Coffees & Content | Marketing, Social Media & Digital Strategy Podcast

Loren Tomlinson | The Social Collective, Marketing & Social Media
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Coffees & Content | What's Actually Working in Marketing Right Now If you want straight-to-the-point marketing insights you can actually use, you're in the right place. Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, the email, all of it. This podcast is where they report back. Coffees & Content covers what's working right now, what's changed, and what they'd do differently, straight from inside the accounts. Expect real talk on the digital space, the strategies delivering results this week, and honest conversations about what it actually takes to make marketing perform. No fluff. No textbook advice. Just the stuff that matters, from people doing the job in real time. Grab a coffee, hit play, and let's get into it. 🎙️ Presented by The Social Collective. Follow & connect: @loren.thesocialcollective

  1. Jul 21

    From Face-to-Face to Follow Up - Recorded live at the NZ Winter Gift Fairs, Christchurch

    In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things your marketing needs (visibility, nurturing and conversion), why your email database is your biggest hidden asset, and how she uses AI to create authentic content that still sounds like you. Grab the free 20-minute content system workbook mentioned in this episode here: https://thesocialco.myflodesk.com/20-minute-system "The businesses that are thriving don't have to have the biggest budgets. You just need to show up consistently." Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  2. Jul 14

    Why Your AI Content Sounds Like Everyone Else's (And How to Fix It)

    I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version. What's covered: Why treating AI like a vending machine instead of a thinking partner is the real reason content turns into "AI slop"How our Senior Account Manager went from spending an entire week on client reporting each month to half a day, and what that freed her up to do insteadThe three places AI really earns its keep in an agency: content creation, reporting and analysis, and campaign optimisationReal examples from client pitch decks, training rollouts, and our weekly "thought anchor" processWhy I never treat AI as anything more senior than our most junior team member, and what that mindset protectsIf you're in business and wondering where AI actually fits versus where it's just noise, this is a practical, no-fluff look at what's worked for us. Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  3. Jul 7

    I Didn't Open a Studio for the Reason You Think

    The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too. I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a discipline problem when it comes to showing up consistently, we have a friction problem. The gap between "I know I should post" and actually doing it is almost always logistics, not motivation. In this episode: Why I stopped blaming myself for inconsistency and started looking at my systems insteadThe habit stacking approach I use every single morning (and why it works)How to spot where friction is quietly costing you momentum in your own content and marketingOne question to ask yourself that changes everythingPress play, then go find your own friction point. Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  4. Jul 2 ·  Bonus

    No New Episode This Week (But Big News Is Coming)

    Quick one this week, besties. There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it. In the meantime, the news is dropping on social media first. Head to the @inherempireerapod Instagram or my personal account (@loren.thesocialcollective) to find out what's coming. Full breakdown, all the details, next week's episode. See you then. Where to find the news: @inherempireerapod on Instagram@loren.thesocialcollective on InstagramHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  5. Jun 28

    Coffees and Content: LinkedIn, AI Search & Getting Found in 2026

    This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait. We're covering what AI is actually doing to how people find businesses right now, why your LinkedIn personal profile has become one of the most powerful visibility tools you're probably underusing, and a few rapid fire updates from the past week you need on your radar. What's covered: How LinkedIn personal profiles are now being cited by AI tools like ChatGPT, Gemini and Perplexity for business queries68% of Google searches ending without a click - and what that means for your visibilityThe simple self-audit: keywords, email marketing, website accuracy and paid adsRapid fire: Google's Gemini Spark, Meta's AI creative tools for ads, and the big conversation at Cannes LionsGet your tickets for our next event (13th August): https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  6. Jun 23

    Why Your Marketing Keeps Falling Apart (And It's Got Nothing To Do With Your Content)

    This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was delivered. That feedback sparked a conversation I've been wanting to have on the mic for a while. Because here's the truth: you can have the best content strategy in the world, but if the infrastructure behind it isn't there, your marketing will always feel harder than it needs to. In this episode I cover: Why the infrastructure behind how you deliver is part of the impression you makeThe real reason founders stop marketing when business gets busy — and how to break that cycleWhy content without systems is just noise (and what to do instead)The simple four-part framework I use to build a marketing system that's actually scalableWhat good marketing infrastructure looks like - a practical checklist you can action todayHow my team and I rebuilt TSC's entire backend over nine months and why that's directly driving our best growth yetWhy AI is your best friend when you're starting from scratch with systemsThe mindset shift that changes everything: marketing is a mandatory business function, not a task you do when you have timeMentioned in this episode: Cocktails & Conversations - my next In Her Empire Era live panel event, Thursday 13 August, Tada Studios Auckland CBD. Early bird tickets are almost gone - grab them right here: https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations  Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  7. Jun 21

    The Algorithm Isn't Punishing AI. It's Punishing Sameness | Coffees & Content

    Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where every platform is heading. Here's what's covered: The new Instagram "Your Algorithm" update - what it is and why topic clarity now directly affects your reachWhy every platform is starting to reward human, specific, real content - and penalise the generic stuffThe difference between using AI well and letting AI think for youWhy founders in particular need to be showing up as a person with a point of viewWhat kind of content is going to cut through in feeds that people have now curated themselvesHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

  8. Jun 18

    Ecommerce vs Service Marketing: What Happens After the Lead Comes In

    Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives. What we cover: Why ecommerce and service marketing are fundamentally differentThe customer journey moment most service businesses completely ignoreWhat TSC actually does from the moment an enquiry landsThe one question every service business owner needs to ask themselvesEvent announcement: Cocktails and Conversations, Thursday 13 August, Auckland CBDHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

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Coffees & Content | What's Actually Working in Marketing Right Now If you want straight-to-the-point marketing insights you can actually use, you're in the right place. Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, the email, all of it. This podcast is where they report back. Coffees & Content covers what's working right now, what's changed, and what they'd do differently, straight from inside the accounts. Expect real talk on the digital space, the strategies delivering results this week, and honest conversations about what it actually takes to make marketing perform. No fluff. No textbook advice. Just the stuff that matters, from people doing the job in real time. Grab a coffee, hit play, and let's get into it. 🎙️ Presented by The Social Collective. Follow & connect: @loren.thesocialcollective

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