SPILL THE (GREEN) TEA: How to talk about sustainability without getting called out

Katie Treggiden, Malin Cunningham
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Making Design Circular is evolving. With a new name, a new remit, and a new co-host, this next chapter is all about one of the most urgent conversations in business today: how to talk about sustainability with honesty, nuance, and confidence. Katie Treggiden is joined by Malin Cunningham, founder of B Corp-certified B2B thought leadership consultancy Hattrick, to launch Spill the Green Tea – a podcast exploring how brands can communicate their environmental efforts without tipping into greenwashing… or disappearing into greenhushing. In a world saturated with content, polished claims, and call-outs, the real differentiator is authenticity. Together, Katie and Malin unpack how to share imperfect eco-efforts with clarity and credibility, so your sustainability story builds trust instead of backlash. Expect thoughtful conversations, practical insights, and honest reflections on what it really takes to speak up responsibly in today’s climate-aware marketplace. If you care about communicating sustainability in a way that stands up to scrutiny and still stands out, subscribe now and be the first to tune in to Spill the Green Tea PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

  1. Spill the (Green) Tea with Rob Hopkins

    2D AGO

    Spill the (Green) Tea with Rob Hopkins

    Rob's two most recent books, From What Is to What If and How to Fall in Love with the Future, have made him one of the most distinctive voices in the climate space, not for telling people how bad things are, but for insisting that giving people something to long for is the most radical thing any of us can do.  In this episode, we cover: Why cynicism isn't clever, it's just lazy! It feels like intelligence because it's always proved right; you can forever find reasons to despair. But Rob argues it's a self-reinforcing spiral that actively prevents the kind of action that might change things, and that hopelessness isn't a breeding ground for good things.  "Hoping to" versus "hoping that" —passive hope (hoping that something will happen) is very different from active, grounded hope.  The cultivation of longing at scale is the biggest task of the climate movement, and the people who know how to cultivate desire aren't scientists, they're artists, poets, and the people who work in advertising.   The internet as a war on attention, and what that means for green communicators   What emerges from this conversation is both a provocation and an invitation. The future as we currently envision it is dark and scary and we need to create a sense of longing or what Rob calls “memories of the future” for a more positive outcome to give people something to move towards rather than run away from.  More from Rob Website: https://www.robhopkins.net/ Podcast: https://www.robhopkins.net/podcast/ Facebook: https://www.facebook.com/yoodooright1968 Resources mentioned:  From What Is to What If by Rob Hopkins  How to Fall in Love with the Future by Rob Hopkins  The Nutmeg's Curse: Parables for a Planet in Crisis by Amitav Ghosh   2040 — documentary by Damon Gameau, described as "an experiment in evidence-based dreaming"  Hurry Slowly podcast hosted by Jocelyn K. Glei  Screw This… Let's Try Something Else podcast hosted by Maryam Pasha and Matt Golding  Purpose Disruptors — a network of advertising insiders working to transform the industry to tackle climate change  Muslim Futures NK Tegelwippen — the Dutch national tile-flipping competition  More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    54 min
  2. The Net Zero conversation we've been avoiding - How to communicate when you're not on track

    APR 15

    The Net Zero conversation we've been avoiding - How to communicate when you're not on track

    Inspired by an article by Solitaire Townsend, they explore why so many businesses are falling short, why both greenwashing and greenhushing are the wrong response, and what brave, honest communication could look like instead. In this episode, we cover: Why so many businesses set ambitious net zero targets without a clear plan to deliver them, and why a mass missing of those targets is now inevitable The systemic barriers beyond individual companies' control and why that makes the comms challenge so much harder The generational divide between those who set big, hairy, audacious goals and the Gen Z workforce inheriting them and what that means for how we communicate imperfect progress Why transparent, substantive communication about missing targets builds more credibility than silence A practical framework for what "brave" comms actually looks like: own what you've done, explain what you haven't and why, separate systemic barriers from organisational ones, and always include a "what now" The episode is equal parts reality check and rallying cry because talking honestly about imperfect progress isn't a comms risk, it's the most credible thing a brand can do right now. Resources mentioned: How to Dodge the Imminent Net Zero Mass Failure by Solitaire Townsend, Chief Solutionist at Futera  Accenture analysis (November 2024) of the 2,000 largest emissions-reporting companies and net zero progress  The Power of TED* (*The Empowerment Dynamic) by David Emerald — on moving from the drama triangle (victim/rescuer/persecutor) to empowered communicator, challenger and coach (this is an affiliate link) The 7 Habits of Highly Effective People by Stephen Covey — specifically the circles of control, influence and concern (this is an affiliate link) Eden, by Tim Smit (this is an affiliate link) The Carbon Literacy Project The Anti-Greenwash Charter 1% for the Planet Brand examples: Ace & Tate, Patagonia, Tony's Chocolonely, Fairphone   You can access the full episode transcript here More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    35 min
  3. 3Cs models that will change how you talk about sustainability

    APR 1

    3Cs models that will change how you talk about sustainability

    In this Episode of Spill the (Green) Tea, Katie and Malin speak about how to communicate sustainability clearly, credibly, and without getting called out sharing their two different (but surprisingly aligned) 3Cs frameworks for navigating climate communications. Together, they unpack what it really takes to build trust, avoid greenwashing, and bring audiences with you on the journey, not just at the finish line. In this episode, we cover: Why clarity and action must come before communication Two practical 3Cs frameworks for stronger sustainability messaging How transparency and progress build trust, even when things aren’t perfect yet The shift from vague claims to confident, specific communication How to structure and layer your messaging so it actually lands This episode is a practical deep dive into what responsible sustainability communication actually looks like and how it’s rooted in clarity, action, and honesty.   Resources mentioned: Green Claims Code (UK guidance on environmental claims) Anti-Greenwash Charter B Corp Certification Science Based Targets initiative (SBTi) How Bad Are Bananas? By Mike Berners-Lee Small99 Toolkit- A fun and engaging way to learn about carbon emissions and start conversations on practical actions organisations can take for a better future. Climate change: Earth's giant game of Tetris - Joss Fong Oatly You can access the full episode transcript here More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    44 min
  4. Sangeeta Waldron

    MAR 18

    Sangeeta Waldron

    In this episode, Katie & Malin speak with Sangeeta Waldron, an author and award-winning communications specialist who helps organisations navigate the intersection of purpose, influence, and responsibility with a particular focus on climate change and decision-making under uncertainty. Sangeeta is the founder of Serendipity PR & Media, a Climate Reality Leader trained by Al Gore, and the global contributing editor for the India CSR Network. She has advised senior government officials and some of the world’s most influential organisations on ethical, effective, and culturally intelligent communication, and is a regular guest lecturer at UK universities. She is the author of three books, including What Will Your Legacy Be?, which was presented at Davos 2025, and Corporate Social Responsibility Is Not Public Relations, shortlisted for the UK Business Book Awards in 2022. As a keynote speaker and moderator, Sangeeta is known for bringing warmth, clarity, and deeply practical insight to complex conversations. In this episode, we cover: The power of honest, values-led communication in a polarised climate conversation How storytelling (not statistics alone) builds trust, engagement, and hope The danger of jargon, acronyms, and over-complicated language in sustainability messaging Why diversity of voices is essential in climate storytelling What companies get wrong about CSR when it’s driven by PR rather than values Greenhushing, greenwashing, and why silence can be just as damaging as spin Why admitting mistakes can strengthen credibility rather than undermine it This episode is a candid, hopeful conversation about how honesty, storytelling, and imperfect action can rebuild trust and move sustainability forward without fear or false perfection.   More from Sangeeta Website: http://www.serendipitypr.co.uk/ LinkedIn: @sangeetawaldron Instagram: @sangeeta.waldron Book: What will your legacy be? & Corporate Social Responsibility is Not Public Relations   Resources mentioned: What’s Your Dream by Simon Squibb Podcast: The Rest is Politics with Alastair Campbell and Rory Stewart Project Drawdown®   You can access the full episode transcript here   More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    42 min
  5. Is Greenhushing more dangerous than Greenwashing?

    MAR 4

    Is Greenhushing more dangerous than Greenwashing?

    In this episode, Katie and Malin explore the growing tension between greenwashing and greenhushing, starting with clear definitions of both and why the distinction matters. They introduce Planet Tracker’s Greenwashing Hydra as a useful framework for understanding the different ways misleading environmental claims show up, and explain why greenwashing, while problematic, is at least visible and open to challenge, whereas greenhushing removes information altogether and reduces accountability.  The conversation looks at how increased scrutiny, regulation and confusion around the Green Claims Code have led many organisations to retreat into silence, even when they are making genuine progress. They also unpack the wider forces driving greenhushing, from perfectionism and fear of getting it wrong to political pressure, economic uncertainty and the complexity of sustainability data. Katie and Malin discuss why silence slows collective progress, weakens transparency and can lead to fear-based decision making within organisations. At the same time, they highlight the opportunity for “brave brands” to stand out through honest communication, build trust and loyalty, and strengthen relationships with customers, partners, investors and employees.  The episode sets the tone for this new series, that imperfect but transparent communication is far more valuable than saying nothing at all and is essential for moving towards a regenerative economy. In this episode, we cover: The difference between greenwashing and greenhushing Why greenhushing can be more damaging than greenwashing The Greenwashing Hydra framework and six types of greenwashing Why businesses hesitate to talk about sustainability The risks of silence and fear-based governance How honest sustainability storytelling builds trust and credibility Why transparency helps accelerate real progress   Resources mentioned: Planet Trackers The Greenwashing Hydra Competitions and Markets Authority, the government body behind the Green Claims Code Skills for Planet - Design Council Texas Tribune: Texas bans local, state government entities from doing business with firms that “boycott” fossil fuels Globally representative evidence on the actual and perceived support for climate action LinkedIn Green Skills Report Blue Rock Search report The Edelman Trust Barometer 2025 InComms article - ‘Why do so many comms chiefs have sustainability in their portfolio?   You can access the full episode transcript here   More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    41 min
  6. SPILL THE (GREEN) TEA: How to talk about sustainability without getting called out

    FEB 25

    SPILL THE (GREEN) TEA: How to talk about sustainability without getting called out

    Making Design Circular is evolving. With a new name, a new remit, and a new co-host, this next chapter is all about one of the most urgent conversations in business today: how to talk about sustainability with honesty, nuance, and confidence. Katie Treggiden is joined by Malin Cunningham, founder of B Corp-certified B2B thought leadership consultancy Hattrick, to launch Spill the Green Tea – a podcast exploring how brands can communicate their environmental efforts without tipping into greenwashing… or disappearing into greenhushing. In a world saturated with content, polished claims, and call-outs, the real differentiator is authenticity. Together, Katie and Malin unpack how to share imperfect eco-efforts with clarity and credibility, so your sustainability story builds trust instead of backlash. Expect thoughtful conversations, practical insights, and honest reflections on what it really takes to speak up responsibly in today’s climate-aware marketplace. If you care about communicating sustainability in a way that stands up to scrutiny and still stands out, subscribe now and be the first to tune in to Spill the Green Tea PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    1 min
  7. In Conversation with... Elle Bower-Johnston

    08/22/2024

    In Conversation with... Elle Bower-Johnston

    In this episode, Katie talks to Elle Bower Johnston. Elle (she/they) is a body witch. Their work is the alchemisation of breathwork, somatic, and rest practices with witchcraft and folk magic. She works with creatives, witches, queers, change-makers, weirdos - folks who might not necessarily feel like they belong in ‘wellness’ or ‘spiritual’ spaces - to help them get into deeper their relationship with their body and connect with their magic. Her work is queer- and trans-centred, trauma-conscious, and rooted in unravelling colonialism and capitalism from the ways we relate to our bodies. They believe that our personal practices can be microcosms of liberation that spiral out and create a better world. During this Katie & Elle discuss: The societal pressure to stay "busy" and how it often undermines our well-beingHow moving through space—whether walking, driving, or traveling by train—enhances mental clarity and creativity. Understanding different types of rest and exploring rest from various perspectives—physical, mental, spiritual, and social.The liberating power of saying "no" and how starting from a place of refusal can help reclaim energy and create space for true rest.The paradox of needing to slow down in an urgent world  You can connect with Elle here Website: ellebowerjohnston.com Instagram: @ellebowerjohnston Free Notion dashboard of rest practices for rebels - Radical Rest Portal   Here are some highlights: The Pressure of Productivity  "Nobody comes up to me and says, ‘You seem inspired at the moment or happy or well-rested.’ It’s always, ‘Oh my gosh, you’re so busy,’ as if productivity is the only measure of success. But what about asking if my work is bringing me joy?” Embracing the Chaos of Rest  "Rest isn’t just about napping or yoga Nidra. It’s anything that connects your mind and body, bringing you back to a sense of wholeness. It’s about exploring different layers of self and finding coherence, whether it’s through traditional practices or something as simple as revisiting childhood movies." The Power of Saying No "Starting from a place of refusal is a form of reclaiming energy. We often move with this sense of ‘I have to, I have to,’ but by saying no, we allow ourselves to drop back, be present, and reclaim rest as an act of self-care." The Importance of Listening to the Body "Listening to your body is key. It’s not just about what your mind wants but also what your body needs. Sometimes, rest is about allowing your body to guide you, trusting its signals, and respecting the need to pause, breathe, and reset."   Books, Podcasts & Articles we mentioned: Experiments in Imagining Otherwise by Lola Olufemi The BBC’s Witch podcast Emergent Strategy by Adriene Marie Brown   Making Design Circular Conference – 2024 LEARN HOW TO TALK ABOUT YOUR ECO-EFFORTS WITH CONFIDENCE so you can connect with values-aligned clients and customers without the fear of getting called out. 10 am–5 PM BST Thursday 05 September 2024 A 1-day virtual conference for purpose-driven founders making imperfect progress towards genuine environmental sustainability. Broken: Mending and repair in a throwaway world Katie’s sixth book celebrates 25 artists, curators, menders and re-makers who have rejected the allure of the fast, disposable and easy in favour of the patina of use, the stories of age and the longevity of care and repair. Accompanying these profiles, six in-depth essays explore the societal, cultural and environmental roles of mending in a throwaway world. Cultivating Hope, 3 part mini course: Are you ready to cultivate hope in the face of the climate crisis? Sign up to Katie’s three-part free mini course that will help you move through feelings of helplessness, reconnect with nature and take aligned action. Making Design Circular membership: An international membership community and online learning platform for environmentally conscious designers, makers artists and craftspeople – join us!   Spread the Word: Please share Making Design Circular with Katie Treggiden with wild abandon — with your friends, family, and fellow purpose-driven founders of making-based businesses or wherever interesting conversations about creativity happen in your world!  If you love what you’re listening to, show us some love by following Circular with Katie Treggiden in this app and leaving a review. All that good stuff tells the ‘algorithm Gods’ to show the podcast to more people, and that can only be a good thing, right? Sign up for our my e-newsletter ‘Weekly(ish) Musings for Curious, Imperfect and Stubbornly Optimistic Environmentalists’ - just click here. And find me on the Interwebs:  @katietreggiden (Twitter, TikTok), & @katietreggiden3908 (YouTube) & @katietreggiden.1 (Instagram) – and if you’re a designer, maker, artist or craftsperson, join me on IG @making_design_circular_   About Katie: Katie Treggiden is the founder and director of Making Design Circular – an international membership community and online learning platform for environmentally conscious designers, makers artists and craftspeople. She is also an author, journalist and podcaster championing a hopeful approach to environmentalism. With more than 20 years' experience in the creative industries, she regularly contributes to publications such as The Guardian, The Observer, Crafts Magazine and Dezeen. She is currently exploring the question ‘Can craft save the world?’ through her sixth book, Broken: Mending & Repair in a Throwaway World (Ludion, 2023), this very podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit brackishbykatietreggiden.substack.com/subscribe More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

    42 min
  8. In Conversation with... Rosie Murphy

    08/15/2024

    In Conversation with... Rosie Murphy

    In this episode, Katie talks to Rosie Murphy. Rosie is a consummate communicator and connector. She is just one of a broad ecosystem of architectural workers uniting for greater social justice and environmental consciousness in all aspects of the built environment. She is an advocate for networks such as Black Females in Architecture, HomeGrown Plus and Architects Climate Action Network.  Rosie's work is centred on youth engagement, creating creative opportunities and experiences for children and young people to be empowered, informed and activated citizens of the future. Rosie works collaboratively across boundaries of design, education and activism in the UK and her new community in Aotearoa, New Zealand. During this Katie & Rosie discuss: The importance of a non-linear approach to design thinkingCollaboration as an expression of hope How true collaboration requires honesty about power imbalances and a commitment to sharing power where possible, even when it’s challenging.The idea that collaboration can be deeply informed by observing and learning from natureChallenges in collaborationThe importance of integrating cultural identity into design work  You can connect with Rosie here Website:  https://rosiemurphyme.wixsite.com/onlineportfolio Instagram:  https://www.instagram.com/rosiemurphy.me LinkedIn:https://www.linkedin.com/in/contact-rosiemurphy/    Here are some highlights: Embracing Non-Linear Design Thinking "So this non-linear cycle includes points like ideation, reflection, prototyping and testing, so a lot of aspects of the design process that we're very familiar with, but I feel with a greater sensitivity to community, to ancestry and history, and to a great sensitivity to nature and resources, and yeah, in the way that it's laid out in this koru, this spiral which itself is taken from nature." Understanding Power Dynamics in Collaboration "…power is absolutely the most important and most essential aspect of collaboration... collaboration is not equal, there are many different forms of collaboration from community engagement to citizen participation, all the way up to citizen empowerment." Learning from Nature’s Wisdom "I just wanted to share a quite beautiful Maori proverb or saying that I was just introduced to recently, which is erere kau, mai te awa nui, mai te kahui, maunga ki tangaroa, pō au te awa, pō te awa, pō au. And that means the river flows from the mountain to the sea, I am the river, the river is me. And for me, that is truly understanding the fact that we are not separate to nature, we are not separate to the natural world, that the way that we operate is part of this global environmental system."   Books, Podcasts & Articles we mentioned: Against the Loveless World by Susan Abulhawa Drunk Women Solving Crime Podcast with hosts Hannah George and Taylor Glenn   Making Design Circular Conference – 2024 LEARN HOW TO TALK ABOUT YOUR ECO-EFFORTS WITH CONFIDENCE so you can connect with values-aligned clients and customers without the fear of getting called out. 10 am–5 PM BST Thursday 05 September 2024 A 1-day virtual conference for purpose-driven founders making imperfect progress towards genuine environmental sustainability.   Broken: Mending and repair in a throwaway world Katie’s sixth book celebrates 25 artists, curators, menders and re-makers who have rejected the allure of the fast, disposable and easy in favour of the patina of use, the stories of age and the longevity of care and repair. Accompanying these profiles, six in-depth essays explore the societal, cultural and environmental roles of mending in a throwaway world.   Cultivating Hope, 3 part mini course: Are you ready to cultivate hope in the face of the climate crisis? Sign up to Katie’s three-part free mini course that will help you move through feelings of helplessness, reconnect with nature and take aligned action.   Making Design Circular membership: An international membership community and online learning platform for environmentally conscious designers, makers artists and craftspeople – join us!   Spread the Word: Please share Making Design Circular with Katie Treggiden with wild abandon — with your friends, family, and fellow purpose-driven founders of making-based businesses or wherever interesting conversations about creativity happen in your world!  If you love what you’re listening to, show us some love by following Circular with Katie Treggiden in this app and leaving a review. All that good stuff tells the ‘algorithm Gods’ to show the podcast to more people, and that can only be a good thing, right? Sign up for our my e-newsletter ‘Weekly(ish) Musings for Curious, Imperfect and Stubbornly Optimistic Environmentalists’ - just click here. And find me on the Interwebs:  @katietreggiden (Twitter, TikTok), & @katietreggiden3908 (YouTube) & @katietreggiden.1 (Instagram) – and if you’re a designer, maker, artist or craftsperson, join me on IG @making_design_circular_   About Katie: Katie Treggiden is the founder and director of Making Design Circular – an international membership community and online learning platform for environmentally conscious designers, makers artists and craftspeople. She is also an author, journalist and podcaster championing a hopeful approach to environmentalism. With more than 20 years' experience in the creative industries, she regularly contributes to publications such as The Guardian, The Observer, Crafts Magazine and Dezeen. She is currently exploring the question ‘Can craft save the world?’ through her sixth book, Broken: Mending & Repair in a Throwaway World (Ludion, 2023), this very podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit brackishbykatietreggiden.substack.com/subscribe More from Katie Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.Follow Katie on Instagram @katietreggiden.1More from Malin Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.Follow Malin on LinkedIn @malin-cunninghamPS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

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Making Design Circular is evolving. With a new name, a new remit, and a new co-host, this next chapter is all about one of the most urgent conversations in business today: how to talk about sustainability with honesty, nuance, and confidence. Katie Treggiden is joined by Malin Cunningham, founder of B Corp-certified B2B thought leadership consultancy Hattrick, to launch Spill the Green Tea – a podcast exploring how brands can communicate their environmental efforts without tipping into greenwashing… or disappearing into greenhushing. In a world saturated with content, polished claims, and call-outs, the real differentiator is authenticity. Together, Katie and Malin unpack how to share imperfect eco-efforts with clarity and credibility, so your sustainability story builds trust instead of backlash. Expect thoughtful conversations, practical insights, and honest reflections on what it really takes to speak up responsibly in today’s climate-aware marketplace. If you care about communicating sustainability in a way that stands up to scrutiny and still stands out, subscribe now and be the first to tune in to Spill the Green Tea PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

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