92 episodes

Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no business can survive today without building a strong brand. Equally important for CMOs, though, is the ability to drive quantifiable ROI. For multi-location businesses, this equates to foot traffic and ringing the cash register. Our goal is to build a community of multi-location marketers that share knowledge and experience in this ever-changing marketing environment. As the craft of marketing evolves and becomes more specialized, Clicks 2 Bricks will be a resource for inspiration, education, and career advancement. The next generation of multi-unit retail CMOs starts here.

Clicks 2 Bricks Rob Reed

    • Business
    • 4.8 • 20 Ratings

Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no business can survive today without building a strong brand. Equally important for CMOs, though, is the ability to drive quantifiable ROI. For multi-location businesses, this equates to foot traffic and ringing the cash register. Our goal is to build a community of multi-location marketers that share knowledge and experience in this ever-changing marketing environment. As the craft of marketing evolves and becomes more specialized, Clicks 2 Bricks will be a resource for inspiration, education, and career advancement. The next generation of multi-unit retail CMOs starts here.

    Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company

    Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company

    How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to create authentic content that connects with their customers in ways that traditional advertising just can’t. Join us as Kimberley unpacks her experience of touching the customer experience from end to end at Tractor Supply Company, working with an authentic team drawn from the company’s customer base, and her approach to content which engages employees across the business. Join us today to hear all this and more from this episode’s inspiring guest.


    Key Points From This Episode:
    Introducing Kimberley Gardiner, Chief Marketing Officer for Tractor Supply Company. Background on Tractor Supply Company and its 52 000 employees across the country.What motivated her to leave the automotive industry in the hope of touching the customer experience from end to end.Changing dynamics in rural America since the 2020 pandemic.Continuous refreshing of the brand and the tiered customer experience.Personalizing the customer journey.KPIs including transactions and frequency.The incredible asset of authentic and hard-working employees.Commitment to team member content.Tractor Supply’s relationship with customer reviews.Tech priorities for 2024 and the company’s relationship with AI.What it has been like for Kimberley to work with a smaller budget than automotive.Where the ‘life out here’ brand line originated from.How Kimberley’s experience in automotive has enhanced her approach to marketing at Tractor Supply.Her advice to go broad when seeking out mentorship and advice.A suggested guest: Wendy Martin at Floor and Decor. 

    Links Mentioned in Today’s Episode:
    Kimberley Gardiner on LinkedIn
    Tractor Supply Company
    Tractor Supply Company on TikTok
    Tractor Supply Company on Instagram 
    Episode 86
    Wendy Martin on LinkedIn
    Floor and Decor
    Clicks 2 Bricks 
    Marketing Leaders Coffee Chat

    • 44 min
    Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman

    Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman

    What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details what the company is currently focused on, what her role entails, how she navigates the challenges of marketing in finances, and how she defines success based on her intended performance outcomes. We also discuss how the leaders at Neuberger Berman engage with its marketing efforts, how marketing relates to investing, the current state of B2B marketing, and why Kirti believes that she has a high chance of affecting meaningful change by staying on as a marketer in financial services. 


    Key Points From This Episode:
    Getting to know Kirti Naik as she explains Neuberger Berman’s hybrid setup. The highs and lows of working remotely.Kirti’s passion for traditional Indian food and the podcast she co-hosts with her husband.An introduction to Neuberger Berman and her role at the company. The outcomes she’s pursuing as Head of Brand & Creative; her definition of success. How she navigates the distinct challenges of marketing in the financial sector. Why brand awareness matters for investing. How Neuberger Berman’s leadership team engages with the company’s marketing efforts.The current state of B2B marketing and the necessary industry changes being made.How Kirti ended up in financial services, and why she chose to stay. TikTok, Facebook, Gen Z, and influencer marketing.

    Links Mentioned in Today’s Episode:
    Kirti Naik
    Kirti Naik on LinkedIn
    Kirti Naik on X
    Kirti Naik on Instagram 
    Kirti Naik on Facebook
    Kirti Naik Email 
    Neuberger Berman 
    Make Your Money Move
    Got Spice?  
    Disruptive Forces in Investing 
    Oppenheimer Funds – Globalize Your Thinking Campaign
    Oppenheimer Funds — Invest in a Beautiful World Campaign 
    Tikka 
    CMO Council 
    Clicks 2 Bricks 
    Marketing Leaders Coffee Chat

    • 40 min
    Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro

    Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro

    With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce experience from her previous roles at Wendy’s, Express, and Bath & Body Works. She joins us on Clicks 2 Bricks today to tell the story of how the Sbarro family invented the original New York pizza slice almost 70 years ago and offer a glimpse behind the scenes at the fresh ingredients and small but mighty team that sets Sbarro apart from other players in the pizza-by-the-slice category. Tuning in, you’ll also learn how the brand supports its franchisees and builds off their success to grow the Sbarro footprint, why Vicki believes there are no stupid questions, her advice for aspiring marketers, and much more. How does Sbarro compete against the big three pizza brands? Keep listening to find out!


    Key Points From This Episode:
    The surprising role of pizza in Vicki’s 25-year career journey!Background on the Sbarro brand, from the first location in Brooklyn in 1956 to present day.Unified marketing strategies that Sbarro employs across its locations.How Sbarro sets itself apart from other big pizza players with certified fresh ingredients.Benefits (and challenges) of leaning into e-commerce and third-party delivery.External partners Sbarro relies on to build and maintain their marketing tech stack.Insight into how Sbarro supports and communicates with their franchisees.What multi-location marketing strategies look like in the impulse pizza category.Vicki’s progression as a marketer and the career milestones that led her to this point.Real leaders want to teach you: tips for identifying and engaging with your mentors.Experiential advice for young marketers entering the arena in 2024.Career opportunities at Sbarro right now.Vicki’s take on influencer marketing, TikTok, and more in the lightning round!

    Links Mentioned in Today’s Episode:
    Vicki Beswick on LinkedIn
    Sbarro
    Sbarro Careers
    Clicks 2 Bricks 
    Marketing Leaders Coffee Chat

    • 37 min
    Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage

    Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage

    The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environment? And how do you go about doing it? There is perhaps no one better to answer these questions than today’s guest, Dayna Hathaway, Senior Vice President of Marketing for Extra Space Storage, where she has spent 25 years learning what it means to master marketing for storage companies. Tuning in you’ll learn about their unique approach to brand marketing, why most people are surprised at the sophisticated nature of their internal operations (especially as a storage company), and why they put so much effort into their distinctive online presence across social media platforms, from Facebook to TikTok. We delve into their strategies for staying ahead of their competitors and their rigorous methods for maintaining high search rankings, before learning about their conscientious approach to AI, plus a whole lot more. If you’d like to hear all of Dayna’s thought-provoking insights on storage, marketing, and how to set yourself apart online, then be sure to tune in for this fascinating conversation!


    Key Points From This Episode:
    A warm welcome to today’s guest, Dayna Hathaway.An introduction to Extra Space Storage: what they value and their recent growth.Dayna’s insights on what it takes to market storage units.Why they need to be better than their competition; from large companies to small operators.A breakdown of their digital vision: empowering customers to transact however they choose.Their commitment to ensuring that the customer journey is always excellent.Extra Space Storage’s highly active social media presence (including on TikTok!)Insight into the surprising levels of sophistication within their operations.How they balance their high occupancy rates with marketing efforts and constant churn.Their rigorous approach to data analysis and maintaining high Google rankings.Unpacking their decision to invest 100% of their marketing efforts in digital.Their unique approach to brand marketing and comprehensive investment in search engines.How they prioritize SEO, promote and encourage reviews, and do reputation management.Their AI strategy: exploring in-house opportunities before using it externally.An overview of how they are using AI internally for data and efficiency.Dayna’s long and positive history with the company.How she came to be Senior Vice President of Marketing.Where you can reach out to Extra Space Storage for career opportunities.

    Links Mentioned in Today’s Episode:
    Dayna Hathaway on LinkedIn
    Extra Space Storage
    Extra Space Storage on Instagram
    Extra Space Storage on X
    Extra Space Storage on YouTube
    Extra Space Storage on Facebook
    Extra Space Storage on LinkedIn
    Extra Space Storage on TikTok
    Careers with Extra Space Storage
    Clicks 2 Bricks 
    Marketing Leaders Coffee Chat

    • 40 min
    Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot

    Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot

    Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lending business in their local area. Not only has Alec done this himself, but he has quite literally written the book on it (you can get your copy of Bypassed wherever books are sold), and that’s what he brings to his role as CMO: a proven playbook for using digital marketing to supercharge the local agent business model. On top of this, he is also building a national brand that not only drives demand but also reduces the amount of selling his agents have to do. Tune in to learn the difference between sales and marketing, get insight into loanDepot’s Modern Lending Playbook, gain a new appreciation for the power of social media, and so much more!


    Key Points From This Episode:
    The two sides to Alec Hanson, a comic book-loving weightlifter!Insight into loanDepot, Alec’s role as CMO, and his personal brand-building journey.What distinguishes marketing from sales (which are two sides of the same coin).A deeper look at the three major marketing channels at loanDepot.How loanDepot trains and develops its team of local and market professionals.Digital channels that drive opportunity and success for local agents.The importance of embracing new strategies and how loanDepot is implementing AI.An important lesson in serving customers the way they want to be served.How loanDepot balances brand building, consumer engagement, and education.Why you’re minimizing your chance of success if you’re not utilizing social media.The competitive advantage that the loanDepot brand offers great salespeople.Understanding millennials, the importance of search, why TikTok isn’t just for kids, and more.

    Links Mentioned in Today’s Episode:
    loanDepot
    Alec Hanson
    Alec Hanson on LinkedIn
    Alec Hanson on Instagram
    Alec Hanson on X
    Bypassed
    Modern Lending Podcast
    That Mortgage Guy on TikTok
    Grandma Nat on TikTok
    Clicks 2 Bricks 
    Marketing Leaders Coffee Chat

    • 41 min
    Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America

    Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America

    Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry is the best to work in. After a quick review of her first year in her current role, our guest walks us through Nissan’s Heisman House and Big Game campaigns, how the introduction of college athlete sponsorships has changed the dynamics, how Gen Z’s need for authenticity has influenced the marketing landscape, and her summation of automotive marketing theory. Marisstella also explains how the complexities of her job fuel her, how she and her team use influencers, what she thinks about mentorship, what Nissan North America has planned for 2024, and her advice for new and aspiring marketers who are looking to follow a similar career path.


    Key Points From This Episode:
    Why romance novels are Marisstella Marinkovic’s secret passion. A review of her first year as Chief Marketing Officer of Nissan North America. Exploring Nissan’s Heisman House campaign.  How it’s possible to sponsor college athletes, and how it’s changed sponsorship dynamicsNissan’s approach to their Big Game (Super Bowl) commercial. Authenticity, and Gen Z’s influence on marketing.The theory of automotive marketing. Why Marisstella appreciates the complexities of her job.How it takes time to see the results of marketing in the automotive industry. The way she and her team use influencers.Marketing areas that she’s prioritizing in 2024. Debunking unpopular opinions about marketing. Her nonautomotive experience and how it applies to the work she does today.Our guest’s sales pitch for joining the automotive marketing industry.Nissan’s approach to mentoring, and our guest’s advice for young, new marketers.

    Links Mentioned in Today’s Episode:
    Marisstella Marinkovic on LinkedIn
    Nissan Motor Corporation 
    Allyson Witherspoon on LinkedIn
    KIA
    Zillow 
    ‘El Test Drive | Nissan USA & Nissan Latino’
    Clicks 2 Bricks 
    Marketing Leaders Coffee Chat

    • 44 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

icemanwv04 ,

My go to podcast!

I have had the opportunity to listen to all the C2B episodes to date and must say if you are interested in the multi-location marketing space then this podcast should be in your rotation. The guests on here provide so much great content that I find myself listening to the episodes over and over again to capture everything. A hidden gem!

Momlyfe123 ,

A must listen

It is authentic, uplifting and real! I have learned something from each episode and really encourage others to listen as well.

indosurfivor ,

Best marketing podcast for any multi unit marketer

Do yourself a favor and subscribe to and listen to every episode of Clicks 2 Bricks. If you are a multi unit marketer or involved in retail marketing, you will gain some incredible insights into what leaders in this area are doing today. The host Rob Reed gives has a great perspective on the industry and asks pertinent questions with the guests. I wish I had stumbled upon it earlier as it has changed my perspective on multi unit marketing.

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