Chats with Yvonne Yvonne Armenta

Turning the Personal Into Something Powerful. Period.

Yessica goes by Jess and we are blaming this on the Mexican registros de actas. She was born and raised in Chihuahua, Mexico, is a virgo and middle child, was the first to graduate from her family and the first to build a business, and loves musica regional mexicana hasta los huesos.

Having been raised in a home full of women, her two sisters, her mom and her three nieces. Her mujeres are her ultimate priority alongside her Guatemalan husband and they serve as a huge inspiration in her business journey.

Shop Jess Period: https://www.jessperiod.com/

Follow Jess Period: https://www.instagram.com/jessperiod_/




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Why is audience understanding so important and how does it lead to deep connections with those listening to you?

I chat about why getting clarity on who your audience is & a way for you to dive deep into the art of connection.

Register to the Wednesday, May 15th ¡Latina, Presente! workshop where we'll dive deep into audience understanding and provide you a toolkit to implement learnings.

https://www.chatswithyvonne.com/event-details/the-art-of-connection-a-deep-dive-into-audience-understanding-2024-05-15-18-00


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Jennifer Borrero is an award-winning, first-generation, Latina entrepreneur. Her work as a United Nations Ambassador has allowed her to lead projects around the world; from opening a public health clinic in Nicaragua to developing affordable housing communities in the US. She has run programs in the private and public sectors that focus on creating social change.

Jennifer has been recognized as an emerging Hispanic Executive receiving the “30 Under 30” award for her work as the founder of Youth Housing Coalition, an organization that aims to empower young people to solve some of the country’s most pressing problems. Her work has been featured on multiple TEDx stages. She is currently a Global Goals Ambassador for the United Nations Association.

Her work sits at the intersection of Sustainability and Social Justice. Jennifer’s ultimate goal is to highlight innovative solutions to global problems while building community across cultures.

Follow her work: https://www.instagram.com/jen.borrero/




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People won’t know that we’re incredible public speakers if we don’t actively talk about it. Today's episode is dedicated to bragging where I share why it’s so important to do in your journey as a speaker.

I end the episode with some brags of my own and give you a challenge to help you brag, too.

Thank you for tuning in & in the spirit of bragging, I'd love for you to check out my website to learn more about me. https://www.chatswithyvonne.com/


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Grieving Life Before Cancer Diagnosis

Meet Rosalina, a 31-year-old first-generation Latina based in Los Angeles. Diagnosed with hormone-positive breast cancer at 28, she became the first in her family to navigate this disease, experiencing a profound sense of isolation.

Motivated by a desire to help others, Rosalina founded and co-hosts the Too Young For This Shit Podcast —a project initiated during her cancer treatment. Through this platform, she openly shares her experiences, addresses often-overlooked topics and provides support for those affected by breast cancer.

Beyond her work, Rosalina is a breast cancer advocate, sharing her story on platforms like the Kelly Clarkson Show and gaining recognition in publications like BeLatinaNews, Calo News, Everyday Health Magazine, and Self Magazine. She has spoken at events such as Camp Breastie, the San Antonio Symposium, and the Check Out My Rack with Brem Foundation.


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Thank you to Tadin for sponsoring this episode.

Today, I am joined by Vanessa Santos, Soul-Led Entrepreneur, Community Builder, & Speaker.

We have a conversation about what happens when the “spotlight turns off”, when you deliver your speech and step off of the stage, or when you have a full day of being an entrepreneur.

Our central theme: What is essential in the day to day, to be able to show up in the ways that we do and with the “poder” that we exude in our respective fields?

As Latinas, there are still times when we have to work harder to have our voices heard, recognized, and acknowledged in multiple facets of life. We’ll uncover these themes & how they show up in our personal and professional lives to help understand how we take time to take care of & nurture our wellbeing, so that we can continue to nurture our communities and rewire our relationship to success, work, and wellness.

About Tadin:

Tadin Herb & Tea Co. was founded on one simple idea -- to respect and to share the time-honored tradition of using herbs as botanical remedies to promote overall wellbeing. Their goal is to serve the Hispanic comunidad by offering trusted, high quality herbal teas for this generation an the next.

For over 40 years, they've embraced a careful commitment to crafting the best-tasting, approachably priced herbal teas to support their customers' healthy lifestyles.


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Support this podcast: https://podcasters.spotify.com/pod/show/chatswithyvonne/support