You’re good at the trade. You work hard. But the money doesn’t add up, the stress never stops, and you can’t figure out why. For a lot of tradies, this feels normal. But it doesn’t have to be. Welcome to Coach Curious, where host Ben Tweedie sits down with expert coaches to explore the questions you’d ask if you were curious about coaching, but didn’t know where to start. In this episode, Ben speaks with Aaron Kemp, a Sydney-based business coach and NLP Master Practitioner who works specifically with tradies. Before coaching, Aaron worked as a chef, painter, and decorator, so he understands the real pressure behind quoting jobs, managing cashflow, long hours, staff challenges, and trying to build a business while still being on the tools. Now, he helps tradies turn things around with real systems, better numbers, stronger accountability, and mindset work that actually fits the trades industry. 🎯 What You’ll Learn:✅ Why knowing your margins matters✅ How tradies can start thinking like business owners and investors✅ Why the best tradies aren’t always the best business owners✅ How NLP helps break patterns that hold business owners back✅ The mental health cost of running a trades business alone✅ How to use ChatGPT and AI tools properly✅ What the first 12 months of business coaching can look like✅ How to handle difficult client conversations before they become bad reviews Whether you’re five months into running your own business or five years in and feeling stuck, this conversation is full of clear, practical insight for tradies who want more profit, structure, and control. Aaron doesn’t do fluff. He gets in, finds what’s broken, and helps you fix it, often while you’re still on the tools. 🎙️ Meet Our Guest - Aaron KempAaron Kemp is a business coach and NLP Master Practitioner based in Sydney, Australia. Before becoming a coach, he spent years working in the trades, so he’s not speaking theoretically. He’s lived the cashflow stress, long hours, staff issues, and sleepless nights that come with running a trades business. Today, Aaron helps tradies build businesses that are profitable, structured, and less dependent on them. From CRM systems and cashflow forecasts to team dynamics and mindset blocks, he works alongside his clients with a direct, no-nonsense approach. 💬 About Coach CuriousCoach Curious is the content show behind SayHello, Australia’s platform for connecting people with coaches, counsellors, and mentors. Each episode explores a different coach’s story, approach, and the real-life transformation their clients experience. No lectures. No corporate jargon. Just honest conversations with people who help others grow. New episodes every fortnight. 🔔 Stay Connected with SayHello:Instagram: https://www.instagram.com/joinsayhello/LinkedIn: https://www.linkedin.com/company/joinsayhello/Facebook: https://www.facebook.com/joinsayhelloTikTok: https://www.tiktok.com/@joinsayhelloWebsite: https://joinsayhello.com/Find your business coach at https://bit.ly/joinsayhelloSubscribe for more insights on coaching, communication, and personal growth at our YouTube channel https://www.youtube.com/@JoinSayHello #CoachCurious #SayHello #BusinessCoaching #TradieBusiness #TradieLife #AustralianBusiness #Mindset #NLP #MentalHealth #BusinessGrowth #Accountability #leadership
