Coach Write

Helen ONeill
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Welcome to the Coach Write Podcast, where we turn coaching expertise into published pages. I'm Helen ONeill, portfolio career specialist, accredited future of work coach, and author. I'm on a mission to dispel the myths surrounding publishing and inspire more coaches to get their words into the world. Join me as I sit down with the coaching industry's most inspiring authors as we discuss how they went from blank page to finished manuscript. 

  1. Holger Nils Pohl on Creating Clarity and Why Books Deserve to Be Beautiful

    6D AGO

    Holger Nils Pohl on Creating Clarity and Why Books Deserve to Be Beautiful

    In this episode, you'll discover: Why treating your book as a key business resource rather than a sales tool is the strategy that builds long-term thought leadership How Kickstarter crowdfunding works as a publishing tool The case for selling your books direct through your own platform, and how owning your customer data creates relationships that convert readers into coaching clients How painting the edges of books by hand became a unique collector's edition, and what it teaches us about the value of things that deliberately do not scale How life reshaped Holger’s creative process, and the unexpected way AI became a tool for rebuilding the ability to write   People and Resources Mentioned To join this cohort of Coach Write90 go to https://coachwrite.co.uk/coachwrite90 The murder at Kendrick Manor by Jody Derby https://amzn.to/429cXxa People who Pivot by Helen ONeill https://amzn.to/429RcNI Authors Guild statement about model AI clause https://authorsguild.org/news/use-of-ai-in-publishing-and-new-model-contract-clause/ Prowriting Aid https://prowritingaid.com/?afid=15255 Shopify https://www.shopify.com/ Kickstarter https://www.kickstarter.com/ Brandon Sanderson https://www.brandonsanderson.com/ Kevin Kelly a Thousand True Fans https://kk.org/thetechnium/1000-true-fans/   Connect with Holger Website: www.holgernilspohl.com Newsletter (with goodies attached!) www.holgernilspohl.com/email Social media: everywhere under holgernilspohl   Connect with Helen Website: https://www.coachwrite.co.uk   LinkedIn: https://www.linkedin.com/in/oneillhelen  Instagram: https://www.instagram.com/coach_write

    58 min
  2. How to Get Your Book Into the Hands of Readers

    APR 29

    How to Get Your Book Into the Hands of Readers

    This week's episode is a solo show on the question we always ask guests on the show. How do you get your book into the hands of readers? In this episode, you'll discover: Why getting your metadata right is the unglamorous but essential foundation of book discoverability, including categories, keywords and your blurb How to use social media and your existing community to build momentum, whether your book is freshly launched or already out in the world The power of promotion stacking and the book promotion sites that can give your launch sales a real boost How paid advertising on Amazon and Facebook works, and why Amazon is the best place to start if you're new to it Why podcasts, in-person events and PR are still some of the most effective ways to raise your profile as an author and get your book noticed   Resources and people mentioned Join the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90 Publisher Rocket: https://publisherrocket.com/ Draft to Digital: https://draft2digital.com/ Barnes and Nobel: https://www.barnesandnoble.com/ David Gaughran: https://davidgaughran.com/best-promo-sites-books/ People Who Pivot by Helen ONeill: https://amzn.to/42qrkwT Connect with Helen Website: https://www.coachwrite.co.uk   LinkedIn: https://www.linkedin.com/in/oneillhelen

    20 min
  3. From Antarctica to Author Iain McCormick on Frustration Inoculation and the Many Routes to Publication

    APR 15

    From Antarctica to Author Iain McCormick on Frustration Inoculation and the Many Routes to Publication

    Helen speaks to Iain McCormick, founder of the Executive Coaching Centre, coach supervisor, and trainer, and author of five books, the most recent being Frustration Inoculation: Eight Practical Steps from Struggle to Strength. In this episode, you'll learn: What frustration inoculation actually means, how it differs from conventional stress management, and why a proactive approach of anticipating and preparing for difficult situations is something any coach can bring to their clients. What it's really like to publish across every route — traditional multinational, small press, academic, hybrid, and independent — and the honest trade-offs of each, from prestige and reach to creative freedom and royalty percentages. Why Iain's most lucrative book per month is a self-published PDF, and how independent publishing opens up possibilities. Iain's writing philosophy: never sit down in front of a blank page, always compose in your mind first, and follow the energy of what genuinely excites you — because that spirit comes through on every page.   Connect with Iain Website: https://iainmccormick.net LinkedIn: https://www.linkedin.com/in/iainmccormick Book: Frustration Inoculation: Eight Practical Steps from Struggle to Strength by Iain McCormick   Connect with Helen Free masterclass 1st May at midday: From coaching practitioner, to published author: https://coachwrite.co.uk/chapter LinkedIn: https://www.linkedin.com/in/oneillhelen/ Coach Write Reflections (free weekly newsletter): https://coachwrite.co.uk/reflections People Who Pivot: https://amzn.to/4dfSqh0     People and Resources Mentioned ProWritingAid https://prowritingaid.com/?afid=15255 Schema Coaching by Iain McCormick https://amzn.to/3QwUnw0 Donald Meichenbaum / Stress Inoculation Therapy https://www.donaldmeichenbaum.com/ Jeffrey Young / Schema Therapy Coaching Plain and Simple by Peter Szabo https://amzn.to/41YhgLq Cortex Journal https://www.scimagojr.com/journalsearch.php?q=14945&tip=sid On the Road by Jack Kerouac https://amzn.to/4t4BtLJ Fiverr https://www.fiverr.com/ Wispr (dictation tool) https://wisprflow.ai/ Coral Hart (AI author) https://coralhart.com/ The Bookseller https://www.thebookseller.com/ Cambridge University Press https://www.cambridge.org/ Society of Authors human authored certification https://humanauthored.co.uk/ Hachette https://www.hachette.co.uk/

    44 min
  4. Welcome to the Museum of a Life: Sue Finch on Poetry, Coaching, and Finding Your Voice

    APR 1

    Welcome to the Museum of a Life: Sue Finch on Poetry, Coaching, and Finding Your Voice

    Helen speaks to Sue Finch, EMCC accredited coach, poet, and host of the podcast Singing as the Darkness Lifts, and author of two poetry collections: Magnifying Glass and Welcome to the Museum of a Life. In this episode you’ll learn: How a 30-year career in education led Sue to pursue an MA in Creative Writing and why building a structured commitment around her studies was the key to making time for her writing. The rejection that sent Sue back to the drawing board, and how a single poem called Museum of a Life unlocked an entirely new way of thinking about what a poetry collection could be. What the curation process for a poetry collection actually looks like, from organising poems into themed galleries, to working with an editor in a Zoom room reading poems aloud, to the moment a handmade blue apple became a book cover. How Sue weaves poetry into her coaching practice, and why she believes that hearing your own thoughts out loud is at the heart of both disciplines. Sue's advice for coaches and aspiring poets who want to start writing: splurge first, find your tribe, and choose wise people to help you edit. (Brilliant!)   Connect with Sue: Website: https://suefinch.co.uk/ LinkedIn: http://www.linkedin.com/in/suefinchcoachpoet YouTube: https://www.youtube.com/@poetsuefinch Blue Sky: @suefinch.bsky.social X: @soopoftheday Podcast: https://suefinch.co.uk/singing-as-the-darkness-lifts-podcast/ Book: Welcome to the Museum of a Life: https://amzn.eu/d/03gMpUqT Connect with Helen: Free newsletter: https://www.coachwrite.co.uk/reflections  Coach Write 90: https://www.coachwrite.co.uk/coachwrite90  People Who Pivot: https://amzn.to/4dfSqh0    People and Resources mentioned: Anna Saunders Cheltenham Poetry Festival https://cheltenhampoetryfestival.co.uk/meet-the-team/ Arvon:  https://www.arvon.org/  Queer writers for a brave new world https://www.queerlit.co.uk/products/queer-writing-for-a-brave-new-world  Black Eyes Publishing https://www.blackeyespublishinguk.co.uk/  Jason Conway cover designer https://www.linkedin.com/in/jasonleeconway/ Josephine Lay – editor at Black Eyes Publishing In Good Company – Jo Hawkins and Zoe Hawkins https://www.igcompany.com/  The Table by Edip Cansever https://www.sharonsinger.ca/poem-of-the-week/table-by-edip-cansever  52 Write a Poem a Week. Start Now. Keep Going by Jo Bell https://amzn.to/4bEqanb  Gloucester Poetry Society https://www.thegloucestershirepoetrysociety.co.uk/  The Air Year by Caroline Bird https://amzn.eu/d/027OCLkj Simplifying Coaching by Claire Pedrick https://amzn.to/48cHJIy The Human Behind the Coach by Claire Pedrick https://amzn.to/4uWmVPj  The Coaches Inn Podcast https://open.spotify.com/show/3LLZFrIkNrtUDLdukZe8iX Dream More by Dolly Parton https://amzn.to/4vf2sFV Nebula Awards https://nebulas.sfwa.org/about-the-nebulas/how-to-participate-rules/

    47 min
  5. Tapping Into Publishing: Claire Turner on EFT, Entrepreneurship, and Getting Your Book Out There

    MAR 18

    Tapping Into Publishing: Claire Turner on EFT, Entrepreneurship, and Getting Your Book Out There

    Helen speaks to Claire Turner, EFT practitioner, founder of Abundance Alchemy, and author of Tap Into Your Happy and Tapping Scripts for Entrepreneurs. In this episode, you’ll discover: How Claire went from stressed corporate employee to EFT practitioner and why tapping was the turning point that changed everything What EFT (or tapping) actually is, how it works physiologically, and why it’s so effective at removing the internal blocks that stop coaches and entrepreneurs from taking action How Claire simplified the writing and publishing process to get her words into the world quickly and affordably How she uses her books strategically as lead magnets and as part of a “shock and awe” welcome package for new clients Why overcomplicating your publishing journey is often a protection mechanism in disguise — and the simple question to ask yourself to cut through it   Connect with Helen Website: https://www.coachwrite.co.uk   LinkedIn: https://www.linkedin.com/in/oneillhelen  Join the next cohort of Coach Write 90 starting 20th May 2026: https://www.coachwrite.co.uk/coachwrite90 Books: https://amzn.to/3MPS2Lq     Connect with Claire Website: https://claireturnereft.com/ Instagram: https://www.instagram.com/claireturnereftuk/ YouTube: https://www.youtube.com/@claireturner-eft886 Email: info@claire-turner.com Books: How to Tap Into Your Happy: https://amzn.to/3P2FDEJ Tapping Scripts for Entrepreneurs: https://amzn.to/3P2FDEJ   People and resources mentioned Coach Write 90: https://www.coachwrite.co.uk/coachwrite90 Prowriting Aid: https://prowritingaid.com/?afid=15255 Brad Yates: https://www.youtube.com/@tapwithbrad Louise Hay: https://www.louisehay.com/ Fivvr: https://www.fiverr.com/ KDP: https://kdp.amazon.com/ Molecules of Emotion by Candace B. Pert, Ph.D. https://amzn.to/4blN2WV Terry Pratchett: https://amzn.to/3P3B9O8

    52 min
  6. The Inside Story: Writing, Rewriting and the World of Internal Coaching with Katharine St John-Brooks

    MAR 4

    The Inside Story: Writing, Rewriting and the World of Internal Coaching with Katharine St John-Brooks

    In this episode, Helen speaks to Katharine St John-Brooks, leadership coach and author of Internal Coaching: The Inside Story, released as a second edition in November 2025. In this episode you'll discover: Why a second edition is never just a few tweaks, and how Katharine and co-author Julia Duncan turned a 10-year-old book into something that feels completely new The co-authoring ground rules that made the collaboration work: who holds the final say, how to preserve a consistent voice, and why mutual accountability is one of the most powerful writing tools available What the traditional publishing proposal process really involves, and why coaches with research or academic work behind them still have significant work to do to reach publication Why evaluating organisations internal coaching programme isn't optional, and why ROI is such an important metric. The value of having a dedicated writing space, wherever that might be (although trendy parts of London are recommended!)   Connect with Helen: Website: https://www.coachwrite.co.uk   LinkedIn: https://www.linkedin.com/in/oneillhelen  Join the no commitment wait list for the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90 Books: https://amzn.to/3MPS2Lq   Connect with Katharine: LinkedIn: https://www.linkedin.com/in/katharine-st-john-brooks-1a07b/ Book: https://amzn.to/4tZtbpb   People and Resources mentioned: https://vivalacoaching.com/ai-in-coaching-glossary/ Global Code of Ethics https://globalcodeofethics.org/ Carol Hart https://coralhart.com/coral-method/ coachwrite.co.uk/blog Insead training https://www.insead.edu/ Miles Downey https://mylesdowney.com/ CIPD https://www.cipd.org/uk/ Oxford School of Coaching and Mentoring (OCM) https://www.theocm.co.uk/educate/coaching-supervision/supervision-coaching-and-mentoring-certificate EMCC https://emccuk.org/ David Lane Personal Development Foundation https://www.pdf.network/ Julia Duncan https://the-dp.co.uk/our-team/julia-duncan/ Royal Overseas club https://rosl.org.uk/ Paul Herdman A Room of One’s Own Virginia Woolf https://amzn.to/400mcyw Cheshire Novel Prize https://cheshirenovelprize.com/

    53 min
  7. Poetry as a Coaching Tool - Ross Nichols on Transformation Through Verse

    FEB 18

    Poetry as a Coaching Tool - Ross Nichols on Transformation Through Verse

    In this episode, Helen is joined by Ross Nicholls — coach, mentor, ICF approved coach educator, and the author and editor of Poetry for Coaching: Transformation Through Verse — to explore the surprisingly powerful role that poetry can play in the coaching room. Helen and Ross discuss: How poetry works as a coaching tool — from evoking awareness and reframing perspectives, to helping clients find clarity, affirmation, and a sense of not being alone The nine ways coaches can use poetry with clients, plus a tenth use: reflective practice for the coach themselves Three poems read live from the collection, chosen for coaches and clients navigating overwhelm The reality of producing an anthology — the stakeholder management, the emotional demands of editing creative work, and the power of a clear vision to keep a collaboration on track Working with a partnership publisher and what that support made possible   Connect with Helen Website: https://www.coachwrite.co.uk   LinkedIn: https://www.linkedin.com/in/oneillhelen    Connect with Ross: Website: https://www.poetryforcoaching.org Facebook Group: https://www.facebook.com/groups/990933051982492 LinkedIn: https://www.linkedin.com/in/ross-nichols-pcc-mba-535b4018/ Book: Poetry for Coaching https://amzn.to/4ai2AMk   People and resources mentioned The Dip by Seth Godin https://amzn.to/4ae8E8w    Rumi https://en.wikipedia.org/wiki/Rumi Leisure by W.H, Davies https://en.wikipedia.org/wiki/Leisure_(poem) His Dark Materials by Philip Pullman https://amzn.to/3OnWrpa Swatt Books https://swatt-books.co.uk/about/about-sam-pearce   *some of the links above are affiliate links

    50 min
  8. From Thesis to Book: Dr Benita Mayhead on Duty of Care in Coaching

    FEB 4

    From Thesis to Book: Dr Benita Mayhead on Duty of Care in Coaching

    In this episode, Helen O'Neill speaks with Dr Benita Mayhead, Executive Coach, Coach Supervisor, and Director of Coaching Practice at EMCC UK, and author of ‘Duty of Care in Coaching: A Comprehensive Approach to Navigating the Complexities of Contemporary Practice.’   Benita shares her experience of following a wobbly path to academia that resulted in her completing a doctorate in coaching and mentoring at Oxford Brookes University. She reveals the challenges and insights from transforming her doctoral research into an accessible, practitioner-focused book that serves both professionals in the field and academic programs. Key Topics Discussed: The unexpected path from thesis to published book and why it's not as straightforward as it seems How to unlearn an academic writing style and find your voice The usefulness and discomfort of feedback Choosing a book cover that represents the message within the book Why it's never the right time to write a book; and why you should do it anyway   Connect with Helen: Website: https://www.coachwrite.co.uk   LinkedIn: https://www.linkedin.com/in/oneillhelen  Join the waitlist for Coach Write 90: https://www.coachwrite.co.uk/coachwrite90   Connect with Benita: Website: https://benitamayhead.com/ LinkedIn: https://www.linkedin.com/in/benita-mayhead-840ab95/  Book: https://amzn.to/4qT7Pb9

    41 min
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About

Welcome to the Coach Write Podcast, where we turn coaching expertise into published pages. I'm Helen ONeill, portfolio career specialist, accredited future of work coach, and author. I'm on a mission to dispel the myths surrounding publishing and inspire more coaches to get their words into the world. Join me as I sit down with the coaching industry's most inspiring authors as we discuss how they went from blank page to finished manuscript. 

Information

  • Creator
    Helen ONeill
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Coach Write