70 episodes

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions.

Erik Gensler, the President of Capacity Interactive (CI), a digital marketing consulting firm for the arts, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

CI to Eye Capacity Interactive

    • Business

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions.

Erik Gensler, the President of Capacity Interactive (CI), a digital marketing consulting firm for the arts, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

    CI to Eye | Words of Inspiration from 20 Cultural Leaders

    CI to Eye | Words of Inspiration from 20 Cultural Leaders

    Since CI to Eye's launch in 2017, Erik has asked each guest, "If you could broadcast to executive directors, leadership teams, staff, and board of 1,000 arts organizations, what advice would you provide to help them improve their business?" This is their "CI to Eye moment," and we’ve compiled all of last year’s moments in this special episode.

    • 33 min
    CI to Eye | Fostering Change in Your Organization: Live Panel from Digital Marketing Boot Camp

    CI to Eye | Fostering Change in Your Organization: Live Panel from Digital Marketing Boot Camp

    At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called Fostering Change in Your Organization. You may work in an organization that fears change or does not evolve as quickly as you would like. This session asked, "How can you enact change and develop a culture that embraces innovation?"

    • 50 min
    CI to Eye | Should Your Arts Organization Produce a Podcast? Live Panel from Digital Marketing Boot Camp

    CI to Eye | Should Your Arts Organization Produce a Podcast? Live Panel from Digital Marketing Boot Camp

    At Digital Marketing Boot Camp for the Arts 2019,  we hosted a panel called “Should Your Arts Organization Produce a Podcast?” With podcast listenership on the rise, we wanted to hear from arts administrators about their efforts producing podcasts.

    • 47 min
    CI to Eye | Dynamic Pricing - What the Arts Can Learn from Starbucks and the Airline Industry: Sean Kelly

    CI to Eye | Dynamic Pricing - What the Arts Can Learn from Starbucks and the Airline Industry: Sean Kelly

    After more than a decade of serving in marketing leadership roles at arts organizations across the country, Sean Kelly is now the Founder of Vatic, a company that provides automated dynamic pricing software for the performing arts.

    In this episode, Sean and Erik discuss what Sean's tenure at Starbucks taught him about using data to understand patrons, why people who work in the arts should not be choosing ticket prices, and what your patrons are telling you through their ticket-buying behavior.

    • 32 min
    CI to Eye | Uncertainty is Keeping Your Audience Away: Peter Linett

    CI to Eye | Uncertainty is Keeping Your Audience Away: Peter Linett

    Peter Linett is the President of Slover Linett Audience Research, a firm of social researchers who work with performing arts organizations and museums to help them become more inclusive, innovative, and relevant.

    In this episode, Peter and Erik discuss some recent studies that examine how consumers decide which arts events to attend. They unpack why uncertainty is a more significant barrier for audiences than unfamiliarity and how marketing and positioning can help audiences overcome that uncertainty.

    • 41 min
    CI to Eye | President of the National Civil Rights Museum: Terri Lee Freeman

    CI to Eye | President of the National Civil Rights Museum: Terri Lee Freeman

    Terri Lee Freeman is the President of the National Civil Rights Museum, where she works to emphasize the connection between the historic events of the mid-20th century Civil Rights Movement and the current issues affecting society today.

    In this episode, Terri and Erik dive into the history of the National Civil Rights Museum, how it aims to carry on the legacy of Dr. King and other leaders of the Civil Rights movement, and the museum's role in helping people connect the past to the present.

    • 44 min

Customer Reviews

MRO__1 ,

A must for arts administrators

Such a great episode and general overall podcast.
CI gives well-rounded insight to all aspects of arts administration, not just marketing. I am a graduate student preparing to write my thesis for this field and I will be referring back to episodes for reflection and inspiration.

Kathleen C Texas ,

Absolutely necessary for all artistic leaders

Don’t be fooled by the awkward intro music (which sounds like perfect background for a herd of elephants comically making their way to a watering hole on a lazy afternoon). This podcast has inspired me, taught me, and motivated me to make myself and my organization better in unexpected ways.

fluteboy12191 ,

Great

for anyone in nonprofit arts!

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