ChatB2B

Intercept
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ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

Épisodes

  1. -15 H

    How TELUS is Applying AI in Vertical GTM with Tristan Retelsdorf

    In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new responsibilities as “managing AI agents” becomes a real role shift, and we’ll dig into practical AI use cases inside TELUS Agriculture & Consumer Goods. What’s working today, what’s still experimental, and what he expects to scale in 2026.    Timestamps:  00:00 Introduction and Guest Background  01:11 Overview of TELUS Agriculture and Consumer Goods  03:16 The Role of Data and AI in Business Growth  05:19 Integrating Marketing and Revenue Operations Teams  07:20 Targeting and Focus in Revenue Operations  09:27 AI and Team Design: Skills and Structure  11:29 The Rise of Domain-Specific AI Agents  15:33 Managing AI Agents: Key Principles  18:24 The Human Element in AI Transformation  22:00 Partnering for AI Success  23:41 Building a Culture of Co-Development and Feedback  28:56 Current AI Use Cases in Revenue and Marketing  30:55 AI for Customer Churn Analysis  34:38 Using AI to Generate Market-Driven Content  38:41 Top AI Initiatives for 2026 43:33 From Personal to Organizational AI: The Next Evolution  46:01 The Impact of AI on B2B Buying Processes  54:36 Future Trends and Opportunities in AI for B2B  57:25 Balancing Optimism and Caution in AI Development  58:40 Closing Remarks and Key Takeaways    Links to content mentioned:  Gemini Gems overview Profound Intercept Watchtower The AI-Driven Leader MIT report coverage: “95% of generative AI pilots… failing” Where Is A.I. Taking Us? Eight Leading Thinkers Share Their Visions OpenAI “5-level progress framework” coverage  Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    59 min

  2. 17 FÉVR.

    “Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva

    This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually means, maps where most teams sit on the Marketing AI Maturity Curve, and shares real world, anonymized projects that show how AI moves from experimentation into secure, reliable day to day workflows.    Timestamps:    00:00 Introduction to AI and B2B Marketing  01:02 Understanding AI Agents  03:21 Defining Agentic Marketing  05:47 The Tension Between Marketing and Legal  06:48 Misconceptions About AI Agents  10:22 The Importance of Strong Fundamentals  12:06 The Role of Innovation Partners  21:39 Deciding What to Build, Buy, or Delegate  25:26 Marketing Maturity and AI Integration  30:56 From Single Player to Multiplayer Mode  34:53 Real Value Creation with AI  45:34 Overcoming Experimentation Traps  Links to content mentioned:  Intercept's Watchtower The AI-Driven Leader by Geoff WoodsPredictably Irrational by Dan Ariely Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    55 min

  3. 10 FÉVR.

    Redefining Creative Work for the AI Era with Catherine Richards

    This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefined, how teams can protect originality in an age of efficiency, and what it means to lead creative work when systems are becoming intelligent.    Timestamps:    00:00 The Evolution of Creativity in the AI Era  03:00 Human Judgment vs. AI Patterns  05:49 Credibility as the New Originality  09:05 Outcome Architecture and Cross-Functional Teams  11:47 The Role of AI in Content Creation  15:08 The Future of Marketing Roles  17:47 Navigating Constraints in Creativity  21:02 The Importance of Domain Expertise  24:05 AI as a Creative Partner  27:04 Building Effective AI Councils  30:08 The Intersection of Creativity and Compliance  33:02 Innovating Within Constraints  36:10 The Shift from Volume to Value  38:59 Unlocking Potential with AI  42:02 The Future of Content Strategy    Links to content mentioned:  AI Truth Teller   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    50 min

  4. 3 FÉVR.

    Scaling Social Without Losing the Human with Kelly Broili

    This episode explores how SAP is redefining social media in the age of AI. Kelly Broili, VP of Global Social Media, leads one of the largest and most complex social operations in the tech industry. She shares how her team is finding the balance between scale and authenticity, keeping creativity and trust at the center while adopting AI across workflows.  The conversation digs into what authenticity really means today, where AI adds value, and how social teams can stay human as they scale.    Timestamps:    00:00 Introduction to AI and B2B Marketing  03:07 The Evolution of SAP's Social Media Strategy  05:49 Authenticity in Social Media: A Changing Landscape  08:57 Building Trust Through Engagement  12:09 The Role of AI in Content Creation  14:55 AI as a Thought Partner in Social Media  17:53 Practical Applications of AI in Social Media  21:08 The Future of AI and Social Media  24:08 Navigating the Challenges of AI Content  27:00 The Importance of Transparency in AI Usage  30:11 Final Thoughts on AI and Human Connection   Links to content mentioned:  Otani method    Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech

    46 min

  5. 27 JANV.

    The Playbook for Practical AI: Inside Procom’s AI Journey with Dylan Fedy

    This week we chat with Dylan Fedy, Director of Marketing & Customer Insight at Procom. This episode will explore how Procom is using AI to drive real business results, from automating sales training simulations to deploying voice agents for customer conversations. Dylan shares what’s working, what’s not, and how to move from experimentation to measurable impact.  Timestamps:  00:00 Introduction to AI in B2B Marketing  01:30 Defining Practical AI  03:30 Integrating AI Across Business Functions  05:54 AI-Powered Sales Training  15:36 Exploring Voice Technology for User Experience  20:28 Balancing AI and Human Connection  24:21 The Future of AI in Recruitment  26:12 The Importance of Starting Small with AI  28:08 Identifying Effective Use Cases for AI  30:22 Building Trust Through Early Wins  32:03 Creating an AI Champions Group  34:16 Overcoming Resistance to AI Adoption  39:23 Measuring ROI and Success in AI Initiatives  43:21 Learning from AI Implementation Challenges  46:15 Scaling and Operationalizing AI in Organizations    Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech

    54 min

  6. 20 JANV.

    Re-wiring the Marketing Org with Audrey Davidson

    Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by Microsoft’s concept of the “Frontier Firm” and what it means for marketing organizations striving to stay ahead. We also learn about the new role of humans in Marketing organizations, working side by side with AI teammates. Timestamps:   00:00 Introduction to AI in Marketing  01:24 The Role of Critical Thinking in Marketing  08:10 Understanding the Frontier Firm Concept  12:05 Demystifying Microsoft's Co-Pilot  20:00 Building the Business Case for AI  29:15 Fostering a Culture of AI Adoption   Links to content mentioned:  Learning resources on Copilot, mentioned in the episode: Microsoft Copilot Academy | Microsoft Learn   Want to learn more about Intercept? Check out our website:   Intercept | B2B Marketing Agency for Global Tech

    38 min

  7. 13 JANV.

    What It Really Takes to Scale AI Pilots with Jessica Hreha

    Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at Veeam, Jessica has previously built AI councils and transformation offices at VMware and Jasper, and shares lessons on what skills leaders need to guide their teams through AI adoption. Links to content mentioned:  www.Heartframework.com   Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech

    47 min

  8. 16/12/2025

    How AI Can Support Partner Growth with Shelley Green

    Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their marketing maturity. We dig into where partners struggle the most and which AI use cases could realistically make a difference, from content creation and campaign execution to sales training. Shelley shares her perspective, highlighting what’s working, where the opportunities lie, and how vendors and distributors can make AI more accessible and impactful for partners.  Links to content mentioned:  Forbes: 95% of AI Pilot fail (M.I.T.)    Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    40 min

  9. 20/11/2025

    Future-Proof Your Marketing Career in the Age of AI with Josh Chiavaroli

    If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage point that helps leaders understand the real AI skills shift and what they can do today to prepare their teams for the future.    Links to content mentioned:  Microsoft Report: Working with AI: Measuring the Applicability of Generative AI to Occupations    Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    48 min

  10. 20/11/2025

    The AI Opportunity for Channel Partner Marketing with Jonna Bell

    For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, improve enablement, and drive stronger campaign results.    Want to learn more about Intercept? Check out our website:   Intercept | B2B Marketing Agency for Global Tech

    45 min

  11. 20/11/2025

    Rethinking Sales Enablement in the AI Era with Mike Thibodeau

    What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next.    Links to content mentioned:  JOLT effect by Matt Dixon: JOLT Effect Home Page MIT Paper: 95% of corporate AI pilots failing: MIT: Why 95% of Enterprise AI Investments Fail to Deliver | AI Magazine   Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    51 min

  12. 13/11/2025

    Introducing ChatB2B

    ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization.  Want to learn more about Intercept? Check out our website:  Intercept | B2B Marketing Agency for Global Tech

    1 min
  • 12 épisodes

Notes et avis

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À propos

ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

Informations

  • Création
    Intercept
  • Années d’activité
    2025 - 2026
  • Épisodes
    12
  • Classification
    Tous publics
  • Copyright
    © 2025 Intercept
  • Site web de l’émission
    ChatB2B