Clean Up on Aisle 99

Clean Up Crew
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This podcast is an irreverent look at marketing from three guys with no shortage of opinions. The goal of the podcast is simple -- to make it through the podcast before we run out of beer. The three members of the clean up crew are Chip Humitz, Scott Mills, and Eric Bowe.

Episodes

  1. 04/20/2021

    EP 5: Cleaning Up Eco Branding

    In this episode, the Clean Up Crew weighs in on brands attempting to embrace the eco mindset. Inspired by a recent Tide commercial called "Cold Calls" featuring Ice-T and Stone Cold Steve Austin, the crew attempts to answer the question: What brands are truly getting eco branding and which brands are making a mess of it? The discussion highlights brands who are living green, a few brands who pledge to be green...eventually. And a very strange story about a brand  which woke up one day and realized they were accidently green. Along the way, the crew also talks about the other side of the coin: the eco consumer and why do very few people embrace eco.

  2. 02/23/2021

    Ep 4: What commercials were Super Bowl Worthy?

    Well, its been two weeks since the Super Bowl. Everyone has given their 52-cents worth on what commercials they liked (or didn't like). So, we decided to take a different spin on the whole Super Bowl commercial mess, and answer the question:  What commercials were Super Bowl Worthy? Look, any marketer that has $5.5 million lying around can put an ad in the Super Bowl (yeah, we know it costs money to hire an agency, a celebrity, a great director, and produce a commercial, but that would dilute our point). Anyway, just because your commercial aired doesn't make it worthy (in the immortal words of Wayne and Garth, "We're not Worthy!". BTW: You probably don't remember but Wayne and Garth were in a Super Bowl commercial - can you name the brand?).  We hope you followed that messed up paragraph, but let's get to the point of the podcast. In this episode, the clean-up crew gives their take on what commercials they thought were worthy and some that were not. Not to give too much away, but Chip forgot his beer, Scott was doing movie quotes, and Eric's was just agreeing with everyone (make you wonder if he did his homework). Oh, and stick around to the very end to find out the biggest commercial debacle in this years Super Bowl. Well, enjoy!

  3. 11/18/2020

    Ep 3: Cleaning Up a COVID Christmas Mess

    In this episode, the clean-up crew discuss the impending COVID Christmas, motorized luggage, and who is winning the auto insurance battle. The crew begins the podcast discussing the potential marketing impact of the impending COVID Christmas. The holiday discussion ranges from how people will shift their holiday to potential bizarre product shortages. The second segment is another 2-Minute Headline as are intrepid crew once again tries to come up with a catchy headline in two minutes. The product? The Modobag – an innovative travel product that is one-part luggage and one-part scooter. The final segment is about winning. In this case, who is winning the auto insurance battle where marketers are spending $4 billion dollar to get you to flip your insurance. They point of the discussion is to determine which brand is most persuasive in flipping the deal seeking auto shopper. Is it Jake from State Farm? The gecko? Flo? Or maybe a bizarre emu. The winner may surprise you.

  4. 09/24/2020

    Ep2: Boycotts, Marketing Myths, and the Magnetic Finger

    The beer is flowing and so are the opinions in the Clean Up Crew's second episode. The crew begins the episode by debating the effectiveness of product boycotts. Are they an effective way to get a marketer to take action or total BS? A new segment this episode is called Marketing Myths. The crew will debate whether lifelong branding is a myth or reality (or in Chip's words, "a noble goal".) Sandwiched between the two topics is the 2 minutes headline. In this episode, the crew is on the clock to come up with a clever headline for a new hardware product called the Magnetic Finger. Will they nail it? Or will time expire before they can come up with something brilliant (or at least somewhat memorable)?

  5. 08/02/2020

    Episode 1: August 2020 Clean Up

    The beer is flowing and the crew is primed and ready to go. In this, our first episode, we will have fun with the following three areas: Find or Fail: In the first segment called Find or Fail we will discuss personal experiences with grocery BOPIS (Buy Online Pick Up In Store) and delivery during COVID.  Two-Minute Ad: The second segment titled two-minute ad, where we create an ad in two minutes of less. Seems easy, right? Well, the product we riff on in this episode are Bio Magnetic Ear Stickers for Weight Loss. Now, does it still seem easy? Sample Size of 4: In the final segment called Sample Size of 4, we will survey the topic of COVID Employee Appreciation ads using the insignificant sample of the three of us plus a bonus person.

  • 5 Episodes

About

This podcast is an irreverent look at marketing from three guys with no shortage of opinions. The goal of the podcast is simple -- to make it through the podcast before we run out of beer. The three members of the clean up crew are Chip Humitz, Scott Mills, and Eric Bowe.

Information

  • Creator
    Clean Up Crew
  • Years Active
    2020 - 2021
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Clean Up Crew
  • Show Website
    Clean Up on Aisle 99