CI to Eye Capacity Interactive

Since CI to Eye's launch in 2017, Erik has asked each guest, "If you could broadcast to executive directors, leadership teams, staff, and board of 1,000 arts organizations, what advice would you provide to help them improve their business?" This is their "CI to Eye moment," and we’ve compiled all of last year’s moments in this special episode.

At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called Fostering Change in Your Organization. You may work in an organization that fears change or does not evolve as quickly as you would like. This session asked, "How can you enact change and develop a culture that embraces innovation?"

At Digital Marketing Boot Camp for the Arts 2019,  we hosted a panel called “Should Your Arts Organization Produce a Podcast?” With podcast listenership on the rise, we wanted to hear from arts administrators about their efforts producing podcasts.

After more than a decade of serving in marketing leadership roles at arts organizations across the country, Sean Kelly is now the Founder of Vatic, a company that provides automated dynamic pricing software for the performing arts.

In this episode, Sean and Erik discuss what Sean's tenure at Starbucks taught him about using data to understand patrons, why people who work in the arts should not be choosing ticket prices, and what your patrons are telling you through their ticket-buying behavior.

Peter Linett is the President of Slover Linett Audience Research, a firm of social researchers who work with performing arts organizations and museums to help them become more inclusive, innovative, and relevant.

In this episode, Peter and Erik discuss some recent studies that examine how consumers decide which arts events to attend. They unpack why uncertainty is a more significant barrier for audiences than unfamiliarity and how marketing and positioning can help audiences overcome that uncertainty.

Terri Lee Freeman is the President of the National Civil Rights Museum, where she works to emphasize the connection between the historic events of the mid-20th century Civil Rights Movement and the current issues affecting society today.

In this episode, Terri and Erik dive into the history of the National Civil Rights Museum, how it aims to carry on the legacy of Dr. King and other leaders of the Civil Rights movement, and the museum's role in helping people connect the past to the present.