Churn Flags

Peek behind the scenes at the retention moves that earn their place in the playbook of $50M+ ARR SaaS – the ones lifecycle flowcharts and QBR reviews miss. Every episode, host Nikki Elbaz hands her guest a real piece of customer feedback – a 3-star review, a Reddit rant, a puzzling survey response. Together, they trace it back to one of nine Change Flags that trigger user reevaluation – then map out a growth experiment that turns churn into expansion. Nikki Elbaz is the retention strategist behind NRR and activation work for SaaS companies at the scale where best practice runs out and judgment takes over. New episodes every other Wednesday with guests from Bitly, Storylane, and SparkToro.