Coffees and Content

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies
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Coffees & Content: No-Fluff Social Media & Marketing Insights If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place. I’m Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space. In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you. Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable. So grab a coffee, hit play, and let’s dive in. ☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective

  1. APR 28

    Community, Resilience & What I Took Away From the Social Summit

    I'm recording this one from my hotel room in Melbourne with about 20 minutes before I have to catch a flight - so this is a bite-size one, but it's a good one. I just wrapped up a few days at the Social Summit and I'm leaving feeling so incredibly inspired that I had to hit record before I left. I had the privilege of hosting the final panel of the day alongside Monica Upton from Vestirsi, Lizzie Waley from Sunday Body, and former Aussie Bachelor Sam Wood - and the conversations that came out of that room are ones I'm still thinking about. So I wanted to share a few of the biggest takeaways with you before they left my brain. We got into the difference between having an audience and having a community, and why that distinction matters more than most people realise. We talked about what it actually looks like behind the scenes of building a business that's built to last. And I got really honest about something I said to my own team recently — that the only reason I know how to handle hard situations is because I've fallen on my face more times than I can count. You just don't always see it online. This episode is equal parts recap, pep talk, and reminder to be really proud of what you are building. In this episode I cover: The real difference between an audience and a community and why it mattersWhat every panelist at the Social Summit had in commonWhy the toughest moments in business are where the best entrepreneurs are madeWhy I'm doubling down on community this year across everything I doA reminder to slow down and celebrate how far you've comeHave a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    14 min

  2. APR 22

    How We Actually Use AI at the Social Collective (And What We'll Never Let It Do)

    Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a very firm line. This is also the very first episode of a brand new monthly segment I'm launching called In Her Empire Era - a solo series where I pull back the curtain on what's really happening inside the business. The decisions we're making, the tools we're using, and what it actually looks like to build and grow in real time. This month we're starting with AI - because it's the conversation I'm having with everyone right now and I refuse to gate keep it behind a paywall. I'm sharing how my team and I use AI as a think tank, not a replacement for our brains, why I made it a non-negotiable rule that we think first and use AI second, and what I genuinely believe AI will never be able to replace no matter how advanced it gets. In this episode I cover: Why using AI to do your thinking for you is slowly eroding your brandExactly how we use AI at TSC ... and what we don't touch with itHow we went from three months to nail a client's voice down to one or twoThe boundaries I've put around AI use within my team and whyWhat to protect and what to hand over when it comes to AI in your businessHave a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    29 min

  3. APR 14

    Building a Personal Brand That Actually Works With Stephanie Lai

    I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry. We got into everything ... and I mean everything. Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online. This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it. In this episode we cover: Why it took three solid years before Steph saw any real traction - and what kept her goingThe reason she refused to merge her accounts even when an agent told her she was losing moneyWhat the first six months of building Bea Social actually looked likeWhy voice noting your community might be the most underrated thing you can doWhere Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for youLINKS & RESOURCES Follow Steph → @stephanielai and @thetravelkid.nz Follow me → @thesocialcollectiveofficial Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    49 min

  4. APR 7

    Marketing Decisions That Actually Moved the Needle in 2025

    I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world. This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff. We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel. I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder. In this episode we cover: Why capturing Instagram handles at events changed everything for Amy's ticket sales strategyThe DM approach that's driving more conversions than any ad spendHow to find aligned partnerships that actually pull their weightWhat it looks like to build a personal brand alongside a business brandWhy putting your pricing on your website is one of the smartest things you can doHave a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    52 min

  5. MAR 31

    How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend)

    I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email. The short answer? Years of work. The long answer? This episode. In this episode I cover: Why most launches feel harder than they need toWhat actually builds a sellout-worthy audience over timeWhy alignment beats ad spend every single timeI'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career. LINKS & RESOURCES Join the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-era Follow us on Instagram → @loren.thesocialcollective LOVED THIS EPISODE? Leave a five star review - it helps more people find the show. 🖤 Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    32 min

  6. MAR 24

    I'm Back!! Where I've Been & What's Coming in 2026

    We're back ... and this time, it's a whole new era. ✨ After almost four months off the air, I'm back and I've brought a whole lot of clarity, intention, and exciting news with me. This episode is your official catch-up on everything that's been happening behind the scenes at The Social Collective, what's coming for Coffees & Content in 2026, and why stepping away was honestly the best thing I could have done. In this episode: Why I took a deliberate break (and left my laptop in NZ - yes, really)How disconnecting completely led to my biggest business breakthroughsTSC's niche-down journeyWhat's changing with Coffees & Content and what you can expect weeklyThe launch of In Her Empire Era - my new personal brand home on LinkedIn and SubstackWhy 2026 is all about building smarter, not just biggerLinks mentioned: 📖 My Substack: lorentomlinson.substack.com💼 Work with TSC: www.thesocialcollective.co.nz/full-stack-marketing👥 Join the Facebook Group: www.facebook.com/groups/coffeesandcontentpod/Big things are coming. You're going to want to stick around. 🖤 Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    11 min

  7. 12/17/2025

    From My Lounge Room to a Sydney Hotel Room: How I Built the Podcast I Once Dreamed Of

    This is a milestone episode - but not the kind that comes with fanfare or a funnel. It’s me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window… realising I’m in the middle of something I once only dreamed about. So today’s episode isn’t a strategy download or marketing checklist. It’s a personal one. A behind-the-scenes look at how Coffees & Content really started, how far it’s come, and why it’s proof that you don’t need to have everything “perfect” to begin. In this final episode of the year, I’m sharing: ☕️ How the podcast started with a newsletter - and a Blue Yeti mic in my lounge  ☕️ The truth about podcasting (spoiler: it’s not as cheap and easy as it looks)  ☕️ What’s been happening behind the scenes at The Social Collective  ☕️ My honest reflections from 2025, and how I’m planning for 2026  ☕️ What’s next for the podcast - and how you can be part of it This one’s for anyone who’s looking at 2026 thinking, “Can I really do this?” The answer is yes. Start where you are. Start messy. Just start. PLUS Every listener who submits a marketing or business question to be answered on the podcast next year will get a free pack of our Marketing Conversation Cards. Submit yours at coffeesandcontentpod.com Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    20 min

  8. 12/09/2025

    Should You Even Bother Posting in December?

    If you’re feeling like it might be easier to just go quiet until January… this one’s for you. In today’s episode, I’m walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year. Because while buyers might not be taking action right now, they are watching - and what you post this month could be what drives your sales in January, February, and March. Inside this episode, I’ll cover: Why staying visible in December leads to better results in 2026How to avoid ghosting your audience (without doing the most)Three clear types of content you can post right nowReal examples from my business and what’s working for our clients right nowThis isn’t about creating more content. It’s about making smart, strategic moves with the content you already have - so you can rest and stay top of mind. Perfect for: founders, marketers, and content creators who want to finish the year strong without stretching themselves thin. Ready to simplify your strategy and set up for a smooth start to 2026? Book a Next Move Call with me to get clarity on what’s next - coaching, support, or a done-for-you plan that actually works. Link: https://www.thesocialcollective.co.nz/enquire Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

    14 min
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About

Coffees & Content: No-Fluff Social Media & Marketing Insights If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place. I’m Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space. In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you. Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable. So grab a coffee, hit play, and let’s dive in. ☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective

Information

  • Creator
    Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies
  • Years Active
    2024 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © 2026 Coffees and Content
  • Show Website
    Coffees and Content

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