The GenXpert Show

Laura Zavelson
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The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

  1. hace 18 h

    How Business Owners Are Using Claude to Build Weekly Newsletters and Win Referrals | Ep. 68

    Your potential client just checked you out online. See what they discovered → The Online Signal Report Most consultants lose hours every week on referral calls that were never going to close. The fix is is sending a regular signal to your network about who you actually want before the call ever gets booked. In this video I walk through the exact newsletter system I've used to send 180+ newsletters over three years, with engagement rates in the top 10% of Kajabi experts. Eight months ago Claude turned it from a four to five hour job into about an hour a week. HIGHLIGHTS 00:00 Stop Bad Fit Calls 00:21 Newsletter System Overview 00:44 Five Part Framework 01:34 Who To Email 02:39 Write For Referrals 03:41 Claude Setup And Ideas 05:33 Draft With 10 80 10 07:12 Calls To Action 08:09 Subject Lines And Hooks 10:07 Images And Visuals 11:06 Automate Schedule Send 13:07 Repurpose For LinkedIn 13:43 Batching And Next Steps Mentioned in this video: Claude AI Newsletter Project Instructions (AACTOR Template) Act As - You are a autonomous marketing assistant. Work independently on routine tasks, but propose an outline and ask for confirmation before creating a draft.Audience - Describe your ICP and referral network.Context - Refer to your context files and templates.Task - Based on the idea and details in the prompt, research the topic as necessary and produce a draft of my newsletter based on the template. Ask me questions before you begin. Once I've approved the outline, create a draft of the newsletter. Include 10 options for subject lines at the top of the draft. Once I've edited the final copy and selected a subject line, format the newsletter inside [platform name] using the connector and save it as a draft. Output - Aim for 800-1000 words. Save outputs to Google Drive [folder name]. File naming [format]. Include a 3 bullet executive summary at the top of every document. Rules - Never overwrite or modify raw files inside the inputs folder. Never delete files automatically. Ask for explicit permission first. If source notes contain missing or conflicting dates or information, flag them in a Need Clarification section at the end of the deliverable rather than guessing. If you include outside research, make sure to include links to the sources at the end of the deliverable. Never schedule or send a newsletter on my behalf without explicit permission. Work with me Build Your AI Marketing Assistant (and put it to work), a two-session done-with-you build. DM "ASSISTANT" on LinkedIn or Instagram for the details.

  2. 7 ago

    The EXACT System I'm Using to Get Recommended by AI | Ep. 67

    Find out what potential clients see when they check you out with AI. Get your Online Signal Report with AI Visibility Score. Within the next year, the leads who get referred to you won't check your website. They'll just ask AI.**WHAT YOU'LL LEARN**00:00 AI Replaces Website Checks00:36 How AI Recommendations Work01:14 Live AI Search Example02:12 Five Signals Overview03:20 Signal 1 Name Recognition04:59 Signal 2 Brand Alignment06:11 Signal 3 Expertise Focus08:14 Signal 4 External Signals09:55 Signal 5 Content Recency11:07 Wrap Up and Next Steps**👋 ABOUT**I'm Laura Zavelson. I help business owners increase revenue and save time with with clearer offers, sharper positioning, and practical AI systems that actually run.🔔 Subscribe if you're building a business on your expertise, not your follower count.#AIvisibility #GenerativeEngineOptimization #Solopreneur #PersonalBranding #AIforBusiness

  3. 30 jul

    Claude vs. ChatGPT vs. Gemini: Which AI Gives the Best Business Strategy Advice? | Ep. 66

    Your potential client just checked you out online. What did they find? ChatGPT vs. Claude vs. Gemini: which AI is actually best for business strategy? I tested all three on the same real consulting question and the results might have you rethinking those heart to hearts about your business.Based on research published in HBR (and my own side by side test in the video), it appears that the strategy advice you're getting isn't customized for your business at all.Watch to find out:-what strategy tasks AI is good at-which model is good for which tasks-how you can make strategy decisions with more confidence when you're working with AIHIGHLIGHTS00:00 AI Strategy Trend Slop00:53 ChatGPT vs. Claude vs. Gemini Demo02:41 Why Generic Advice Fails04:15 Reversal Test Shock05:52 HBR Research Recap06:58 How To Use AI for Strategy Conversations10:36 Prompts For Better Decisions12:12 Which AI To Choose13:56 Take Action And Next StepsRESOURCESTHE 4 PROMPTS (steal these)The ReversalBuild the strongest possible case for the opposite of what you just told me. Use my context, no hedging, and don't re-endorse your original answer at the end. Then tell me what you'd have to be wrong about for the opposite to win.Bias CheckWhat would you tell me if the popular answer is exactly wrong for my situation? What about my business needs to be true in order for this to work for me?Crowd TestIs this the advice you would give most businesses like mine? And what would the 10% of businesses who should not follow it look like?The BoardroomConsider this sitiuation from the viewpoint of a COO, a CMO, a CFO and a CIO and give me a recommendation from each one with three bullet points about why they have that perspective.Get more prompts like these and practical AI advice and news: https://programs.laurazavelson.com/the-next-leap-sign-up🔗 LINKSNYU Stern / HBR research on AI and business strategy#ChatGPTvsClaude #ClaudevsGemini #AIforBusiness

  4. 23 jul

    5 TOTALLY SANE Claude Cowork Use Cases | Ep. 63

    Can potential clients find you online? → Get your AI Visibility Score5 Claude Cowork automations that actually save solopreneurs hours every week with coding or complicated setups. In this video, I walk you through how to use Claude's connectors and the scheduler to build a morning briefing, a content repurposer, automated follow-ups, and more.If you're a consultant, freelancer, or coach who's tired of the "insane AI use case" videos that don't apply to your business, this one's for you. These are practical, set-it-and-forget-it workflows you can build today.HIGHLIGHTS00:00 Solopreneur Setup Intro00:26 Morning Briefing Workflow02:16 Scheduling Tips and Tweaks03:16 Content Repurposing Plan04:51 Build the Repurposer Task06:29 More Automation Ideas08:35 Next Steps and Wrap Up🔗 Links & resources:→ How to set up Claude connectors: https://youtu.be/mhs5Cx7FVAM👋 About me:I'm Laura Zavelson. Former marketing professor, brand strategist, and host of The GenXpert Show. I help solopreneurs and independent consultants skip the hype and use AI to get found, get clients and get sh*t done.#ClaudeAI #ClaudeCowork #AIforSolopreneurs

  5. 12 jul

    The 1 File That Will Make Claude Write Like You | Ep. 62

    Get your free Visibility Score and quick fix report.Your Claude brand voice file isn't enough. If you've uploaded a brand voice file to Claude AI and your content still needs heavy rewrites, you're missing the one file nobody talks about: the POV file.In this Claude tutorial, I run the same prompt through Claude twice - once with just a brand voice file and the other the brand-voice plus the POV file and show you why one comes out generic and the other produces a draft I can actually use.Then I walk you through building your own POV file in about 20 minutes using a voice interview method (no writing marathon required).📋 THE PROMPT"This is my niche: [your niche]. This is my audience: [your audience]. Ask me one question at a time about opinions I have that other people in my field might disagree with, then ask me to tell you a story about where that opinion came from."Answer out loud — phone notes app or Whisperflow — then have Claude compile your answers into pov.md and save it next to your brand voice file.⏱️ HIGHLIGHTS00:00 Same Prompt, Two Very Different Posts01:02 The Missing POV File01:59 Average Output Problem02:57 POV Framework Overview04:44 Capture Fast With Voice05:23 Interview Prompt Template🔗 RESOURCESFree AI Visibility Score → https://reports.laurazavelson.comI'm Laura Zavelson — business strategist and AI marketing expert. The GenXpert Show helps established solopreneurs use AI content creation to get found, get clients, and get things done. New videos weekly.#ClaudeAI #BrandVoice #AIContentCreation #Solopreneur #ClaudeTutorial

  6. 25 jun

    Claude Projects Instructions: This Template Will Save You Hours | Ep. 61

    Your next client is checking you out online with AI. What will they find?→Get the AI Brand Intelligence Report. Master Claude project instructions to get better output. If you're using projects in Claude without instructions, you're wasting hours getting to a useable draft. Because when the AI doesn't have enough detail about your project - it just makes things up.In this video I'm going to prove it to you with a before/after demo and then walk you through the template I use to write project instructions for all my business tasks. HIGHLIGHTS:00:00 Why Projects Fall Flat00:33 Demo Without Instructions00:58 Demo With Instructions01:35 Instructions As Standing Prompt02:02 ACTOR Template Overview06:25 Sample Project Instructions (sales email)Make a copy of the Claude Project Instructions Template CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

  7. 18 jun

    Claude Projects Tutorial: 3 Admin Handoffs | Ep. 60

    Find out what your potential clients (and AI) think about you. Get the AI Brand Intelligence Report Stop wasting time re-explaining tasks and uploading files to Claude over and over. In this masterclass, I show you how to leverage  claude projects to start handing off 3 high-value admin tasks - managing client files, drafting proposals and building workshops.Whether you’re a consultant, fractional executive, or solopreneur, I demonstrate how to use  claude projects right in your browser to streamline complex workflows, manage multiple clients, and generate consistent deliverables. You'll learn the exact steps to define project instructions and which files to upload . Stop chatting and start building an AI-powered system that actually gets work done.Highlights:00:36 Create Your First Project01:53 Write Instructions 03:38 Upload The Right Files05:57 How to create a .md file06:28 Client Workflow Hand Offs08:50 Client Project Best Practices09:56 Proposal Writer Setup12:03 Proposal Workflow Hand Offs13:57 Workshop Project Wizard Setup16:56 Workshop Project Hand Offs17:57 More Use Cases CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

  8. 11 jun

    Use Claude Connectors to Improve Tools You Already Know | Ep. 59

    Want to know what AI is saying about you? → Get the AI Brand Intelligence Report Are you tired of adding new AI tools to your stack, only to feel more overwhelmed? The secret to AI leverage isn't more software—it's connecting AI to the tools you already use. In this video, we’re shifting from a "tool stack" to a "problem stack" mindset. Learn how to plug Claude directly into your existing workflow (Gmail, Canva, your note-taker) to automate the tasks that are eating up your solopreneur sanity. Stop worrying you're missing out and start making your current apps work harder for you. 00:00 Tool Stack Trap 00:39 Build a Problem Stack 01:27 Where Problems Live 02:15 Use What You Have 03:08 Connect Apps in Claude 03:40 Practice to Get Results 03:56 Canva Search Demo 04:40 Email and Notes Summary 05:13 Start Here Checklist 05:35 What Connectors Cannot Fix CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

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The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

Información

  • Creador
    Laura Zavelson
  • Años de actividad
    2025 - 2026
  • Episodios
    66
  • Clasificación
    Apto
  • Copyright
    © Laura Zavelson
  • Mostrar sitio web
    The GenXpert Show