Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Jordan Rothwell Perry
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert. Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time. And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan. 

  1. APR 15

    If Not You, Then Who?

    Are you feeling the pressure to do everything yourself? In this episode, Jordan Perry explores the powerful mindset shift of focusing on your unique contribution, the importance of delegation, and how to build a business and life that reflect your values and season of life. In this episode: Jordan discusses the origin of the "If not you, then who?" mindset and its motivational powerHow to recognize when to delegate tasks like marketing, admin, and household choresThe importance of creating margin in your offers to allow for outsourcingDetailed breakdown of the components involved in paid advertising campaignsDifferentiating between passive offers like guides and high-ticket, hands-on programsEmphasizing the need for personalized strategies tailored to your life and businessInvitation to join the upcoming 90 in 90 challenge to boost your marketing momentumThe encouragement to reflect on your current season and adapt your actions accordingly  Timestamps:  00:00 - Introduction to "If not you, then who?" mindset and its personal significance 00:28 - Origins of the phrase and how imposter syndrome influences motivation 01:28 - The role of determination in standing out in the ads and marketing landscape 02:26 - The importance of serving clients well and continuous improvement 03:24 - Understanding that everyone has the same 24 hours, but priorities differ 04:21 - Using time intentionally and evaluating what tasks to delegate 05:18 - Planning offers with sufficient margin for outsourcing and delegation 06:15 - Personal examples of delegating household chores to free up business focus 07:39 - Factors to consider when delegating in your business and life 08:37 - Customizing marketing and outsourcing strategies based on your preferences and season 09:07 - Breaking down the components of paid advertising campaigns 10:05 - The importance of tailored marketing advice versus blanket strategies 11:02 - The different elements involved in ad tech, copy, messaging, visuals, and customer journey 12:00 - How funnel structure influences your business model and income streams 12:55 - Strategies for low-ticket versus high-ticket offers and their respective demands 14:20 - Reflecting on your current season and future planning 14:43 - Reinforcing the question: "If not you, then who?" in all aspects of your business and life 15:09 - Invitation to join the upcoming 90 in 90 challenge for accountability and growth 15:39 - Closing encouragement to implement and reach out for support Resources & Links:   Jennifer Sise - Business & Life Coach90 in 90 Details Remember, your season of life shapes your strategy. Focus on what matters most, delegate the rest, and embrace your unique path. You're capable of incredible work—if not you, then who? _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    16 min

  2. APR 1

    Not An April Fools- She's BACK! Spring Clean Your Business: Refresh Your Marketing & Customer Experience

    Welcome back to the Clicks and Giggles podcast! In this episode, Jordan Perry dives into practical steps to audit and improve your business during Q2, using a "spring cleaning" approach. Whether you’re looking to refine your marketing, optimize customer experience, or leverage data, this episode offers actionable insights to get your house in order for growth. Main topics covered: How to reflect on and optimize your customer experience from discovery to onboardingThe importance of auditing your digital assets: website, social media, and analyticsUsing surveys and feedback to sharpen your messaging and offeringsSetting up and utilizing data analytics, including Google Analytics and Meta PixelCreating a process for quarterly review and continuous improvementIn this episode: Why stepping into your customer’s shoes reveals hidden gapsHow to conduct a simple business audit in under an hourTips for refreshing your Instagram and website to boost conversionsThe value of analytics and why everyone should install Google Analytics and Meta PixelCreative ways to gather feedback, including surveys with incentivesThe power of data to inform marketing strategy and messagingTimestamps: 00:00 - Welcome back & intro to spring cleaning your business 00:32 - Why reflection on Q1 is crucial for growth in Q2 01:03 - Assessing your customer experience from discovery to delivery 02:00 - Seeing your business from your client's perspective 02:51 - Reviewing onboarding and client experience processes 04:16 - Evaluating your online presence: Instagram & website checks 05:32 - Ensuring your opt-ins and download mechanisms work seamlessly 06:46 - Auditing paid advertising and tracking data regularly 08:16 - Setting up Google Analytics and Meta Pixel for data collection 09:33 - How to leverage data and start tracking before you’re ready to run ads 10:42 - Using surveys to gather valuable feedback & improve messaging 12:01 - Asking the right questions during discovery calls & follow-ups 12:55 - Incentivizing survey participation for more insights 14:24 - Making the most of customer feedback & continuous improvement 15:24 - Closing remarks: dust off your business & keep refining Resources & Links: Google AnalyticsMeta PixelFlodeskChatGPTClaude AIConnect with Jordan Perry: InstagramLinkedInPodcast InstagramRemember, regular audits and feedback can transform your biz. Dust off your business and give it some TLC this quarter! _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    15 min

  3. 04/23/2025

    The Ground Floor Opportunity: Your Own Business

    You don’t need a “ground floor opportunity” from someone else—you are the opportunity. In this episode, I’m sharing why building your own business is the most powerful move you can make. From MLM stories (yes, I was once the lipstick lady) to lessons on ownership, email lists, and sustainable offers, I’ll remind you why going all in on your own business is the best bet you’ll ever make. Let’s dig in, get gritty, and build something no one can take from you. Topics covered in this episode: Why your own business is the ultimate “ground floor” opportunity.Jordan’s MLM story and how it taught her about sales.The danger of building on platforms you don’t own.Why email lists and websites are critical business assets.How to validate your offer before you sell it.The importance of building a business your way—not just copying your coach.Encouragement to build long-term assets and think about your exit strategy._____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    14 min

  4. 03/12/2025

    Spring Clean Your Business: Quick Fixes & Big Wins

    It’s time to spring clean your business! In this episode, I’m giving you a checklist of quick but powerful fixes to refresh your marketing, client experience, and backend systems. From updating your Instagram bio to auditing your lead magnets and contracts, these small tweaks can make a huge impact. Let’s dive in and get things running smoothly! Topics covered in this episode: Why a simple Instagram bio update can boost conversions.How to optimize your link in bio for better traffic and tracking.The importance of testing your own lead magnet experience.How to audit your client onboarding process for a seamless experience.The secret to increasing customer lifetime value with better follow-ups.Why small operational tweaks can make a huge difference in business growth._____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    17 min

  5. 03/05/2025

    How Sampling Builds Trust & Converts

    Ever walked into Sephora just to browse and somehow left with a bag full of products? Same. And it’s all because of sampling. In this episode, I break down why Sephora’s free sample strategy works so well and how you can apply the same approach to your business. From lead generation to crafting the perfect freebie, I’ll show you how to create an irresistible first experience that builds trust and leads to sales. Let’s make your offers impossible to ignore! Topics covered in this episode: How Sephora’s sampling strategy gets people to buy.Why offering a “taste” of your services builds trust.The key to creating a freebie that actually leads to sales.Why lead generation is more than just collecting emails.How to use data to double down on what’s working in your business.Preparing for ads the right way before you start spending._____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    16 min

  6. 02/26/2025

    Double Phones, Double Freedom

    Ever feel like you can’t escape your work notifications? Same. A year ago, I was drowning in client texts, voice memos, and endless emails—and I knew something had to change. Enter the fun phone. In this episode, I’m sharing what it’s really like to have two phones, the pros and cons, and how this simple shift has helped me create better boundaries, improve communication, and reclaim my personal time. If you struggle with disconnecting, this one’s for you! Topics covered in this episode: Why I decided to get a second phone for work.The biggest benefits of separating business and personal communication.How this shift improved my client experience and team efficiency.Unexpected challenges and funny moments from having two phones.Importance of setting boundaries and training clients on communication.Tips for creating a work-life balance that actually works._____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    15 min

  7. 02/19/2025

    The Power of Client Experience: Small Tweaks, Big Impact!

    Your client experience can make or break your business. In this episode, I’m sharing real-life lessons on why the little things—like communication, expectations, and follow-ups—matter more than you think. From what not to say to clients (please, never tell someone you’re squeezing them in!) to simple tweaks that increase retention and referrals, this is your sign to audit your client experience. Small shifts can lead to big wins, and I’ll show you how! Topics covered in this episode: Why clear communication is the foundation of a great client experience.The impact of small changes in how you handle client interactions.The importance of setting clear expectations from the start.How to audit and improve your onboarding process.The role of automation in enhancing the client journey.Why retention and referrals matter more than constant lead generation._____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    15 min

  8. 02/12/2025

    What I Learned from My Latest Launch

    Cart is officially closed, and I’m back with part two of my behind-the-scenes look at launching The Room! In this episode, I’m breaking down what worked, what I’d do differently, and why you must have a plan for the day your cart closes. Plus, I’m sharing real wins from the incredible women inside The Room and the big lessons I learned along the way. Whether you're launching a program or just curious about what goes on behind the scenes, this episode is packed with juicy advice! Topics covered in this episode: The unexpected plot twist that extended the cart closing.Why 90 in 90 became the top-of-funnel strategy for The Room.Real wins from members already seeing momentum.What I’d change next time, from video batching to nurture emails.The emotional side of selling and handling objections with integrity.Why getting in a room (any room!) is a game-changer for your business._____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

    13 min
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About

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert. Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time. And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan. 

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