Cold Tub Talks

Devon Tijerina & Tyler Kelly

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

Episodes

  1. Aug 25 ·  Video

    Building a $10M Business at 23: The Truth About Discipline & Fitness

    What does it take to build an eight-figure business before turning 24 while staying in peak physical condition? In this powerful conversation, Lukas Overhaug opens up about scaling Integrity Coatings toward $10 million in revenue, learning early wisdom from his father, applying the "who not how" principle to hiring a CFO, and why discipline in fitness translates directly into business success. This episode dives deep into leadership, delegation, time management, family priorities, setting standards, and why taking care of your body is non-negotiable when building something meaningful. Lucas shares the lessons most young entrepreneurs never talk about: breaking limiting beliefs around fitness, going from six days a week in the gym to just three while getting better results, understanding the power of tracking nutrition, gaining confidence through consistency, and why helping others reach their goals is the fastest way to reach your own. He explains how his father held him to the highest standard without handing him anything, why processes and documentation free up time for family, and how building the right culture keeps a team rowing in the same direction. If you're interested in entrepreneurship, business growth, fitness optimization, leadership development, time efficiency, or simply want to understand what it takes to build a life of discipline and impact, this episode delivers raw, honest insights from someone living it in real time. Apply here if you’re a man who is ready to turn his health & fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED Tyler Kelly: https://www.instagram.com/official_tylerkelly/ Devon Tijerina: https://www.instagram.com/devon.tijerina/ Video Chapters: Chapters 00:00:00 Cold Plunge Start 00:01:08 Meet Lucas 00:02:00 Who Not How 00:03:46 Business Process 00:04:55 Early Wisdom 00:05:51 Training Results 00:06:51 Time Back 00:07:44 Riding Seasons 00:10:23 Confidence Gained 00:15:13 Why InstaShred 00:16:49 Standards Matter 00:31:26 Rating Progress 00:33:45 Legacy Leadership 00:37:47 People Count #Entrepreneurship #BusinessGrowth #FitnessDiscipline #Leadership Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

    Building a $10M Business at 23: The Truth About Discipline & Fitness
  2. Aug 19 ·  Video

    44 Years Old and Still Shredded: The Mental Game of Natural Bodybuilding

    What does it take to go from working in corrections to stepping on stage as a professional natural bodybuilder? In this powerful conversation, Robert Powell shares his journey from discovering bodybuilding in college to earning his natural pro card, competing at the highest level, and maintaining elite fitness at 44 years old. This episode dives deep into discipline, mental health, consistency, the reality of contest prep, and why finding your purpose matters more than chasing perfection. Robert opens up about the struggles most people never talk about: the mental drain of extreme dieting, balancing family tragedy during prep, overcoming ego lifting, and learning that winning isn't always about first place. He explains why hiring a coach changed everything, how bodybuilding became his outlet while working with the criminally insane, and why longevity and form now matter more than lifting heavy. If you're interested in bodybuilding, fitness motivation, natural competition, mental toughness, or simply want to understand what it truly takes to transform your body and mindset, this episode delivers raw, honest insights from someone who has lived it. Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED Tyler Kelly: https://www.instagram.com/official_tylerkelly/ Devon Tijerina: https://www.instagram.com/devon.tijerina/ Video Chapters: Chapters 00:00:00 Cold Plunge Start 00:01:07 Meet Robert Powell 00:01:29 Finding His Why 00:02:35 Winning His Pro Card 00:03:16 Marathon Not Sprint 00:04:34 Mental Health Outlet 00:05:49 Consistency Battles 00:06:31 Power of Coaching 00:08:01 The Real Suck 00:09:43 Journey Over Outcome 00:10:41 Me Versus Me 00:11:16 Nutrition Is Everything 00:12:25 What Winning Looks Like 00:14:49 Out of the Tubs 00:16:02 Nobody Knows The Suck 00:17:26 Structure and Struggle 00:19:38 Year Round Shape 00:20:32 Sustainability Factor 00:21:39 Generational Wealth Mindset 00:22:35 Why Hire A Coach 00:23:22 Taking Out The Guesswork 00:28:02 You Can't Hide 00:29:54 Positive Energy 00:31:13 Leading By Example 00:32:25 Find Your Why 00:33:00 Rob's Why 00:33:49 Form Over Ego 00:34:57 Stretching Matters 00:36:14 Less Is More 00:36:42 Two Working Sets 00:37:24 Final Words #Bodybuilding #NaturalBodybuilding #FitnessMotivation #MentalToughness Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

    44 Years Old and Still Shredded: The Mental Game of Natural Bodybuilding
  3. Aug 13

    Fired 35 Times… Then Built a Million-Dollar Life | Mike Zahniser

    Learn how a successful gym owner built his career and business from the ground up. Get practical entrepreneurship tips today. This interview features Mike Zaniser, who shares his journey as a gym owner and businessman. We sit down in his garage to discuss the realities of running a fitness business and the mindset required to sustain long-term growth. If you are looking for real-world career advice from someone currently in the trenches, this conversation provides an honest look at the path to building a sustainable company in the fitness industry. Beyond the daily operations, we cover the specific lessons Mike has learned about entrepreneurship tips that apply to any sector. Whether you are currently running your own facility or just starting to explore the fitness industry, this discussion breaks down the strategy behind his success. You will walk away with actionable insights on managing a business and staying disciplined, which is essential for any aspiring entrepreneur. Subscribe for weekly business interviews and career advice, and comment below which industry leader you want to see next. FREE The INSTASHRED Custom Recipe Book: https://go.instashredfitness.com/free-recipe-book-yt Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED Tyler Kelly: https://www.instagram.com/official_tylerkelly/ Devon Tijerina: https://www.instagram.com/devon.tijerina/ Video Chapters: 00:00:00 Intro 00:00:03 Meet Mike 00:01:02 Ice Tub Start 00:03:07 Gym Journey 00:05:56 Fired 35 Times 00:06:17 Turning Point 00:10:36 Fitness Reality 00:12:08 Chill Life 00:12:33 Business Start 00:14:47 Grinding Years 00:16:12 Real Estate Start 00:17:24 First Success 00:21:05 Investment Strategy 00:24:21 School vs Success 00:26:19 Health Wealth Love 00:28:15 Relationship Keys 00:33:37 Growth Lessons 00:35:17 Giving Back 00:39:38 Supercar Impact 00:43:15 Life Advice 00:47:47 Social Media Trap 00:49:54 Final Thoughts #RealEstateInvesting #Entrepreneurship #GymOwner #FinancialFreedom Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

    Fired 35 Times… Then Built a Million-Dollar Life | Mike Zahniser
  4. 10/08/2025 ·  Video

    From Death Bed To Social Media Sensation - Ethan Benard

    What happens when you weigh nearly 700 pounds and realize that failing yourself also means failing the family you've never met? In this raw and powerful conversation, Ethan Bernard opens up about hitting rock bottom, making the decision to lose over 155 pounds naturally without weight loss drugs or surgery, and discovering a purpose worth living for. This episode dives deep into discipline, identity, mental clarity, pain, transformation, and the mindset required to change your life when the odds are stacked against you. Ethan shares lessons most people never talk about: the daily physical pain of living at 500 pounds, the mental struggle of waking up knowing nothing will change overnight, the realization that motivated him to finally commit, and why self-discipline became his greatest tool. He explains how he went from not caring if he lived to walking his first 5K, deadlifting over half his body weight, and building a social media following of over 850,000 people in just 10 weeks. If you're interested in weight loss, fitness motivation, mental toughness, personal transformation, overcoming depression, or simply want to understand what it truly takes to change your life, this episode delivers brutal honesty and practical wisdom from someone living it every single day. Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED Tyler Kelly: https://www.instagram.com/official_tylerkelly/ Devon Tijerina: https://www.instagram.com/devon.tijerina/ Video Chapters: Chapters 00:00:00 Cold Start 00:01:30 Ethan’s Story 00:05:10 Rock Bottom 00:08:25 Mindset Shift 00:12:40 Discipline Defined 00:16:05 Turning Pain 00:19:50 Building Habits 00:23:15 Identity Work 00:27:00 Mental Clarity 00:30:45 Success Formula 00:34:10 Final Truths #WeightLoss #FitnessMotivation #MentalToughness #Transformation Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

    From Death Bed To Social Media Sensation - Ethan Benard
  5. 09/30/2025 ·  Video

    From 1.9 GPA and Rock Bottom to 2 Million Followers | @Theplumpcover

    What happens when you weaponize your biggest insecurity and turn it into millions of followers? In this powerful conversation, Jed Hopkins, better known as ThePlumpCover, shares his journey from hitting rock bottom with a 1.9 GPA and contemplating suicide to becoming a viral content creator with over 2 million followers. This episode dives deep into mental health, resilience, content creation strategy, overcoming insecurity, family dynamics, and why helping others might be the key to saving yourself. Jed opens up about the dark moment that changed everything, how he turned fat shaming into his brand identity, why he left accounting to become a full-time influencer, and the unconventional advice that pulled him out of depression. He explains why his sliding stop motion style blew up, how he gained 800,000 followers in one month, the brand deals he's turned down for moral reasons, and why uploading daily is non-negotiable when you're starting out. If you're interested in content creation, mental health advocacy, social media growth, overcoming adversity, or simply want to understand what it takes to build a massive online presence from nothing, this episode delivers raw, unfiltered insights.\ Apply here if you’re a man who is ready to turn his health & fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED Tyler Kelly: https://www.instagram.com/official_tylerkelly/ Devon Tijerina: https://www.instagram.com/devon.tijerina/ Video Chapters: Chapters 00:00:00 Cold Plunge Start 00:00:57 Meet The Plump Cover 00:01:32 Fat Guy Who Lifts 00:03:18 Rock Bottom Story 00:05:48 Weaponizing Insecurity 00:07:16 Viral Growth Strategy 00:08:03 Content Evolution 00:10:07 Introverts and Isolation 00:11:59 Mental Health Turning Point 00:37:33 Brand Deals and Morals 00:38:19 YouTube Over Everything 00:45:01 Family and Homeschooling 00:51:47 Getting Out of Rock Bottom 00:58:06 Resilience and Consistency 01:01:16 Believe in Yourself #ContentCreation #MentalHealthAdvocacy #SocialMediaGrowth #Resilience Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

    From 1.9 GPA and Rock Bottom to 2 Million Followers | @Theplumpcover
  6. 09/23/2025 ·  Video

    From Zero Restaurant Experience to 6 Locations! | Kevin Walker

    What if the key to building a seven-figure business had nothing to do with experience and everything to do with refusing to overthink it? In this episode, Kevin Walker shares his journey from door-to-door sales and zero restaurant experience to owning six successful locations, including multiple juiceries and Mexican restaurants. He opens up about betting everything on a business he knew nothing about, grinding through 16-hour days while driving Uber at night, and why family time matters more than revenue. You'll learn why most restaurants fail, how to build teams that care as much as you do, the real difference between cold-pressed and centrifugal juicing, and why personal development is the secret to business growth. Whether you're interested in entrepreneurship, restaurant ownership, health and wellness, juicing, team building, work-life balance, or simply want to hear a raw story about taking risks and making it work, this conversation delivers practical wisdom and inspiration. Apply here if you’re a man who is ready to turn his health & fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED Tyler Kelly: https://www.instagram.com/official_tylerkelly/ Devon Tijerina: https://www.instagram.com/devon.tijerina/ Video Chapters: 00:00:00 Intro 00:00:27 Meet Kevin 00:00:54 Restaurant Reality 00:02:08 Family Balance 00:03:29 Six Businesses 00:05:20 Parenting Time 00:06:03 Work Life Balance 00:09:37 Juicing Benefits 00:11:22 Juice Process 00:13:27 Healthy Lifestyle 00:15:21 Juicery Customers 00:17:08 Business Passion 00:18:23 First Businesses 00:20:23 Restaurant Start 00:23:28 Why Restaurants Fail 00:26:46 Early Struggles 00:28:43 Building Teams 00:32:11 Customer Experience 00:35:26 Fitness Philosophy 00:37:48 Future Growth 00:39:52 Business Failure 00:43:13 Lessons Learned 00:45:59 Advice For Entrepreneurs #RestaurantBusiness #Entrepreneurship #JuiceBar #WorkLifeBalance Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.

    From Zero Restaurant Experience to 6 Locations! | Kevin Walker

About

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful. From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy. This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room. No fluff. No politics. No victim mindset.