ChristianAlts

Matt Johns

ChristianAlts (formerly Purpose Driven Capital) explores private markets, alternative investments, and the ideas shaping capital allocation today.  Hosted by Matt Johns, the show features conversations with investors, operators, and business leaders on topics ranging from niche investment opportunities to market trends, stewardship, and long-term impact.  Thoughtful, grounded, and accessible, ChristianAlts brings a values-aware lens to private market investing without the noise, hype, or moralizing.   

  1. They Sacrificed the Real Economy And the Next Generation Is Paying the Price

    4d ago

    They Sacrificed the Real Economy And the Next Generation Is Paying the Price

    What if the financial system isn't broken, what if it's working exactly as designed, just not for you? Paul Musson spent over 30 years in the finance and investment industry, managing billions of dollars before leaving to write Capital Offense — a book and blog dedicated to explaining what's really happening inside the money system, and why most people are falling further behind despite working harder than ever. In this conversation, Paul breaks down the decisions made by central banks over the past two decades that deliberately drove asset prices higher — and why that choice, however well-intentioned, transferred enormous wealth from younger generations to those who already owned assets. The average age of a first-time homebuyer in America is now 40. That is not a coincidence. We cover: — Why Alan Greenspan and Ben Bernanke's policies sacrificed the real economy on the altar of higher asset prices — How the government extracts your capital through taxation, borrowing and money printing — and why most people never see it happening — The difference between money, capital and wealth — and why confusing them costs you — Why US interest payments now exceed the entire national defence budget — The K-shaped economy: the top 10% of Americans own 87% of all equities. The bottom 50% own 1% — Why Social Security is projected to be insolvent by 2032 — and why no politician will touch it — The role of education, empathy and grassroots demand in building a path forward — Why Paul ends every episode the same way: Be free. Do no harm. Paul is the author of Capital Offense and writes regularly at his blog of the same name. His work is essential reading for anyone trying to understand why the rules of the financial game seem to keep changing — and always in someone else's favour. 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    52 min
  2. He Created $20B+ in Enterprise Value: What Itamar Novick Saw That Others Missed

    Jun 19

    He Created $20B+ in Enterprise Value: What Itamar Novick Saw That Others Missed

    Itamar Novick has spent his career spotting opportunities before they became obvious. As an early executive at Life360, he helped scale the company from seed stage to IPO. Today, as founder of Recursive Ventures, he backs AI startups at the pre-seed and seed stage, often when the product, market, and business model are still taking shape. In this conversation, Matt Johns and Itamar explore why investors initially passed on Life360, what real user demand can reveal before consensus forms, and how Itamar evaluates founders when there is limited data and no certainty. They also discuss the current AI opportunity, the difference between infrastructure and application-layer investing, the risk of AI-related job disruption, and why human adaptation may be moving far more slowly than the technology itself. This episode is about capital allocation, founder judgment, conviction, and what serious investors can learn from the signals others overlook. 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    35 min
  3. Moral Due Diligence: The Investment Framework Every Christian Investor Needs

    Jun 15

    Moral Due Diligence: The Investment Framework Every Christian Investor Needs

    Most investors spend serious time on financial due diligence. Almost none add the layer that can hit hardest, especially for Christian investors. In this solo episode, Matt Johns introduces a practical framework called moral due diligence: a repeatable three-step process for evaluating whether an investment aligns with your values before your capital is already committed. Matt walks through a real scenario, a retail strip center investment that passed every financial check, only to reveal a morally compromising anchor tenant months later — and breaks down exactly how a structured screening process could have caught it in advance. What you'll hear in this episode: — Why a deal can be financially clean and still be morally compromised  — The difference between financial due diligence and moral due diligence  — The three-step framework: Discover, Discern, Decide  — How negative screens work and why the largest Christian investment firms already use them  — A traffic light system for assessing moral risk in any deal (green, yellow, red)  — Four ways to respond once a moral concern is identified: walk away, mitigate, redirect, or engage  — Where AI tools fit into the screening process and where they don't  If you want to start defining your own moral exclusions before your next deal lands on your desk, claim your free Christian Investment Alignment Assessment at christianalts.com.  📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    10 min
  4. How One Couple Built Austin’s Startup Community Over Dinner

    Jun 5

    How One Couple Built Austin’s Startup Community Over Dinner

    What if one of the most powerful ways to build a startup community was not another pitch event, investor panel, or networking happy hour but a dinner table? In this episode, Matt Johns sits down with Jon and Cherie Werner during the Texas Venture Gala and Forum to talk about how they helped build FIESTA, a monthly gathering in Austin that has connected thousands of founders, funders, entrepreneurs, and innovators. But this conversation is not just about startups. It is about hospitality, trust, belonging, Christian entrepreneurship, and what it looks like to bring faith-shaped presence into the marketplace without making it forced or performative. Jon shares from his background as a technologist and entrepreneur, including building Bones in Motion, a mobile fitness company acquired by Adidas. Cherie brings the heart of the story: how community, encouragement, and simple acts of connection can help address the loneliness many founders experience. Together, they show why no-agenda generosity can sometimes create more real impact than traditional networking ever could. In this episode, we discuss: How FIESTA started over dinner Why Austin’s startup community needed a place of belonging The loneliness problem many founders face What makes no-agenda community different from normal networking How Christian investors and startup founders can connect with purpose Why the marketplace can become a mission field How one simple ask helped lead to a $1.5M raise ChristianAlts explores alternative investing, private markets, capital allocation, stewardship, and conviction-led thinking through a Christian lens. 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    42 min
  5. Wealth vs. Scripture: What a Family Office Advisor Sees in Wealthy Families

    May 22

    Wealth vs. Scripture: What a Family Office Advisor Sees in Wealthy Families

    What does wealth reveal about a person’s character, family, and faith? In this episode of ChristianAlts, Matt Johns sits down with David Sebastian, a family office advisor to wealthy families and author of Infinite Returns, to discuss wealth, Scripture, stewardship, family governance, and what money reveals about the heart. David brings a unique perspective from working closely with high-net-worth families as they navigate wealth transfer, generosity, family tension, legacy, and the difficult decisions that come with meaningful capital. This conversation goes beyond generic Christian money advice. Instead of stopping at “give more” or “steward well,” Matt and David explore deeper questions: What does Scripture actually say about wealth? How do families pass on wisdom, not just assets? When does wealth create tension inside the family? And does money change people, or simply magnify what was already there? ChristianAlts explores alternative investing, private markets, capital allocation, and conviction-led thinking through a Christian lens. 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    33 min
  6. How Billionaires Invest Differently with Bob Fraser

    May 19

    How Billionaires Invest Differently with Bob Fraser

    In this episode of ChristianAlts, Matt Johns sits down with Bob Fraser, Founder & CEO of Aspen Funds and author of Invest Like a Billionaire, to explore why wealthy investors often think differently about risk, private markets, and alternative investments. Bob shares how losing everything through major market cycles shaped the way he thinks about capital preservation, private credit, real estate, and investor stewardship. The conversation also looks at why many investors are taught to see public markets as the default path, why alternatives are often misunderstood, and what it means to invest with discipline through a Christian lens. This is a thoughtful conversation on risk, wealth preservation, private markets, faith, and the responsibility of managing capital well. Topics include:  Why billionaires invest differently  Alternative investments and private markets  Private credit and real estate  What losing everything taught Bob about risk  Why many advisors are not trained around alternatives  Stewardship, faith, and investor responsibility  Building wealth without losing sight of legacy📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    33 min
  7. They Designed Your Phone to Addict You

    May 8

    They Designed Your Phone to Addict You

    Are smartphones and social media simply tools or are they intentionally designed to keep us addicted? Matt Johns speaks with Dr. Johann D’Souza about technology addiction, dopamine, social media, pornography, and the business models driving the modern attention economy. The conversation explores how companies use behavioral psychology, notifications, infinite scroll, and reward systems to capture attention and maximize engagement. Dr. D’Souza explains how addictive technology can shape the brain, weaken relationships, dull real-world experiences, and normalize constant stimulation. For ChristianAlts, this raises a deeper question: if certain companies profit from addictive digital design and attention capture, how should values-aligned investors think about those business models? Topics include:  Phone addiction and technology addiction  Social media addiction and dopamine  Infinite scroll and behavioral psychology  Pornography addiction and relationships  The attention economy  Ethical investing and business models  Human flourishing in a digital age 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    30 min
  8. Why Most Families Lose Their Wealth | John Knowlton

    Apr 16

    Why Most Families Lose Their Wealth | John Knowlton

    Why do so many families build wealth, only to lose it a generation later? Matt Johns sits down with John Knowlton to explore the real reason generational wealth so often disappears, and why the problem usually goes far deeper than investing. John brings a rare mix of experience to the conversation. He has served as a pastor, built three registered investment advisory firms, and spent years thinking about leadership, stewardship, family systems, and what it actually takes to build something that lasts. Together, Matt and John unpack the role of family governance, shared values, inheritance planning, decision-making, and the structures that help wealth endure across generations. They discuss why money alone is rarely enough, how families can build stronger systems around capital, what it means to be a force for good over time, and why raising the next generation well may be one of the most overlooked parts of legacy planning. This is a conversation about more than wealth. It is about stewardship, family, purpose, and the kind of structure required to make capital serve something bigger than the present moment. If you are interested in generational wealth, family governance, inheritance planning, legacy, stewardship, or building wealth with greater intention, this episode will give you a deeper framework for thinking about what lasts. 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/ 📌 Follow on LinkedIn for investing insights:   / matthewbjohns    DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

    30 min

Ratings & Reviews

5
out of 5
5 Ratings

About

ChristianAlts (formerly Purpose Driven Capital) explores private markets, alternative investments, and the ideas shaping capital allocation today.  Hosted by Matt Johns, the show features conversations with investors, operators, and business leaders on topics ranging from niche investment opportunities to market trends, stewardship, and long-term impact.  Thoughtful, grounded, and accessible, ChristianAlts brings a values-aware lens to private market investing without the noise, hype, or moralizing.