Collaborator Podcast

Collaborator.pro

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The Collaborator.pro Podcast brings you real conversations with top SEO and digital marketing experts. Each episode dives into practical strategies—from link building and topical authority to AI tools and content planning. No fluff, just actionable insights to level up your SEO game.

Episode 1

SEO is Dead? GEO, Scams & the Future of Search — with Maverank Founder Samy Thullier

SEO is changing — but is it really dead, or just evolving into something even messier? In the first episode of the new season, new host Samy Ben Sadok sits down with Samy Thullier, founder of Maverank (65k+ LinkedIn followers, $25M+ revenue generated, 12+ years in SEO), to unpack what’s next for the industry. Expect hot takes, real talk, and the kind of chaos only two SEOs named Samy can bring. → What We Cover “SEO is dead. Long live GEO.” — what that actually means Generative Engine Optimization & AI Overviews Scammy $99 courses, fake metrics, and programmatic SEO myths Building a SaaS (Maverank) solo in a saturated market Surviving clients, chaos, and LinkedIn fame Predictions for SEO in 2026 (that might age like milk) 🎁 GIVEAWAY Win 50% OFF Maverank — the SEO tool built by Samy Thullier. To enter: → Like this video → Comment your biggest SEO hot take or favorite moment from the episode → The comment with the most likes wins! Winner will be announced on LinkedIn and in YouTube comments.
Episode 2

From Barcelona to Baidu: Inside the Chinese SEO Scene — with Natalia Witczyk

From Barcelona to Baidu — Inside the Chinese SEO Scene (with Natalia Witczyk) International SEO consultant Natalia Witczyk joins host Samy Ben Sadok to unpack what SEO looks like behind the Great Firewall. From Baidu’s AI-heavy SERPs to the “996” work rhythm, Natalia shares what surprised her most while working with Chinese clients — and why many brands try to pay double for faster SEO. We also dig into: • How Baidu differs from Google • Why WeChat replaces websites and email • Link building in China (and how wild it gets) • DeepSeek, AI answers, and the future of search • Building a consulting career without burnout • Public speaking confidence and international work Perfect for anyone doing global SEO or curious about China’s digital ecosystem. Host: Samy Ben Sadok (Collaborator.pro) Guest: Natalia Witczyk, International SEO Consultant & Founder of Mosquita Digital
Episode 3

90% of LinkedIn Is Bots?! The No-BS SEO Branding Episode — w/ Peter Rota

Discover how Peter Rota, one of LinkedIn’s most recognizable SEO voices, built a no-BS personal brand while working full-time, freelancing, and cutting through the AI noise. Learn why most LinkedIn advice is broken, how to stand out when “AI talks to AI,” what actually works for SEO branding in 2025, and how to navigate GEO, AIO, and the nonstop “SEO is dead” panic without burning out.
Episode 4

Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia

SEO in 2025 isn’t about having the loudest opinion — it’s about proving impact. So what does SEO look like when experiments, product thinking, and enterprise constraints actually matter? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia — Senior SEO & AI Product Manager at Indeed — for a rare, honest conversation about SEO experimentation, causal impact, and what really ships inside large organizations. Gus shares how SEO A/B testing fundamentally changed his career, why most “great SEO ideas” fail at scale, and how thinking like a product manager reshapes how SEO decisions get made. This episode cuts through SEO opinions and focuses on what matters: experiments, trade-offs, and clear communication with engineers, PMs, and legal teams. 🎙️ What you’ll learn in this episode: • Why SEO opinions don’t scale — and experiments do • How SEO A/B testing with causal impact actually works • When experiments make sense (and when they don’t) • Why enterprise SEO is mostly decision-making, not keywords • How PMs decide what ships — and what gets killed • Communicating SEO impact beyond rankings • GEO, AI Overviews & what’s worth caring about right now • Making the jump from SEO → Product Management 🎧 Listen / watch the full episode on: YouTube | Spotify | Apple Podcasts | Libsyn | If you’re tired of SEO debates that go nowhere — and want to understand how real impact is proven at scale — this episode is for you.
Episode 5

Less Content, More Traffic: Removing 300k Pages to Win SEO

They Removed 300,000 Pages — Traffic Doubled In this episode of the Collaborator Podcast, Samy Ben Sadok talks with Patryk Wawok, Founder & Head of Technical SEO at Organic Hackers, about what technical SEO looks like when you stop chasing trends and start fixing infrastructure. This is a real-world breakdown of SEO impact at scale — no buzzwords, no AI shortcuts. We cover: • Why deleting 300,000+ URLs doubled organic traffic • Crawl budget as a cost and resource problem • How index bloat quietly destroys growth • Shopify SEO traps (variants, filters, feeds, parameters) • JavaScript, SSR, SSG — and where they go wrong • Why audits often fail — and retainers drive results • Why simplifying site structure improves both Google and LLM understanding If you care about systems over opinions — this one’s for you. Follow the Collaborator Podcast for practical SEO conversations with operators who test, measure, and build.
Episode 6

How to Grow on LinkedIn in Under 1 Hour a Week

How to Grow on LinkedIn in Under 1 Hour a Week | Artur Perella Building a personal brand doesn’t have to take over your life. In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with SEO & GEO strategist Artur Perella to break down a simple, repeatable system for growing on LinkedIn — without spending hours creating content. Artur shares how he consistently gains ~150 new followers per week while spending less than 1 hour on content, using a video-first approach and smart content repurposing. This episode is all about building a personal brand that actually drives inbound leads, DMs, and real business — not just likes. What you’ll learn: • How to grow your LinkedIn with under 1 hour per week • The video-first strategy for B2B personal branding • How to repurpose content into a scalable growth system • Why consistency beats viral posts every time • How to create content that drives client conversations • Optimizing your content for AI search and discovery • Turning visibility into inbound leads
Episode 7

How to Build a No-Contract SEO Agency That Still Wins Clients | Sean Chaudhary

Most agencies rely on long-term contracts to retain clients. Sean Chaudhary built an agency that does the opposite. In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Sean Chaudhary, founder of Alchemy Leads, to break down how a no-contract agency model can actually improve client retention, trust, and performance. Sean shares how his team combines automation, AI, SEO, and paid ads to close ~40% of leads while focusing on what clients actually care about: revenue. This episode is all about building a modern agency that grows through results instead of lock-ins. What you’ll learn: • Why no-contract models create better incentives • How automation improves lead generation and sales • The difference between AI and automation • Why clients care about revenue, not SEO reports • Combining SEO + ads for stronger results • How AI is changing agency growth • Building long-term client trust through performance
Episode 8

Why SEO Agencies Keep Losing Great People | Josh Peacock

Josh Peacock has spent years helping SEO and digital marketing companies hire better talent. His biggest lesson? Most hiring advice is broken, most CVs don't matter, and AI is changing recruitment faster than most people realize. In this episode of the Collaborator Podcast, Josh shares how agencies can attract A-players, why traditional recruitment processes fail, and how AI is transforming hiring, lead generation, and agency operations. He also explains why company culture matters more than salary for top performers and what businesses need to do to stay competitive in the AI era. You’ll learn: • Why most agencies struggle to hire A-players • What top candidates actually look for in employers • Why CVs are becoming less important • How AI is transforming recruitment and agency operations • The biggest hiring mistakes marketing agencies make • How to build teams that scale with your business #SEO #AgencyGrowth #Hiring #Recruitment #AI #DigitalMarketing
Episode 9

How to Turn Conference Networking Into Real Business | Yagmur Simsek

In this episode of the Collaborator Podcast, Samy talks with Yagmur Simsek about networking, community building, and personal branding in SEO. Yagmur shares how she grew Search 'n Stuff from small networking events into an international community, why relationships often create more opportunities than traditional outreach, and how professionals can get more value from conferences, speaking opportunities, and industry connections. You'll learn: - How to choose the right conferences - Why networking still matters in SEO - How to build a strong personal brand - What sponsors should know about events - How communities create business opportunities #SEO #Networking #CommunityBuilding #PersonalBranding #DigitalMarketing #CollaboratorPodcast
Episode 10

SEO Agencies in 2026: AI, GEO, Backlinks & Growth | Nik Vujic

In this episode of the Collaborator Podcast, Samy talks with Nik Vujic, founder of Get Stuff Digital, about running and growing an SEO agency in 2026. Nik explains why his agency avoids long-term client lock-ins, how referrals became its strongest lead source, and how AI is changing agency delivery, hiring, and client expectations. They also discuss GEO and LLM visibility, cold outbound, backlinks, digital PR, and the SEO fundamentals agencies should continue investing in. You'll learn: - How month-to-month agreements affect client trust and retention - Why referrals outperform cold outbound for high-ticket SEO services - Where AI fits into agency operations and data analysis - How SEO agency hiring is changing - Why GEO and LLM visibility still depend on SEO fundamentals - How backlinks, guest posts, link insertions, and digital PR support authority #SEO #SEOAgency #AISearch #GEO #AEO #LinkBuilding #DigitalPR #AgencyGrowth #CollaboratorPodcast
Episode 11

The Biggest SEO Mistake Agencies Keep Repeating | Sam Dunning

In this episode, Samy talks with Sam Dunning, founder of Breaking B2B, about building SEO programs around revenue, active demand, and measurable pipeline rather than traffic for traffic’s sake. Sam explains when companies are too early for SEO, why category creators should first build awareness where their buyers already spend time, and how his team maps every commercial search and prompt a prospect may use when they are ready to buy. They discuss: - Why Sam turns away prospects who are not ready for SEO - How to distinguish active demand from category creation and awareness work - How to build a money keyword and money prompt matrix - Why sales calls, customer pain points, and competitor comparisons should guide content strategy - How existing commercial pages can produce faster wins than publishing more top-of-funnel content - How Breaking B2B structures its 90-day path to pipeline and revenue - Why small teams can outmaneuver enterprise competitors through speed and fewer approval layers - How partnerships, podcast guesting, guest articles, and backlinks helped build authority from zero - Why one fully AI-written content project led to a major traffic collapse - How the agency grew through cold outbound, LinkedIn, YouTube, paid distribution, and founder partnerships - Where AI currently supports research, briefs, knowledge bases, reporting, and opportunity analysis - Why listicles can still drive AI citations and, in one client case, 20–30 demos per month - How Sam approaches hiring, delegation, client churn, and learning from operational mistakes #SEO #SaaSSEO #B2BMarketing #AISearch #LinkBuilding #AgencyGrowth #ContentMarketing #CollaboratorPodcast
Episode 12

How SEO Agencies Can Drive More Than Rankings | Kevin Kapezi

In this episode, Samy talks with Kevin Kapezi, founder and director of Growthack.io, about how SEO agencies can become more valuable to clients by connecting search work to wider commercial goals. Kevin explains how Growthack moved beyond positioning itself as “just an SEO agency,” why the language clients use on sales calls can sharpen agency messaging, and how trusted partnerships with web development, paid media, and digital PR specialists can strengthen both delivery and lead generation. They discuss: - How to position your SEO agency around business outcomes, not deliverables - Why partnerships and in-person relationships can outperform cold outreach - How to use client language to sharpen your agency messaging - How to connect rankings, traffic, and AI visibility to commercial results - What a €2M migration case teaches about measuring the metrics that actually matter #SEOAgency #AgencyGrowth #SEO #B2BMarketing #AISearch #TechnicalSEO #EcommerceSEO #WebsiteMigration #CollaboratorPodcast

See All Season 2 (12)

The Collaborator.pro Podcast brings you real conversations with top SEO and digital marketing experts. Each episode dives into practical strategies—from link building and topical authority to AI tools and content planning. No fluff, just actionable insights to level up your SEO game.

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Collaborator.pro
Episodes

14
Seasons

2
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Collaborator Podcast