CMO Uncovered

Uncovered Media
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At CMO Uncovered, we go behind the curtain with the marketing leaders who are redefining how brands grow, scale, and endure. In a landscape where the “traditional” playbook is being rewritten daily, we profile the CMOs of both hyper-growth startups and established global giants to explore how they are navigating the intersection of creativity, data, and next-gen technology. Our goal is to move beyond surface-level campaigns and vanity metrics. Instead, we dive into the operational realities of modern marketing. We explore the strategic shifts that move the needle—from the nuances of retention

الحلقات

  1. ٣ يونيو

    The CleverTap Big Leap - FTW NYC

    Three Fintech Marketing Leaders on what changes when AI agents replace browsers, trust replaces funnels, and taste becomes the last competitive edge. Ashley Kiolbasa didn’t hesitate when she told a crowd gathered on the rooftop terrace at 2 Penn that the rules of marketing have been rewritten. “We as people have stopped browsing the internet completely. We’ve offloaded that chore to AI without even thinking about it, and that fundamentally changes the customer journey.” She was one of three marketing leaders on stage at the Big Leap VIP Experience during New York Fintech Week, where CMO Uncovered recorded a live panel conversation sponsored by CleverTap. Nicole Casperson, Founder and CEO of Fintech Is Femme, moderated an ESPN-inspired round robin panel designed by Drew Glover, Co-Founder of Fiat Growth: 5 provocative topics 3 operators 0 rehearsed answers The panelists: Veronica Mendoza, VP of Growth Marketing at Betterment, an online investment platform making financial advice accessible and affordable. Kathryn Flynn, VP of Marketing at Zip, a buy now, pay later company focused on serving America’s underserved population. And Ashley, the CMO of Prove, a digital identity company that helps businesses verify people are real. Before the panel kicked off, Anand Jain, Co-Founder of CleverTap, took the stage to mark Big Leap’s second year. “In the world of notifications, emails, everything that you can’t see and touch, we have launched a magazine,” he said, holding up CleverTap’s first print publication to cheers from the crowd.

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  2. Katie Perry - zerohash

    ١٦ مارس

    Katie Perry - zerohash

    In this Episode Katie Perry transitioned from the high-stakes retail investment frenzy of public.com during the 2021 GameStop era to the foundational infrastructure of digital assets. Now the Chief Marketing Officer of zerohash, she focuses on the “plumbing” that allows banks, brokerages, and fintechs to embed digital assets into their ecosystems. After a successful period of independent consulting using AI-agentic systems, she joined zerohash—an eight-year-old company boasting clients like Morgan Stanley and Franklin Templeton that had achieved deep product-market fit but lacked a formal narrative architecture. Katie is driven by high-intensity curiosity and thrives on functional contrast. The Uncovered Profile: Katie’s Ideal State The Intellectual Sponge: Her routines range from 6 a.m. runs in Tokyo's Ginza district to late-night deep dives into 18th-century medical history or British period dramas. Functional Contrast: She finds equal inspiration in her Midtown Manhattan production studio and the unpolished energy of a NASCAR race. Katie believes that while technology can automate tasks, it cannot replace the human instinct to explore, learn, and connect. The Mechanics of the Build zerohash provides the technology and licenses for companies to offer crypto functionality without building from scratch. Katie likens the company to YKK zippers: ubiquitous, essential, and only noticed if they fail. The business relies on three product pillars: Trading: Allowing platforms like interactive brokers to offer digital assetsTransactions: Facilitating instant cross-border payments via stablecoins (stablecoin volumes have jumped 170% YoY in their ecosystem).Tokenization: Enabling financial institutions to explore emerging asset management strategies.The Logic of the Pivot Transitioning from B2C to B2B marketing required moving from broad data science to surgical, relationship-based strategy targeting a smaller pool of executive decision-makers. Empathy remains the common thread: identifying the specific anxieties that keep partners awake. For zerohash, this means absorbing regulatory burdens. By holding licenses in 52 U.S. jurisdictions, zerohash provides a regulatory moat that allows partners to focus purely on their user experience. Code as Culture While AI now handles manual marketing tasks, Katie emphasizes that these tools still require a human architect. The AI "Hater": She frequently uses LLMs to pressure-test ideas, prompting the AI to act as a skeptical lawyer to identify campaign weaknesses in minutes. Increased Output: AI efficiency hasn't led to less work; it has enabled deeper exploration and higher-fidelity output, such as a recent 60-page book on stablecoins produced in a fraction of the traditional time. The Future of the Interface Traditional finance and decentralized finance are converging, shifting from an "us versus them" narrative to active collaboration by institutions like BlackRock. As the industry scales digitally, Katie leans into high-integrity, offline human experiences. While AI allows for infinite messaging variations, it cannot replace the trust forged during a shared dinner or an event like the World Cup. "The LLMs need to be organized, architected. There needs to be a system and a way of thinking that you apply to how you’re using them. I’m ideally trying to train these things to have very broad knowledge of our business and our partners’ problems, broader than I could ever have as a single human."

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At CMO Uncovered, we go behind the curtain with the marketing leaders who are redefining how brands grow, scale, and endure. In a landscape where the “traditional” playbook is being rewritten daily, we profile the CMOs of both hyper-growth startups and established global giants to explore how they are navigating the intersection of creativity, data, and next-gen technology. Our goal is to move beyond surface-level campaigns and vanity metrics. Instead, we dive into the operational realities of modern marketing. We explore the strategic shifts that move the needle—from the nuances of retention

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    CMO Uncovered