Coaching with Content

Darren Cooper
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Coaching With Content is the podcast for coaches and consultants who want to grow their brand and impact with video. Hosted by Darren Cooper, founder of 1898 Creative, each episode gives you clear, actionable strategies to simplify content, build real authority, and attract clients—without the overwhelm. If you’re ready to coach through your content and grow your business, you’re in the right place.

  1. 4D AGO

    The Truth About Starting a Podcast for Coaches

    Starting a podcast as a coach isn't about having the best equipment or going viral; it's about connecting with your audience. It's about full commitment or nothing at all. In this episode, I sit down with Dave Rodriguez, founder of Destinyworks, who just launched the Vitality Journey podcast. Within 10 days of going live, Dave had two potential clients reach out. However, the journey to get there required wrestling with fear, self-doubt, and the critical decision of whether to go all in or walk away. If you're a coach considering podcasting, this conversation will show you exactly what it takes to make it work for your business. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why half-hearted podcasting is worse than no podcast at all ⚡️ The two conflicting emotions every coach faces when starting a podcast ⚡️ How to decide between DIY and professional production ⚡️ The surprising benefit of podcasting beyond client acquisition ⚡️ How Dave landed two potential clients in just 10 days ⚡️ Why doing it well means knowing yourself and your production needs 💼 CONNECT WITH DAVE RODRIGUEZ: Destiny Works Website: https://destiny-works.com 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this episode helped you, please: 👍 Give it a thumbs up 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach who's been thinking about starting a podcast HASHTAGS: #CoachingWithContent #PodcastingForCoaches #ContentStrategy #CoachingBusiness #VideoMarketing #AuthorityBuilding #ContentCreation #CoachingPodcast #BusinessGrowth #CreateYourArt

    41 min

  2. FEB 10

    Why Your Content Strategy Needs This Spreadsheet

    Most coaches capture content ideas in random notes with zero organization. Then, when it's time to create, they waste hours searching through messy lists trying to find something useful. In this segment, Darren breaks down the exact eight-column Story Vault system that transforms scattered ideas into an organized content engine. From date captured to content buckets to usage tracking, you'll learn what goes in each column and why that structure makes content planning effortless. This is the tactical implementation guide for building a Story Vault that actually works. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit ➡️ GET THE STORY VAULT TEMPLATE - Email darren@1898creative.com🔑 KEY TAKEAWAYS:⚡️ The eight-column system turns story capture into automatic organization.⏰ TIMESTAMPS:00:00 - Breaking Down the Eight-Column Spreadsheet01:23 - Column A: Date Captured and Pattern Recognition01:52 - Column B: Raw Story Capture (Keep It Messy)02:21 - Column C: Story Type for Quick Filtering03:20 - Column D: Source Tracking for Idea Intelligence04:41 - Column E: Turning Stories Into Episode Angles05:40 - Column F: Content Buckets for Theme Balance08:08 - Column G: Usage Tracking to Prevent Repeats08:38 - Column H: Episode Links for Repurposing💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this segment helped you, please:👍 Give it a thumbs up💬 Drop a comment with which column you'll implement first🔔 Subscribe for more content systems and strategy📲 Share with a coach who needs better content organizationHASHTAGS:#StoryVault #ContentOrganization #ContentStrategy #CoachingBusiness #ContentSystems #PodcastStrategy #CoachingWithContent #1898Creative #ContentPlanning #CreateYourArt

    10 min

  3. FEB 3

    Content Ideas Don't Have to Be Random

    Most coaches don't have an idea problem; they have an idea-capturing problem. You know those perfect stories that pop into your head during client calls or while you're in the shower? They disappear by the time you sit down to create content. In this episode, Darren and Dustin reveal the Story Vault framework, a simple eight-column system that captures your best stories in real-time so you never run out of content ideas. From the exact spreadsheet structure to setting up reminders that actually work, this is your complete guide to building a content reservoir that makes creation effortless.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit➡️ GET THE STORY VAULT TEMPLATE - Email darren@1898creative.com🔑 KEY TAKEAWAYS:⚡️ You don't have an idea problem—you have an idea capturing problem. Stories happen daily, but without a system to capture them, they vanish.⚡️ The Story Vault uses eight simple columns to organize stories by type, source, content bucket, and usage so you always know what to create next.⚡️ Capture stories in raw form immediately—one to three sentences is enough to preserve the memory for later refinement.⚡️ Build your vault as a tab in your existing production spreadsheet so it lives right next to your content workflow.⚡️ Use reminders with direct links to your Story Vault asking "Heard any good stories this week?" to build the capture habit.⚡️ Once you start capturing stories, your brain naturally begins noticing content-worthy moments everywhere.⚡️ The Future You Method: Design your system assuming future you won't remember anything—make it foolproof.⏰ TIMESTAMPS:00:00 - The Content Idea Problem Every Coach Faces02:15 - The Chick-fil-A Story: Why Capturing Moments Matters08:23 - What Is a Story Vault and Why You Need One13:25 - How to Build Your Story Vault Spreadsheet19:31 - The Eight Essential Columns Explained25:08 - Making the System Actually Work for You30:40 - Common Mistakes That Kill Story Capture33:00 - Your Homework: Build Your Vault This Week💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow coach who's struggling with consistent contentHASHTAGS:#ContentCreation #CoachingBusiness #PodcastStrategy #ContentMarketing #StoryVault #ContentPlanning #CoachingWithContent #1898Creative #ContentSystem #Storytelling #CreateYourArt

    35 min

  4. JAN 27

    Video Podcasting Is Going Mainstream in 2026 Here's Why

    People are watching podcasts on their living room TVs. Netflix is entering the space. The Golden Globes just added a podcasting category. If you're a coach or consultant wondering whether video podcasting is worth it, this video will answer that question. Darren and Dustin break down why video podcasting is exploding in 2026 and why building community around your podcast matters more than subscriber counts. If you're thinking about starting a podcast or want to leverage the one you have, watch this now.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ 5 out of 6 people watch podcasts on their living room TV.⚡️ Gen Z watches podcasts; they just don't call them that.⚡️ Netflix is making moves into podcasting content.⚡️ The Golden Globes now have a podcasting category.⚡️ Community matters more than download numbers in 2026⏰ TIMESTAMPS:0:00 - Introduction: Making Podcasting Predictions for 20260:56 - Prediction 1: Video Podcasting Will Continue to Boom1:55 - The Living Room TV Phenomenon2:53 - Why Gen Z Watches Podcasts Without Realizing It3:21 - Netflix + Warner Brothers + Podcasting = Big Shift3:47 - Prediction 2: Community Over Downloads5:39 - The Golden Globes Just Added a Podcasting Category6:02 - Finding Your Audience vs. Chasing Numbers💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this video helped you, please:👍 Give it a thumbs up💬 Tell us: Have YOU watched a podcast on your TV recently?🔔 Subscribe for weekly content strategy insights📲 Share with a coach or consultant who needs to see thisHASHTAGS:#VideoPodcasting #PodcastGrowth #ContentCreation #CoachingBusiness #YouTubePodcast #CommunityBuilding #PodcastStrategy #CoachingWithContent #CreateYourArt #Netflix

    7 min

  5. JAN 20

    Video Podcasting Predictions for 2026 (What's Coming Next)

    Most coaches are still treating podcasting like it's 2019. But in 2026, everything is about to change. Video podcasting is exploding, community is the new currency, and AI is opening doors that didn't exist a year ago. In this episode, Darren and Dustin share their five bold predictions for video podcasting in 2026 and what it means for coaches and consultants who want to build authority and attract premium clients. If you're thinking about starting a podcast, or if you already have one but want to leverage it better, this episode is for you. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS:⚡️ Video podcasting is going mainstream. Netflix and the Golden Globes are proof.⚡️ Community matters more than download numbers in 2026⚡️ The trust recession is deepening, and authenticity is the answer.⚡️ AI tools will speed up production and help you repurpose content faster. ⏰ TIMESTAMPS:0:00 - Introduction: Welcome to the New Podcast Studio1:28 - Why We're Making 2026 Podcasting Predictions2:22 - Prediction 1: Video Podcasting Will Continue to Boom5:14 - Prediction 2: Community Over Downloads8:55 - Prediction 3: The Trust Recession and the Rise of Authenticity11:11 - Prediction 4: AI Multiply - Going Global with Translation12:05 - Prediction 5: AI Addition - Faster Production and Repurposing14:52 - Final Thoughts: Don't Give Up on Your Goals 💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpead If this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear this HASHTAGS:#VideoPodcasting #PodcastingTips #ContentStrategy #CoachingBusiness #ContentMarketing #YouTubePodcast #PodcastGrowth #2026Predictions #CoachingWithContent #CreateYourArt

    16 min

  6. JAN 13

    Storytelling in Sales (The Secret Top Performers Use)

    If you're a coach or consultant who feels awkward selling your services, this 10-minute conversation will change everything. Jason Barnaby reveals why storytelling beats feature lists, how the "Magic Wand Question" uncovers what clients really need, and the counterintuitive move that wins clients for life. No scripts. No pressure. Just genuine curiosity and story-driven sales that actually feel good.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ Why people don't remember your words but remember how you made them feel.⚡️ The Hollywood framework that works in sales (hero, guide, problem, solution).⚡️ How to avoid "Superman syndrome" and invite clients into their own transformation.⚡️ The Magic Wand Question: "What three problems would you solve to make tomorrow easier?"⚡️ Why genuine curiosity beats sales scripts every time.💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpead💼 CONNECT WITH JASON BARNABY:LinkedIn: Search "Jason Barnaby"Email: jason@firestarterstribe.comWebsite: https://firestarterstribe.comIf this video helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow coach or consultant who needs to hear thisHASHTAGS:#SalesForCoaches #Storytelling #CoachingWithContent #SalesStrategy #GenuineCuriosity #CoachingSales #CreateYourArt

    11 min

  7. JAN 6

    Stop Selling. Start Serving. (The Jason Barnaby Method) | Episode 11

    Most sales leaders focus on playbooks, pipelines, and performance metrics, but what if the secret to selling has nothing to do with tactics? In this conversation, fractional sales leader Jason Barnaby reveals why understanding people as people (through tools like the Enneagram and the power of storytelling) creates teams that don't just hit quotas, they build clients for life. If you're tired of selling, this episode will change how you sell.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ How the Enneagram reveals core motivators and stress responses that transform team dynamics.⚡️ The "Magic Wand Question" that cuts through surface problems to reveal real client pain points.⚡️ Why storytelling creates emotional connection while feature lists leave prospects cold.⚡️ How genuine curiosity is the most underutilized skill in sales.💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooper💼 CONNECT WITH JASON BARNABY:LinkedIn: Search "Jason Barnaby"Instagram: https://www.instagram.com/firestartersincWebsite: https://firestarterstribe.comIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear thisHASHTAGS:#SalesLeadership #Enneagram #Storytelling #FractionalLeadership #CoachingWithContent #SalesStrategy #TeamDevelopment #CreateYourArt

    46 min

  8. 12/09/2025

    4 Podcast Pillars You Need To Know (Podcast Tips for Beginners) | Ep. 010

    In the age of AI and content saturation, we're living in a trust recession. Short-form content grabs attention, but long-form podcasting builds the trust that converts listeners into clients. In this episode, Darren and Dustin break down the Four Pillars of Podcasting, a proven framework that helps coaches and consultants turn their podcast into a business-generating asset. Whether you're launching your first episode or reviving a stalled show, these four pillars will show you exactly where to focus. From defining your purpose to mastering your packaging, positioning, and pitch, this is your complete roadmap to podcast growth that actually drives revenue. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ Why we're in a "trust recession" and how podcasting builds authority in an AI-saturated world⚡️ The Purpose Pillar: How to craft a one-sentence promise that defines your entire show⚡️ The Packaging Pillar: Why investing in thumbnails and titles is non-negotiable for growth⚡️ The Positioning Pillar: The pain + promise formula that hooks listeners in the first 60 seconds⚡️ The Pitch Pillar: How to invite listeners to work with you without feeling pushy or salesy⚡️ Why giving away your full strategy upfront actually helps you sell more⚡️ The biggest mistakes podcasters make that undermine growth💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear thisHASHTAGS:#PodcastGrowth #ContentStrategy #CoachingBusiness #PodcastTips #VideoMarketing #AuthorityBuilding #CoachingWithContent #CreateYourArt #LongFormContent #TrustMarketing #PodcastStrategy #ConsultantMarketing

    42 min
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About

Coaching With Content is the podcast for coaches and consultants who want to grow their brand and impact with video. Hosted by Darren Cooper, founder of 1898 Creative, each episode gives you clear, actionable strategies to simplify content, build real authority, and attract clients—without the overwhelm. If you’re ready to coach through your content and grow your business, you’re in the right place.

Information

  • Creator
    Darren Cooper
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Darren Cooper
  • Show Website
    Coaching with Content