CMO Weekly

OpenFortune
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"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering their strategies, challenges, and success stories. The podcast offers insights into marketing innovation, leadership, and brand-building for both aspiring and seasoned professionals. Clover delves into the career-defining moments and philosophies that shape marketing excellence, providing a unique insider's view of the industry's most brilliant minds.

  1. Marc Oppenheimer of Greenwood Gaming: Cracking the Code on VIP Loyalty

    2일 전

    Marc Oppenheimer of Greenwood Gaming: Cracking the Code on VIP Loyalty

    This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth interview with Marc Oppenheimer, the Chief Marketing Officer of Parx Casino and Racing. As the CMO of Pennsylvania’s largest casino for over a decade, Oppenheimer shares his expertise on balancing brand building with data-driven marketing and the evolution of the gaming industry. Episode Overview In this episode, Marc Oppenheimer discusses the "bold moves" and "tough lessons" that have shaped his career leading the marketing efforts for Parx Casino. The conversation explores how the brand stays ahead in a fast-changing industry by pioneering automated, behavior-based campaigns and building strategic partnerships. Key Takeaways Data-Driven Marketing: How Parx uses automated campaigns that adapt to guest behavior to retain and engage players. Operational Insight: Marc emphasizes the importance of marketing leaders understanding the "operations side" of a business to truly grasp what drives a customer's emotional experience. Brand Evolution: Insights into how the brand attracts a diverse range of guests while maintaining its position as a market leader in Pennsylvania. Upcoming Projects: Details on the expansion of Parx, including a major hotel project. Episode Chapters 00:00 – Introduction to CMO Weekly and host Haley Clover. 00:18 – Sponsor message: Open Fortune. 00:45 – Introducing guest Marc Oppenheimer, CMO of Parx Casino. 01:00 – Marc’s background and decade-long journey at Parx. 24:43 – Advice for marketers: Why paying attention to the operations side is critical for success. 25:00 – Where to find Marc and Parx Casino online. 25:30 – Closing remarks and looking ahead to the new Parx hotel. Guest Information Marc Oppenheimer is the Chief Marketing Officer at Parx Casino and Racing. With over 10 years at the company, he has been at the forefront of digital transformation in the gaming sector, focusing on data-driven guest retention and innovative brand strategies.

    26분
  2. Nil Fava of Ellis Island Casino: Competing in the Era of Corporate Casinos

    4일 전

    Nil Fava of Ellis Island Casino: Competing in the Era of Corporate Casinos

    In this episode of CMO Weekly, host Hayley Clover sits down with Nik Fava, the Director of Casino Marketing at Ellis Island Casino, Hotel & Brewery. While the Las Vegas Strip is increasingly dominated by massive corporate giants, Ellis Island remains a fiercely independent, family-owned staple that has thrived since 1968. Nik shares his journey from a roller-blading server at Sonic to leading the marketing strategy for one of Vegas's most beloved boutique properties. We dive deep into how to build genuine brand loyalty through human connection, why direct mail isn't dead, and how to use "authentic" influencers to drive real foot traffic. What You’ll Learn in This Episode: The "Old Vegas" Edge: How Ellis Island competes with billion-dollar brands by focusing on personal touch and guest-centric service. The Human Connection: Why Ellis Island dealers keep their own tips (instead of a tip pool) to incentivize a better player experience. Parallel Marketing Tracks: How to balance two different strategies for "Fiercely Local" regulars vs. high-intent tourists. Influencer Marketing Done Right: Why Nik only partners with influencers who genuinely love the property, and how he tracks their "move the needle" impact. Expansion Without Losing Soul: A look inside the "New Look, Old Vegas" expansion project, including the new rooftop bar, "The Deck". Timestamps: 00:00 – Intro: Meet Nik Fava and Ellis Island Casino. 02:14 – The "easiest sales job": Why hospitality is about meeting existing desires. 04:11 – From Sonic roller-blader to Director of Marketing. 06:56 – Why dealers keeping their own tips changes the guest experience. 09:04 – Differentiating a boutique casino in a sea of giants. 11:03 – The Wheel of Fortune Tournament: Making gambling a "playground". 12:52 – Digital vs. Physical: Why the "fridge factor" keeps mailers alive. 15:38 – The Influencer Strategy: Establishing trust through authentic partnerships. 19:06 – Phase Two: Doubling the gaming floor and the "New Look, Old Vegas" campaign. 21:31 – Protecting the value: $5 Blackjack and the $9.99 Steak Special. Enjoyed this episode? Hit the Subscribe button and the 🔔 to stay updated on the latest marketing breakthroughs from the world’s top brand leaders! "Every single thing we do should be fun. People come to casinos as a playground." — Nik Fava

    23분
  3. Brian Gooden of Apache Casino Hotel: Data-Informed, not Data-Driven

    4일 전

    Brian Gooden of Apache Casino Hotel: Data-Informed, not Data-Driven

    In this episode of CMO Weekly, host Hayley Clover sits down with Brian Gooden, General Manager at Apache Casino Hotel in Lawton, Oklahoma. A veteran leader in the tribal gaming and hospitality space, Brian shares his unique journey from starting as a line cook at 17 to overseeing a major casino property today. The conversation dives deep into the intersection of leadership and marketing, the importance of being "data-informed" rather than just data-driven, and how Apache Casino Hotel differentiates itself in a highly competitive regional market. Key Topics Covered The "Ground-Up" Journey: Brian discusses his 25-year career in tribal gaming, emphasizing how working in diverse departments—from food and beverage to finance—prepared him for executive leadership. Marketing as People-First Leadership: Why Brian views customer rewards and employee recognition as two sides of the same coin: human connection. Data-Informed Strategy: A look at how Apache uses data to double down on specific customer segments and refine gifting and offer programs. Community-Centric Operations: How the casino functions as a "community within a community," from supporting tribal social services and education to hosting major local events like the 4th of July fireworks. The Oklahoma Gaming Landscape: Brian’s perspective on the unique, dense casino market in Oklahoma and how to stay "simply better" than the competition. Timestamps 0:00 – Intro to CMO Weekly & Open Fortune 1:15 – Meet Brian Gooden, GM of Apache Casino Hotel 1:54 – Brian’s early start in tribal gaming and career path 3:19 – The link between leadership, marketing, and people 4:33 – Enhancing guest services through the "I Goodby" program 5:31 – The role of data in casino marketing 7:09 – Apache’s role in the Lawton community and tribal impact 11:02 – Insights into the competitive Oklahoma gaming market 11:59 – Innovation, acquisition, and future goals for Apache About the Guest Brian Gooden is a member of the Otoe-Missouria Tribe and a seasoned leader in casino hospitality. As the General Manager of Apache Casino Hotel, he oversees all property facets, including gaming, guest services, and community engagement. He holds a strong background in operational excellence and regional market differentiation. Subscribe to CMO Weekly for more breakthrough ideas from the world's top marketing leaders!

    13분
  4. Tom Morrissy of Noble People: Why This Media Agency Rejects $50 Million Clients

    2월 5일

    Tom Morrissy of Noble People: Why This Media Agency Rejects $50 Million Clients

    In this episode of CMO Weekly, host Hailey Culver sits down with Tom Morrissy, the Chief Growth Officer at Noble People—an independent media agency that lives by a simple philosophy: "No B******t". Tom shares how his agency, born out of creative powerhouses like Droga5, is disrupting the traditional media landscape by treating media strategy as a "hack to growth" through the fusion of creativity and analytics. Whether you’re a marketing leader, an aspiring media planner, or an entrepreneur looking to scale, Tom’s insights on media disruption and individualized brand journeys are a masterclass in modern growth strategy. 📌 In This Episode, You’ll Learn: The "Media Agency for Creative People": Why Noble People views media as a creative canvas rather than just a spreadsheet exercise. Creativity as a Growth Hack: How blending left-brain analytics with right-brain creativity leads to smarter, more efficient brand growth. Breaking Through AI Anxiety: How Noble People uses over 150 internal AI tools to accelerate work rather than fear disruption. The "Smoke Weed with Jeff Sessions" Campaign: Behind the scenes of a viral, award-winning campaign that utilized clever media placement in D.C. and Arizona. Career Advice for "Hand Raisers": Why being the person who says "yes" to more responsibility is the fastest way to rise in the advertising industry. 🕒 Timestamps: 00:00 – Intro: Meet Tom Morrissy and Noble People. 05:45 – The Noble People Philosophy: "No B******t" Media. 12:30 – Why Independent Agencies are Winning in 2025. 18:15 – Balancing Brand vs. Performance with the "Budget Balancer" tool. 24:40 – Case Study: Creative Media in Action (The Jeff Sessions Billboard). 28:44 – Closing Advice: How to get started in the marketing industry. 🔗 About Tom Morrissy & Noble People: Tom Morrissy is a media industry veteran known for his background in digital media, publishing, and advertising revenue leadership. As Chief Growth Officer, he leads strategy for Noble People, which recently saw 30% revenue growth and was recognized as a top independent firm at the 2025 Ad Age Small Agency Awards. Brought to you by Open Fortune: Put your brand inside actual fortune cookies! Visit openfortune.com to learn more. Subscribe to CMO Weekly: Don’t miss an episode of the world’s top marketing leaders uncovering bold moves and breakthrough ideas. #Marketing #CMO #MediaStrategy #GrowthHacking #Advertising #NoblePeople #CMOWeekly

    29분
  5. Andre Villanberg of Bullshark Games: Why Quality Beats Quantity in iGaming

    2월 3일

    Andre Villanberg of Bullshark Games: Why Quality Beats Quantity in iGaming

    This episode of CMO Weekly features a deep dive into the world of iGaming with Andre Villandberg, the Founder and CEO of Bullshark Games. Andre shares his journey from a professional poker player to leading an independent slot studio that prioritizes "player-first" design and bold, high-volatility gameplay. 🦈 Episode Highlights From Poker Pro to Game Studio Founder Andre discusses how his background as a professional poker player and his experience "bonus abusing" early in his career provided him with a unique, analytical perspective on what makes a game truly engaging. He explains that this history helps him understand exactly what users want and how to build games that are "fun" rather than just another corporate product. The Bullshark Strategy: Quality Over Quantity Founded in late 2023 with the release of their first game, Mafia Clash, Bullshark Games operates with a lean, hands-on team where everyone has a voice. Andre emphasizes their commitment to: Originality: Avoiding "lazy" reskins or reusing old mechanics. The "Playability" Test: If the team wouldn't play the game themselves for real money, they won't ship it. Calculated Chaos: A look into the development of titles like Godly Gains, where they "drove the mathematicians mad" to create massive, engaging ending moments. Innovative Marketing in iGaming Andre breaks down how Bullshark differentiates itself in a crowded market: Streamer Focus: Partnering only with streamers who genuinely love the games to ensure organic, high-energy reactions. LinkedIn Visibility: Using personality-driven content and product insights rather than traditional banner ads. Strategic Partnerships: How teaming up with major partners like Hacksaw Gaming (using their OpenGRS platform) helped a young studio gain rapid visibility. Lessons for Aspiring Leaders Andre offers candid advice for new founders, noting that "there are no free days" and that success in a lean startup requires a team where one member does the work of three. 🎯 Key Takeaways Volatility vs. Engagement: Finding the balance between high-volatility games that look great on stream and games that remain fun for "regular" players. Data-Driven Decisions: How the studio uses feedback from affiliate sites and player data to pivot and make game changes quickly. Under-promise, Over-deliver: The philosophy that has helped them win over casino operators and aggregators.

    17분
  6. Tornike Zazashvili of FortuneJack: How FortuneJack Keeps Players Coming Back

    2월 3일

    Tornike Zazashvili of FortuneJack: How FortuneJack Keeps Players Coming Back

    Can crypto and traditional marketing coexist? In this episode of CMO Weekly, we sit down with Tornike Zazashvili, the Performance Marketing Director at FortuneJack, to explore the rapidly evolving landscape of crypto casinos and the bold strategies required to lead in a high-growth, high-stakes industry. FortuneJack has been a pioneer in the crypto gambling space since 2014, blending cutting-edge blockchain technology with a catalog of over 3,000 games. Tornike shares his journey navigating this unique niche, discussing how FortuneJack maintains its edge through performance marketing, brand building, and staying ahead of the "fast-changing industry". Whether you’re interested in the future of iGaming, the intersection of blockchain and marketing, or the lessons learned from leading a global crypto brand, this conversation offers a deep dive into the "bold moves and tough lessons" of a modern marketing leader. In this episode, you’ll learn: The FortuneJack Story: How a crypto casino launched in 2014 became a market leader with thousands of games. Performance Marketing in Crypto: The specific challenges and opportunities of marketing in the blockchain and gaming space. Staying Ahead of Trends: Strategies for leading teams and building brands in a fast-paced digital economy. The Future of Gaming: Insight into the world of crypto-integrated online gaming. Timestamps: 0:00 – Introduction to CMO Weekly 0:17 – Special Segment: Branding through OpenFortune cookies 0:40 – Meet Tornike Zazashvili, Performance Marketing Director at FortuneJack 1:03 – The evolution of FortuneJack and the crypto casino space 16:14 – Focusing on what you love in the gaming industry 17:01 – Final thoughts and where to find FortuneJack online Brought to you by OpenFortune: This episode is supported by OpenFortune, the marketing company putting your brand inside millions of fortune cookies worldwide. Learn more at OpenFortune.com. #CMOWeekly #FortuneJack #CryptoMarketing #PerformanceMarketing #iGaming #Blockchain #MarketingStrategy #TornikeZazashvili

    18분
  7. Chris Barrett of Hippodrome Casino: How to Pivot a 100-Year-Old Brand During a Crisis

    1월 29일

    Chris Barrett of Hippodrome Casino: How to Pivot a 100-Year-Old Brand During a Crisis

    In this episode of CMO Weekly, host Hayley Clover sits down with Chris Barrett, Director of Marketing at The Hippodrome Casino in London. Recorded live in Las Vegas, Chris shares his decade-long journey at one of the world's most famous entertainment venues and explains how a 125-year-old landmark stays at the cutting edge of digital marketing. From the "Magic Mike Live" phenomenon to launching the UK’s first-ever in-casino sportsbook with Paddy Power, Chris breaks down the strategies required to manage a brand that is simultaneously a casino, a theater, and a five-star dining destination. What You’ll Learn in This Episode: The "Thomas Family" Way: How a family-owned structure allows for rapid innovation and bold decisions that corporate structures often miss. Audience Segmentation: How The Hippodrome successfully markets to wildly different demographics—from "Magic Mike" hen parties to high-stakes gamers. Omnichannel Mastery: The secret to maintaining brand consistency across LinkedIn, Instagram, and TikTok while keeping a "human" touch. Innovation Under Pressure: How the casino transformed its business model during the pandemic by building three new rooftop bars in record time. The Future of Sports Betting: Inside the historic partnership with Paddy Power to bring a US-style sportsbook experience to Leicester Square. 🕒 Key Chapters: 00:00 – Intro & The Power of Fortune Cookie Marketing with Open Fortune. 02:30 – Meet Chris Barrett: 10 Years at The Hippodrome Casino. 06:15 – The History of a 125-Year-Old Landmark: From Circus to Casino. 09:45 – Pivoting in a Crisis: How COVID-19 Sparked the Rooftop Revolution. 13:20 – The "Magic Mike Live" Effect: Marketing to New Demographics. 17:50 – Launching the UK’s First In-Casino Sportsbook with Paddy Power. 21:10 – Marketing Advice: Why You Should "Scroll with a Purpose". 23:45 – Closing Thoughts & Birthday Celebrations in Vegas!. Don’t forget to SUBSCRIBE for more deep dives into the minds of marketing leaders! 🔔 Hit the bell icon to stay updated on new episodes of CMO Weekly. #CMOWeekly #MarketingStrategy #HippodromeCasino #DigitalMarketing #MagicMikeLive #PaddyPower #SportsBetting #HaleyClover #MarketingInsights

    23분
  8. Paulie Dery of AG1: Why "Boring" is the Biggest Risk in Marketing

    1월 28일

    Paulie Dery of AG1: Why "Boring" is the Biggest Risk in Marketing

    In this episode of CMO Weekly, host Hayley Clover sits down with Paulie Dery, the Chief Marketing Officer of AG1, at Brand Week to discuss the evolution of one of the world’s most successful nutritional brands. Paulie shares the "tough lessons" and "breakthrough ideas" that helped shift AG1 from a product-first tactic to a global legacy brand. Discover how AG1 launched its massive "Morning People" campaign during the World Series, why they treat "Energy" as a critical KPI, and how the brand stays ahead of the curve by viewing creativity as a muscle rather than just a department. Whether you’re a marketer looking to escape "the sea of sameness" or a founder building a community-driven brand, this episode is packed with actionable insights on storytelling, the creator economy, and leading remote teams. 🕒 Timestamps 00:00 – Introduction to CMO Weekly & Special Guest Paulie Dery 01:05 – The AG1 Evolution: Moving from Product-First to Brand-First 03:20 – Behind the "Morning People" Campaign & World Series Debut 06:45 – Creative as a Muscle: Why Being "Boring" is the Biggest Risk 09:15 – Measuring Success: Why "Energy" is AG1’s Secret KPI 12:30 – The Future of Media: Linear TV, YouTube, and the Creator Economy 15:50 – Leading a Global "Tele-Remote" Team 18:15 – The Role of AI in Marketing: Enhancing vs. Dulling Creativity 20:30 – "Q5": How AG1 Navigates the New Year Health Rush 🚀 Key Takeaways from this Episode: Building a Legacy Brand: Paulie explains how AG1 shifted its focus from explaining the product to celebrating the lifestyle and community of "Morning People". Creative Courage: Learn why AG1 pushes for "weird" and interesting work to stand out in a crowded marketplace, and why Paulie believes AI might make marketing more boring if not used carefully. Non-Traditional KPIs: While data is vital, Paulie discusses the importance of "Brand Energy"—the momentum and sentiment that hard numbers can’t always capture. The Power of Focus: For 15 years, AG1 has focused on one core product. Paulie shares why doing "one thing incredibly well" is a masterclass for all marketers. 🎙️ About Paulie Dery Paulie Dery is the Chief Marketing Officer at AG1 (formerly Athletic Greens), where he leads global brand strategy, creative storytelling, and growth. With a background in top-tier creative agencies like Uber and R/GA, Paulie has been instrumental in transforming AG1 into a household name through high-impact campaigns like "Good Morning, Moon" (narrated by Rick Rubin) and deep integrations within the creator economy. Sponsored by Open Fortune: Bringing your brand to life inside fortune cookies. Visit OpenFortune.com. #CMOWeekly #AG1 #MarketingStrategy #BrandBuilding #PaulieDery #MorningPeople #CreativeDirection #CreatorEconomy

    22분
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소개

"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering their strategies, challenges, and success stories. The podcast offers insights into marketing innovation, leadership, and brand-building for both aspiring and seasoned professionals. Clover delves into the career-defining moments and philosophies that shape marketing excellence, providing a unique insider's view of the industry's most brilliant minds.

정보

  • 제작진
    OpenFortune
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    136
  • 등급
    무삭제판
  • 저작권
    © OpenFortune
  • 웹사이트 보기
    CMO Weekly