All Things Product with Teresa and Petra
  • FEB 10
  • 45 MIN

Claude Code

All Things Product with Teresa and Petra

What we cover

  • What Claude Code is (and why it’s useful even if you’re not an engineer)
  • The real difference between Claude in the browser vs. Claude Code on your machine
  • Using /init and Claude MD files to shape behavior and context
  • The “treat it like an intern” model: limiting access and building a walled garden
  • Why task management is a great first use case (easy to validate + fast feedback loops)
  • Exporting calendar windows vs. connecting Claude directly to your calendar
  • Switching models for speed: when Haiku is “good enough” and when you need more
  • When Claude Code spirals on web tasks (and how to debug it by asking: “What are you doing?”)
  • Content retrieval as a killer workflow: “Where have I talked about this before?”
  • Building reusable workflows: slash commands, sub-agents, hooks, and plugins
  • Teresa’s publishing stack: titles, descriptions, show notes, chapters from transcripts
  • Fact-checking workflows: validating claims against transcripts and research sources
  • Using Claude for audience analytics and content prioritization (with caveats)
  • A deep nerdy detour: Zettelkasten-style research and using Claude to improve rigor

Memorable moments / quotes (paraphrased)

  • Petra’s metaphor: Claude Code is like a dog—sometimes it returns with the stick, sometimes it gets lost in the woods.
  • The “intern” framing: don’t hand Claude the whole company on day one—scope access intentionally.
  • Teresa’s output jump: more writing volume without (in her view) losing quality—because the workflow scaffolding got better.

Resources & Links:

  • Follow Teresa Torres: https://ProductTalk.org
  • Follow Petra Wille: https://Petra-Wille.com

Mentioned in this episode:

  • Claude Code
  • Anthropic
  • ChatGPT
  • Teresa’s blog post, Claude Code: What It Is, How It's Different, and Why Non-Technical People Should Use It
  • Claude Code /init for project setup
  • Henrik Nyberg
  • Claude Opus 4.5
  • Teresa’s blog post, How to Use Claude Code: A Guide to Slash Commands, Agents, Skills, and Plug-Ins
  • Trello
  • Ghost
  • Petra’s FREE Product Leadership Newsletter
  • Petra’s book, Strong Product People
  • Product at Heart videos
  • Claude’s Web fetch tool
  • Wisprflow
  • Petra’s Linkedin
  • Andy Crestodina
  • Product Talk articles
  • Previous ATP episode: Happy New Year! Where Teresa said that she is starting to dig into the research on synthetic users
  • Zettelkasten
  • John Dewey's How We Think
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