Chill Digital Marketing

Dianna
  • 5.0 (3)
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This is Chill Digital Marketing, where you can hear the latest in the digital marketing world. As well as how you can implement what we share in your business.

  1. 03/31/2021

    Chill's Week In Review 3.31.21

    Last week on The Chill Business Journey we shared how to keep your Visuals Organized. We'd also love to have you join in our FREE Facebook Group: Chill Collaborative for DIY Marketing, where we continue the conversations from our podcast. Facebook announces new Messenger feature to help users know where to recycle locally. Learn how to ensure your images reflect your brand. They showcased 3 FREE courses for creating social ads. Updates to their brand protection tools and expansion of Facebook's Rise group. Facebook also allows for physical security keys for two factor authentication. Instagram is expanding locations where IGTV ads are used. They also cautioned against phishing scams. Pinterest shared that travel boards are booming on the site. New LinkedIn Profile tools are now available. Check out their LinkedIn Video Ads Guide with 4 tips for successful ads. YouTube Shorts coming to US. COVID vaccine information available on the platform. Hip Hop music leading the charge and new Premier Tools available. Snapchat shares first winning augmented reality campaign "Show Them Who We A/RE". They also acquired an apparel sizing analytics firm to improve shopping on the platform. TikTok announces new Ads Library called Top Ads. They also had first employee hackathon. Business accounts can now use auto-replies for DMs. Now they are part of the Coalition to End Wildlife Trafficking Online. Playlists are available to select Creators. Be aware of fake Clubhouse apps for Android devices as they are filled with malware. In this week's Allyship Segment of the Week, I shared the Black Doctors Consortium. They are helping the African American community reduce incidences of disease and death from the coronavirus. Get all the links to this week’s news at: https://chilldigitalmarketing.com/weekinreview

    12 min

  2. 03/17/2021

    Chill's Week In Review 3.17.21

    This week on The Chill Business Journey we share 2 important tools we use every week for our Visuals on Social: Camtasia & Snagit. We'd also love to have you join in our FREE Facebook Group: Chill Collaborative for DIY Marketing, where we continue the conversations from our podcast. Facebook expands COVID vaccination tool. They released a new corporate Human Rights Policy. Spotlight on 5 amazing women for Women's History Month. New features and policies to keep groups safe. News on data transfer involving the EU. New ways for creators to monetize. They filed a motion to dismiss FTC Antitrust Lawsuit. Learn about tips to keep your accounts safe as well as going live on Facebook & Instagram. Instagram released a new Parents Guide. Twitter shares 4 ways to connect with customers. Twitter Spaces plans to launch for everyone next month. You can turn off DMs for Fleets. Fullsized images coming to timelines. Pinterest makes updates for handling misinformation about COVID. 13 more countries are getting skin tone range feature. Planning boards are trending on the platform. LinkedIn released a new Campaign Planning Template. As well as 5 tips for generating leads. YouTube added another step to uploading videos called Checks. TikTok has several session at SXSW this week. Partnered with Logitech for Song Breaker Awards. New Business Tips and Resource Guides. Partnership with OpenSlate expands ads safety. Clubhouse launches new Creator First Accelerator Program. Links in profiles now exist. In this week's Allyship Segment of the Week, I share a subscription box program by Black Owned Business Box. Get all the links to this week’s news at: https://chilldigitalmarketing.com/weekinreview

    12 min

  3. 03/10/2021

    Chill's Week In Review 3.10.21

    This week on The Chill Business Journey, we share our favorite online visual creation tool, Canva, in Epsiode 85 | Using Canva. Facebook brings WhatsApp to desktop. They have aggregated content for women in business. Learn how to set up a DIY studio for photos. Facebook partners with WHO to combat COVID 19 misinformation. Check out their Diversity in Online Advertising report. Instagram Lite is rolling out to over 170 more countries. Tipsters hint at possible affiliate marketing for creators, setting content controls for DMs and a Clubhouse feature for IG. Twitter brings conversation settings to ads. And they are certified with TAG. Possible "Undo" button on the horizon. Pinterest hosted the first Advertiser Summit. As well as releasing an aggregated list of support resources for small business owners. LinkedIn makes 5 professional courses for women free until 3/21. Check out 16 people they recommend we follow. They have paused new sign ups in China. YouTube's CPO, Neal Mohan, shared 3 trends driving digital video. Snapchat partners with Oxford Economics to study Gen Z. Another partnership with Gannett seals advertising deal. See how the iOS 14 update will affect the platform. New TikTok features: Comment control for creators; Prompts to reconsider unkind comments; Q&As for creators. Ready Set Grow Summit on 3/24. In this week's Allyship Segment of the Week, we mix it up a bit to showcase a non-profit (Bean Voyage) that was founded by Sunghee Tark of Asian descent. Get all the links to this week’s news at: https://chilldigitalmarketing.com/weekinreview

    11 min

  4. 03/04/2021

    Chill's Week In Review 3.3.21

    We've started a new series this month on The Chill Business Journey about Visuals on Social. And this week's episode, 84 | Planning for Images & Videos on Social, lays the foundational work for the series. Facebook shares 3 ways to get your message out in 2021. They also have new updates to help small businesses. See how the boom with games can help all types of businesses on social. Learn how to create a DIY studio for brand photography. They've aggregated 3 free courses to turn a hobby into a business. Facebook Community Manager Certification expands to new languages. Get the latest responses to the Oversight Board's recommendations. Cross app messaging between Facebook & Instagram platforms. Instagram has a 3-part series showcasing 3 female entrepreneurs. Live Rooms available to have 4 people on a live stream. Disappearance of likes was temporary. Twitter announces new Covid misinformation labels. New shopping feature on the horizon. Android users now have access to Spaces. Super Follows allows users to pay gate content and Groups coming to Twitter. Pinterest launched Pinterest Shop Collection showcasing 25 women founded small businesses. You can now embed Pinterest Pins into OneNote and Word. LinkedIn Marketing Lab has a free course: Building a Full-Funnel Content Marketing Strategy. Snapchat announces May 20th for their annual Snap Partner Summit. New wheelchair Bitmojis as part of their inclusivity project. TikTok celebrates women this month with #WhenWomenWin. And they have launched TikTok Business Profiles. In this week's Allyship Segment of the Week, I shared the site: Guide to Allyship. Use this resource as a starting point to becoming an Ally.

    9 min

  5. 02/25/2021

    Chill’s Week in Review for 2.24.21

    On The Chill Business Journey, we released Episode 83 | Social Ads on Pinterest & LinkedIn. This wraps up our series about Ads on Social. Facebook expands their Climate Science Information Center. Oculus VR headsets can now have multiple accounts tied to them. New negotiations happening for news shut down in Australia. New tools to stop the exploitation of children on the platform. They have released their latest State of Small Business Report for the US. Learn about Branding in Facebook's Blueprint learning platform. Instagram has new resources to provide support with eating disorders in honor of National Eating Disorder Awareness Week (NEDAwareness). Twitter calls for Allyship to #StandForAsians. Pinterest also partners with the National Eating Disorder Association to share messaging about events and round table talks. LinkedIn releases several new free features for Company Pages. Listen to the expert panel on 2/25/21 discussing Full Funnel Myths Debunked. YouTube has new controls for parents for teens and tweens. They also launched Creator Voices to learn from successful creators. Latest lineup of YouTube Originals released for YouTube Kids. They are putting effort back into YouTube Spaces, with only virtual for now, but bringing pop up location back when it is safe to. TikTok announces the first 100 Black Creators & Music Artists for new incubator program. They have partnered with the UFC and Portland's Timbers and Thorns FC teams. TikTok has also released new tools in support of National Eating Disorder Awareness week. And their second half of 2020 Transparency Report has been released. In this week's Allyship Segment of the Week, NPR's Code Switch podcast is starting a fellows program with two categories: Recent journalist graduates and Reporting Fellowship. Get all the links at: https://chilldigitalmarketing.com/weekinreview

    10 min

  6. 02/19/2021

    Chill’s Week in Review for 2-17-21

    On The Chill Business Journey, we released Episode 82 | Running Ads on Facebook. We cover 6 items you need to get started, then walk through creating an ad for Traffic. Facebook expands programs for Black owned businesses for BHM. New suite of tools released for App Developers. They also have a one stop shop for getting started with Facebook for businesses. So far $120M has been donated to COVID support. A Facebook smartwatch may be in our future too. Everyone is trying to mimic Clubhouse and Facebook is in the works on a similar one now. Hang tight if you are a Windows 10 user that Messenger crashes on. Boost My Business has a training on creating Instagram Reels. We Create formed in honor of BHM. Lunar New Year gets some special love. And Instagram shares 3 ways to turn inspiration into action with Saved Content. Twitter shares how to prepare for the Apple iOS update. They are also expanding the types of accounts that get labeled as state-affiliates. Pinterest releases Interests for iOS. They also share back stage access to NY Fashion Week. LinkedIn helped fill 330,000 jobs relating to the pandemic. Check out their 5 Practices for using LinkedIn to build your brand. They are also forming a Creator Platform. YouTube shares some behind the scenes of the making of Life in a Day 2010 and Life in a Day 2020. This year's AdBlitz share The Big Game ad winner. Clubhouse is ramping up encryption for their platform. Is Dispo a platform to be on the lookout for? In this week's Allyship Segment of the Week, I share the lifestyle blog, Orchids + Sweet Tea, from Shanika Graham-White. Get all the links at: https://chilldigitalmarketing.com/weekinreview

    10 min

  7. 02/11/2021

    Chill's Week in Review 2.10.21

    On The Chill Business Journey this week, we released Episode 81 | Editorial Calendars for Social Ad Planning as the second episode in our series this month on Ads on Social. Facebook continues COVID support and is reducing political content that is shown. They also released a video series on how to enhance your creatives. For Safer Internet Day, they shared new and existing safety features on Messenger. Instagram is updating how they will handle abuse on the platform. Reels content that is low quality video or from another platform (like TikTok) will not be discoverable. They are also working on a vertical Stories feed. Kpop tweets on Twitter reached 6.7 Billion in 2020. #SaferInternetDay2021 got a fun emoji. They have shut down their Ads Transparency Center. Spaces (Twitter's competing tool to Clubhouse) increased beta group from 1,000 to 4,000. They are also looking at new income streams, like a subscription for TweetDeck. LinkedIn partners with Microsoft Viva on a new Employee Experience Platform. Account mapping is coming to Sales Navigator. YouTube refreshes YouTube Sports and expands CTV to Australia, Canada, India and Japan. Snapchat's Spotlight (their answer to TikTok) had 100M users in January. TikTok shared 3 features for Internet Safety Day. They are releasing more tools to combat false information spread. And they have expanded their alliance with Universal Music Group. Google Analytics will no longer pull in data from YouTube. In this week's Allyship Segment of the Week, I share the free image site, Nappy. They provide free stock images that showcase people of color to use either personally or professionally. Get all the links at: Chill’s Week In Review

    10 min

  8. 02/03/2021

    Chill's Week in Review 2.3.21

    On The Chill Business Journey this week, we released Episode 80 | Know Your Target Audience where we lay the foundation for the theme this month: Ads on Social. Facebook is changing the name of "Units" in groups to "Guides". For Black History Month, they are showcasing different creators, businesses and individuals. To get ahead of the dwindling power of the Pixel, they have created a Conversions API. There is also an exclusion control for advertisers to have more control over content that is placed next to their ads. Facebook is also planning for a new subscription tool for journalists and writers. Messenger rooms are getting new creatives from underrepresented artists. And Messenger is coming to Oculus! Instagram now has a new "Recently Deleted" function to be able to bring back deleted content. They have also opened back up their Publishing API to third party tools. Twitter has started releasing features of their Revue purchase into the platform. Pinterest is also showcasing Black creators this month. On Pinterest Creators Presents, they will have Black Gold on 2/24. LinkedIn has a guide to help you control your feed and conversations. They also released a 6 point checklist to help measure your ad campaigns. YouTube is featuring Black Artists each week that are showcased on their channel. Leandro Assis is this week's featured artist. They also have a new clipping tool in the works for users. TikTok has partnered with WPP to expand their offerings. They have also partnered with Quizlet so creators that focus on learning and informative content can have another tool in their toolbox. Clubhouse has confirmed they are in the works of adding a paid subscription service tool for creators. In this week's Allyship Segment of the Week, I share a page on The History Channel's website that showcasing Black History Month as well as the theme for 2021. To get all the links in this week’s news, go to: Chill Digital Marketing’s Week In Review.

    8 min
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3 Ratings

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This is Chill Digital Marketing, where you can hear the latest in the digital marketing world. As well as how you can implement what we share in your business.

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