The Importance of Security in AI Adoption  30:49 Navigating the AI Landscape: Invest Now or Wait?  36:17 Building Effective Workflows with AI  41:59 Preparing for AI-Ready Devices and Infrastructure  46:39 The Future of AI Models in Marketing    Links to content mentioned:  Microsoft Copilot+ PCs Microsoft 365 Copilot Copilot Cowork Anthropic: Introducing Cowork Windows Hello The JOLT Effect   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    54 min

  4. 24 MARS

    How AI Is Rewriting the Rules of Knowledge Work with Mahadev Sastri

    In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at CGI. Drawing on original research from Intercept Watchtower, we’ll unpack the gap between where most teams are with AI today and where they need to be, the practical use cases creating real traction, and what happens when the shift from “single-player” to “multiplayer mode” works at scale.    Timestamps:     00:00 Introduction to AI in B2B Marketing  01:15 AI as a Transformation Lever for Marketing  04:34 AI Modes & Agentic Systems  09:20 Current AI Use Cases in CGI Marketing  15:16 Challenges with AI Adoption and Microsoft Copilot  19:43 Managing AI Agents in Marketing  25:13 The Divide in AI Adoption  30:02 The Future of Content Creation and Distribution  34:01 Outcome-Oriented Marketing Strategies    Links to content mentioned:  CGI Google NotebookLM Microsoft 365 Copilot ChatGPT Enterprise OpenAI GPTs Skillsoft Intercept Watchtower (AI-powered research) Demandbase Claude Code n8n Microsoft Work Trend Index: The Year the Frontier Firm Is Born   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    38 min

  5. 10 MARS

    AI Adoption Inside Lenovo: Pilots, Procurement, and Progress with Shoeb Shaikh

    In this episode, we’ll explore how Lenovo’s Solutions & Services Group is navigating AI adoption in global campaign marketing. Shoeb will share how his team is moving from “AI is great” to “show me,” running controlled pilots, building the case for scale, and confronting the real organizational blockers (from skills gaps to procurement contracts) that sit between experimentation and impact. We’ll also dig into how B2B buying is shifting as AI agents become the first gatekeepers, what “generative engine optimization” means for content strategy, and why building a culture of smart risk-taking matters more than ever.    Timestamps:  00:00 Introduction and Guest Overview 01:14 Shohab Shaikh's Role and Lenovo's Strategic Focus 03:23 Lenovo as a Holistic AI Enabler 04:38 Prioritizing AI Use Cases in Marketing 07:23 Quantifying AI Impact and Cost Savings 10:28 AI for Storytelling and Video Production 12:39 Advancements in AI Avatars and Multilingual Content 16:03 AI in the Buying Committee and Decision-Making 18:26 AI's Role in Research and Customer Insights 20:12 Balancing AI Deployment and Organizational Risks 22:20 Overcoming Organizational Barriers to AI Adoption 24:54 Experimentation, Risk, and Learning from Failures 28:58 Training AI Models and Data Investment 33:18 Measuring ROI and Impact of AI Initiatives 36:12 The Future of AI: On-Device and Hybrid Models 40:25 AI as a Decision-Making Partner 43:47 Organizational Challenges: Skills, Governance, and Tools 46:20 Data Privacy, Security, and On-Prem AI 49:38 The Rise of On-Device AI and Local Models 52:19 AI in Content and Search Optimization 55:22 AI as a Co-Buyer and Content Relevance 58:36 Adapting Content for AI Discovery and Search 01:04:19 Looking Ahead: 12 Months of AI Innovation 01:06:41 Closing Remarks and Future Outlook Links to content mentioned:  Lenovo Tech World Profound (GEO platform) Intercept Watchtower (AI-powered research) MAICON — Marketing AI Conference Blitzscaling Ventures Jeremiah Owyang keynote (YouTube) Adastra (Global MSP)   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    1 h 7 min

  6. 24 FÉVR.

    How TELUS is Applying AI in Vertical GTM with Tristan Retelsdorf

    In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new responsibilities as “managing AI agents” becomes a real role shift, and we’ll dig into practical AI use cases inside TELUS Agriculture & Consumer Goods. What’s working today, what’s still experimental, and what he expects to scale in 2026.    Timestamps:  00:00 Introduction and Guest Background  01:11 Overview of TELUS Agriculture and Consumer Goods  03:16 The Role of Data and AI in Business Growth  05:19 Integrating Marketing and Revenue Operations Teams  07:20 Targeting and Focus in Revenue Operations  09:27 AI and Team Design: Skills and Structure  11:29 The Rise of Domain-Specific AI Agents  15:33 Managing AI Agents: Key Principles  18:24 The Human Element in AI Transformation  22:00 Partnering for AI Success  23:41 Building a Culture of Co-Development and Feedback  28:56 Current AI Use Cases in Revenue and Marketing  30:55 AI for Customer Churn Analysis  34:38 Using AI to Generate Market-Driven Content  38:41 Top AI Initiatives for 2026 43:33 From Personal to Organizational AI: The Next Evolution  46:01 The Impact of AI on B2B Buying Processes  54:36 Future Trends and Opportunities in AI for B2B  57:25 Balancing Optimism and Caution in AI Development  58:40 Closing Remarks and Key Takeaways    Links to content mentioned:  Gemini Gems overview Profound Intercept Watchtower The AI-Driven Leader MIT report coverage: “95% of generative AI pilots… failing” Where Is A.I. Taking Us? Eight Leading Thinkers Share Their Visions OpenAI “5-level progress framework” coverage  Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    59 min

  7. 17 FÉVR.

    “Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva

    This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually means, maps where most teams sit on the Marketing AI Maturity Curve, and shares real world, anonymized projects that show how AI moves from experimentation into secure, reliable day to day workflows.    Timestamps:    00:00 Introduction to AI and B2B Marketing  01:02 Understanding AI Agents  03:21 Defining Agentic Marketing  05:47 The Tension Between Marketing and Legal  06:48 Misconceptions About AI Agents  10:22 The Importance of Strong Fundamentals  12:06 The Role of Innovation Partners  21:39 Deciding What to Build, Buy, or Delegate  25:26 Marketing Maturity and AI Integration  30:56 From Single Player to Multiplayer Mode  34:53 Real Value Creation with AI  45:34 Overcoming Experimentation Traps  Links to content mentioned:  Intercept's Watchtower The AI-Driven Leader by Geoff WoodsPredictably Irrational by Dan Ariely Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    55 min

  8. 10 FÉVR.

    Redefining Creative Work for the AI Era with Catherine Richards

    This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefined, how teams can protect originality in an age of efficiency, and what it means to lead creative work when systems are becoming intelligent.    Timestamps:    00:00 The Evolution of Creativity in the AI Era  03:00 Human Judgment vs. AI Patterns  05:49 Credibility as the New Originality  09:05 Outcome Architecture and Cross-Functional Teams  11:47 The Role of AI in Content Creation  15:08 The Future of Marketing Roles  17:47 Navigating Constraints in Creativity  21:02 The Importance of Domain Expertise  24:05 AI as a Creative Partner  27:04 Building Effective AI Councils  30:08 The Intersection of Creativity and Compliance  33:02 Innovating Within Constraints  36:10 The Shift from Volume to Value  38:59 Unlocking Potential with AI  42:02 The Future of Content Strategy    Links to content mentioned:  AI Truth Teller   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    50 min
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À propos

ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

Informations

  • Création
    Intercept
  • Années d’activité
    2025 - 2026
  • Épisodes
    17
  • Classification
    Tous publics
  • Copyright
    © 2025 Intercept
  • Site web de l’émission
    ChatB2B