Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no business can survive today without building a strong brand. Equally important for CMOs, though, is the ability to drive quantifiable ROI. For multi-location businesses, this equates to foot traffic and ringing the cash register. Our goal is to build a community of multi-location marketers that share knowledge and experience in this ever-changing marketing environment. As the craft of marketing evolves and becomes more specialized, Clicks 2 Bricks will be a resource for inspiration, education, and career advancement. The next generation of multi-unit retail CMOs starts here.
Ep 47: Jonathan Maze is the Editor in Chief of Restaurant Business Online
Labor shortage, supply chain issues, the challenges of third-party delivery.... these are all hot topics on everyone's lips in the last couple of years. Today our guest is Jonathan Maze, Editor-in-Chief of Restaurant Business Online, who's here to give us the run-down on all these issues, and more. We discuss everything from the accuracy of AI and voice-activated ordering, to keeping pace with the swiftly changing face of technology that serves restaurants – and the boom in investment in that area. Jonathon delves into the extensive list of pros and cons for third-party delivery services, and how they've changed the way restaurants do business, collect data, and facilitate (or hinder) the push for customer loyalty. Finally, he runs us through the incredible offerings of the upcoming FSTEC conference, and what we know will be prevalent themes there for the top executives. This conversation is truly fascinating and insightful, and listeners will find this too – press play now and join us!
Ep 46: Alex Adler is the Co-Founder and Taquero for Puesto, an upscale Mexican restaurant concept based in San Diego, California
If you're a little obsessed with Mexican food, like me, then no matter where you are in the U.S. you've probably heard of Puesto. With 120 different tequilas, 100 different mezcals, and fresh ingredients in all their mouthwatering – and most importantly, authentic – food, there's little surprise that this family-run restaurant is now in nine locations. But how does one market and manage a multi-locational restaurant business while staying true to your roots and all the offerings of Mexico City? In this episode, I'm talking to Alex Adler, co-founder, and taquero for Puesto, who says that they may be a multi-location business, but they are definitely not a chain. He talks us through all aspects of the business, from its inception in the family kitchen to digital feedback, and their journey with finding a coherent operating system. We get the rundown on the Puesto marketing and social media strategies, as well as delving into why certain social media platforms work better for this type of business. Adler also shares, with humility and a lot of passion, the special innovations that kept customers (and those in the industry) a little more connected to normality during COVID and drew them loyally into the Puesto community. Lastly, Adler shares some hard-won advice on when to pivot, and the crucial factor that got them where they are today – know what you want as a guest, and always putting that at the center of the experience. Press play and join in the conversation now!
Ep 45: Vincent Szwajkowski is the CMO of Blaze Pizza
Although hospitality, entertainment, and restaurants are different sectors, there are considerable overlaps, one of them being the fact that they are multi-location. After spending the beginning of his career in hospitality and entertainment, Vincent Szwajkowski moved to fast-casual dining and is now the CMO of Blaze Pizza. Vincent recently spoke on a panel at FSTEC about how CMOs today are using technology. In this episode, we hear more about Blaze, its footprint, and how it stands out in the saturated pizza market. We talk about the progression of Blaze's online ordering, which was expedited by the pandemic, and the challenges this presented them with. Blaze recently launched its own app, and Vincent stresses the importance of being ready for an undertaking of this size. It is not something that should be taken lightly because it will put considerable strain on everyone. Our conversation also touches on third-party apps and their role, what still has to happen at Blaze, and some advice from Vincent for aspiring CMO's. Tune in to hear it all!
Ep 44: Deena McKinley is the CMO of Papa Gino’s and D’Angelo Grilled Sandwiches
The two brands that form the focus of today’s episode are close to my heart, not only because their food is absolutely delicious, but also because Papa Gino’s and D’Angelo were the places where I worked my first and second jobs. Deena McKinley’s career path started out seemingly a long way away from these iconic restaurants, but as you’ll hear today, a lot of the skills she developed as an English teacher, have been very useful in her role as CMO. In this show, Deena and I discuss how she and her team have reignited these long-time favorite eateries through combining their historical allure with technological advancements. Technology and marketing are completely intertwined these days and Deena has a wealth of knowledge and experience in this realm. Deena shares what her three-pronged marketing approach consists of, what she has achieved since becoming CMO, why she doesn’t see third-party delivery apps as a threat, and the importance of asking questions. All the talk of turkey sandwiches and cheeseburger subs will no doubt have your mouth watering, so make sure you have a Papa Gino’s or D’Angelo is close by when you listen to this!
Ep 43: Alice Crowder is the CMO of Krystal
Everybody has a Krystal story. Alice Crowder’s Krystal story involves her dad fishing quarters out of his pocket to buy them Krystal’s, which were a quarter a piece at the time! Yours might be memories of all-nighters at university or midnight toasts at weddings. For the past 90 years, the Krystal brand has maintained its status in society, but there is a lot of innovation happening at the company, and Alice is one of the people at the helm. In today’s show, you will hear about how Krystal is making use of influencer marketing, the app they are releasing this week and other approaches that the second oldest quick service restaurant in the country uses to stay relevant after all these years. Alice’s personal career journey with Krystal is another interesting story which she shares, and her many years of experience in different sectors of the marketing field make her well-positioned to offer excellent advice to any budding CMO’s out there!
Ep 42: Mark Mears is the CMO of WOWorks
The food and beverage industry is overflowing with restaurants, diners, and takeaway stores, all competing for their piece of the market share. That’s why, in order to be successful, you have to differentiate your business and provide your customers with a unique, memorable, WOW-worthy experience. That is exactly what Mark Mears has done as CMO of WOWorks, a holding company that encompasses Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and Simple Greek. By catering to the desires of the “for me” generation, creating a culture of collaboration that supersedes organizational hierarchy, and utilizing an integrated marketing and communications plan, Mark and his team are continually WOW’ing the world. Mark has 36 years of experience in marketing and has accumulated a wealth of knowledge about building a brand and we are very lucky to have had the chance to pick his brain on the topic! Tune in to hear it all!
My go to podcast!
I have had the opportunity to listen to all the C2B episodes to date and must say if you are interested in the multi-location marketing space then this podcast should be in your rotation. The guests on here provide so much great content that I find myself listening to the episodes over and over again to capture everything. A hidden gem!
A must listen
It is authentic, uplifting and real! I have learned something from each episode and really encourage others to listen as well.
Best marketing podcast for any multi unit marketer
Do yourself a favor and subscribe to and listen to every episode of Clicks 2 Bricks. If you are a multi unit marketer or involved in retail marketing, you will gain some incredible insights into what leaders in this area are doing today. The host Rob Reed gives has a great perspective on the industry and asks pertinent questions with the guests. I wish I had stumbled upon it earlier as it has changed my perspective on multi unit marketing.