CMO Convo

CMO Alliance
  • 4.8 (5)
  • MARKETING
  • UPDATED MONTHLY
CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

  1. MAR 27

    Norman Rohr | How to be a "get stuff done" CMO | CMO Convo

    Join Norman Rohr, CEO of FinBay, for an unfiltered dive into the world of modern marketing leadership. In this candid CMO Convo, Norman breaks down the real strategies for thriving in today's challenging business landscape - from navigating tight budgets and AI disruption to balancing strategic thinking with hands-on execution.

    45 min

  2. MAR 7

    Noel Hamill | Align your company culture with your brand | CMO Convo

    In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

    41 min

  3. FEB 27

    Elaine Zelby | How to streamline your workflows with AI | CMO Convo

    Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

    48 min

  4. FEB 20

    Janina Abou Al Ward | Is AI a creativity booster or buster? | CMO Convo

    Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco. Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

    26 min

  5. FEB 13

    Emmet Gibney | Building trust and credibility with affiliate marketing | CMO Convo

    We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

    35 min

  6. FEB 5

    Jean Lawrence | The Alignment Blueprint with Invoca | Bridging the gap between efficiency and innovation with Jean Lawrence

    In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business. Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

    36 min

  7. JAN 30

    Ilja Freund | Using LinkedIn as a communication channel | CMO Convo

    In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, Communications Lead and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

    23 min

  8. JAN 23

    Julia Goebel | The Alignment Blueprint with Invoca | Using AI to foster collaboration

    In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.

    36 min
See All (145)

    4.8
    out of 5
    5 Ratings

    About

    A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

    Information

    • Creator
      CMO Alliance
    • Years Active
      2021 - 2025
    • Episodes
      145
    • Rating
      Clean
    • Copyright
      © Product Marketing Alliance LTD
    • Show Website
      CMO Convo

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