Designer Discussions : Remodeling Business Marketing

Mirjam Lippuner, Jason Lockhart, Maria Design Appy
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  • 一周一更

Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed. Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success. Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.

  1. Get Quick Press: PR that Works for Design & Remodeling Professionals

    10月23日

    Get Quick Press: PR that Works for Design & Remodeling Professionals

    Prospects decide who to trust long before they ever call, and the media they read shapes those choices. We break down a fast, practical PR system for design and remodeling professionals who want to be discovered as experts—without spending five figures a month on an agency. You’ll hear why third‑party credibility changes buyer behavior, how quick expert quotes outperform long project pitches for busy editors, and the compounding benefits of press logos and backlinks on your website. We walk through the exact routine that fits real schedules: 20–30 minutes twice a week to scan Qwoted, HARO-style lists, and SOS threads for relevant queries, then craft crisp replies with specific, quotable advice. Along the way, we share real-world wins—early placements in Forbes and the Wall Street Journal—and set honest expectations about the numbers game behind PR. Ten thoughtful submissions might yield one or two features, but those features open doors to higher‑end clients, stronger SEO, and faster sales conversations. If you’ve wondered what to say, we spell it out: give one sharp takeaway, add a concrete example from your projects, include a short credential line, and link to a relevant page on your site. Keep it simple, be consistent, and run your outreach in one‑ to three‑month sprints so the habit sticks. By the end, you’ll have a clear plan to turn your everyday expertise into media coverage, social proof, and a steady flow of better-fit leads. If this helps, subscribe, share the show with a colleague, and leave a review to tell us your first target outlet. If you would like to get the links and show notes for this episode, click on the link below:​ https://www.designerdiscussions.com/episodes/episode-152-Get-Quick-Press-PR-That-WorksTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    16 分钟
  2. Designer Discussions Academy Alumni - Robbie Maynard

    10月9日

    Designer Discussions Academy Alumni - Robbie Maynard

    Robbie Maynard, a seasoned interior designer with over three decades of experience in San Diego, California, joins us to reveal her remarkable transformation from PR novice to confidently landing features in House Beautiful, Forbes, and Martha Stewart Living. With refreshing candor, Robbie shares how she initially felt "petrified" when submitting her first pitch to editors. "I thought they wanted me to be a writer and make it sound wonderful," she admits, reflecting a common misconception among design professionals. Through consistent practice and expert guidance, she discovered that editors simply valued her design expertise, not her writing skills—a revelation that freed her to pursue major publication opportunities with confidence. The conversation takes a fascinating turn as Robbie discusses the evolution of her business strategy. After recognizing that her website showcased outdated Tuscan-style projects no longer aligned with current trends or her preferred design direction, she implemented strategic updates that transformed her client acquisition process. "I was getting a lot of people that wanted Tuscan... and I didn't really want that anymore," she explains, highlighting how targeted marketing attracts ideal clients. Perhaps most valuable is Robbie's perspective on client selection, gained through years of experience: "Every client is not your client." She now approaches initial consultations as mutual interviews rather than sales opportunities, ensuring better project outcomes and more satisfying professional relationships. This mindset shift represents a crucial evolution for designers looking to elevate their business. As the interior design industry continues to evolve, with traditional revenue streams disrupted by online retailers, Robbie shares her plans to adapt through specialized service packages focused on kitchen design and exploring alternative income sources like affiliate marketing. Her willingness to continuously reinvent her business approach offers inspiration for designers at any career stage. Ready to transform your own design business through strategic marketing and PR? Sign up for our Designer Discussions Academy at designerdiscussions.com and get personalized guidance from our team of experts. More on Robbie: https://www.robbieinteriors.com/https://www.instagram.com/robbieinterTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    24 分钟
  3. Who We Are - The Faces Behind the Mic: Designer Discussions Reintroduction

    9月25日

    Who We Are - The Faces Behind the Mic: Designer Discussions Reintroduction

    Ever wonder who's really behind the Designer Discussions podcast? Meet Jason, Miriam, and Maria – three industry experts who joined forces to create a no-nonsense resource for design professionals navigating the complex worlds of marketing, PR, and business growth. Jason brings a unique dual perspective as both an architect and marketing agency owner. His journey began teaching at LSU, implementing marketing strategies for his own firm before expanding to help other designers. This blend of architectural expertise and marketing know-how gives him unparalleled insight into the challenges design professionals face from multiple angles. Miriam (who good-naturedly mentions being mistakenly called Swedish when she's actually Swiss) contributes over 20 years of PR expertise, including nearly 15 years leading PR for Kohler's kitchen and bath division. After establishing her boutique PR firm, she recognized that traditional publicity services were often financially out of reach for many designers, which inspired her to create more accessible solutions. Her international background and deep industry connections make her a powerhouse resource for design professionals seeking media attention. Maria rounds out the trio with 20+ years of interior design experience and what she calls a "tech-forward" mindset. As a University of Texas graduate who approaches design business challenges fearlessly, she cuts through industry fearmongering to deliver practical technology and business advice based on real application rather than anxiety-inducing tactics. What began as a Clubhouse room during the pandemic has evolved into a comprehensive resource including the podcast, the Designer Discussions Academy, and personalized services – all designed to simplify marketing and boost business for design professionals. The team's organic growth reflects their genuine commitment to helping others succeed through strategic, integrated approaches rather than quick fixes or intimidation tactics. Ready to transform your design business with guidance from experts who understand your unique challenges? Subscribe to the podcast, explore the Academy membership at designerdiscussions.com, and join a community of professionals who are learning to market themselves with confidence and authenticity. Links referenced in this episode: https://www.designerdiscuTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    20 分钟
  4. The Designer Discussions Academy: Building Digital Success Through Expert Guidance

    9月11日

    The Designer Discussions Academy: Building Digital Success Through Expert Guidance

    Ever wondered why design school taught you everything about color theory but nothing about growing a successful business? That glaring gap in education is exactly what The Designer's Academy addresses—and after two incredibly successful years, we're opening enrollment for our third session this October. The Academy began as a simple PR membership but evolved when we realized designers needed comprehensive business education covering digital marketing, public relations, technology implementation, and now AI integration. What makes our approach unique is that you're learning directly from three specialists who actually work in these fields daily: a digital marketing agency owner, a boutique PR firm founder, and a tech-savvy interior designer who developed her own app. This isn't theoretical knowledge—it's practical expertise you can immediately apply. Our members' success stories speak volumes. One secured a prestigious Forbes feature just one month after implementing our PR strategies. Another established strong Google Maps rankings within six months of following our Google Business Profile guidance. When members faced technical hurdles—like discovering duplicate business profiles online—we provided step-by-step support that saved them countless hours of frustration. Perhaps most transformative has been our AI implementation training, where we've broken down complex technologies into manageable processes that members describe with visible relief as "pretty easy" to integrate into their workflows. The Designer's Academy runs for 12 months, providing structured learning that starts with quick-win fundamentals before building to more sophisticated strategies. Weekly video calls and fresh monthly content keep your entire team updated on best practices, with direct access to ask us questions at any time. This personalized guidance drastically cuts the learning curve compared to pre-recorded courses where you're left to figure things out alone. Ready to fill the business education gap in your design career? Join our waitlist through the link in our show notes to access the early bird special before we launch in October. Don't just outsource your marketing and PR—master it with expert guidance from people who understand your industry challenges. Links referenced in this episode: https://app.gohighlevel.com/v2/preview/kkpsJI5HHzeAYWc6SQ9jTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    19 分钟
  5. How to leverage your content in the days of AI

    8月28日

    How to leverage your content in the days of AI

    The digital landscape is shifting beneath our feet as AI reshapes how content is discovered, shared, and monetized online. For creators and business owners who've invested years building valuable online resources, this evolution presents both challenges and opportunities. In this eye-opening episode, Maria breaks down how AI systems are fundamentally changing website traffic patterns and potentially undermining revenue streams for content creators. When AI tools scrape your website and present information directly to users, those users never land on your site – eliminating opportunities for ad revenue, lead generation, and sales conversions. But there's a solution emerging. Maria introduces us to Cloudflare's groundbreaking new features that put control back in creators' hands. Launched July 1st, these tools allow website owners to decide exactly how AI interacts with their content. Want certain pages available to everyone? No problem. Need to protect proprietary information or images from being scraped? You can block specific AI tools. Most intriguingly, Cloudflare now offers a micropayment system that requires AI companies to compensate you when they use your content – creating a digital tollbooth for your intellectual property. For designers and visual professionals, this represents a crucial development. Your portfolio images, which once might have been silently incorporated into AI image generators' training data, can now be protected. Your expertise, shared through years of blog posts and articles, can either be monetized or shielded from exploitation. The conversation offers practical guidance on implementing these protections, acknowledging that while Cloudflare's interface isn't the most intuitive, the benefits justify the learning curve. The hosts emphasize the importance of strategic planning – deciding what content to protect, what to monetize, and what to freely share to maximize visibility while preserving revenue opportunities. Ready to take control of your online content in the AI era? Listen now, then visit designerdiscussions.com to join our Academy membership for ongoing support, weekly live sessions, and expert guidance on navigating this rapidly evolving digital landscape. If you would like to get the links and show notes for this episode, click on the link below:​ https://www.desigTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    14 分钟
  6. The Secret to AI Search

    8月14日

    The Secret to AI Search

    The rules of search have fundamentally changed, and businesses that don't adapt risk becoming invisible online. Gone are the days when keyword optimization alone could propel your website to the top of search results. Today, AI-powered search has revolutionized how potential clients find and evaluate businesses. When someone searches for information related to your services, they're likely to encounter an AI-generated overview that summarizes key points without ever needing to click through to a website. Our research shows a staggering statistic: when these AI answer boxes appear, traditional links get clicked only about 8% of the time. With two-thirds of Google queries now resulting in "zero-click" searches, your visibility strategy must evolve. What powers these AI overviews? Large language models prioritize information from sources they algorithmically trust—especially media publications with established credibility. This is where PR becomes your secret weapon. When your business earns mentions in respected outlets, particularly regional or niche publications relevant to your audience, you gain a powerful advantage in AI search. One strategic media placement can surface across hundreds of different AI queries, functioning as a multiplier for your online presence. Even traditional press releases have found renewed importance in this landscape. Their structured format—with headlines, quotes, and factual information—aligns perfectly with how AI systems process information. For design professionals and remodelers, this means incorporating targeted media outreach into your marketing strategy isn't just beneficial—it's essential for being discovered by potential clients. Ready to leverage this powerful approach? Our Designer Discussions Academy teaches proven methods for securing media coverage that boosts your visibility in the AI search era. Visit designerdiscussions.com to learn how we can help position your design business at the forefront of this new search landscape. If you would like to get the links and show notes for this episode, click on the link below:​ https://www.designerdiscussions.com/episodes/episode-147-The-Secret-To-AI-SearchTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    18 分钟
  7. 3 Opportunities Content Calendars Can Make for You

    7月31日

    3 Opportunities Content Calendars Can Make for You

    Tired of endlessly creating social media content with little return? This eye-opening episode reveals how content calendars can transform from tedious scheduling tools into powerful opportunity generators for your design business. Miriam and Maria challenge the common misconception that content calendars merely help you post consistently. Instead, they demonstrate how planning eight weeks ahead creates three game-changing opportunities. First, you'll discover how advance planning facilitates strategic collaborations with complementary businesses like landscape designers or window specialists – effectively doubling your audience reach without doubling your workload. Rather than creating new content from scratch, you'll learn to repurpose existing portfolio images within seasonal frameworks that resonate with both clients and media. The hosts share practical strategies for batching content production, allowing you to capture multiple posts in a single day. By thinking like a magazine editor with a seasonal editorial calendar, you can work smarter rather than harder. Most valuably, you'll learn how this approach positions you to become what the hosts call a "media darling" – a trusted resource that local publications, newspapers, and TV segments actively seek out for seasonal home-related content. As a special bonus, the episode introduces a custom GPT tool developed specifically for designers that generates location-specific, seasonal content ideas with minimal input. This technological solution addresses the time constraints many designers face when developing strategic content plans, even suggesting potential collaboration partners and local publications to approach. Ready to transform your marketing approach from reactive to strategic? Listen now and discover how simple seasonal planning can expand your reach, save you time, and elevate your status as a design authority in your community. Join our Academy to access this GPT tool and receive personalized coaching to implement these strategies in your business. If you would like to get the links and show notes for this episode, click on the link below:​ https://www.designerdiscussions.com/episodes/episode-146-3-Opportunities-Content-Calendars-Can-Make-for-YouTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    21 分钟
  8. Clicks, Creators & Algorithms: Advanced Tactics for 2025

    7月17日

    Clicks, Creators & Algorithms: Advanced Tactics for 2025

    Are you ready to revolutionize your design business's digital marketing strategy? The landscape is changing rapidly, and staying ahead means embracing sophisticated tactics that your competition hasn't mastered yet. Jason dives deep into three game-changing marketing approaches that are reshaping how successful designers connect with clients in 2025. First, discover the critical differences between traditional SEO and AI search optimization – and why most designers are missing this crucial distinction. Learn the exact process for creating content that AI tools actually favor, including the specific formatting techniques that make your expertise discoverable when potential clients ask questions through ChatGPT and similar platforms. The conversation then shifts to a surprising take on influencer marketing that doesn't require celebrity partnerships or massive follower counts. Instead, Jason reveals how to leverage local influence and manufacturer relationships to build credibility that resonates deeply with your target audience. This approach taps into existing trust networks that high-end design clients already value, creating powerful endorsements that feel authentic rather than promotional. Finally, get the behind-the-scenes truth about paid advertising that most marketing agencies won't tell you. Beyond simply creating attractive ads, Jason explains the systematic monitoring and optimization process that prevents wasted budgets and declining returns. These practical insights help designers avoid the common pitfalls that make many small businesses abandon advertising altogether. Ready to implement all ten advanced marketing tactics for 2025? Join us in the Designer Discussions Academy this August, where we'll expand on these strategies with step-by-step implementation guidance tailored specifically for interior design professionals. Visit designerdiscussions.com or click the link in our show notes to secure your spot and transform your marketing approach before your competition catches on. If you would like to get the links and show notes for this episode, click on the link below:​ https://www.designerdiscussions.com/episodes/episode-145-Clicks-Creators-and-Algorithms-Advanced-Tactics-for-2025Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    11 分钟
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Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed. Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success. Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.

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