56 episodes

Podcast for coffee professionals and enthusiasts. Valerian interviews emerging and established coffee professionals who are ready to reveal their secrets so you can use them to improve the quality of your coffee and boost your coffee business.
Valerian works on online coffee education projects from his home in Northern California. Originally he is from Central Europe where he co-owns a third wave coffee roasting company called Green Plantation.
Join him on the path to discovering the newest trends in the coffee industry.

Coffee is ME Podcast Valerian Hrala

    • Food
    • 5.0, 63 Ratings

Podcast for coffee professionals and enthusiasts. Valerian interviews emerging and established coffee professionals who are ready to reveal their secrets so you can use them to improve the quality of your coffee and boost your coffee business.
Valerian works on online coffee education projects from his home in Northern California. Originally he is from Central Europe where he co-owns a third wave coffee roasting company called Green Plantation.
Join him on the path to discovering the newest trends in the coffee industry.

    Crossing the Line to Work with Haitian farmers - Cafe Kreyol - Joseph Stazzone

    Crossing the Line to Work with Haitian farmers - Cafe Kreyol - Joseph Stazzone

    I am not sure whether it is Joey's fascinating story or the current global situation, but this episode got a bit personal. 
     
    Joey first started trading in “commodities” as a drug user and later dealer.  Today he is the CEO of Cafe Kreyol  -- a direct trade coffee importing and roasting company based in Manassas, Virginia.  His path was not straight, but finding God and purpose in his life led him out of the darkness.
     
    Cafe Kreyol has a strong foot in the In this episode I meant to be funny with A question about how his drug smuggling experience helped with direct trade. 
     
    That question ended up on the cutting room floor, but we did talk about having a social mission and how it can or can't help with your business, and about coffee farming in Haiti; we discussed different coffee roasters we have used, Joe's wins and losses while building his brand, and finally we returned to a discussion about the universe, soil, and human ego.

    • 1 hr 8 min
    Building family coffee business with Mitchell Popadziuk - [CxT] Coffee Company

    Building family coffee business with Mitchell Popadziuk - [CxT] Coffee Company

    Mitchell Popadziuk managed to fall into a perfect team. He is the business mastermind, his brother Tristan brings the coffee passion, and their mother Kelly is the soul of sales and marketing. I am jealous! In a good way ... :)
    [CxT] is a very young but dynamically growing company which, despite to the fact that Mitch is a podcast listener, fell into the same trap that we at Green Plantation coffee did: underestimating their growth. They initially invested in a US Roaster Corp 5kg roaster which they outgrew very fast. Now they roast on a Loring Falcon.
    Mitch and I also discussed their sales channels and I shared my experience selling on Amazon, Ebay and Spinn Marketplace.
    This is the first episode where the guest asked me a question and boy, did I have fun with it! We talked a bit about the idea of electric heating elements in drum roasters and also about use of influencers and Tik Tok for coffee sales.

    • 1 hr 19 min
    The rebel heart of Flag and Wire Coffee

    The rebel heart of Flag and Wire Coffee

    Nick Walton is a rebel... was a rebel. He grew up on a milk farm, but his revolutionary attitude towards his parents drove his dad to say "enough! Time to grow up!" Nick's coffee story starts with sleeping in a car while homeless. Was this the push he needed to take life seriously, which finds its conclusion in a mysteriously-named coffee roasting company Flag and Wire? I will let him tell the story.
    As fascinating Nick's story is, our conversation is not only about him. We dig in into concrete strategies and tips for every coffee entrepreneur.
    We start with advice on naming your company. Nick and his wife hired a naming consultant. I wanted to know how that worked for them, was it worth it?
    Nick shares his very interesting take on passion in the coffee industry, and how his custom-built air roaster irritated other coffee professionals.
    We also discuss our experiences with different channels when it comes to selling coffee. Where are they getting results, wholesale, grocery stores, a web shop?
    Finally we gave some love to a few wine producers. Since we recorded the podcast remotely early in the day, we did not pop any wine this time, but we discussed our favorite wine makers.
    My suggestion was from Rachel Ryan - Sierra Foothills Chardonnay, and Nick suggested wine makers like Eyrie Vineyards, A to Z, Brooks Wines.


    You can find Flag And Wire:
    WebsiteInstagramFacebook

    • 1 hr 11 min
    Is this coffee roaster the future of coffee roasting? With Arno Holschuh from Bellwether

    Is this coffee roaster the future of coffee roasting? With Arno Holschuh from Bellwether

    We are back with a great new podcast featuring a really cool new innovation in coffee roasting - the Bellwether Coffee Roasting Machine.
    Bellwether has developed a new type of small-batch electric commercial coffee roaster. It doesn’t require ventilation, a gas line, or even a contractor or complicated permit to install. It features tablet based roasting software, and the company has a green coffee sourcing division that allows companies to get up and running quickly with customized roast profiles for each of the coffees in their inventory.
    Does this sound too good to be true? It may have been designed and built by coffee people, but we were uncertain of the efficacy, practicality, ability to produce delicious coffee, and the cost benefits of such a device. We wondered, do we really need a new roaster? Well, we’ve tasted the coffee and can confidently claim it produces a delicious roast. After seeing the operation, we were equally impressed by what they’ve produced.
    Join Valerian and Marcus as we discuss this new technology with Arno Holschuh, Bellwether’s Chief Coffee Officer and one of the early innovators of the Bellwether Roaster

    • 1 hr 13 min
    $500 Gesha vs $10 Brazilian Coffee and Instagram Marketing Tips with Umeko Motoyoshi

    $500 Gesha vs $10 Brazilian Coffee and Instagram Marketing Tips with Umeko Motoyoshi

    We are back with part 2 of our discussion with Umeko Motoyoshi, coffee entrepreneur, social media expert, educator, and author. In this episode we continue last week’s discussion with the author of The @wastingcoffee Guide To Not Wasting Coffee and purveyor of the Umeshiso Cupping Spoons.
    This week we share the results of a super fun and enlightening consumer experiment Valerian, Marcus, and Melissa conducted at the Boot Coffee Campus booth at the San Francisco Coffee Festival and hear Umeko’s take on the experiment and how consumers approach coffee differently from coffee professionals.
    Umeko also shares some of her secret sauce for social media success. With over 13,000 followers, she knows how to engage social media users! Listen in and learn how being genuine and showing yourself is one way to build a brand. We ask Umeko how influencers, specifically micro influencers, can build a brand; and explore how you can build and reinforce trust in your brand through your social media presence (or risk losing trust). 
    Learn more about The @Wastingcoffee Guide to Not Wasting Coffee and some of the ways Umeko sees our industry normalizing waste and devaluing coffee and the work of everyone involved. It’s an important discussion that she’s tackling head on!

    • 41 min
    Umeko Motoyoshi - The Personality of Coffee Tasting. Is it a Real Thing?

    Umeko Motoyoshi - The Personality of Coffee Tasting. Is it a Real Thing?

    This week we talk with Q grader, author, educator, entrepreneur Umeko Motoyoshi. This is part 1 of a two part episode with Umeko, the creator of the Umeshiso rainbow cupping spoon and author of The @wastingcoffee Guide To Not Wasting Coffee.
    We discuss how making the cupping and tasting environment more inclusive and accessible can draw customers into the discussion of flavor and taste. Umeko discusses how we should bring ourselves into the cupping room, how taste and flavor perception and experiences are deeply personal, and that it’s okay if we don’t all share the same experience of a coffee. The conversations ranges from Q Grading and the goal objectivity, the way the SCA cupping form informs our experiences and the influence of our upbringings.
    We loved hosting Umeko and her throughtfulness. Join us as we share impressions of La Mula geisha from Panama, an incredible robusta Marcus discovered on a recent trip to Brazil from Cafe Fazenda Venturim, and two of Valerian’s coffees - one from Green Plantation in Slovakia and the other from Unleashed Coffee in the US.
    We will soon post the rest of the discussion in part two where talk about social media, building a brand, and other entrepreneurial topics.

    • 48 min

Customer Reviews

5.0 out of 5
63 Ratings

63 Ratings

Empirestout ,

Good content—worth listening

I’ve been enjoying listening to this podcast for a while now. I love how transparent these guys are. The coffee roasting industry tends to be so mystical and secretive about roasting techniques, and there’s a lot of BS out there, but this podcast helps cut through the crap and tells things as they are. No BS. No overstating reality. Just good discussion on a great topic: everything coffee.

AnastasiyaD27 ,

Love it

Have been listening this podcast for years, it’s educating and entertaining as well. Good job!

TerryRossi ,

Love It - Transparent and Knowledgable

Just found this podcast after buying my first roaster and investigating going into the coffee business. Love the podcast, it is informative and transparent. These guys are not holding anything back and they cover the whole gamet of the industry from farm to cup. Keep up the good work. I'll be waiting for the next episode.

Top Podcasts In Food

Listeners Also Subscribed To