10 episodes

Welcome to the Clocking in Podcast with Haylee Gaffin, the podcast for entrepreneurs and professionals making their way in the working world.
On this podcast, we’ll be talking to and about powerful women. Whether you’re an entrepreneur building your business, a professional working your way up the ladder, a friend supporting my podcast, or looking for another podcast to binge, you’ve found the right podcast and this space is for you.
Join me every Monday morning, where you can expect to hear stories and advice on life, entrepreneurship, career, business, and more.
I’ll even be sharing about my journey to opening Gaffin Creative and the pivots my brand has made along the way to finally breaking into the podcasting world. You can learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Let's Connect:
gaffincreative.com
instagram.com/hayleegaffin

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Clocking In with Haylee Gaffin Haylee Gaffin

    • Entrepreneurship
    • 5.0 • 12 Ratings

Welcome to the Clocking in Podcast with Haylee Gaffin, the podcast for entrepreneurs and professionals making their way in the working world.
On this podcast, we’ll be talking to and about powerful women. Whether you’re an entrepreneur building your business, a professional working your way up the ladder, a friend supporting my podcast, or looking for another podcast to binge, you’ve found the right podcast and this space is for you.
Join me every Monday morning, where you can expect to hear stories and advice on life, entrepreneurship, career, business, and more.
I’ll even be sharing about my journey to opening Gaffin Creative and the pivots my brand has made along the way to finally breaking into the podcasting world. You can learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Let's Connect:
gaffincreative.com
instagram.com/hayleegaffin

See acast.com/privacy for privacy and opt-out information.

    009: 3 Ways to Get Out of a Content Creation Rut

    009: 3 Ways to Get Out of a Content Creation Rut

    Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming.
    To me, the benefits outweigh the workload, as it is the key to driving value to your existing and potential customers without actually having to market to them and advertise to them. Today I'm sharing three ways you can get out of a content creation rut, come up with new content ideas, and better manage the amount of content you're creating in your business.
    Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

    Review the Show NotesContent Creation as a Marketing Strategy (1:10)
    Content I Produce on a Weekly Basis (1:55)
    - a weekly podcast episode, 
    - a weekly blog post about podcasting 
    - a weekly newsletter
    - two Instagram accounts 
    - one Facebook page
    - one Facebook group
    How to Get Out of a Content Creation Rut (3:15)Focus on the Things You Love to Create (3:20)If you're not enjoying the content you're creating, you're not putting forth your best effort, which leads to less valuable content.
    Look to Your Clients and Audience for Ideas (5:31)What questions are potential clients asking you?
    What resources are potential clients looking for?
    Content Planning Exercise (6:36)
    Think of one question you're often asked, now think through 5 additional topics related to that question that you could make a resource from.
    Haylee's Content Planning Example:
    The Question: What should I consider before I launch a podcast?
    The Solution Content: Episode 006: What to Consider Before You Launch a Podcast
    Supporting Episode: Episode 007: How Much Does It Cost to Make a Podcast?
    Supporting Downloadable: Podcast Budget Worksheet
    Supporting Blog Post 1: Podcast Equipment for Beginners
    Supporting Blog Post 2: Where You Can License Royalty Free Music
    Supporting Blog Post 3: Three Reasons You Need to Transcribe Your Podcast
    Outsource Your Content (9:18)Content I Manage:
    - Podcast Episodes
    - Social Media Posting on @hayleegaffin
    - Weekly Newsletter
    Content I Outsource:
    - Podcast Blog Content - gaffincreative.com/podcast-production
    - Social Media Posting on @gaffincreativestudio
    - Pinterest Planning & Scheduling for Blog Content - pinterest.com/gaffincreative
    Recap (11:52)
    Women I’m cheering for This Week (12:41)
    Victoria
    Amanda Warfield - amandawarfield.com/content
    Other Episodes Mentioned in this Episode:
    006: Episode 006: What to Consider Before You Launch a Podcast
    007: Episode 007: How Much Does It Cost to Make a Podcast?
    Blog Posts Mentioned in this Episode:
    Podcast Equipment for Beginners
    Where You Can License Royalty Free Music
    Three Reasons You Need to Transcribe Your Podcast
    Links
    gaffincreative.com/podcast-production
    instagram.com/hayleegaffin
    Review the transcript at gaffincreative.com/009.

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    • 14 min
    008: How Do I Pay Myself from My LLC

    008: How Do I Pay Myself from My LLC

    Are you consistently paying yourself the money you deserve as a business owner? Determining how much to pay yourself and how frequently, can be a daunting task.
    I'm sharing how I've approached paying myself consistently for the last three and a half years! I'm also sharing how I pay myself in slow seasons, plan paid vacations, and give myself bonuses!
    Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

    Review the Show NotesDisclaimer (1:27)
    Choose What Works Best for You to Pay Yourself (1:41)
    Separate Your Business & Personal Finances (2:05)
    What We'll Cover in this Episode (2:36)
    Setting goals in your businessBudgeting for your own paycheckMaintaining a consistent paycheck in both slow and busy seasonsPaying yourself for taking vacations.Rewarding yourself with bonuses.Setting Goals in your Business (2:54)
    Budgeting for Your Own Paycheck (3:29)
    Determine your business expenses.
    Determine how much you want to make.
    Defining A Yearly Salary (4:40)
    - How much do I need to pay my bills?
    - How much do I want to save/invest?
    - How much do I want to splurge?
    Then add tax.
    Actually Paying Yourself (5:52)
    Consistent Paychecks Makes Calculating Taxes Easier (6:16)
    Don't Touch Extra Income Every Month (6:44)
    Paying Yourself in Slow Seasons (7:20)
    Paying Yourself to Take Vacations (9:56)
    Rewarding Yourself with Bonuses (11:20)
    Setting a Buffer Amount in Your Business Bank Account (12:10)
    Women I’m cheering for This Week (13:41)
    wallsgroupcpas.com
    Other Episodes Mentioned in this Episode:
    001: gaffincreative.com/001
    003: gaffincreative.com/003
    Links
    instagram.com/hayleegaffin
    Quickbooks Self-Employed
    Review the Transcript at gaffincreative.com/008

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    • 14 min
    007: How Much Does It Cost to Make a Podcast?

    007: How Much Does It Cost to Make a Podcast?

    You're ready to launch a podcast, but how much have you budgeted for it? Podcasting isn't free and I'm here to tell you just how much you should be ready to spend when you start a podcast!
    In today's episode, I'm breaking down what it looks like to pay for a podcast, from basic start up pricing to outsourcing the graphics, production, and pretty much everything outside of hitting the record button. Listen in as we walk through the things I encourage my clients to consider in their podcast budget and make sure you download my free Podcast Budget Worksheet!
    Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
    Download the Podcast Budget Worksheet:
    gaffincreative.com/podcastbudget
    Listen to Last Week's Episode:
    gaffincreative.com/006
    Review the Show NotesPodcast Startup Expenses: (1:50)
    - Podcastig Gear
    - Royalty Free Music
    - Podcast Hosting
    Podcasting Gear Budget: $155 (2:13)
    Microphone - $99
    Foam Windscreen - $2.99
    XLR to USB C Cabel - $39.99
    Microphone Stand - $10
    See my blog post for podcast equipment for beginners.
    Royalty Free Music: $49 (3:16)
    Premium Beat
    See my blog post for Royalty Free Music.
    Hosting: $180/year (4:05)
    Acast
    Libsyn
    Podcast Startup Expenses Total: $385 (5:21)
    Other Podcast Expenses (5:34)
    - Website Building + Hosting
    - Podcast Producer
    - Graphic Designer
    - Recording Platforms
    - Transcriptions
    - Gift Giving
    Website Hosting and Design (6:13)
    Hosting: $180/year
    Design: Based on your designer and needs.
    Download the Podcast Budget Worksheet: (7:29)
    gaffincreative.com/podcastbudget
    Podcast Producer: $150-300/episode (8:11)
    Graphic Design: Based on designer (10:17)
    Graphic Elements You'll Need: (10:38)
    - Wordmark
    - Podcast Cover Art
    - Podcast Episode Graphic Template (solo and guest)
    - Multiple Social Media Graphic Templates
    Recording Platform: Free - $240 (12:17)
    - Garageband
    - Audacity
    - Zencaster
    - Riverside FM
    - Zoom
    Transcribing Audio (13:01)
    See my blog post for Why You Should Transcribe Your Podcast Audio.
    Transcription Services: (13:25)
    Rev - $1.25/minute
    Otter.io - $99/year
    Guest Gifting: Based on your preference.(14:17)
    Three Women I’m cheering for This Week (16:15)
    Ryn Loren
    Sarah Ann
    Tikedra
    Blog Posts Mentioned in this Episode:
    Podcast Equipment for Beginners
    Where You Can License Royalty Free Music
    Three Reasons You Need to Transcribe Your Podcast
    Download the Podcast Budget Worksheet:
    gaffincreative.com/podcastbudget
    Review the Transcript at gaffincreative.com/007

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    • 17 min
    #006: What to Consider Before You Launch a Podcast

    #006: What to Consider Before You Launch a Podcast

    In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.
    In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!
    Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
    Review the Show NotesMy Inquiry Workflow (1:22)
    What is the goal of your podcast? (2:02)
    Potential Podcast Goals (2:23)
    Positioning yourself as an expert in your fieldContent marketing your business through podcast episodes and driving listeners to your services.Selling products or goods that are relevant to topics you want to coverNetworking with other industry experts as guests on your showGrowing your audience on podcast and social mediaAdding value to your existing audienceFinancial gain from sponsorshipsMeasuring Your Goals (2:52)
    Consider Your Budget (3:56)
    Startup Expenses: $200 (4:09)
    Podcasting GearRoyalty Free MusicHostingOptional Expenses: (4:41)
    Website Build & Hosting for your show notesHiring Podcast Consultant & ProducerHiring Graphic Designer for Assets and Promotional MaterialsTranscription Services for AccessibilityAnd Guest giftingHow much time do you have/want to dedicate to your podcast? (5:13)
    What do you want to call your podcast? (7:29)
    Podcast Naming Exercise (7:52)
    Get out a piece of paperWrite out words you associate with your primary topicsWrite out words you’d associate with your brandWrite down catchy or special phrases to youWrite down any and all titlesUnderline all of the words that stand out to you the most. If there are any new phrases that come to mind after that exercise, write them downGo back through with a different color pen and circle your top three-five choices.Look up those title options on Apple podcast app and see if anyone else is using it. Send the remaining titles to your close friends to vote on their favorite.Finally, consider their feedback, but choose the one that resonates with you.Three Women I’m cheering for This Week (13:04)
    Amanda Warfield
    LaShonda Brown
    April Temple

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    • 11 min
    005: How I Paid Off My Student Loan Debt

    005: How I Paid Off My Student Loan Debt

    Does it feel like you're being crushed by a pile of student loan debt that will never be paid off?
    In this episode of Clocking In, we're discussing all things related to student loans and how I paid off my $36 thousand dollars of student loan debt in two and a half years. Listen in as I share what I did, what I'd do differently, and my advice to those currently making payments on their student loans.
    Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

    Review the Show NotesWWhat Taking Out Loans Meant to Me (1:09)
    How I Paid Off Student Loans (6:30)
    1. Researched how my loan provider worked.
    2. Approach Spending with a No Spend Mindset
    3. Throw most of my income at the student loans (50-75%)
    What I'd Do Differently to Pay Off My Loans (10:30)
    1. Paid on school while I was in school.
    2. Get educated on loans.
    3. I wouldn’t have used the 6 month grace period.
    Advice for Creating a Repayment Plan (13:19)
    1. Use a loan calculator to see how much you’ll pay for your loan.
    2. Find out how much interest you’re gaining per day.
    3. Consider consolidation.
    4. Try a no-spend month
    Three Women I’m cheering for This Week (13:04)
    Laylee Emadi
    My Intern, Victoria
    Katie Sirhan
    Links:
    gaffincreative.com
    5 Lessons My Mom Taught Me About Money
    Review the transcript at gaffincreative.com/005

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    • 16 min
    004: Defining Your Own Success While Cheering for Other Women

    004: Defining Your Own Success While Cheering for Other Women

    Have you figured out what success looks like for you and your life? It's likely different from other women around you, or maybe you aren't sure what it should look like. Let's talk about it!
    In this episode of Clocking In, we're celebrating International Women's Day by discussing the importance of cheering on other women, especially when their idea of success differs from our own! Listen in as I share how my idea of success has changed over the years, how I've come to appreciate where other women are in their lives, and how you can start cheering for others!
    Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
    Review the Show Notes:What We’ll Cover in Today’s Episode (1:40)
    Defining what success looks like to you. (2:04)
    Exercise: Define Your Success (3:05)
    1. What do you want right now?
    2. What do I want to do or where do I want to be in one year?
    3. What is one thing you can do over the next three months to move you towards that goal?
    4. What do you want in 5 Years?
    Allowing your idea of success to change when it needs to or when you want it to. (4:07)
    My Career Background (4:41)
    My Current Idea of Success (7:16)
    Stop Fighting for the Approval of Others (7:50)
    Stop Shaming Women Who Define their Success Differently (9:13)
    Cheering on Women in Every Stage of their Lives (9:51)
    Three Women I’m cheering for This Week (13:04)
    Natalie Franke
    My Step Sister, Jenna
    Dylan of Water Bear Clay Company
    Links:
    gaffincreative.com
    layleeemadi.com
    Review the transcript at gaffincreative.com/004.

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    • 15 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Robinson :) ,

Exactly what I needed to hear...

Haylee does an amazing job explaining the things that many of us done understand, or if we do, she provides a different perspective. I really enjoyed listening to the podcast and I can’t wait to start using her tips and tricks.

Amanda Warfield ,

Practical, Genuine, and Worth Your Time

Haylee is full of practical tips and strategies that are useful but also no nonsense. She gives you what you want and need without wasting your time - that plus her calming voice make this podcast easily bingeable. If you want to learn and grow quickly and without overwhelm, Clocking In is a can’t miss podcast to subscribe to!

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