Chip Chat

My Dad's Chips
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Gary and Brian Edell, the co-founders of My Dad's Chips, discuss all aspects of starting, scaling, and maintaining a startup CPG brand. This father/son duo looks to bring insight, education, and laughs to the startup world.

Episodes

  1. 12/19/2025

    Episode 6 | Brand vs. Product

    Gary and Brian debate the importance of the Brand vs the Product. Which resonates more with consumers and corporate buyers? How should you allocate your marketing efforts? New segment: Mistake of the Week, where the guys discuss errors they've made while growing this business and how they addressed them.

    36 min

  2. 12/11/2025

    Episode 5 | Trade Spend

    Gary and Brian explore the beast that is Trade Spend and how it has affected My Dad's Chips. What is Trade Spend? What are some different ways that Trade Spend presents itself on remittance information from customers? How do you plan for it? If you're starting a CPG brand, you need to check out this episode!

    29 min

  3. 12/03/2025

    Episode 4 | Getting On The Shelf

    Gary and Brian dive into how they got their chips onto shelves in the early days. From walking into delis and convenience stores, to picking up distribution, to sales materials, the My Dad's Chips crew is all about selling.

    30 min

  4. 11/19/2025

    Episode 3 | Finding Suppliers

    Gary and Brian recount how they became connected with their suppliers for all their raw materials: potatoes, oil, bags, and seasonings. They talk more about their first production run and mistakes they made along the way.

    28 min

  5. 11/10/2025

    Episode 2 | The First Production Run

    Gary and Brian discuss the trials and tribulations involved with finding a manufacturer that could maintain the quality of what Gary always made in the kitchen. Minimums, product quality, and more!

    21 min

  6. 11/06/2025

    Episode 1 | Why We Started My Dad's Chips

    Gary and Brian discuss the history of My Dad's Chips. Gary dives into why he started making potato chips in the first place, and Brian talks about his "aha" moment when he knew they were onto something.

    14 min
  • 6 Episodes

About

Gary and Brian Edell, the co-founders of My Dad's Chips, discuss all aspects of starting, scaling, and maintaining a startup CPG brand. This father/son duo looks to bring insight, education, and laughs to the startup world.

Information

  • Creator
    My Dad's Chips
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © My Dad's Chips
  • Show Website
    Chip Chat