CleanTechies Podcast

The #1 Podcast for ClimateTech Entrepreneurs

We are CleanTechies, the #1 Podcast for ClimateTech Entrepreneurs. Whether you’re an active ClimateTech entrepreneur, an aspiring one, an investor, a service provider…anything that touches supporting early stage climate tech, this is the place for you. Each week, we publish two interviews with leading experts in the field telling their stories, insights, and advice to help ClimateTech Entrepreneurs like you be inspired by their successes and learn from their mistakes. cleantechies.substack.com

  1. Jun 18

    #287 How to Build a Kick-Ass Sales Team in CleanTech | David Reasenberg, Heliene

    #287 CleanTechies Pod: David Reasenberg | Heliene | U.S. Solar Manufacturing & Policy-Driven Sales How Heliene is leveraging "commercial curiosity," open-book pricing, and deep policy knowledge to scale a massive domestic solar supply chain. Listen on: Apple Podcasts | Spotify | YouTube | Pocket Casts About This Episode In the world of solar modules, price has become the main factor for many buyers. The products have nearly all become commodities. However, things changed when the Foreign Entity of Concern regulations were passed under the IRA. Now, domestic producers are heavily favored. However, it’s not an automatic sale. There is still a lot of nuance that goes into how you sell your product, even when you are a US-Based manufacturer. Our goal today is to learn those tricks from our guest, David Reasenberg. The Chief Commercial Officer at Heliene. One of (if not the) leading solar module manufacturers in the U.S. They have 1.3 GW of capacity, which has created hundreds of jobs. Today we cover how they have become so good at ‘policy cycle’ driven selling, opening their books, and hiring and motivating a team that can stick around during the ups and downs of the solarcoaster. Any company in CleanTech will get some value out of this discussion on how to build a kick-ass sales team. 🤝 Our Sponsors Lehmann’s Terms: Clear, concise media and communications training to help climate tech founders nail high-stakes moments with investors, on stage, or on TV. Climate Finance Solutions (CFS): A global consulting firm helping climate tech companies navigate the full funding lifecycle. CFS has secured over $1.6B in government grants with a 90%+ success rate. ErthSearch: Fast, accurate, and affordable CleanTech recruiting. Leverage a deep network to find specialized sales, engineering, and executive talent on a guaranteed placement basis. ⏱️ Key Timestamps 00:00 – Intro & The CleanTechies AI Chatbot 04:38 – David’s background & Heliene’s North American manufacturing history 07:16 – Scaling to 1.3 GW capacity & navigating multi-gigawatt deals 10:03 – How the IRA & Foreign Entity of Concern rules shifted the solar policy landscape 13:50 – Building a sales engine built around the "capital stack" 19:24 – Hiring for “commercial curiosity” and high-agency sales management 22:42 – Breaking silos and building open-source knowledge floors for reps 34:30 – Policy-driven sales cycles & IRS Safe Harbor rules 41:19 – The transparency moat: Why "open-book" pricing builds trust 45:57 – Training teams on adjacent experience over pre-existing Rolodexes 51:20 – Macro outlook: AI data centers and rising grid demands Connect with us: Connect with Silas on LinkedIn Follow CleanTechies on LinkedIn Subscribe to our YouTube channel Disclaimer: This podcast is NOT investment advice. Do your homework and due diligence before investing in anything discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cleantechies.substack.com/subscribe

    59 min
  2. Jun 3

    #286 A Media Training Expert Gives Away His Most Powerful Secrets for CleanTech Founders | Michael Lehmann (Lehmann's Terms)

    Here is a scannable, engaging show description tailored for your RSS feed based on the episode details: #286 A Media Training Expert Gives Away His Most Powerful Secrets | Michael Lehmann (Lehmann's Terms) In clean tech, building a groundbreaking solution is only half the battle—you also have to know how to explain it clearly when it matters most. Whether you are pitching investors, taking the stage at a conference, or presenting on Capitol Hill, a wordy explanation can cost you massive opportunities. In this episode, we sit down with Michael Lehmann, founder of Lehmann’s Terms, a premier climate communications and media training firm. Michael has prepared leaders for hundreds of national media appearances and navigated high-stakes political landscapes. He shares his ultimate playbook on how founders can deliver potent, concise messages, avoid the "PhD-level explanation trap," and frame climate tech in a way that wins bipartisan support. 📝 Key Topics Covered: 00:00 – Intro & Special Announcement: The CleanTechies AI Chatbot. 03:58 – Getting to know Michael Lehmann and the origin of Lehmann’s Terms. 09:21 – Core Messaging: Why clarity and being concise are your ultimate weapons. 13:06 – Panel Tactics: Talk less, be potent, and stop reading bulleted lists. 16:04 – Bipartisan Growth: Why alienating half the political aisle prevents your startup from scaling. 21:18 – Adapting your framing for different audiences without losing your authenticity. 31:08 – The TV Formula: Hitting the 45-second sweet spot with a headline and a punchy close. 36:29 – Pitching Investors: Stop reading your slides and avoid the “PhD level” explanation trap. 41:21 – Surviving Capitol Hill: How to navigate lawmakers and defuse hostile questions. 55:06 – The ultimate bipartisan hook: Lowering emissions while making money and boosting American business. 01:01:01 – Optimism over Doom: Why building the future is a better pitch than climate fear. 🔗 Helpful Links: Connect with the Guest: Connect with Michael Lehmann or visit Lehmann's Terms to elevate your next media or pitch opportunity. Connect with Silas: Follow Silas Mähner on LinkedIn. Follow the Show: Join the community on the CleanTechies LinkedIn Page and subscribe to our YouTube Channel. 🤝 Check Out Our Sponsors: Climate Finance Solutions (CFS): A global consulting firm that has helped climate tech companies secure over $1.6 billion in government grant funding with a 90%+ success rate. ErthSearch: Fast, accurate, and affordable CleanTech recruiting. Leverage an unparalleled network to find specialized engineering, sales, and executive talent with a guaranteed placement model. Disclaimer: This podcast is NOT investment advice. Do your homework and due diligence before investing in anything discussed on this podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cleantechies.substack.com/subscribe

    1h 4m
4.7
out of 5
21 Ratings

About

We are CleanTechies, the #1 Podcast for ClimateTech Entrepreneurs. Whether you’re an active ClimateTech entrepreneur, an aspiring one, an investor, a service provider…anything that touches supporting early stage climate tech, this is the place for you. Each week, we publish two interviews with leading experts in the field telling their stories, insights, and advice to help ClimateTech Entrepreneurs like you be inspired by their successes and learn from their mistakes. cleantechies.substack.com

You Might Also Like