Circularity.fm

Patrick Hypscher
  • 5,0 (1)
  • GESTION
  • CHAQUE SEMAINE

Circularity.fm is the podcast about understanding, building and managing circular business models. Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.

  1. Circular Design: Systemic Innovation

    -2 J

    Circular Design: Systemic Innovation

    How do you design circular systems, not just circular products? In this episode, Anne Farken from Designworks, a BMW Group Company, talks about why circular design is not only about the product itself, but about the ecosystem around it. The conversation looks at the gap between saying design should be integrated from the beginning and actually thinking product and business model together from day one. What you'll hear in this episode: • How to design the product ecosystem and integrate product development, business model, and value creation from day one • The role of designers in translating business model insights into product requirements and facilitating integration across teams • Why the more you rethink a product, the more you need tolerance for ambiguity and alignment across teams The episode also touches on why constraints and tradeoffs should be seen as creative opportunities. This is the final episode in the series Implementing Circular Design Principles, produced in collaboration with the German Design Council. The series explored how design decisions shape circular outcomes at the material, product, and system level, following the principles of Rethink, Reduce, Reuse, and Recycle.

    26 min
  2. Circular Design: Rethinking Products

    10 FÉVR.

    Circular Design: Rethinking Products

    How can rethinking product design drive innovation, circularity and reduce costs? In this episode, Nicola Stattmann, Co-founder and CEO of OMC°C, explains why circular product development, when integrated from the start, leads to less investment needed.  The conversation looks at how rethinking material and component choices enable innovation and simplify manufacturing, using the Nike Flyknit's reduction from 50 components to 5 as an example. What you'll hear in this episode: • Why less materials, components, and process steps translates to reduced costs • The role of curiosity and enthusiasm in rethinking how products are made • Why designers need to make their processes transparent to gain alignment across departments The episode also explores how Stattmann applied these principles at OMC°C, building an interdisciplinary team of top experts to develop a modular urban greening system.  This episode was recorded in German. English subtitles are available on all our platforms. This is the second episode in the series Implementing Circular Design Principles, produced in collaboration with the German Design Council. The series explores how design decisions shape circular outcomes at the material, product, and system level, following the principles of Rethink, Reduce, Reuse, and Recycle.

    36 min
  3. Circular Design Principles: Overcoming Material Barriers

    3 FÉVR.

    Circular Design Principles: Overcoming Material Barriers

    What should designers know about materials before product development? In this episode, Andreas Maegerlein, Head of the Creation Center Europe at BASF, talks about circular design from a material perspective, focusing on how material choices enable or limit circularity. The conversation looks at how product design is affected when materials are developed to last for decades, while products are often designed to be disposable or short-lived. What you’ll hear in this episode: • The importance of aligning material choice with product lifetime and use cycles •Why material selection need to be informed by recycling infrastructure, recycling technologies, and energy-usage • How the role of designers is evolving from showcasing quality alone toward also conveying sustainability This episode opens the series Implementing Circular Design Principles, produced in collaboration with the German Design Council. The series explores how design decisions shape circular outcomes at the material, product, and system level, following the principles of Rethink, Reduce, Reuse, and Recycle.

    44 min
  4. The Commercial benefits: Using recyclates in Washing Machines by V-ZUG

    27 JANV.

    The Commercial benefits: Using recyclates in Washing Machines by V-ZUG

    How do you identify and act on the biggest levers in your environmental footprint? In this episode, Marcel Niederberger, Head of Sustainability, and Marc Vetterli, Sustainability Expert in Engineering, explain how V-ZUG used life cycle assessment to discover that material intensity (and not just energy efficiency) drives environmental impact in home appliances. What you'll hear in this episode: • Why it is essential to carry on life-cycle assessments of all products. • The development process behind high-quality recycled ABS for visible white panels in washing machines and dryers, and its scalability. • V-ZUG's self-imposed CO2 penalty that funds fundamental research and early-stage circular projects. The episode also explores practical implementation topics, including closing material loops with suppliers, designing for reuse across product generations, and building competitive advantage. This episode concludes the "Recycled Plastics for Premium Brands" series, sponsored by HolyPoly. The series focused on the practicalities of using technical recyclates in long-lasting, high quality products.

    43 min
  5. Feasibility & Desirability: How Bosch built a drill from post-consumer recycled plastics

    20 JANV.

    Feasibility & Desirability: How Bosch built a drill from post-consumer recycled plastics

    Can recycled technical plastics meet quality, performance, and price requirements at the same time? In this episode, Isabelle Gola from Bosch Power Tools explains how Bosch developed a closed-loop pilot for power tools using recycled technical plastics while maintaining the same quality and performance standards, at the same price point for the end consumer. What you’ll hear in this episode: • How recycled technical plastics were tested against existing quality and performance specifications. • How communication, certification, and transparency shaped internal alignment and customer response. • How Bosch defined success in the pilot, with feedback, learning, and data as central KPIs. The episode also looks at practical challenges behind the closed-loop approach, including reverse logistics considerations, sourcing sufficient volumes, and using disassembly data to inform eco-design and future product development. This episode is part of the “Recycled Plastics form Premium Brands” series, sponsored by HolyPoly.

    36 min
  6. Post-Consumer Recyclate: How to get organisational buy-in - The Vorwerk Case

    13 JANV.

    Post-Consumer Recyclate: How to get organisational buy-in - The Vorwerk Case

    How do you get organisational buy-in for sustainable initiatives? In this episode, Nhung Kieu, Head of Sustainability at Vorwerk Group, and Michael Kroh, Fellow Materials Engineering and Sustainability Officer at Vorwerk Engineering, share how Vorwerk increased the use of recycled plastics in products such as Thermomix and Kobold vacuum cleaners. Based on Vorwerk’s experience, we discuss how organisational support was built across engineering, procurement, and management. What you’ll hear in this episode: • What drove Vorwerk to increase recycled content and position sustainability as part of the business strategy. • Which barriers had to be addressed, including quality perceptions, pricing constraints, and internal skepticism. • Which factors help to create both sustainability impact and economic value.  Listen now to get a practical perspective on how circular initiatives gain traction inside organisations by aligning technical feasibility with business and organisational realities. This episode is part of the “Recycled Plastics form Premium Brands” series, sponsored by HolyPoly.

    27 min
  7. Recycled Plastics: How premium brands build a reliable supply - the HolyPoly approach

    6 JANV.

    Recycled Plastics: How premium brands build a reliable supply - the HolyPoly approach

    Mandatory recycled-content targets are expanding, while recycling capacity is not. In this episode, Fridolin Pflüger, co-founder and CEO of HolyPoly, looks ahead to how regulatory recycled-content requirements and carbon pricing are likely to reshape plastics supply chains over the next decade. This conversation explores the future of plastics recycling, highlighting the challenges and opportunities within the industry. It discusses the impact of regulatory changes, the dynamics of supply and demand, and the differences between mechanical and chemical recycling. This episode is the first in our “Recycled Plastics for Premium Brands” series, sponsored by HolyPoly.

    37 min
  8. Chemicals – key challenge and core solution provider

    16/12/2025

    Chemicals – key challenge and core solution provider

    95% of all products contain chemicals, which makes chemistry central to every industrial value chain. But what would it take to make this foundation of European production more circular? In this episode, Frank F. Meyer from Henkel Consumer Brands, Inge Neven from VITO, Prof. Regina Palkovits from RWTH Aachen and the CATALAIX program, Prof. Manfred Renner from Fraunhofer UMSICHT and Fraunhofer CCPE, and William Stevens from Tech Tour join moderator Carsten Gerhardt to discuss the future of circular chemistry.  Together they explore three core questions: What is on their horizon in terms of chemical innovation? What does it take to scale these technologies across industrial settings? And what does it take to bring something successful in the lab to the market? This episode concludes our series in collaboration with Circular Valley, which aims to advance Europe’s transition toward a circular economy across the cross border region of North Rhine Westphalia, Flanders and the Netherlands. The panel was recorded at the Circular Valley Forum 2025.

    36 min
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Notes et avis

À propos

Circularity.fm is the podcast about understanding, building and managing circular business models. Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.

Informations

  • Création
    Patrick Hypscher
  • Années d’activité
    2020 - 2026
  • Épisodes
    86
  • Classification
    Tous publics
  • Copyright
    © Circularity.fm
  • Site web de l’émission
    Circularity.fm