Chirocast Dr. Drew Rubin

BJ Palmer's "Slip on the Snowy Sidewalk" does not mention chiropractic's function as relieving pain but releasing pressure on nerves, restoring mental impulse flow, restoring health. DD Palmer's 1910 text says on the first page that chiropractic is founded on tone! DD and BJ were the first chiropractic functional neurologists, before they ever understood how far reaching that thought process was!

To disrupt means to interrupt, with hopes to cause radical change. Disruptive innovation is a concept that we need to apply more in chiropractic, to change people's thinking from allopathic to salutogenic, from sickness care to wellness care, from pain to brain. One of my favorite statement's is: I am not a back doctor or a spine doctor; I am a brain and nerve system specialist.' Teach our patients what we really do! This podcast originally aired in May 2018.

When you deliver a chiropractic adjustment, it doesn't end the moment your hand or Activator Adjusting Instrument leaves the person. That's when it starts! Science has shown amazing changes both at the sight of the adjustment and in the brain post adjustment that lasts for minutes and even hours. The adjustment is a like a gift that you are giving that builds like deposits in a savings account. Each adjustment adds more health, more life, more vitality into that person. So when someone asks you, "is that it?" Your answer should be, "the adjustment is just starting!"

Resilience, grit, fortitude. That is what 2020 has taught us. This has been a strange year, but we can take a lesson from some of the hardiest animals that live in the Canadian Rockies. Imagine an insect that thrives in bitter cold glacier holes, or a frog that allows itself to be put in frozen state by releasing an antifreeze-like substance for the winter and then thaws out in the spring? That is grit! That is tough. And that is the lesson 2020 has forced upon us. Here's to a healthier 2021!

Want to know how to open and run a pediatric chiropractic practice ? Dr Rubin has successfully done this twice, once in 1990 in Cresskill, NJ and the other in 2001 in Marietta, GA. In this Q & A format, Dr Rubin answers questions from senior chiropractic students during a chat session and explains the do's and don'ts of starting a practice, especially applicable to these pandemic times.

The 5 S's of Marketing during the pandemic. 2020's been a crazy year for sure, but the right marketing strategy can help any chiropractor succeed, pandemic or no pandemic. It's time to master the 5 S's, and do each one super well so that your 2021 has your practice teeming with kids and pregnant mommas!