82 episodes

Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.

Clicksuasion Lab‪s‬ Clicksuasion Labs

    • Management
    • 5.0 • 11 Ratings

Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.

    5 Tips for Consumer Facing Messaging

    5 Tips for Consumer Facing Messaging

    Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness.
    This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messaging campaign. This session is designed for marketing directors, learning and development teams, communication directors, and those who want to develop a clear, compelling, and consistent brand experience across multiple communication and marketing channels.
    LEARNING OBJECTIVES
    Understand five relevant messaging tactics to maintain audience engagement Determine how to apply persuasive messages in marketing and communication Apply behavioral science principles to consumer-facing messaging

    • 24 min
    Love Aversion - Zoe Chance (Rebroadcast)

    Love Aversion - Zoe Chance (Rebroadcast)

    Would you be our Valentine? I think we click (see what we did there?)
    Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating.
    Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.

    LinkedIn
    Michael Barbera
    Zoe Chance
    Katana Lemelin

    • 35 min
    Big Game Advert Messaging

    Big Game Advert Messaging

    In this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.

    • 32 min
    The Top 6 Consumer Marketing Trends for 2021

    The Top 6 Consumer Marketing Trends for 2021

    Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural strife.

    Discussion Topics
    How people contend with COVID-19’s economic challenges, including the “side hustle” economy What brands should do as people move more from work and public places into the home How pandemic-inspired affluence shame changes how people choose to allocate their financial resources Watch the Full Video

    • 28 min
    Using Science to Achieve your Resolutions

    Using Science to Achieve your Resolutions

    In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change.
    Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning, and in The Wall Street Journal, The New York Times, and The Economist. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship.

    • 25 min
    The Top 5 Ads of 2020

    The Top 5 Ads of 2020

    Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising. 
    In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer.
    5) Heineken’s ‘Back to the Bars'
    4) Burger King's Moldy Whopper
    3) Domino's Pizza's 'We're Hiring'
    2) Uber's 'No Mask. No Ride.'
    1) Red Wing Shoes 'Labor Day On'
     

    • 11 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

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Great BSc update on latest developments

Thanks for sharing these insights in quick updates.

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