Chiropractical

NCMIC
  • 4,7 (38)
  • MEDICINA
  • MENSAL

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind. 

  1. Chiropractic's Blind Spot ... and How to Fix it

    HÁ 2 DIAS

    Chiropractic's Blind Spot ... and How to Fix it

    What if the biggest thing holding chiropractic back isn’t philosophy, technique, or insurance—but technology? In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional. Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today—not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch. If you’ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap. What You’ll Learn in This Episode: Why chiropractic has lagged behind other healthcare professions in tech adoption How to safely use ChatGPT (and avoid hallucinations) in a clinical setting Improving patient communication through recorded encounters and scoring frameworks, Why patients now expect digital-first healthcare experiences Building mission, core values, and culture to strengthen teams and patient loyalty Using AI for competitive analysis and team-wide implementation   Episode Chapters 01:15 – Chiropractic’s Blindspot02:25 – Where to Start with AI05:33 – AI Hallucinations & Research Tools08:18 – Keeping the Human Touch13:15 – Patient Digital Expectations17:41 – The Future of Chiropractic Technology22:22 – The Four Realms of Practice26:07 – AI for Competitive Analysis28:12 – Core Values & Culture33:50 – 360 Feedback & Blind Spots If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Follow this link to learn more about EMBODI. Episode Release Date: April 22, 2026 About Dr. Jay Greenstein Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic. Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies. See omnystudio.com/listener for privacy information.

    39 min
  2. AI Search is Here: What DCs Need to Know

    10 DE MAR.

    AI Search is Here: What DCs Need to Know

    Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they’re the ones patients find? In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving. They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete — without becoming full-time marketers. In this conversation, you’ll learn: Why answering real patient questions (like “Can chiropractic help sciatica?”) is powerful SEO How to properly optimize and manage your Google Business Profile The trust signals that boost credibility, including credentials, author bios, awards, and testimonials How strong location pages and smart site structure help both Google and AI engines find your practice If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice. 00:53 - Meet the SEO Experts 03:48 - SEO Mistakes You Might Be Making 05:36 - Build Topic Authority 07:12 - Win AI Overviews 10:09 - Site Structure That Ranks 17:17 - Trust Signals and Credibility 21:53 - Fix Your Site Step by Step 23:32 - Website Vendors and Duplicate Content 25:52 - Location Pages and Local SEO 28:25 - What to Stop Doing For additional resources mentioned in the podcast, visit Developers.Google.com. If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Episode Release Date: March 10, 2026   About Jacob Runia: Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.   About Grace McGovern: Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.   See omnystudio.com/listener for privacy information.

    32 min
  3. A New DC's Guide to Starting a Practice

    3 DE FEV.

    A New DC's Guide to Starting a Practice

    On this episode of Chiropractical, Jon Kec talks with Dr. Abigail Riutta, a recent chiropractic graduate who bravely opened her own practice in Northern New York.  Dr. Riutta shares her heartfelt journey, from navigating student uncertainty to stepping confidently into her role as a new doctor, along with the real-world lessons she learned along the way. Learn about those critical first steps in building a practice, the power of community connections, and why having the right support system can make all the difference. Dr. Riutta offers advice for new grads on setting up policies, procedures, and essential business insights while balancing patient care. This episode is a must-listen for chiropractic students and new grads looking to carve out their own successful career path. 00:00 - The Reality of Small Business Survival 01:29 - Setting Up for Success: Community Engagement 04:10 - Overcoming Community Fear and Building Trust 08:49 - The Decision to Open a Practice 11:05 - Navigating Business Challenges 17:00 - Balancing Practitioner and Business Roles 24:55 -  Advice for Students   If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Episode Release Date: February 3, 2026 About Dr. Abigail Riutta: Dr. Abigail Riutta is a chiropractor and owner of Riutta Chiropractic in Gouverneur, NY. She attended SUNY Cortland, where she earned a Bachelor's in Biology and then proceeded to hear her Doctorate of Chiropractic from Northeast College of Health Sciences, graduating with honors in March 2025. Additionally, Dr. Riutta furthered her education by receiving her Webster Technique certification, so that she can better serve her prenatal patients, and has recently enrolled in the ACA Pediatric Diplomatic program. Connect with us:  https://www.facebook.com/ncmic https://www.instagram.com/ncmicinsurance/ https://www.ncmic.com See omnystudio.com/listener for privacy information.

    30 min
  4. 80 Years That Shaped Chiropractic With Dr. Lou Sportelli

    2 DE JAN.

    80 Years That Shaped Chiropractic With Dr. Lou Sportelli

    Join host Jon Kec for a truly meaningful episode that honors 80 years of standing shoulder to shoulder with the chiropractic profession. In this special conversation, Jon sits down with Dr. Lou Sportelli, a clinician, advocate, and one of chiropractic’s most respected voices, to reflect on how NCMIC was born from a simple but powerful idea: chiropractors taking care of one another when no one else would. Dr. Sportelli shares personal stories from the early days of practice, the challenges the profession faced, and the moments that shaped both chiropractic and NCMIC into what they are today. This isn’t just a history lesson, it’s a reflection on trust, resilience, and the shared responsibility of protecting a profession built on service and care. As chiropractic looks to the future, NCMIC’s promise of “We Take Care of Our Own” continues to guide chiropractors through a changing healthcare landscape.  If you care about where this profession has been, where it’s headed, and the people who made the journey possible, this is an episode you won’t want to miss. 01:00 - Dr. Lou Sportelli: NCMIC's Early Days and Evolution 05:23 - The Growth and Impact of NCMIC 11:05 - NCMIC's Commitment to Chiropractors 17:58 - The Future of Chiropractic and NCMIC's Role 23:05 - Advice for Future Chiropractors 30:05 - Dr. Sportelli's Legacy and Look Forward If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Episode Release Date: January 4, 2026 Transcript Connect with us:  https://www.facebook.com/ncmic https://www.instagram.com/ncmicinsurance/ https://www.ncmic.com See omnystudio.com/listener for privacy information.

    34 min
  5. 2025 in Review: Chiropractical's Can't Miss Moments

    09/12/2025

    2025 in Review: Chiropractical's Can't Miss Moments

    Happy Holidays! Thank you for being part of an unforgettable year of Chiropractical. From our conversations to taking the show live to The National by FCA in Orlando, this season has reminded me just how special this community is. As we head into a new season, I’m excited to welcome new voices, explore new challenges, and keep growing together. If you haven’t caught up on these highlights yet, now’s the perfect time. Thank you for listening, and warmest wishes for a joyful holiday season and an inspiring start to 2026.  Happy Holidays,Jon  Join host Jon Kec as he looks back on some of the most meaningful chiropractic moments of 2025, from Dr. Alan Sokoloff’s unforgettable Super Bowl game-day adjustment to Dr. Mario Fucinari’s honest insights on navigating burnout. You’ll revisit powerful stories like Dr. Lisa Goodman’s approach to elevating patient care and hear Dr. Glenn Jaffe and Kevin Rosario talk about what it really takes to unify our profession’s message. You’ll also reflect on Dr. Tom Ventimiglia’s perspective on patient compliance and share in the heartfelt sendoff of Mike Whitmer as he closes out a remarkable 24-year career. This episode isn’t just a recap, it’s a reminder of why chiropractic matters and a celebration of the purpose and passion that move this profession forward.  00:00 - Introduction to Chiropractic Highlights 00:53 - Super Bowl Adjustment: A Game-Changing Moment 05:55 - Tackling Burnout: Advice from Dr. Mario Fucinari 08:41 - Creating Exceptional Patient Experiences 10:27 - Communicating Chiropractic: A Unified Message 14:41 - Understanding Patient Compliance 16:22 - A Bittersweet Farewell: Mike Whitmer's Retirement 21:08 - Conclusion and Looking Forward to 2026 If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Connect with us:  https://www.facebook.com/ncmic https://www.instagram.com/ncmicinsurance/ https://www.ncmic.com See omnystudio.com/listener for privacy information.

    22 min
  6. Serving Those Who Served: How Chiropractic Supports Veterans

    12/11/2025

    Serving Those Who Served: How Chiropractic Supports Veterans

    Join host Jon Kec for a powerful conversation about chiropractic care in the Veterans Affairs system, where serving those who served takes on new meaning. In this episode of Chiropractical, Jon sits down with Dr. Anthony Lisi, National Chiropractic Program Director for the VA, to explore how chiropractic became part of veteran healthcare, how it continues to evolve, and where it’s headed next. Since chiropractic became a VA benefit in 2004, it’s grown into a vital part of how our nation cares for its veterans.  Today, more than 500 chiropractors across 100 VA sites are helping veterans live with less pain and more possibility. From groundbreaking research to hands-on care, you’ll hear how doctors across the country are making a real difference—and how the next generation of chiropractors can be part of it. 00:00 - The Evolution of Chiropractic in the VA 00:46 - Today's Chiropractic Landscape in the VA 01:41 - Welcome Dr. Anthony Lisi 02:52 - The Importance of Chiropractic in the VA 04:37 - Integration and Training in the VA System 11:15 - Research and Data on Chiropractic Care 15:21 - A WWII Veteran's first trip to a Chiropractor 21:18 - Opportunities for Chiropractors in the VA 30:24 - Conclusion and Final Thoughts  For more details on chiropractic and the VA, connect: https://www.rehab.va.gov/chiro/  If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Connect with us:  https://www.facebook.com/ncmic https://www.instagram.com/ncmicinsurance/ https://www.ncmic.com See omnystudio.com/listener for privacy information.

    34 min
  7. Claims From the Crypt: When a Routine Adjustment Turns into a Nightmare

    14/10/2025

    Claims From the Crypt: When a Routine Adjustment Turns into a Nightmare

    In this spine-tingling episode of Chiropractical, Host Jon Kec opens NCMIC’s “Claims Crypt” to uncover three true stories where everyday, respected chiropractors found themselves at the center of shocking lawsuits, and discovered the hard lessons about the risks that come with care. Too chilling to venture into the Crypt alone, Jon is joined by NCMIC Claims experts Tom Caswell and Zach Meyers, they examine how even when chiropractors do everything right, they can still find themselves living in a legal nightmare. From sudden lawsuits to social media backlash and allegations of misconduct, this true-life tales underscores the importance of being prepared in a litigious world.  Don’t forget to leave a comment and share your thoughts on which story shook you the most. 00:00 - Opening of the Claims Crypt 01:11 - Halloween Traditions and Introductions 01:53 - Case 1: Trusted Friendship Gone Wrong 09:01 - Case 2: From Late to Litigation 16:41 - Case 3: The Accusation That Shook the Clinic 31:11 - When the Nightmare Ends, the Lessons Begin If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Episode released: October 14, 2025 Connect with us:  https://www.facebook.com/ncmic https://www.instagram.com/ncmicinsurance/ https://www.ncmic.com   See omnystudio.com/listener for privacy information.

    32 min
  8. What's it Like Being an NFL Chiropractor?

    16/09/2025

    What's it Like Being an NFL Chiropractor?

    Join Host Jon Kec as he dives into the world of NFL chiropractic care with Dr. Alan Sokoloff, team chiropractor for the Baltimore Ravens. Discover the vital role chiropractic plays in keeping top athletes at their peak, from injury prevention to performance enhancement. Dr. Sokoloff shares his unique career journey, day-to-day experiences, and memorable stories from the field, including how a pre-Super Bowl adjustment helped a key player playing at his best. Learn about the educational and professional pathways for aspiring sports chiropractors, the importance of teamwork in sports medicine, and the balance needed to succeed in this demanding field.  00:00 - Meet Dr. Alan Sokoloff 01:30 - Common Sports Injuries and Treatments 06:24 - An Adjustment That Helped an Athlete be Super Bowl Ready 08:18 - A Week in the Life of a Sports Chiropractor 11:56 - Journey into Sports Chiropractic 16:02 - Building a Career with Professional Teams 18:36 - Teamwork in Sports Medicine 23:10 - Balancing Team and Private Practice 26:34 - Advice for Aspiring Sports Chiropractors 32:31 - The Business Side of Sports Chiropractic 36:07 - Conclusion and Final Thoughts Click here for more details on the Professional Football Chiropractic Society's 20th Annual Continuing Education Seminar in Indianapolis. If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com. Watch the video version of this episode on the NCMIC YouTube Channel.  Connect with us:  https://www.facebook.com/ncmic https://www.instagram.com/ncmicinsurance/ https://www.ncmic.com   See omnystudio.com/listener for privacy information.

    38 min
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Sobre

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind. 

Informações

  • Criado por
    NCMIC
  • Anos de atividade
    2020 - 2026
  • Episódios
    50
  • Classificação
    Livre
  • Site do podcast
    Chiropractical

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