25 episodes

Learn SEO, content marketing, and content strategy from the industry's best on the Clearscope webinar series.

We host the industry's experts each week. Join our newsletter below for free and ask the experts your questions.

Clearscope Webinars Clearscope

    • Business

Learn SEO, content marketing, and content strategy from the industry's best on the Clearscope webinar series.

We host the industry's experts each week. Join our newsletter below for free and ask the experts your questions.

    What’s Going on with SEO: Bernard Huang

    What’s Going on with SEO: Bernard Huang

    SEO is constantly changing, and it can be tough to keep up. But what if you could get insights straight from one of the leading experts in the field?

    Bernard shared his insights on the latest SEO trends and what he believes is in store for the future.

    Thanks to everyone who attended live! Your time is invaluable, and we're grateful you tuned in with us.

    Links to additional resources & slides: https://www.clearscope.io/webinars/whats-going-on-with-seo-with-bernard-huang

    About Bernard Huang:

    Bernard is the co-founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors.

    Follow Bernard on LinkedIn: https://www.linkedin.com/in/bernardjhuang

    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

    Follow us on:

    YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

    Twitter 👉  https://twitter.com/clearscope

    LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

    Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    • 54 min
    How To Craft A Winning International Content Strategy: George Chasiotis (Minuttia)

    How To Craft A Winning International Content Strategy: George Chasiotis (Minuttia)

    Join guest speaker George Chasiotis of Minuttia for a webinar on how to craft a winning international content strategy. George covered: • International Keyword Research & Prioritization: Learn how to identify and target relevant keywords for different regions, taking into account search volume, competition, and cultural nuances to improve your visibility in global search results.• Technical SEO: Uncover best practices for optimizing your website's structure and performance for various search engines, ensuring smooth user experiences and high search rankings across the globe.• Translating & Localizing Content: Dive into the process of not only translating but also adapting your content to meet the cultural, linguistic, and regional preferences of your target audience, fostering a genuine connection with diverse markets.Here our three takeaways from George’s webinar:1. International content strategy is essential for businesses that want to reach a global audience.2. There are three ways to approach international content strategy: translation, localization, and internationalization.3. When creating and implementing an international content strategy, it is important to consider the needs and preferences of the target audience.Links to additional resources & slides: https://www.clearscope.io/webinars/crafting-a-winning-international-content-strategy-george-chasiotisTimestamps:0:00 IntroSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About George Chasiotis:George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.Follow George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    • 47 min
    Product-Led Content: Masooma Memon

    Product-Led Content: Masooma Memon

    Join guest speaker Masooma Memon for a webinar on how to craft product-led content.



    Here are our biggest takeaways from Masooma’s talk:


    Educate your readers.If you don't, no one will. 


    Be reader-centric. Don’t sell, educate.


    Problem and solution flywheel. Call out the reader’s problem then provide a solution. 


    Avoid feature bloating. Depth over breadth. Go deep on a feature versus covering all of them at the surface.



    Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon



    About Masooma Memon:

    Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results.

    ​Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters.



    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.



    Follow us on:

    YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

    Twitter 👉  https://twitter.com/clearscope

    LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

    Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    • 45 min
    SEO for Your Money Your Life (YMYL) Websites: Amanda Walls (Cedarwood Digital)

    SEO for Your Money Your Life (YMYL) Websites: Amanda Walls (Cedarwood Digital)

    Join guest speaker Amanda Walls, founder of Cedarwood Digital, for a webinar on how to build an SEO strategy for Your Money or Your Life (YMYL) websites.

    Links to additional resources & slides: https://www.clearscope.io/webinars/seo-for-ymyl-websites-amanda-walls

    About Amanda Walls:

    Amanda is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specializing in SEO, PPC and Digital PR.

    With 12 years of Digital Marketing experience under her belt, Amanda founded the business seven years ago which was recently named Best Small Integrated Agency at the European Search Awards 2022 and Best SEO Agency (Silver) at the UK Search Awards.

    She’s a frequent conference speaker and thought leadership contributor and her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.

    Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandajwalls 

    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

    Follow us on:

    YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

    Twitter 👉  https://twitter.com/clearscope

    LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

    Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    • 58 min
    Scaling Content Production: Carlos Meza (Crowd Content)

    Scaling Content Production: Carlos Meza (Crowd Content)

    Join guest speaker Carlos Meza, CEO of Crowd Content, for a webinar on Scaling Content Production.

    Carlos covered why businesses need to scale content production and how to do it. He shared key strategies he’s implemented at his businesses and for his clients.

    He also shared how to address the common problems with scaling content as well as the tools and personnel needed to execute.

    Links to additional resources & slides: https://www.clearscope.io/webinars/scaling-content-production-carlos-meza

    Subscribe for more videos on content and SEO.
    https://www.youtube.com/clearscope?sub_confirmation=1

    About Carlos Meza:
    Carlos is a guiding voice in the SEO and content creation industry. He shares insights at conferences, including SMX Advance and BrightonSEO. He’s the CEO of Crowd Content Media, Inc., a leading content creation platform for SMBs and enterprise clients around the globe including Dribbble, Caring.com, Grubhub, and many more.

    Follow Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/

    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

    Follow us on:
    YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
    Twitter 👉 https://twitter.com/clearscope
    LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
    Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    • 40 min
    Automation & SEO - The Ideal Crossover: Tom Pool (BlueArray)

    Automation & SEO - The Ideal Crossover: Tom Pool (BlueArray)

    Tom Pool, the Technical & Training Director of Blue Array, led a webinar on the ideal crossover of automation and SEO. 

    Tom gave us a crash course on Automation before diving into his favorite automations (and shortcuts) in Google Sheets. Tom shared how to start using Python (anyone can learn) and where ChatGPT (and other LLMs) can lend a hand.

    Links to additional resources & slides: https://www.clearscope.io/webinars/automation-and-SEO-tom-pool

    About Tom Pool:

    Tom is Blue Array's Technical & Training Director. He oversees the technical strategy for the agency's clients, as well as running numerous training sessions both for members of staff and the wider industry. He really enjoys building and running training sessions and improving others' knowledge. Outside of work, Tom runs ridiculously long distances for fun (and also to eat more cookies). 

    Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-pool/

    About Blue Array:

    Blue Array is an award winning UK based SEO Agency, with a wide range of clients. Our small and dedicated team is led by Simon Schnieders, who’s spent his career achieving great SEO results for big names like Zoopla and Mail Online. Bringing this experience to his management of Blue Array, he’s built a hard-working team of SEO enthusiasts, many of whom are shareholders in the company. That means it’s in all our interests to get the best results for our clients, every time. We do that within a culture of transparency and accountability. We're also a certified B Corp, meaning we’re committed to being part of a movement of companies verified to meeting the highest standards of social and environmental criteria and using our company as a force for good in the world – doing business with us supports this movement.

    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

    Follow us on:

    YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

    Twitter 👉  https://twitter.com/clearscope

    LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

    Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    • 49 min

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