9 episodes

Videos are a powerful way to promote your business. Depending on your business goals, the seemingly endless options of incorporating video can be overwhelming. CloseUp helps break down those options, so you can invest your money where it’s worth it. Tune in every other week as we discuss video production best practices with industry experts.

CloseUp: Decoding Video Production For Your Business Plum Media

    • Business

Videos are a powerful way to promote your business. Depending on your business goals, the seemingly endless options of incorporating video can be overwhelming. CloseUp helps break down those options, so you can invest your money where it’s worth it. Tune in every other week as we discuss video production best practices with industry experts.

    Video Productions Terms

    Video Productions Terms

    The jargon that gets used in video production can feel like a whole different language. In this episode, we'll help define some of the video vernacular for people outside of the industry. For the full transcript visit PlumMedia.com/podcast

    • 9 min
    Using Video with Your PPC Campaigns

    Using Video with Your PPC Campaigns

    When you finish a video, it's often posted online. But what happens next? Does it get the views and attention it deserves? We dive into the complex world of paid online and social media. Special Guests: Founder and CEO of Granular Jordon Meyer, and Vice President, Client Services of Granular, Steve Kroll (https://granularmarketing.com/). To learn more go to https://www.plummedia.com/podcast

    • 13 min
    4 ways to turn old videos into new ones

    4 ways to turn old videos into new ones

    Recyling existing video is a thing? Yes – in fact, it's a wise and well-used strategy. We lay out four options to help you tell a great story without setting up a camera and lights.

    • 16 min
    Using animation in your next video project

    Using animation in your next video project

    Animation is a great way to tell your story without having to worry about the limitations of the real world. In this episode, we discuss how to get the most out of your investment.

    To see animation examples, check out PlumMedia.com/Podcast

    Guest: Aaron Johnson Animator/Art Director at Plum Media

    Produced By: Plum Media

    • 10 min
    The Client's Perspective with Andi Kneeland

    The Client's Perspective with Andi Kneeland

    There can be a lot to learn when it comes to video. Andi Kneeland joined us to talk about her experience with video production as a marketing communications professional.

    • 13 min
    Social Media Videos

    Social Media Videos

    Social media videos are a great way to get your message in front of your audience. But a good social media campaign takes careful planning. Join Laura and Gary as they discuss social media best practices/best practices when it comes to social.

    • 7 min

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