74 episodes

Podcast for coffee professionals and enthusiasts. Valerian interviews emerging and established coffee professionals who are ready to reveal their secrets so you can use them to improve the quality of your coffee and boost your coffee business.
Valerian works on online coffee education projects from his home in Northern California. Originally he is from Central Europe where he co-owns a third wave coffee roasting company called Green Plantation.
Join him on the path to discovering the newest trends in the coffee industry.

Coffee is ME Podcast Valerian Hrala

    • Arts
    • 4.9 • 73 Ratings

Podcast for coffee professionals and enthusiasts. Valerian interviews emerging and established coffee professionals who are ready to reveal their secrets so you can use them to improve the quality of your coffee and boost your coffee business.
Valerian works on online coffee education projects from his home in Northern California. Originally he is from Central Europe where he co-owns a third wave coffee roasting company called Green Plantation.
Join him on the path to discovering the newest trends in the coffee industry.

    From a humble coffee trailer to five coffee shops with Sameer Shah - Voyager Coffee

    From a humble coffee trailer to five coffee shops with Sameer Shah - Voyager Coffee

    In this episode, Sameer takes us back to the origins of Voyager Coffee, a concept born out of a desire to revitalize their city, San Jose. As natives of the area, Sameer and his partner Lauren noticed a trend of friends and acquaintances leaving for more exciting urban centers. Determined to inject vibrancy into their hometown, they envisioned Voyager Coffee as a catalyst for community-building and a hub of creativity. With a humble beginning as a coffee cart, Sameer and Lauren's dream gradually took shape. They poured their hearts and souls into their venture, starting with a meager three-kilo San Franciscan roaster in a garage. Despite the challenges they faced and the financial hurdles along the way, their dedication to quality and the farm-to-cup experience propelled them forward. Join Sameer as he discusses the pivotal moment when Voyager Coffee transitioned from a multi-roaster model to establishing their own roastery and chain of five coffee shops. Discover the motivation behind this bold move, driven by a desire to be closer to the source and have a direct impact on the coffee they served. Witness their journey of growth, from a small-scale operation to a multi-location coffee empire, with beautifully designed cafes that have become iconic in the South Bay area. Through this conversation, you'll gain insights into the intricacies of running both a cafe and a roastery under one umbrella. Sameer shares the challenges they faced, the complexities of managing hierarchical lines of communication, and the financial considerations that come with expanding their business. Learn from their experiences and discover valuable lessons for aspiring coffee entrepreneurs. If you're passionate about specialty coffee, community-building, or the entrepreneurial spirit, this podcast episode is a must-listen. Course: Sameer Shah will be sharing his extensive knowledge on "How to Start a Coffee Shop" as a course instructor at the esteemed Boot Coffee campus. Gain valuable insights and practical tips from Sameer, who has firsthand experience in building and growing Voyager Coffee. Don't miss the opportunity to learn from a true industry expert and take your coffee shop dreams to new heights. Ready to be captivated? Tune in to the podcast now and unlock the secrets to building a thriving coffee business with Sameer Shah of Voyager Coffee.

    • 1 hr 24 min
    There is a future in selling expensive specialty coffee with Erich Joiner from goodboybob coffee

    There is a future in selling expensive specialty coffee with Erich Joiner from goodboybob coffee

    In this episode, we chat with Erich Joiner, founder of goodboybob coffee in Los Angeles, California. GBB has gained a reputation for sourcing the world's best coffees, including top lots from Cup of Excellence.
    Initially catering to his friends and colleagues in the film industry, Erich's passion for specialty coffee was sparked by the unique flavors and aromas he encountered. We explore how he manages to sell these high-end coffees and how GBB's hard-to-find location in Santa Monica adds to its allure.
    As a filmmaker and race driver who never drank coffee, Erich shares his journey of learning to roast and select the perfect coffees for his portfolio. He also talks about his bold mission to bring his coffee to rural America and his promising initial trials.
    This episode is a departure from the norm, as Erich's goal is to have fun rather than make a profit. In a world tired of generic brands, unique and quirky experiences are increasingly valued. Find out how GBB fits into this trend by tuning in!
    Enjoy the episode!

    • 1 hr 13 min
    How to start a legendary coffee roaster in California with Hiver van Geenhoven - Chromatic, California

    How to start a legendary coffee roaster in California with Hiver van Geenhoven - Chromatic, California

    How and why did Hiver start Chromatic coffee? His origin story is really inspiring. So many people say “this is what I want to do,” but what are you ready to give up? Would you give up your comforts, free time, and risk your financial security?
    Difference in doing business in the central EU and USA. What kind of personality you have to be in order to become an entrepreneur? In this episode we will discuss two very different worlds of entrepreneurship.
    When it comes to roasting and packaging, custom modifications are in the DNA of the company. Chromatic is well known for its variety of packaging designs. What is their secret? How can they have limited edition designs on their packaging? Hiver opens up about the benefits and efficiency of hot stamping and tells us about their modification on the hot stamping machine which helps them stay relevant.
    Our wide-ranging conversation answers such questions as where Chromatic get its coffee and why they offer robusta; tips on how to buy coffee Direct Trade, and whether coffee importers are your best friends or your foes. Hiver also has suggestions on where to get money for starting your coffee roasting business and what it means for your future ownership.
    Coffee Review scores were very helpful for Chromatic at the beginning. This customer-oriented service attracts plenty of controversy in the industry, but the truth is, these scores help customers to understand your product and will influence your sales.
    Finally, we discuss Chromatic’s very interesting and engaging website reward program. Find out from Hiver whether this program has been worth the investment.

    • 1 hr 56 min
    Starting a farm-to-cup coffee shop at a college campus with Sebastian Ramirez - Cafetal Coffee, Arizona

    Starting a farm-to-cup coffee shop at a college campus with Sebastian Ramirez - Cafetal Coffee, Arizona

    Talking with former student of mine Sebastian Ramirez about his tips for new coffee shop entrepreneurs. 
    Cafetal Coffee is a Specialty Coffee shop located near ASU in Tempe, Arizona. offering coffee from their family farm in Colombia and serving Latin infused breakfast and lunch! 
    Sebastian was very generous and shared a lot of useful tips for everybody who is thinking to open a cafe or a coffee shop. 
    00:00 Introducing Sebastian Ramirez Cafetal Coffee00:48 Sebastian's First Coffee Experience02:14 Is taking a Q Grader course a good way to start a coffee shop? Why does Sebastian work with coffee07:08 Why start a coffee shop? The foundation story of Cafetal Coffee.12:30 About Cafetal Coffee's coffee shop menu. Do sweet drinks, QR codes, and pastries belong to a specialty coffee shop? 25:50 Tips for how to buy a coffee shop? 31:30 The largest expenses when running a coffee shop37:13 How do you find baristas and employees for your coffee shop?39:25 Profit sharing, employee-owned coffee shop, and other "crazy" ideas for keeping your coffee shop staff happy and motivated. 51:12 Does it make sense for a coffee shop to roast its coffee? What is the ideal size of a coffee roaster for a coffee shop?1:06:05 what other products except coffee make a coffee shop profitable?1:13:11 ❤️ for Ukraine1:15:58 What margins should one use to make a coffee shop profitable?1:20:30 The Best coffee in the world is ...1:25:26 What is the most profitable food product in a restaurant?

    • 1 hr 35 min
    Starting a super cool coffee brand in India with Rahul Reddy - Subko Coffee Roasters, Mumbai

    Starting a super cool coffee brand in India with Rahul Reddy - Subko Coffee Roasters, Mumbai

    Come explore the specialty coffee scene in India with us and Rahul Reddy. Rahul is the founder of Subko Coffee Roasters, a revolutionary coffee concept that sources the best lots from local farmers for the local consumers. 
    This is the first episode recorded with video, so if you want to see our faces, join us on YouTube.
    https://www.youtube.com/channel/UCa5A34qegnupOj_gt04Jzhw
    In this episode we cover the topics of cupping and calibration, the specialty coffee scene in Mumbai and the Subko Coffee Roasters origin story.
    Rahul tells us more about his vision and the benefits of connecting a bakery with his coffee roasting brand.
    We touch on the subject of production and why Subko uses Giesen coffee roasters. 
    Subko's branding and social media presence is very impressive, and so we definitely had to talk about that.
    Finally, Rahul shares a few tips for future coffee entrepreneurs and asks me a question about how Asia as a coffee origin has a future in the specialty coffee industry. 

    • 1 hr 41 min
    Can You Make Money with a Cold Brew Cart? - with Eddie Alaniz from Coffee Conspiracy

    Can You Make Money with a Cold Brew Cart? - with Eddie Alaniz from Coffee Conspiracy

    In this episode we talk with Eddie Alaniz about his brand Coffee Conspiracy. 
    Eddie's brand is a lockdown businesses. While most cafes had to be closed, Eddie offered single origin cold brew to the beach crowd in Santa Cruz.
    Despite his humble beginnings, Eddie did not stop with his cold brew cart. His next move was to start to roast his own coffee and sell it via an online store. 
    How did he do it? What is the most important aspect of a successful coffee business? The interview was recorded during a session of the Coffee Roasting Lab PRO - Business.  Join us for the next one!

    • 1 hr

Customer Reviews

4.9 out of 5
73 Ratings

73 Ratings

Grove239 ,

Great Podcast

Thank you. So much is confirming my ideas and I am learning many new things.

Lawnboy090 ,

Terrific Podcast

I’ve enjoyed listening to each and every one of these. Thanks for all of the useful information !

Omar San. ,

Great Podcast!

Truly enjoy listening to this podcast, Valerian brings valuable information to his listeners interviewing all these amazing people from all over who are involved with coffee. Keep up the great work!

Best,
Omar S.

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