Coaching with Content

Darren Cooper
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Coaching With Content is the podcast for coaches and consultants who want to grow their brand and impact with video. Hosted by Darren Cooper, founder of 1898 Creative, each episode gives you clear, actionable strategies to simplify content, build real authority, and attract clients—without the overwhelm. If you’re ready to coach through your content and grow your business, you’re in the right place.

  1. 5D AGO

    How Adam Ivy Closed 120K Without a Sales Page

    Most coaches make YouTube way harder than it needs to be. They gatekeep their best insights, interrupt their content with aggressive CTAs, and wonder why nobody's buying. In this video, YouTube expert Adam Ivy reveals the exact strategy that helped him close three $40,000 contracts in four months, without a sales page or funnel. Learn the 50-5-1 ideation framework for endless video ideas, the "by the way, anyway" call to action that builds trust instead of breaking it, and why providing massive value for free is the fastest path to premium clients. If you're ready to turn YouTube into your highest-converting sales tool, this is your blueprint. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ The 50-5-1 ideation framework: 50 ideas, narrow to 5, pick 1 to film ⚡️ The "by the way, anyway" CTA that doesn't interrupt your flow ⚡️ How Adam closed three $40K contracts without a sales page ⚡️ 52 videos a year is nothing when you have 300-400 ideas banked ⏰ TIMESTAMPS: 0:00 - One Thing to Do Today to Level Up 0:32 - Study Adjacent Spaces and Adapt Formats 1:31 - The 50-5-1 Ideation Framework 2:27 - The "By the Way, Anyway" Call to Action 3:49 - The Barbershop Analogy: Keep People on Platform 5:42 - Why People Will Seek Out Your Paid Offers 6:11 - How Adam Closed Three $40K Contracts Without a Funnel 💼 CONNECT WITH ADAM IVY: YouTube: https://youtube.com/TheAdamIvy Free Ultimate YouTube Growth Guide: https://adamivy.com/ Instagram: @theadamivy 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this segment helped you: 👍 Give it a thumbs up 💬 Comment with your best "by the way, anyway" CTA idea 🔔 Subscribe for weekly YouTube strategy insights 📲 Share with a coach who's afraid to give away their best content for free HASHTAGS: #YouTubeStrategy #ContentIdeas #YouTubeCTA #CoachingBusiness #HighTicketSales #ContentMarketing #YouTubeForCoaches #LeadGeneration #createyourart

    8 min

  2. MAR 3

    The Science Behind YouTube Success with Adam Ivy

    Most coaches waste hours creating content that disappears in days. But YouTube content compounds for years, building trust and attracting premium clients while you sleep. In this episode, YouTube expert Adam Ivy breaks down the science behind sustainable YouTube growth, why going viral often hurts more than it helps, and how to engineer focused attention that converts viewers into high-ticket clients. Whether you're just starting or stuck at a plateau, this conversation will change how you think about content forever. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why YouTube is a "time machine" while social media is a vending machine ⚡️ The three YouTube signals: Click-through rate, retention, and session time ⚡️ Why going viral with the wrong content fragments your audience ⚡️ Why you don't need millions of subscribers to hit six figures ⚡️ How Adam closed three $40K contracts without a sales page or funnel ⏰ TIMESTAMPS: 0:00 - Introduction: YouTube Growth Challenges 2:41 - Darren and Adam's Origin Story 7:24 - Why YouTube? The Four-Course Meal Analogy 11:39 - Focused Attention vs. Distracted Attention 13:33 - Going Viral: Adam's 4 Million View Story 18:46 - Finding Your Voice: Avoiding Multiple Personality Disorder 23:04 - Signaling to YouTube: The Birthday Party Invitation 27:13 - [MID-ROLL AD] 28:56 - What to Do When Growth Plateaus 36:26 - YouTube as a Legacy Play and Communication Skill Builder 38:17 - Being Influential vs. Being an Influencer 40:11 - Podcast-Specific YouTube Strategy 45:36 - Thinking in Segments for Maximum Repurposing 49:22 - One Thing to Do Today: The 50-5-1 Ideation Framework 51:46 - The "By the Way, Anyway" Call to Action 53:12 - The Barbershop Analogy: Keep People on Platform 55:05 - Providing Value First: How Adam Closed $120K in Contracts 56:58 - Where to Find Adam Ivy and His Free YouTube Growth Guide 💼 CONNECT WITH ADAM IVY: YouTube: https://youtube.com/TheAdamIvy Free Ultimate YouTube Growth Guide: https://adamivy.com/ Instagram: @theadamivy 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this episode helped you, please: 👍 Give it a thumbs up 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach or consultant who needs to hear this HASHTAGS: #YouTubeGrowth #ContentStrategy #CoachingBusiness #YouTubeAlgorithm #ContentMarketing #PodcastGrowth #AuthorityBuilding #YouTubeTips #CoachingWithContent #createyourart

    59 min

  3. FEB 24 · BONUS

    Podcast Production Partner vs Going Solo | The Real Difference

    Most coaches think they should just "open their phone and start talking" when launching a podcast. But it's so much more than that. In this week's video, Dave Rodriguez shares why he chose professional production over DIY and how that decision led to two potential clients reaching out within 10 days of his first episode. But the wins go deeper than client acquisition. Dave discovered that podcasting reignited his passion for his own work in ways he never expected. If you're a coach sitting on the fence about starting a podcast, this video will help you make the right decision. Learn why "doing it well or not at all" is the only viable approach and how to integrate podcasting as a true business asset rather than a side hobby. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why DIY podcasting would have kept Dave from ever launching ⚡️ The self-awareness required to choose the right production approach ⚡️ How Dave's daughter's DIY podcast works for her personality ⚡️ The podcast as a business asset versus marketing tactic ⚡️ Real results: Two potential clients in just 10 days ⚡️ The unexpected benefit: renewed passion for his work ⚡️ Why podcasting must be part of your business strategy, not a side project ⚡️ The binary decision: Do it well or don't do it at all ⚡️ How to pitch your podcast during workshops and speaking engagements 💼 CONNECT WITH DAVE: Destiny Works Website: https://destiny-works.com Vitality Journey Podcast: https://www.destiny-works.com/the-vitality-journey-podcast/ 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this segment helped you, please: 👍 Give it a thumbs up 💬 Share your biggest decision about podcasting in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a coach who's been thinking about starting a podcast HASHTAGS: #PodcastingForCoaches #CoachingWithContent #ContentStrategy #DIYvsProfessional #PodcastProduction #BusinessStrategy #CoachingBusiness #CreateYourArt #PodcastLaunch #AuthorityBuilding\

    11 min

  4. FEB 17

    The Truth About Starting a Podcast for Coaches

    Starting a podcast as a coach isn't about having the best equipment or going viral; it's about connecting with your audience. It's about full commitment or nothing at all. In this episode, I sit down with Dave Rodriguez, founder of Destinyworks, who just launched the Vitality Journey podcast. Within 10 days of going live, Dave had two potential clients reach out. However, the journey to get there required wrestling with fear, self-doubt, and the critical decision of whether to go all in or walk away. If you're a coach considering podcasting, this conversation will show you exactly what it takes to make it work for your business. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why half-hearted podcasting is worse than no podcast at all ⚡️ The two conflicting emotions every coach faces when starting a podcast ⚡️ How to decide between DIY and professional production ⚡️ The surprising benefit of podcasting beyond client acquisition ⚡️ How Dave landed two potential clients in just 10 days ⚡️ Why doing it well means knowing yourself and your production needs 💼 CONNECT WITH DAVE RODRIGUEZ: Destiny Works Website: https://destiny-works.com 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this episode helped you, please: 👍 Give it a thumbs up 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach who's been thinking about starting a podcast HASHTAGS: #CoachingWithContent #PodcastingForCoaches #ContentStrategy #CoachingBusiness #VideoMarketing #AuthorityBuilding #ContentCreation #CoachingPodcast #BusinessGrowth #CreateYourArt

    41 min

  5. FEB 10

    Why Your Content Strategy Needs This Spreadsheet

    Most coaches capture content ideas in random notes with zero organization. Then, when it's time to create, they waste hours searching through messy lists trying to find something useful. In this segment, Darren breaks down the exact eight-column Story Vault system that transforms scattered ideas into an organized content engine. From date captured to content buckets to usage tracking, you'll learn what goes in each column and why that structure makes content planning effortless. This is the tactical implementation guide for building a Story Vault that actually works. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit ➡️ GET THE STORY VAULT TEMPLATE - Email darren@1898creative.com🔑 KEY TAKEAWAYS:⚡️ The eight-column system turns story capture into automatic organization.⏰ TIMESTAMPS:00:00 - Breaking Down the Eight-Column Spreadsheet01:23 - Column A: Date Captured and Pattern Recognition01:52 - Column B: Raw Story Capture (Keep It Messy)02:21 - Column C: Story Type for Quick Filtering03:20 - Column D: Source Tracking for Idea Intelligence04:41 - Column E: Turning Stories Into Episode Angles05:40 - Column F: Content Buckets for Theme Balance08:08 - Column G: Usage Tracking to Prevent Repeats08:38 - Column H: Episode Links for Repurposing💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this segment helped you, please:👍 Give it a thumbs up💬 Drop a comment with which column you'll implement first🔔 Subscribe for more content systems and strategy📲 Share with a coach who needs better content organizationHASHTAGS:#StoryVault #ContentOrganization #ContentStrategy #CoachingBusiness #ContentSystems #PodcastStrategy #CoachingWithContent #1898Creative #ContentPlanning #CreateYourArt

    10 min

  6. FEB 3

    Content Ideas Don't Have to Be Random

    Most coaches don't have an idea problem; they have an idea-capturing problem. You know those perfect stories that pop into your head during client calls or while you're in the shower? They disappear by the time you sit down to create content. In this episode, Darren and Dustin reveal the Story Vault framework, a simple eight-column system that captures your best stories in real-time so you never run out of content ideas. From the exact spreadsheet structure to setting up reminders that actually work, this is your complete guide to building a content reservoir that makes creation effortless.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit➡️ GET THE STORY VAULT TEMPLATE - Email darren@1898creative.com🔑 KEY TAKEAWAYS:⚡️ You don't have an idea problem—you have an idea capturing problem. Stories happen daily, but without a system to capture them, they vanish.⚡️ The Story Vault uses eight simple columns to organize stories by type, source, content bucket, and usage so you always know what to create next.⚡️ Capture stories in raw form immediately—one to three sentences is enough to preserve the memory for later refinement.⚡️ Build your vault as a tab in your existing production spreadsheet so it lives right next to your content workflow.⚡️ Use reminders with direct links to your Story Vault asking "Heard any good stories this week?" to build the capture habit.⚡️ Once you start capturing stories, your brain naturally begins noticing content-worthy moments everywhere.⚡️ The Future You Method: Design your system assuming future you won't remember anything—make it foolproof.⏰ TIMESTAMPS:00:00 - The Content Idea Problem Every Coach Faces02:15 - The Chick-fil-A Story: Why Capturing Moments Matters08:23 - What Is a Story Vault and Why You Need One13:25 - How to Build Your Story Vault Spreadsheet19:31 - The Eight Essential Columns Explained25:08 - Making the System Actually Work for You30:40 - Common Mistakes That Kill Story Capture33:00 - Your Homework: Build Your Vault This Week💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow coach who's struggling with consistent contentHASHTAGS:#ContentCreation #CoachingBusiness #PodcastStrategy #ContentMarketing #StoryVault #ContentPlanning #CoachingWithContent #1898Creative #ContentSystem #Storytelling #CreateYourArt

    35 min

  7. JAN 27

    Video Podcasting Is Going Mainstream in 2026 Here's Why

    People are watching podcasts on their living room TVs. Netflix is entering the space. The Golden Globes just added a podcasting category. If you're a coach or consultant wondering whether video podcasting is worth it, this video will answer that question. Darren and Dustin break down why video podcasting is exploding in 2026 and why building community around your podcast matters more than subscriber counts. If you're thinking about starting a podcast or want to leverage the one you have, watch this now.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ 5 out of 6 people watch podcasts on their living room TV.⚡️ Gen Z watches podcasts; they just don't call them that.⚡️ Netflix is making moves into podcasting content.⚡️ The Golden Globes now have a podcasting category.⚡️ Community matters more than download numbers in 2026⏰ TIMESTAMPS:0:00 - Introduction: Making Podcasting Predictions for 20260:56 - Prediction 1: Video Podcasting Will Continue to Boom1:55 - The Living Room TV Phenomenon2:53 - Why Gen Z Watches Podcasts Without Realizing It3:21 - Netflix + Warner Brothers + Podcasting = Big Shift3:47 - Prediction 2: Community Over Downloads5:39 - The Golden Globes Just Added a Podcasting Category6:02 - Finding Your Audience vs. Chasing Numbers💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this video helped you, please:👍 Give it a thumbs up💬 Tell us: Have YOU watched a podcast on your TV recently?🔔 Subscribe for weekly content strategy insights📲 Share with a coach or consultant who needs to see thisHASHTAGS:#VideoPodcasting #PodcastGrowth #ContentCreation #CoachingBusiness #YouTubePodcast #CommunityBuilding #PodcastStrategy #CoachingWithContent #CreateYourArt #Netflix

    7 min

  8. JAN 20

    Video Podcasting Predictions for 2026 (What's Coming Next)

    Most coaches are still treating podcasting like it's 2019. But in 2026, everything is about to change. Video podcasting is exploding, community is the new currency, and AI is opening doors that didn't exist a year ago. In this episode, Darren and Dustin share their five bold predictions for video podcasting in 2026 and what it means for coaches and consultants who want to build authority and attract premium clients. If you're thinking about starting a podcast, or if you already have one but want to leverage it better, this episode is for you. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS:⚡️ Video podcasting is going mainstream. Netflix and the Golden Globes are proof.⚡️ Community matters more than download numbers in 2026⚡️ The trust recession is deepening, and authenticity is the answer.⚡️ AI tools will speed up production and help you repurpose content faster. ⏰ TIMESTAMPS:0:00 - Introduction: Welcome to the New Podcast Studio1:28 - Why We're Making 2026 Podcasting Predictions2:22 - Prediction 1: Video Podcasting Will Continue to Boom5:14 - Prediction 2: Community Over Downloads8:55 - Prediction 3: The Trust Recession and the Rise of Authenticity11:11 - Prediction 4: AI Multiply - Going Global with Translation12:05 - Prediction 5: AI Addition - Faster Production and Repurposing14:52 - Final Thoughts: Don't Give Up on Your Goals 💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpead If this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear this HASHTAGS:#VideoPodcasting #PodcastingTips #ContentStrategy #CoachingBusiness #ContentMarketing #YouTubePodcast #PodcastGrowth #2026Predictions #CoachingWithContent #CreateYourArt

    16 min
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About

Coaching With Content is the podcast for coaches and consultants who want to grow their brand and impact with video. Hosted by Darren Cooper, founder of 1898 Creative, each episode gives you clear, actionable strategies to simplify content, build real authority, and attract clients—without the overwhelm. If you’re ready to coach through your content and grow your business, you’re in the right place.

Information

  • Creator
    Darren Cooper
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Darren Cooper
  • Show Website
    Coaching with Content