Collaborator Podcast

Collaborator.pro

The Collaborator.pro Podcast brings you real conversations with top SEO and digital marketing experts. Each episode dives into practical strategies—from link building and topical authority to AI tools and content planning. No fluff, just actionable insights to level up your SEO game.

  1. Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia

    EPISODE 4

    Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia

    SEO in 2025 isn’t about having the loudest opinion — it’s about proving impact. So what does SEO look like when experiments, product thinking, and enterprise constraints actually matter? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia — Senior SEO & AI Product Manager at Indeed — for a rare, honest conversation about SEO experimentation, causal impact, and what really ships inside large organizations. Gus shares how SEO A/B testing fundamentally changed his career, why most “great SEO ideas” fail at scale, and how thinking like a product manager reshapes how SEO decisions get made. This episode cuts through SEO opinions and focuses on what matters: experiments, trade-offs, and clear communication with engineers, PMs, and legal teams. 🎙️ What you’ll learn in this episode: • Why SEO opinions don’t scale — and experiments do • How SEO A/B testing with causal impact actually works • When experiments make sense (and when they don’t) • Why enterprise SEO is mostly decision-making, not keywords • How PMs decide what ships — and what gets killed • Communicating SEO impact beyond rankings • GEO, AI Overviews & what’s worth caring about right now • Making the jump from SEO → Product Management 🎧 Listen / watch the full episode on: YouTube | Spotify | Apple Podcasts | Libsyn | If you’re tired of SEO debates that go nowhere — and want to understand how real impact is proven at scale — this episode is for you.

    1 hr

About

The Collaborator.pro Podcast brings you real conversations with top SEO and digital marketing experts. Each episode dives into practical strategies—from link building and topical authority to AI tools and content planning. No fluff, just actionable insights to level up your SEO game.