Chris Dufey Podcast

Chris Dufey
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Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW?
 As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast

  1. 1D AGO

    Tucker Max on Sovereignty, Freedom and Healing - The Real Path to Power

    My team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 Most people think sovereignty means living off-grid or escaping the system. They're wrong. In this conversation, I sit down with Tucker Max — bestselling author, founder, rancher — for one of the most honest conversations I've had about what it actually takes to build a life on your own terms. Not the Instagram version. The real one. Tucker didn't start with a ranch, a school, and years of food storage. He started with money, fame, and women — and was still miserable. This is the story of what came after that. Here's what we get into: Why sovereignty starts with emotional responsibility, not solar panels and water wells The real definition of sovereignty — and why freedom is actually the juvenile version of it How psychedelic medicine cracked open 40 years of unfelt grief in two and a half years Why antidepressants are actually depressants — and what depression is really telling you The question that changed everything for a suicidal friend: "What part of me needs to die?" How to stop lying to yourself (it starts with one decision most people avoid) What spiritual bypassing actually is, why it's so seductive, and how to avoid the trap Why every piece of responsibility you abdicate gets picked up by a tyrant I've had hundreds of conversations about personal growth, psychedelics, and building a life with real freedom. The pattern is clear: the people who build something real aren't the ones who optimised the outside first. They're the ones who did the hard, ugly, internal work first — and let everything else follow. This is that conversation. I'm Chris Dufey, host of this show and founder of The Rainmakers. I started sleeping on a couch with my baby daughter wondering how I'd make rent. Built a multi-7-figure coaching business, sold it, and now I live between Bali and Australia with my four daughters, doing work I actually care about. This episode is for the person who suspects they've been lying to themselves. You probably have. That's okay. Watch it anyway. Instagram: / wearetherainmakers Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com

    44 min

  2. 5D AGO

    This One Funnel Took Me From $40K/Month to Selling My Business (Full Breakdown)

    My team builds you a system to scale from $100K to $1M/month without burning out. Interested? → https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 I was sitting in a cafe in Bali when a WhatsApp message came through. A letter of intent. Final terms. I scrolled to the number and just stared. Five weeks later, clean exit. No earn out. No gold handcuffs. The buyer didn't want me. They wanted what I built. And what I built wasn't a personal brand. It was a business. But two years before that message, I was stuck at $40K a month posting daily, running webinars, sending DMs, launching challenges and still couldn't predict what next month looked like. This video is the full story of how one funnel not a tactic, not a hack one complete ecosystem took me from that chaos to a life-changing exit. Here's what I'm breaking down: Why most coaches aren't building funnels they're building pieces of one (and why that's killing their results) The exact 3-step ecosystem: the ad that filters, the DTO that pre-sells, and the call that closes what's already open How I dropped cost per lead from $45 to $18 and booking rates went from 8% to 34% The month-by-month revenue numbers from $0 to $210K and what actually changed Why working less was the thing that finally made everything grow The difference between building a job and building an asset and how to know which one you have right now What the guy who bought my business said 8 weeks after I walked away completely If you're a coach or consultant doing anywhere from $5K to $50K a month right now this is the most important system you'll see this year. If this is your first time here welcome. My name is Chris Dufey. I'm the founder of The Rainmakers. Here's the short version of how I got here: Started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first coaching business to multi-7-figures and sold it. Spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled a consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days then shut it down because bigger isn't always better. Founded The Rainmakers. Today, my team and I work behind the scenes with some of the most successful online businesses in the world. We give our members the upper hand knowing what's actually working right now, and installing it directly into their businesses. This YouTube channel is me showing up and sharing how I build a business and a life I'm proud of. It's for coaches and consultants who want success that doesn't just look good on Instagram it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? Time freedom. Mental freedom. Money freedom. You need all three to actually win. Drop a comment, ask a question, or tell me what you want me to cover next. I read them. 👉 Hit Me Up On Instagram: / chrisdufey Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com

    18 min

  3. APR 21

    How to Grow a Coaching Business to $1 MILLION Per Month

    My team builds you a system to scale from $100K to $1M/month without burning out. Interested? → https://jointherainmakers.com/demowat... Most coaches hit $100K/month and then get completely stuck. Not because they lack talent. Not because the market dried up. Because they're trying to do everything themselves, and that model has a ceiling. In this video, I'm breaking down the exact strategies I've uncovered from over 220 hours of consulting six, seven, and eight-figure CEOs, what actually works, what kills momentum, and how the coaches who break through to $1M/month think and operate differently. Most founders believe the lie that one person can handle it all. Leadership, recruiting, sales, marketing, funnels, ads, delivery, client success, financials. And while you're stretched across all of it, you're not excelling at any of it. The coaches scaling past $100K/month aren't working harder. They're building smarter. Here's what you're getting in this video: Why $100K/month is actually a trap if you're not building the right way The difference between a business that scales and one that just survives What 220+ hours consulting top CEOs taught me about what actually works The "Formula vs Not Formula" framework I developed to pattern-recognize success and failure Why trying to do everything yourself is the #1 growth killer in coaching businesses What 8-figure founders are made of and why not everyone should build to that level How to build a business you actually love instead of one you grow to resent The right people, right systems, right culture framework behind $52M+ in coaching sales I've been behind the scenes of some of the most successful coaching businesses operating today. The pattern is undeniable. The coaches who break through aren't the ones grinding harder. They're the ones who stopped playing every chess piece and started thinking like the player running the whole board. I'm Chris Dufey, founder of The Rainmakers. We build full growth ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, consulted as a Chief Growth Officer at $25K/month retainers, scaled my consulting offer to $1M run rate in 63 days, and now our partner portfolio is moving over $52M in coaching sales per year. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better."  Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The ceiling you're hitting right now isn't a market problem. It's a model problem. And the fix isn't more hustle. It's the right infrastructure around the right mission. Instagram: / wearetherainmakers Facebook: / wearetherainmakers LinkedIn: / the-rainmakers Website: https://wearetherainmakers.com

    15 min

  4. APR 17

    ChatGPT Copy Is Killing Coaching Businesses in 2026

    My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested?  → https://jointherainmakers.com/choosetime?utm_src=organicyoutube AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible. n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it. Most coaches think they're ahead because they're using ChatGPT to create content. They're posting more. They're "automating." They feel productive. But productive and profitable are not the same thing. And while you're churning out AI-generated posts that sound like everyone else, coaches who understand how to use AI strategically are taking your clients. Here's what you're getting in this video: Why AI-generated content is making you invisible (and what to do instead) The 3 AI mistakes that are costing you thousands per month in invisible losses How to use AI to sharpen your positioning instead of just producing more content The hierarchy of what to automate first (most coaches have this backwards) Why ChatGPT is not your business partner and what to use instead The difference between generic AI tools and purpose-built AI systems for coaching businesses How the coaches pulling away from the pack are using AI right now I've audited over 100 coaching businesses in the last 3 months. The pattern is clear: coaches who adopted AI early thought they were ahead, and now their content gets ignored, their funnels convert worse, and their sales calls have dried up. It's not an AI problem. It's a strategy problem. The coaches winning right now aren't the ones with the flashiest AI setup. They're the ones who automated the boring, high-leverage stuff that directly touches revenue. Speed to lead. Sales prep. Delivery admin. The things that actually make money. I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The window where "using AI" is enough is closing fast. The question isn't whether you're using it. It's whether you're using it in a way that makes you uncopyable. Instagram: https://www.instagram.com/wearetherainmakers Facebook: https://www.facebook.com/wearetherainmakers LinkedIn: https://www.linkedin.com/company/the-rainmakers Website: https://wearetherainmakers.com

    19 min

  5. APR 14

    The Genius Behind Mike Chang's Multi-Million Dollar Online Businesses

    Work with me: https://jointherainmakers.com/ytorganic 📖 Get the Full Story FREE: "From Special Needs to Multi-Millionaire" - The complete revenue engine that built a fortune (and how you can have the same system): https://docs.google.com/document/d/1wG-ePomDWk8deaqjuwz8w3XvY_WowgT4VQRgF3SbZ1g/edit?tab=t.0 If this is our first time meeting, Hey, I'm Chris Dufey—the founder of The Rainmakers… We help online info businesses make $10k/day with a tiny-team and a 24/7 sales system... See, not that long ago, I was sleeping on a couch, sweating over how to build a business before my first daughter showed up. She showed up right on time, and I wasn't ready. NOW? As a father to 4, living between Bali and Australia, and having sold my last company recently I get to be the brains behind some of the best online businesses, while still making time for school pickups and surf lessons. How I got here… * 18: Became a Personal Trainer because I was the fat kid who wanted abs (and let's be honest, I also wanted girls to like me). * 21: Built a Personal Training agency with coaches across Sydney gyms. * 25: Moved to Dubai, started a business, had my first child, and learned how much coffee a new dad can survive on. * 27: Moved to Bali to "start an online business" (aka had no idea—and did everything to figure it out). * 28: Launched a supplement company that went up in flames (no sugarcoating it). * 29: Stumbled into business coaching because personal trainers wanted to know how I was living abroad while still selling fitness. * 31: Founded Coaches Cartel—coaching, software, and virtual teams for fitness pros. * 34: Became a father of four while trying to manage a traveling circus of six. * 35: Sold my multi-7-figure coaching business. * 36: Started consulting 6-, 7-, and 8-figure coaches and CEOs, paying me up to $25k a month. * 38: Founded The Rainmakers Today: Me and my team get to be behind the scenes growing some of the most successful online businesses, and we're able to give our members the upper hand of knowing what's best working, and installing that directly into their businesses. My Youtube channel, Instagram and Essays (https://www.chrisdufey.com/essay/) are just me showing up, sharing how I'm building a business and life I love. It's for men who want success that doesn't just look good on Instagram—it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? So yeah, my content is what I enjoy doing on the side. It's where I help men build businesses they're proud of and lives they actually enjoy. Wealth, health, relationships—because you need all three to win the game. P.S. I'm here to help, and honestly, me just talking to a camera all day gets old fast. So drop a comment, ask a question, or throw out a thought. 🔗 CONNECT WITH ME: → Instagram: https://www.instagram.com/chrisdufey/ → Facebook: https://www.facebook.com/chris.dufey → LinkedIn: https://www.linkedin.com/in/chrisdufey/ → Website: https://www.chrisdufey.com/

    53 min

  6. APR 10

    AI is Killing Your Coaching Business

    My team builds you a $167K/month client machine in 8 weeks.  You just approve it. Interested? → https://jointherainmakers.com/chooset...  AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible. n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it. Most coaches think they're ahead because they're using ChatGPT to create content. They're posting more. They're "automating." They feel productive. But productive and profitable are not the same thing. And while you're churning out AI-generated posts that sound like everyone else, coaches who understand how to use AI strategically are taking your clients. Here's what you're getting in this video: Why AI-generated content is making you invisible (and what to do instead) The 3 AI mistakes that are costing you thousands per month in invisible losses How to use AI to sharpen your positioning instead of just producing more content The hierarchy of what to automate first (most coaches have this backwards) Why ChatGPT is not your business partner and what to use instead The difference between generic AI tools and purpose-built AI systems for coaching businesses How the coaches pulling away from the pack are using AI right now I've audited over 100 coaching businesses in the last 3 months. The pattern is clear: coaches who adopted AI early thought they were ahead, and now their content gets ignored, their funnels convert worse, and their sales calls have dried up. It's not an AI problem. It's a strategy problem. The coaches winning right now aren't the ones with the flashiest AI setup. They're the ones who automated the boring, high-leverage stuff that directly touches revenue. Speed to lead. Sales prep. Delivery admin. The things that actually make money. I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back. The window where "using AI" is enough is closing fast. The question isn't whether you're using it. It's whether you're using it in a way that makes you uncopyable.  Instagram: https://www.instagram.com/wearetherainmakers Facebook: https://www.facebook.com/wearetherainmakers LinkedIn: https://www.linkedin.com/company/the-rainmakers Website: https://wearetherainmakers.com

    15 min

  7. APR 7

    How to Make $50,000-$80,000 Monthly as a Coach (My Private System)

    My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested?  → https://jointherainmakers.com/choosetime?utm_src=organicyoutube Want the exact system that takes Beauty Business owners from $3K to $20K a month without burning out or guessing what comes next? Start here: https://jointherainmakers.com/private If this is our first time meeting hey, I'm Chris Dufey, founder of The Rainmakers. We help online info businesses and coaches make serious money with lean teams, smart systems, and a sales process that doesn't rely on crossing your fingers. In this episode, you're getting a seat inside a real $4,000 private consultation completely free. That's not a headline. That's what happened. I sat down with Adam, a coach who helps independent beauty business owners get more clients and earn more money, and we mapped out exactly what's holding his business back, where the real leverage is, and what the straightest line to $20K a month looks like.  No theory. No fluff. Just the actual thinking, frameworks, and decisions.  Here's what we covered:  How to stop wasting your lead magnet on people who will never buy and reposition it so it pre-qualifies the right clients before they ever talk to you.  Why your email nurture sequence might be working against you and the simple shift that turns a cold list of 7,000 into a warm pipeline of booked calls.  The one offer to rule them all and why trying to sell two audiences at once is killing your conversions.  The three things your prospects need to believe before they'll ever say yes and how to incept those beliefs before the sales conversation even starts.  How to make your guarantee so simple and so obvious that objections dissolve before they're even raised.  Why changing the name and framing of your call offer every month can dramatically improve your show up rates without changing a single thing about what you actually do.  The DM sales method that's generating over $170K USD a month in one business and how to use it to sell your lower ticket offer without a single sales call.  If you're a coach, consultant, or expert who helps people get real results and you feel like the ceiling you've hit is more about your system than your skill this episode is going to be one of the most useful things you watch this year. Here's the short version of how I got here:  • Became a personal trainer because I was the fat kid who wanted abs (and honestly, I also wanted people to like me). • Built a personal training agency across Sydney gyms. • Moved to Dubai, started a business, had my first child, and discovered how much coffee a new dad can actually run on. • Moved to Bali to "start an online business" which really meant I had no idea and spent everything figuring it out. • Launched a supplement company that went up in flames. No sugarcoating it. • Stumbled into business coaching because other trainers wanted to know how I was living abroad while still selling fitness. • Founded Coaches Cartel coaching, software, and virtual teams for fitness pros. • Became a father of four while managing a traveling family of six. • Sold my multi-7-figure coaching business. • Started consulting 6, 7, and 8-figure coaches and CEOs charging up to $25K a month. • Founded The Rainmakers. Today, my team and I work behind the scenes with some of the most successful online businesses in the world. We give our members the upper hand knowing what's actually working right now, and installing it directly into their businesses. This YouTube channel is me showing up and sharing how I build a business and a life I'm proud of. It's for people who want success that doesn't just look good on Instagram it feels good when they wake up in the morning. Because what's the point of being rich if you're tired, grumpy, and lonely? Wealth. Health. Relationships. You need all three to actually win. Drop a comment, ask a question, or tell me what you want me to cover next. I read them. Instagram:  / wearetherainmakers   Facebook:  / wearetherainmakers   LinkedIn:  / the-rainmakers   Website: https://wearetherainmakers.com

    29 min

  8. APR 3

    How I Built a $300,000/Month Business - Complete Roadmap Revealed

    https://jointherainmakers.com/choosetime?utm_src=organicyoutube In this episode, I'm breaking down the exact roadmap I used to build a $300,000/month business. This isn't theory. This is the step-by-step blueprint that took me from zero to multiple 7-figures, and I'm showing you every single move. You're going to see the real systems, the client acquisition machine, and the infrastructure that let me scale to $300K/month without burning out or working 80-hour weeks. If you're a coach or consultant stuck in the feast-famine cycle, this roadmap will change everything. Here's what I'm covering: The 5-engine client acquisition system that brings in high-ticket clients on autopilot How to scale revenue without scaling hours (the 2-4 hour workday framework) The exact offer structure that converts at 28.2X ROAS Systems that let your business grow WITHOUT you being the bottleneck Why most coaches fail at $50K/month and how to break through The difference between building a job and building a machine I didn't get here by grinding harder. I got here by building smarter systems that work while I sleep. And in this video, I'm giving you the complete roadmap so you can do the same. My name is Chris Dufey. I'm the founder of The Rainmakers, and I help coaches and creators build $1M+ businesses that grow without them. I've scaled multiple companies to 7 and 8 figures, and I've learned that freedom isn't an accident. It's engineered. I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better." Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help other coaches install the exact systems that gave me my freedom back. If you're ready to stop trading time for money and start building a business that scales without you, this roadmap is your starting point. Instagram: https://www.instagram.com/wearetherainmakers Facebook: https://www.facebook.com/wearetherainmakers LinkedIn: https://www.linkedin.com/company/the-rainmakers Website: https://wearetherainmakers.com

    19 min
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About

Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW?
 As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast

Information

  • Creator
    Chris Dufey
  • Years Active
    2022 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2022. All Rights Reserved.
  • Show Website
    Chris Dufey Podcast