Coaching with Content

Darren Cooper
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Coaching With Content is the podcast for coaches and consultants who want to grow their brand and impact with video. Hosted by Darren Cooper, founder of 1898 Creative, each episode gives you clear, actionable strategies to simplify content, build real authority, and attract clients—without the overwhelm. If you’re ready to coach through your content and grow your business, you’re in the right place.

  1. 1D AGO

    You Don't Have an Idea Problem You Have a Capture Problem

    You're not running out of ideas. You're running out of places to put them. In this segment from Coaching with Content Episode 017, Dustin Pead walks coaches through the first two steps of building a content system that actually works: the brain dump that gets your ideas out of your head, and the simple three-tab spreadsheet that turns those ideas into a production schedule. Plus, how to use a Claude project and a voice memo to build your Story Vault automatically while you're driving. Get the free Podcast Production Schedule Template: email Darren at Darren@1898creative.com FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit KEY TAKEAWAYS: ⚡Why ideas that stay in your head never become content ⚡The Lego analogy that explains every coach's content problem ⚡How the podcast production schedule spreadsheet works ⚡What the Story Vault is and why coaches need one ⚡How to voice memo your stories into Claude and populate your spreadsheet automatically ⚡Why simple, reachable systems are the only ones that actually get used CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper Dustin's Instagram: https://www.instagram.com/dustinpead If this segment helped you, please: 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach who needs to hear this HASHTAGS: #coachingwithcontent #contentcreation #podcastingforcoaches #contentstrategy #coachlife #businesssystems #storymarketing #createyourart

    10 min

  2. APR 7

    Stop Losing Your Best Ideas Before They Become Content

    Most coaches aren't stuck on ideas. They're stuck on systems. In this episode, Darren and Dustin break down the exact SOP framework they use with every podcast client at 1898 Creative, including the three-tab production schedule, the Story Vault, and how to use AI to capture your best ideas before they disappear. Whether you're just launching your podcast or you've been recording for a while and things keep stalling out, this is the conversation that gets you moving. Get the free Podcast Production Schedule Template: email Darren at Darren@1898creative.com FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit KEY TAKEAWAYS: ⚡The reason coaches lose their best ideas (and how to fix it) ⚡The three-tab spreadsheet that organizes every podcast client at 1898 Creative ⚡How to use AI to build your SOP while you work, not after ⚡The four phases of podcast production and where most people stall ⚡Why SOPs fight decision fatigue and make delegation possible ⚡The difference between a brain dump and a system that actually moves TIMESTAMPS: 0:37 - Welcome and Studio B origin story 4:04 - Today's topic: SOPs for coaches and content creators 5:28 - Why Darren needed a systems person from the start 6:24 - Coaches don't have idea problems, they have system problems 8:37 - Dustin's framework: where to start when you have no system 9:35 - The Lego analogy that explains every content brain 10:57 - The podcast production schedule spreadsheet breakdown 12:14 - Story Vault overview (see also Episode 013) 14:32 - Using AI and Claude to automate your Story Vault 18:42 - Why good SOPs are wet cement, not stone 19:37 - Brain dumps only work if you do something with them 21:00 - The three-tab system summarized 26:01 - The four phases of podcast production 28:23 - The biggest hiccup in each phase 31:08 - Decision fatigue and the power of just running the play 34:14 - Why SOPs become your most important delegation tool 36:38 - Three action steps to take this week 38:05 - Great ideas deserve the systems that keep them moving CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper Dustin's Instagram: https://www.instagram.com/dustinpead If this episode helped you, please: 💬Share your biggest takeaway in the comments 🔔Subscribe for weekly content strategy insights 📲 Share with a fellow coach who needs to hear this HASHTAGS #coachingwithcontent #contentcreation #podcastingforcoaches #contentmarketing #solopreneur #coachlife #contentstrategy #podcasting #businesssystems #createyourart

    40 min

  3. MAR 24

    After Hundreds of Episodes Here's What Actually Works

    Most coaches check their download numbers and quit too soon. But what if 30 listeners isn't a failure, it's a room full of people waiting to hear what you have to say? In this video, Darren Cooper and Daron Earlewine break down the vanity metrics trap, why consistency compounds over time, how podcast content coaches your clients between sessions, and the one question that shuts down imposter syndrome fast. If you've been on the fence about creating content (or you've started and lost steam), this video will reset your perspective completely. FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit KEY TAKEAWAYS: ⚡️Why your early download numbers are lying to you ⚡️ Why consistency matters more than virality for coaches ⚡️ How your podcast coaches your clients between sessions ⚡️ The storytelling exercise that defeats imposter syndrome TIMESTAMPS: 0:00 – The highs and lows of a decade of podcasting 0:31 – The accountability advantage of consistent content creation 1:00 – The vanity metrics trap coaches fall into 1:40 – The "room full of people" reframe for download numbers 3:09 – Why consistency + a great team changes everything 4:09 – How the podcast coaches clients between sessions 5:07 – The math: all it takes is one 6:31 – Using the podcast as a testing ground for coaching concepts 7:43 – What to say to a coach sitting on the fence 8:11 – The imposter syndrome exercise from Emily Southerland CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper Connect with Daron Earlewine: Website: https://daronearlewine.com Rogue Collective Coaching: https://roguecollectivecoaching.com If this video helped you, please: 💬 Drop your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights for coaches 📲 Share with a coach or consultant who needs to hear this #CoachingWithContent #PodcastGrowth #ContentStrategy #CoachesOnline #VanityMetrics #createyourart #AuthorityBuilding #PodcastForCoaches #ContentCreation #MissionDriven

    10 min

  4. MAR 17

    What a Decade of Podcasting Teaches Every Coach About Content

    What does a decade of podcasting actually teach you? In this episode, Darren Cooper sits down with Daron Earlewine, coach, author, speaker, and 10-year podcasting veteran, to unpack the mindset shifts, vanity metric traps, and mission-driven lessons that every coach and consultant needs to hear before they press record. From turning down a radio show with 1.2 million potential listeners to building an evergreen content library that still generates downloads six years later, this conversation goes deep on what it really means to create content from calling, not just strategy. FREE CONTENT CLARITY AUDIT: https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️Why occupation vs. vocation ⚡️ The difference between certainty and clarity ⚡️ How to stop letting vanity metrics kill your mission ⏰ TIMESTAMPS: 0:00 – Introduction 0:32 – How Darren and Daron met 2:52 – The roots of purpose are found in pain 7:12 – Certainty vs. clarity 10:56 – What coaching with content really means 11:54 – Occupation vs. vocation 18:18 – How to be compassionately curious with yourself 23:39 – Why Daron chose podcasting over every other medium 30:03 – Radio vs. podcasting 33:47 – The highs and lows of 10+ years of podcasting 35:12 – The vanity metrics reframe that changes everything 38:39 – How your podcast coaches clients between sessions 41:44 – The imposter syndrome exercise that silences the fear 45:04 – Rogue Collective Coaching CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper Connect with Daron Earlewine: Website: https://daronearlewine.com Rogue Collective Coaching: https://roguecollectivecoaching.com If this episode helped you, please: 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach or consultant who needs to hear this HASHTAGS: #CoachingWithContent #Podcasting #ContentCreation #CoachesOnline #PurposeDrivenBusiness #createyourart #ContentStrategy #AuthorityBuilding #PodcastGrowth #MissionDriven

    48 min

  5. MAR 10

    How Adam Ivy Closed 120K Without a Sales Page

    Most coaches make YouTube way harder than it needs to be. They gatekeep their best insights, interrupt their content with aggressive CTAs, and wonder why nobody's buying. In this video, YouTube expert Adam Ivy reveals the exact strategy that helped him close three $40,000 contracts in four months, without a sales page or funnel. Learn the 50-5-1 ideation framework for endless video ideas, the "by the way, anyway" call to action that builds trust instead of breaking it, and why providing massive value for free is the fastest path to premium clients. If you're ready to turn YouTube into your highest-converting sales tool, this is your blueprint. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ The 50-5-1 ideation framework: 50 ideas, narrow to 5, pick 1 to film ⚡️ The "by the way, anyway" CTA that doesn't interrupt your flow ⚡️ How Adam closed three $40K contracts without a sales page ⚡️ 52 videos a year is nothing when you have 300-400 ideas banked ⏰ TIMESTAMPS: 0:00 - One Thing to Do Today to Level Up 0:32 - Study Adjacent Spaces and Adapt Formats 1:31 - The 50-5-1 Ideation Framework 2:27 - The "By the Way, Anyway" Call to Action 3:49 - The Barbershop Analogy: Keep People on Platform 5:42 - Why People Will Seek Out Your Paid Offers 6:11 - How Adam Closed Three $40K Contracts Without a Funnel 💼 CONNECT WITH ADAM IVY: YouTube: https://youtube.com/TheAdamIvy Free Ultimate YouTube Growth Guide: https://adamivy.com/ Instagram: @theadamivy 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this segment helped you: 👍 Give it a thumbs up 💬 Comment with your best "by the way, anyway" CTA idea 🔔 Subscribe for weekly YouTube strategy insights 📲 Share with a coach who's afraid to give away their best content for free HASHTAGS: #YouTubeStrategy #ContentIdeas #YouTubeCTA #CoachingBusiness #HighTicketSales #ContentMarketing #YouTubeForCoaches #LeadGeneration #createyourart

    8 min

  6. MAR 3

    The Science Behind YouTube Success with Adam Ivy

    Most coaches waste hours creating content that disappears in days. But YouTube content compounds for years, building trust and attracting premium clients while you sleep. In this episode, YouTube expert Adam Ivy breaks down the science behind sustainable YouTube growth, why going viral often hurts more than it helps, and how to engineer focused attention that converts viewers into high-ticket clients. Whether you're just starting or stuck at a plateau, this conversation will change how you think about content forever. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why YouTube is a "time machine" while social media is a vending machine ⚡️ The three YouTube signals: Click-through rate, retention, and session time ⚡️ Why going viral with the wrong content fragments your audience ⚡️ Why you don't need millions of subscribers to hit six figures ⚡️ How Adam closed three $40K contracts without a sales page or funnel ⏰ TIMESTAMPS: 0:00 - Introduction: YouTube Growth Challenges 2:41 - Darren and Adam's Origin Story 7:24 - Why YouTube? The Four-Course Meal Analogy 11:39 - Focused Attention vs. Distracted Attention 13:33 - Going Viral: Adam's 4 Million View Story 18:46 - Finding Your Voice: Avoiding Multiple Personality Disorder 23:04 - Signaling to YouTube: The Birthday Party Invitation 27:13 - [MID-ROLL AD] 28:56 - What to Do When Growth Plateaus 36:26 - YouTube as a Legacy Play and Communication Skill Builder 38:17 - Being Influential vs. Being an Influencer 40:11 - Podcast-Specific YouTube Strategy 45:36 - Thinking in Segments for Maximum Repurposing 49:22 - One Thing to Do Today: The 50-5-1 Ideation Framework 51:46 - The "By the Way, Anyway" Call to Action 53:12 - The Barbershop Analogy: Keep People on Platform 55:05 - Providing Value First: How Adam Closed $120K in Contracts 56:58 - Where to Find Adam Ivy and His Free YouTube Growth Guide 💼 CONNECT WITH ADAM IVY: YouTube: https://youtube.com/TheAdamIvy Free Ultimate YouTube Growth Guide: https://adamivy.com/ Instagram: @theadamivy 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this episode helped you, please: 👍 Give it a thumbs up 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach or consultant who needs to hear this HASHTAGS: #YouTubeGrowth #ContentStrategy #CoachingBusiness #YouTubeAlgorithm #ContentMarketing #PodcastGrowth #AuthorityBuilding #YouTubeTips #CoachingWithContent #createyourart

    59 min

  7. FEB 24 ·  BONUS

    Podcast Production Partner vs Going Solo | The Real Difference

    Most coaches think they should just "open their phone and start talking" when launching a podcast. But it's so much more than that. In this week's video, Dave Rodriguez shares why he chose professional production over DIY and how that decision led to two potential clients reaching out within 10 days of his first episode. But the wins go deeper than client acquisition. Dave discovered that podcasting reignited his passion for his own work in ways he never expected. If you're a coach sitting on the fence about starting a podcast, this video will help you make the right decision. Learn why "doing it well or not at all" is the only viable approach and how to integrate podcasting as a true business asset rather than a side hobby. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why DIY podcasting would have kept Dave from ever launching ⚡️ The self-awareness required to choose the right production approach ⚡️ How Dave's daughter's DIY podcast works for her personality ⚡️ The podcast as a business asset versus marketing tactic ⚡️ Real results: Two potential clients in just 10 days ⚡️ The unexpected benefit: renewed passion for his work ⚡️ Why podcasting must be part of your business strategy, not a side project ⚡️ The binary decision: Do it well or don't do it at all ⚡️ How to pitch your podcast during workshops and speaking engagements 💼 CONNECT WITH DAVE: Destiny Works Website: https://destiny-works.com Vitality Journey Podcast: https://www.destiny-works.com/the-vitality-journey-podcast/ 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this segment helped you, please: 👍 Give it a thumbs up 💬 Share your biggest decision about podcasting in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a coach who's been thinking about starting a podcast HASHTAGS: #PodcastingForCoaches #CoachingWithContent #ContentStrategy #DIYvsProfessional #PodcastProduction #BusinessStrategy #CoachingBusiness #CreateYourArt #PodcastLaunch #AuthorityBuilding\

    11 min

  8. FEB 17

    The Truth About Starting a Podcast for Coaches

    Starting a podcast as a coach isn't about having the best equipment or going viral; it's about connecting with your audience. It's about full commitment or nothing at all. In this episode, I sit down with Dave Rodriguez, founder of Destinyworks, who just launched the Vitality Journey podcast. Within 10 days of going live, Dave had two potential clients reach out. However, the journey to get there required wrestling with fear, self-doubt, and the critical decision of whether to go all in or walk away. If you're a coach considering podcasting, this conversation will show you exactly what it takes to make it work for your business. ➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit 🔑 KEY TAKEAWAYS: ⚡️ Why half-hearted podcasting is worse than no podcast at all ⚡️ The two conflicting emotions every coach faces when starting a podcast ⚡️ How to decide between DIY and professional production ⚡️ The surprising benefit of podcasting beyond client acquisition ⚡️ How Dave landed two potential clients in just 10 days ⚡️ Why doing it well means knowing yourself and your production needs 💼 CONNECT WITH DAVE RODRIGUEZ: Destiny Works Website: https://destiny-works.com 💼 CONNECT WITH US: Website: https://1898creative.com Darren's Instagram: https://www.instagram.com/darrenandrewcooper If this episode helped you, please: 👍 Give it a thumbs up 💬 Share your biggest takeaway in the comments 🔔 Subscribe for weekly content strategy insights 📲 Share with a fellow coach who's been thinking about starting a podcast HASHTAGS: #CoachingWithContent #PodcastingForCoaches #ContentStrategy #CoachingBusiness #VideoMarketing #AuthorityBuilding #ContentCreation #CoachingPodcast #BusinessGrowth #CreateYourArt

    41 min
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About

Coaching With Content is the podcast for coaches and consultants who want to grow their brand and impact with video. Hosted by Darren Cooper, founder of 1898 Creative, each episode gives you clear, actionable strategies to simplify content, build real authority, and attract clients—without the overwhelm. If you’re ready to coach through your content and grow your business, you’re in the right place.

Information

  • Creator
    Darren Cooper
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Darren Cooper
  • Show Website
    Coaching with Content