CI to Eye Capacity Interactive

Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs.
Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money.
CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead.
LINKS:
Capacity Interactive | Ask CI: Where Do Arts Buyers Search?
New York Times | For Gen Z, TikTok Is the New Search Engine
Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study

Arts administrators wear a lot of hats, and that trend has only intensified as our industry finds itself in recovery mode. With all of our energies focused on audience re-engagement and revenue growth, organizational culture can often take a backseat. But with more news of quiet quitting and high burnout levels, investing in your people has never been more critical. 
Discover simple adjustments you can make today to lead stronger teams and create healthier work cultures that energize and empower the people around you.
Digital Download with Ali Blount (2:30) - Dan joins fellow senior consultant Ali Blount to review newly released benchmark data from CI’s clients and share inspiration as you begin planning for the upcoming winter season. 
Media Moment with Molly Shoemaker (14:35) - Dan chats with CI’s Director of People Operations and Recruiting about finding your footing with flexible work and helping your team thrive in and out of the office.
CI to Eye Interview with Snehi Bhatt (29:45) - CI’s President, Priya Iyer Doshi, sits down with a longtime friend and Leadership Development Executive at Admired Leadership to discuss the key pillars that set leaders up for success.
LINKS:
Capacity Interactive | Ask CI: Crafting The Perfect Digital Holiday Campaign
Work Appropriate | Remote Work Done Right with Marissa Goldberg
Admired Leadership | Field Notes
 

In the summer of 2020, George Floyd’s murder and the protests that followed sparked crucial conversations about racial equity and social justice. Many arts organizations made public commitments to do better—both in their programming and behind the scenes. It’s been three years since that pivotal moment, and it’s still imperative to hold ourselves accountable to move the needle on diversity, equity, inclusion, belonging, and accessibility (DEIBA) in the arts. 
In this episode, Dan sits down with social psychologist Dr. Evelyn Carter to discuss the unique DEIBA challenges and opportunities we face in the arts and entertainment industry. Dr. Carter shares expert tips for living our values, creating welcoming environments, and addressing implicit bias in the workplace and beyond.
LINKS
Paradigm

Many of us are staring down end-of-fiscal-year goals, but it’s hard not to feel discouraged by prevailing economic uncertainty and ever-changing audience behavior. How do you keep your team motivated and mission-focused when the sands are shifting beneath your feet? 
Hear from fellow arts marketers who are leading their teams in fresh and creative ways, and dig into positive industry trends that show us the way forward. Today’s episode is the boost of inspiration you need to cross the fiscal finish line.
Media Moment (1:55): Dan sits down with CI Senior Consultant Ali Blount to discuss our industry’s road to recovery. They review heartening research from IMPACTS Experience, share promising trends they’re noticing with CI clients, and offer tips for adapting your digital marketing strategy to meet the moment.
CI to Eye Interview with Van Ackerman (17:15): Dan joins Van Ackerman, VP of Marketing & Communications at Cincinnati Arts Association, to reflect on the resilience of the arts. They discuss leadership lessons from the ‘08 recession and the power of psychological leadership to motivate a team.
CI to Eye Interview with Charles Buchanan (33:38): Dan catches up with Charles Buchanan, Senior Director of Marketing & Audience Development at the Detroit Symphony Orchestra. They discuss innovation during challenging times and tips for avoiding digital marketing ruts.
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LINKS
JCA Arts Marketing: Subscription decline is an opportunity—not a threat.
Capacity Interactive: The Return Of Meta’s 28-Day Attribution: A Full Picture Of Audience Buying Behavior
Capacity Interactive: 2023 Digital Priorities: Institutional Campaigns
IMPACTS Experience: Increased Digital Engagement Is a ‘New Normal’ for Cultural Entities
Capacity Interactive: 2023 Digital Priorities: Google Machine Learning
IMPACTS Experience: Here’s What Organizations That Recovered Fastest Post-Pandemic Have in Common
Bain & Company: The Value of an Existing Customer

AI is generating a lot of buzz in the marketing sphere—but is it really worth the hype? In this episode we pull back the curtain on AI, explore its strengths and limitations, and consider how it can help arts marketers meet their goals more efficiently.
Don’t miss this special, extended conversation with CI’s Managing Director Christopher Williams and Senior Consultant Dan Titmuss. They cover AI’s impact on the arts industry and pinpoint areas where AI can have the largest impact on your day-to-day work.
LINKS
McKinsey & Company: The state of AI in 2022—and a half decade in review
Capacity Interactive: Google's Machine Learning
Capacity Interactive: SEO for Content Creators
ChatGPT
Rytr.me
Jasper

More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s all about staying user-centric and privacy-focused. 
Not sure where to start? We’ve got you covered with expert insights from CI consultants, a data privacy expert, and a fellow arts marketer who's been in your shoes—and has a few words of advice.
 
Digital Download (2:20) - Dan chats with fellow Senior Consultant Alison Goldberg about changes in the data privacy space and why this topic is so time-sensitive for arts marketers. They break down commonly used acronyms so you can feel confident tackling this topic.
CI to Eye Interview with Jodi Daniels (13:30) - Certified data privacy expert Jodi Daniels shines light on the human side of this technical subject, and offers suggestions for ensuring your organization’s practices are both legally compliant and trust-building. 
CI to Eye inerview with Rob Macpherson (44:44) - Arts marketer extraordinaire Rob Macpherson reflects on his experience implementing privacy regulations at Birmingham Hippodrome, one of the U.K.’s most prolific theaters. He shares his first-hand experience and offers sage advice to U.S. marketers just starting on this journey.
 
LINKS:
CMSWire: Future of Data Collection: From Coercive to Consensual to Collaborative
Pew Research Center: Half of Americans have decided not to use a product or service because of privacy concerns
KPMG: The new imperative for corporate data responsibility
Capacity Interactive
Red Clover Advisors
Creating Impakt